Kellogg Insight

When missteps knocked the famous “rooster sauce” off its pedestal, a competitor seized the moment. On this episode of The Insightful Leader: Why one brand sizzled and the other fizzled.

In this episode of The Insightful Leader, a former president at Kraft Foods explains why “sometimes just working harder is a complete waste of time.”

New rules are making it harder to track customers’ online behaviors. On this episode of The Insightful Leader, we look at what this means for companies large and small.

In the final episode of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we travel overseas, and through our own backyard, in search of a way forward. On this episode, we hear from Kellogg faculty members Craig Garthwaite, Amanda Starc, and David Dranove. We also talk to Murray Ross, vice president of Kaiser Permanente's Institute for Health Policy and Government Relations.  Visit the episode page for supplementary materials.   

What will we pay for the next groundbreaking drug? In episode 4 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we explore the trade-off at the heart of pharmaceutical innovation. On this episode, we hear from Kellogg faculty members Amanda Starc and Craig Garthwaite, as well as Boston University School of Law’s Kevin Outterson.  Visit the episode page for supplementary materials. 

In episode 3 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we explain how insurance companies became everybody’s favorite villain. On this episode, we talk to Kellogg faculty members Craig Garthwaite, David Dranove, and Paul Campbell, alongside Wharton School professor Robert Lawton Burns. Visit the episode page for supplementary materials.

We rely on doctors to keep us healthy. In episode 2 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we learn at what cost. On this episode, we talk to Kellogg professors Craig Garthwaite, David Dranove, and clinical associate professor Paul Campbell about the role doctors play in the expense and complexity of the American healthcare system.  Visit the episode page for supplementary materials. 

In episode 1 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we investigate how hospital systems got so big—and what that means for our health and our pocketbooks. On this episode, we talk to Kellogg professors Craig Garthwaite and David Dranove, and Wharton School professor Robert Lawton Burns. Dranove and Burns co-wrote the book Big Med: Megaproviders and the High Cost of Health Care in America.  Visit the episode page for supplementary materials.  

Introducing Insight Unpacked, Season 2: American Healthcare and Its Web of Misaligned Incentives If you lived in the nineteenth century, and you got sick, it was bad news. Simple urinary tract infections were deadly. Appendicitis killed you. And Syphilis might leave you without a nose.   Thanks to modern medicine, this is pretty unimaginable today. And if you live in the United States, you know that we pay handsomely for the privilege. But why do we pay more than any other country?   Welcome to Insight Unpacked—the series where our faculty break down a complex business topic. And boy do we have one for you this season: American healthcare and its web of misaligned incentives.   And we’re gonna get really familiar with the things that motivate this system’s biggest players. Those players? Hospital systems, doctors, health-insurance companies, pharmaceuticals, and patients.   So subscribe to Insight Unpacked, or check your feed at The Insightful Leader. Episodes drop on Mondays starting June 24. 

Since the 1990s, taxes, debt, and regulations have hamstrung the Italian economy. On this episode of The Insightful Leader: Could America be next?

A great response to this question can open doors. On this episode of The Insightful Leader: we’ve got tips for fine-tuning your answer.

Curious about using AI at work? On this episode of The Insightful Leader, we hear from one professor who found a fascinating, low-stakes way to bring AI into his workplace: the classroom.

It’s not like applying for a job. On this episode of The Insightful Leader, an expert demystifies the process.

Generative AI is like “a hammer looking for a nail.” On this episode of The Insightful Leader: we have to decide what the nail should be.

Plus: more leadership advice in this episode of The Insightful Leader’s “Ask Insight” series.

On this episode of The Insightful Leader: a consumer anthropologist takes us behind the scenes as she interviews a “pet parent.”

On this episode of The Insightful Leader: From climate change to neuroscience, this new approach is reshaping how we study complicated systems.

On this episode of The Insightful Leader: Are companies as socially responsible as they claim? And how much should investors care?

Be yourself! No, not like that. On this episode of The Insightful Leader, we help you navigate the competing advice about how much to share and hold back. Book links:  The Mirrored Door: Break Through the Hidden Barrier that Locks Successful Women in Place. Embrace the Power of You: Owning Your Identity at Work Advertising Strategy Cambridge Handbook of Consumer Psychology Creative Brief Blueprint

On this episode of The Insightful Leader: how understanding consumer mindsets can help you make the sale.