Greensmith Consulting

I don’t know about you, but I hear about a lot of flashy green packaging innovations. But what about when reality hits the curb? Often, there’s a breakdown between the hype and what actually happens, which more often then not...

Sometimes the most forward looking among us come from the most unlikely places. I’m neck deep in the sustainable business realm, and delight in discovering and sharing new sources of inspiration and innovation with my audiences. And the most powerful...

The funny factor was definitely in effect for GreenSmith Sessions #6, with Jeffrey Davis, a southern fried green blogger from Nashville, Tennessee. In my work as a digital publicist for green businesses, I interact with a lot of blogs and...

The first six GreenSmith Sessions have spanned the globe, from a CSR thought leader in London to the man giving green blogging a southern accent in Nashville, Tennessee. Today's GreenSmith Session went local. Very local, to the desk next door...

I don’t know about you, but I thought I knew a fair amount about lighting. CFLs, check. LED, check. Odd designer bulbs, check. LEDs are more efficient than everything else, right? Not so, as I learned in the latest GreenSmith...

Do you want to know what the core of all the (human) problems in the world are? Empathy. Empathy, you mean that word tossed around by new age enthusiasts? Not quite. Think about how recently you got angry over another...