Tuesdays With Toni

Toni, our resident “Millennial Medium” is moving on, but not before providing a status update on trends from yesteryear. Take a stroll down memory lane with us in this episode featuring guests Leah Butler and Slate Donaldson.

This week, we chat about the latest Internet creation, “Damn, Daniel” with a panel of subject matter experts – three amazing, giggly teenagers. Take a listen for some fascinating insights into the *elusive* Gen Z cohort.

On this episode, we chat about exactly why Red Lobster got so much flack for taking their time to react the shoutout they got on Beyonce's "Formation" (which essentially took over the Internet last week) and discuss what they should have done instead. Beyonce said it best, "You know you that @?%*! when you cause all this conversation."

In a previous episode, we waxed poetic about how the kids of today missed out on the gems of childhood due to technology, but my little brother, Tobi (9), took issue with that statement. On this episode, he sets the record straight about "Gen Z" and chats about social media and branding from a child's perspective. It's adorable, but surprisingly informative.

Toni is back in the New Year to give you the CliffsNotes of what young people are up to on the Internet. This week, we’re talking about DJ Khaled and his flawless Snapchat content strategy that garners millions of views per day. We’ll discuss how this 40 year old man became the most relevant figure on social media, what brands can learn from his #keystosuccess, and whether or not Khaled-fatigue is inevitable.

On this episode, Toni discusses the #ThanksgivingWithBlackFamilies trend, which garnered 1.5 million mentions over the course of a few days and even landed in the Twitter Moments feed. One of the memes created during this trend featured a regular Wall Street guy, Howard Nedrick, as a caricature of the cousin with “mad degrees and allergies.” (View original tweet here: https://twitter.com/Atom_Kane_/status/668890904145625088) Overnight, it seemed like his face was everywhere and on this episode, Howard discusses how that felt, how it happened and what’s next for him.

There’s a new app that’s making it possible to create the A capella medley you always dreamed of. Except, you don’t have to gather people, book a studio, or even have much talent! An app called "Acapella" is allowing users to stitch together videos with different vocals that create a song or interesting compilation of sounds. It’s taking off on social media and is currently the 2nd most popular free app in the App Store. It can be found here if you want to try it for yourself: https://itunes.apple.com/us/app/acapella-from-picplaypost/id924635678?mt=8 This week, Toni (@_tonitones) is joined by Rishad Tobaccowala (@rishad), Chief Strategist of Publicis Groupe, who shares his perspective on how people and tech are outpacing brands. Ian Chee (@cheeinny), Chief Strategy Officer at MRY and former real-life Acapella group member, also joins the discussion. If you enjoyed the show, please be sure to leave a rating for “Tuesdays with Toni” on iTunes here: https://itunes.apple.com/us/podcast/tuesdays-with-toni/id9

Twitter is a platform that you either get, or you don’t. And some people have mastered Twitter so much that they’re using it to tell serialized stories that draw people in, 140 characters at a time. The latest example of this is from a Twitter user nicknamed “Zola” whose unbelievable tale of a trip gone so very wrong in 150 tweets – which promptly viral. But, this isn’t an isolated phenomenon. This week, Toni is joined by two of MRY’s Twitter aficionados: Chief Marketing Officer, @dberkowitz and Vice President, Global Brand Development, @vishalsapra. --- You can learn about the Zola incident here: http://www.thefader.com/2015/10/28/zola-twitter-story

Ever ordered a meal just to post it to Instagram? You’re not alone. Listen to our latest podcast to learn more about “eating for the Insta” from our foodie influencers. Guests this week are Sarah Shaker, founder of @PutaneggonitNYC, and Elizabeth Cauvel of MasterChef Season 5 fame!

On this episode, Toni chats with Toby Daniels, founder of Social Media Week as well as Tyler Becker, their Director of Content, about the “meme gods” of Instagram. @thefatjewish and @fuckjerry have garnered millions of followers by curating (or stealing?) some of the funniest content on the internet – and making tons of money from it. What does that say about the state of social media today?

We couldn't wait until next Tuesday for this one. On this episode, Toni chats with Detavio Samuels (@Detavio), President of TV One’s integrated marketing arm, One Solution, to discuss the massive social conversation around FOX's "Empire" and the power of compelling content in reaching today's black consumers.

This week, Toni discusses the split personalities some teenagers have on Instagram – or rather, "Finstagram", with MRY’s Chief Creative Officer, David Weinstock, and Chief Growth Officer, Evan Kraut.