Up Your Roas By Orionckb

We caught up with Mike Zappulla, Director of Ad Ops, and Michael Skehill, Senior Ad Ops Specialist, to break down exactly what every e-commerce brand should know about Q4. From how best to plan, what to test, what to expect, and how you can succeed in the crazy holiday shopping season, we've got detailed insight into the strategies for your team to incorporate into your own Q4 plans.

We sat down with Kylie Chenn, the Director of Operation and Strategy (aka Founder and CEO) of Acanela Expeditions to talk about combining influencers and paid social to maximize your reach and rate of return. Listen and learn as Kylie gives great insight into the best ways to mix influencer and paid traffic together.

We sat down with Courtland Thomas, Growth and Consumer Insights Consultant and VP of Columbia Venture Community, to discuss everything from the rise of using data in marketing to the best ways to use your data to optimize your social campaigns. Listen in for Courtland's insight and actionable tips as well as a giveaway of the business books that helped inspire him!

Listen in for the tools and ideas you should apply to your marketing strategy that can only come from having run over $20m in subscription box ads! We invited Matt Pacheco, Director of Ad Optimization here at OrionCKB, to answer some of your burning questions. He's worked on advertising for subscription boxes since they first came on the scene and he's got the info on what you can do so you can earn your best ROAS.

Have you ever wondered how gamification works? Or why some consumers flock to certain brands even when they seem to be adding extra steps to the funnel? We’ve been asking some of these same questions so we sat down with Jackie Eagle, Senior Director for Strategy and Accounts at Jebbit, to find out more. Jackie shares her in-depth knowledge and behind the scenes access for how the Jebbit platform’s use of interactive content has led to brands seeing results like a 10x return on ad spend or a 97% decrease in costs per lead! If you’re in direct response advertising and want to find out the tools and actionable insight on how you can see similar results yourself, then you need to listen to this week’s podcast.

Join us as we sit down with Pavan Patidar, Director of Ad Optimization, and discuss the rise of video advertising, why it’s become such a huge part of direct response advertising, and what you can learn to make your video ads the best they can be. Pavan shares hands-on knowledge about what works, what doesn’t, and what’s surprised him when it comes to video advertising for direct response. With perspective from his time spent at Facebook and his years in the digital advertising world, you’re guaranteed to find actionable insight.

Join David Isman, our Director & GM of Paid Search, as he takes a deep dive into our data, explains how to calculate your ideal frequency and includes a step-by-step equation to find your brand's optimal retargeting budget. You can find the detailed data and equations on our blog: http://www.orionckb.com/blog

In the second episode of our podcast, Up Your ROAS, we sit down and talk with Yianni Kotsalidis about the path that lead generation has taken from relying on lead aggregators to advertising directly to consumers through Facebook ads. He'll also share the best practices for finding your greatest high-quality leads.