Paschon Podcast With Brian Pasch

  • Autor: Vários
  • Narrador: Vários
  • Editora: Podcast
  • Duração: 54:05:55
  • Mais informações

Informações:

Sinopse

Brian Pasch covers online marketing topics that can help business owners maximize their marketing investments.

Episódios

  • Polk Automotive Solutions Rises To The Challenge: Realtime Data Feeds for CDPs

    15/11/2024 Duração: 34min

    Join me and Joe as we discuss the many solutions which have emerged from the collaboration of dealers. and the Pol data sciences team to give dealers a competitive edge.

  • Urban Science Data Is Transforming Retail Operations and Providing New Activations for CDPs

    13/11/2024 Duração: 27min

    Join me, Jason, and Jeff as we discuss how dealers are using defection data to power better retail workflows, reducind waste, and recovering customers which were lost back into the service lane.

  • Advanced Video Delivery Requires Scale, Open Technology, and a Compliance Mindset

    06/11/2024 Duração: 20min

    Join me and Tara Rego as we discuss the new opportunities dealers have with omni-channel video delivery and advanced data integration possibibilities.

  • Pioneering CDPs for Automotive Retailing - Cox Automotive Has The Lead

    01/11/2024 Duração: 33min

    Join me as I discuss Cox's Omni-Channel retail platform which is delivering a profound change in how consumers engage with dealers and how dealers efficiently operate their business

  • Client Command Expands Audience Data to Include Service Shoppers

    23/10/2024 Duração: 22min

    Join me and Megan as we discuss the latest data collected by the Active Shopper Network and how their audiences now include consumers shopping for service and parts

  • Connected Retailing Is Not A Nice Idea - It's a Reality

    21/10/2024 Duração: 36min

    Join me and Kerri as we discuss the breakthrough results dealers are experiencing with AutoFi Showroom and how dealers implementing a connected retailing sterategy are seeing higher PVR and lower staff turnover rates

  • Don't Complain About Lead Close Rates If You Don't Have a Video Process

    07/10/2024 Duração: 30min

    Join me and Margaret as we share the latest data and use cases for video in the Internet sales process. Video is now table stakes for progfressive car dealers so if you are not a believer, listen in today.

  • automotiveMastermind is the best partner for CDP data hygiene and activation.

    01/10/2024 Duração: 32min

    Join me and Aaron Baldwin as we discuss the new opportunities dealers can leverage when they partner with automotiveMastermind for the CDP project

  • Dealers Who Seek Greater Profitability Need To Pivot to Vehicle Lifecycle Management

    27/09/2024 Duração: 27min

    Join me and Danny as we discuss how the VINCUE Vehicle Lifecycle Management platform is generating the additional profits which dealers are seeking in this very competitive and challenging period in our economy.

  • If The Phone Is Your #1 Conversion Channel - How Would You Rate Your Phone Skills?

    23/09/2024 Duração: 36min

    Join me and Curtis as we discuss the latest upgrades to the CarWars platform and how AI will accelerate growth in the coming year. It's a great time to learn how to significantly improve phone outcomes in just 90 days.

  • Equifax Data Will Accelerate Revenue Opportunities For Dealers Using CDPs

    23/09/2024 Duração: 41min

    Join me, Deana, and Brian as we discuss the latest opportunities for dealers to partner with Equifax to enhance data and build new use cases to generate revnue and increase customer retention.

  • Customer Data Platforms Will Redefine Customer Engagement and Marketing

    20/09/2024 Duração: 47min

    Join me and Aharon to discuss the greater adoption of CDP technology with automotive dealers and how AI will power better engagement and sales process workflows.

  • Rethinking Your SEO Strategy Requires Bold Measurement Tools

    18/09/2024 Duração: 41min

    Join me and Zach Billings as we discuss what type of SEO investments are working and what are the KPIs and measurement tools which can show if your SEO investments are working. Don't miss this conversation.

  • Rethinking Your Automotive Marketing Framework to Include Lifecycle Marketing

    13/09/2024 Duração: 35min

    Join me, Sarah, and Denise as we talk about online marketing and the opportunities for smarter lifecycle marketing which is now available using CDPs and identity resolution technology.

  • Dealers Need To Update Their SEO Strategies For Generative AI Search

    11/09/2024 Duração: 27min

    Join me and Connie Gundrum as we discuss the changing landscape in online search powered by AI and why dealers need to rethink their online content strategies.

  • Clarivoy Establishes New Benchmarks and Insights for Marketing Attribution

    09/09/2024 Duração: 21min

    Join me, Micah, and Steve as we discuss how Clarivoy is finally answewring the marketing attribution questions which dealers have been asking for years.

  • Dealers Need a Zero Party and First Party Data Strategy That Solves Practical Use Cases

    06/09/2024 Duração: 39min

    Join me and Amol Waishampayan as we discuss how fullthrottle.ai is helping dealers manage their first-party data and activate more zero-party data confiormations to improve dfata hygiene and accelerate use cases that drive revenue and increase customer loyalty

  • CDP Success Requires a Keen Focus on Data Hygiene Before Marketing Activation

    05/09/2024 Duração: 34min

    Join me and Bobby Gaudreau from Activator Dealer Solutions as we discuss the development of the CDP for automotive dealers and their unique approach to buiding a sustainable dealership data layer.

  • What If AI Could Power Your Best Phone Skills Training Framework?

    04/09/2024 Duração: 33min

    Join me and Ben Chodor, CEO of CallRevu, as we dicuss TestTrack; a new product that will change the way dealers building the phone skills of their staff across all departments.

  • Soft Pull Credit Is Now Easier To Integrate into Automotive Technology Platforms

    30/08/2024 Duração: 19min

    Join me and Aaron Bickart general manager of OfferLogix as we challenge the vendor community to reimagine their product offerings to integrate robust soft-pull credit technology with a distinct advantage to competing solutions.

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