Informações:
Sinopse
The Active Lifestyle Marketer is a resource geared towards helping active lifestyle brand executives grow the reach, engagement, and effectiveness of their marketing in an ever changing digital landscape. Each episode features an interview with an active lifestyle brand or agency executive, so you can get a glimpse into the strategies, struggles, challenges, and successes of running active lifestyle brands. The Active Lifestyle Marketer is geared towards helping brands and agencies engage with their consumers.
Episódios
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The Active Lifestyle Marketer: Ep. 019 with Mark Fisher from Fisher Creative
13/04/2018 Duração: 48minOn this weeks episode of The Active Lifestyle Marketer we speak with Mark Fisher. Mark is the founder, lead photographer, and director at Fisher Creative. Fisher Creative specializes in outdoor lifestyle storytelling, and in this episode Mark shares his expertise and insight into how he thinks about and goes about telling great stories for outdoor […]
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The Active Lifestyle Marketer: Ep. 18 with Stephen Regenold from Gear Junkie & Monopoint
02/04/2018 Duração: 47minThis week on The Active Lifestyle Marketer we chat with Stephen Regenold, co-founder of Gear Junkie and Monopoint Media. Stephen is an expert in the outdoor lifestyle storytelling space and he shares his years of experience in this episode. Enjoy!
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The Active Lifestyle Marketer: Ep. 016 with Blair Clark from Canyon Bicycles
20/10/2017 Duração: 41minThis week on The Active Lifestyle Marketer we talk with Blair Clark, President of Canyon Bicycles, as he shares his experience bringing Canyon Bicycles, one of the most successful bike brands in Europe, to the United States market.
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The Active Lifestyle Marketer: Ep. 015 with Emily Cocks from Ride Napa Valley
03/10/2017 Duração: 46minThis week on The Active Lifestyle Marketer we talk with Emily Cocks, ex-pro triathlete and now consultant for Ride Napa Valley. Emily shares her experience as a pro triathlete and the changing landscape with brand ambassadors and sponsorships. We also discuss her time with Ride Napa, a purpose-driven brand working to fundraise for local non-profits […]
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The Active Lifestyle Marketer: Ep. 014 with Nate Pearson from TrainerRoad
30/06/2017 Duração: 59minThe Active Lifestyle Marketer: Ep. 14 with Nate Pearson from TrainerRoad This week on The Active Lifestyle Marketer we talk with Nate Pearson, CEO and Co-Founder of TrainerRoad. In this episode, Nate shares how TrainerRoad has grown from an idea into a successful 55 person company using inbound techniques, and great storytelling. He also shares […]
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The Active Lifestyle Marketer: Ep. 013 with David Field, CEO of Salming Running North America
19/06/2017 Duração: 42minThe Active Lifestyle Marketer: Ep. 013 with David Field, CEO of Salming Running North America This week on The Active Lifestyle Marketer we talk with David Field, CEO of Salming Running North America. David shares a ton of great insight and experience leading a successful running show company in a highly competitive market. In this […]
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The Active Lifestyle Marketer: Ep. 012 with Bill Driskill from Total Body Fitness
12/06/2017 Duração: 39minThe Active Lifestyle Marketer: Ep. 012 with Bill Driskill from Total Body Fitness This week on The Active Lifestyle Marketer we talk with Bill Driskill, Founder of Total Body Fitness. Total Body Fitness is an active lifestyle brand working in the triathlon and multi-sport space. In this episode, Bill shares his experience building an incredibly […]
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The Active Lifestyle Marketer: Ep. 011 with Kate Davis from RD Kate Sports Nutrition
07/06/2017 Duração: 39minThe Active Lifestyle Marketer: Ep. 011 with Kate Davis from RD Kate Sports Nutrition This week on The Active Lifestyle Marketer we talk with Kate Davis who is a registered dietitian specializing in sports nutrition. In this episode Kate shares her experience and insight building a sports nutrition brand while finding balance between work and […]
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The Active Lifestyle Marketer: Ep. 010 with Jon & Chris Thornham from Flo Cycling
12/04/2017 Duração: 58minThe Active Lifestyle Marketer: Ep. 010 with Jon & Chris Thornham from Flo Cycling This week on The Active Lifestyle Marketer we talk with Jon and Chris Thornham, twin brothers, and co-founders of Flo Cycling. Jon and Chris have taken on the giants in the industry Zipp, Hed, and Enve and have created a direct […]
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The Active Lifestyle Marketer: Ep. 09 with Seton Claggett from TriSports.com
01/04/2017 Duração: 34minThe Active Lifestyle Marketer: Ep. 09 with Seton Claggett from TriSports.com This week on The Active Lifestyle Marketer we sit down with Seton Claggett, CEO of TriSports.com. Seton shares his expertise building one of the largest e-commerce shops in the Triathlon industry. He also shares the importance of building a business on values and purpose […]
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The Active Lifestyle Marketer: Ep. 08 with Robin Pomeroy – Professional Triathlete
20/03/2017 Duração: 41minThe Active Lifestyle Marketer: Ep. 08 with Robin Pomeroy | Professional Triathlete This week on The Active Lifestyle Marketer we talk with Robin Pomeroy who is a professional triathlete going into her third season at the pro level. In this episode Robin shares what it takes to become a professional triathlete and how she is […]
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The Active Lifestyle Marketer: Ep. 07 with Sabra Davison from Little Bellas
14/03/2017 Duração: 34minThe Active Lifestyle Marketer: Ep. 07 with Sabra Davison from Little Bellas This week on The Active Lifestyle Marketer we talk with Sabra Davison who is the Executive Director and Co-Founder of Little Bellas. Little Bellas is a non-profit organization that mentors little girls using the sport of cycling. The organization was founded with the […]
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The Active Lifestyle Marketer: Ep. 06 with Heidi Myers from Rasputitsa
11/03/2017 Duração: 33minThe Active Lifestyle Marketer with Heidi Myers from Rasputitsa On this weeks episode of The Active Lifestyle Marketer we talk with Heidi Myers, Founder of the Rasputitsa Spring Classic. The Rasputitsa is a gravel road cycling race held every year in Vermont. This race is a passion project started by Heidi and her best friend […]
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The Active Lifestyle Marketer: Ep. 05 with Mark Gainey from Strava
16/02/2017 Duração: 38minThe Active Lifestyle Marketer with Mark Gainey from Strava On this week’s episode of The Active Lifestyle Marketer, we talk with Mark Gainey, CEO of Strava. Mark shares his insight and experience leading one of the most successful brands in the active lifestyle space. In this episode, Mark shares the story of the creation of […]
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The Active Lifestyle Marketer: Episode 04 with Nicola Cranmer from TAM Cycling Inc.
10/02/2017 Duração: 41minThe Active Lifestyle Marketer: Episode 04 with Nicola Cranmer from TAM Cycling Inc. This week on The Active Lifestyle Marketer we talk with Nicola Cranmer who is the owner of TAM Cycling Inc. Nicola shares her insight building incredibly successful women’s cycling teams over the last 13 years. TAM’s Cycling teams have been successful on […]
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The Active Lifestyle Marketer: Episode 03 with Mike Henderson from Hendo Design
28/01/2017 Duração: 52minThis week on The Active Lifestyle Marketer we talk with Mike Henderson, creative director and founder of Hendo Design. Mike shares his experience working with some of the biggest names in the active lifestyle industry, including Wieden + Kennedy and REI, and how that experience is directing and informing his new endeavours with Hendo […]
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The Active Lifestyle Marketer: Episode 02 with Michael Hernandez from Jakroo
05/01/2017 Duração: 50minThis week on The Active Lifestyle Marketer we talk with Michael Hernandez from Jakroo. He gives his insight and experience as the Director of Sales as he shares how Jakroo has flipped the traditional sales model on its head in the custom sports apparel industry. We talk about the importance of the customer experience […]
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The Active Lifestyle Marketer: Episode 01 with Steve Hemphill from Sierra at Tahoe Resort
29/11/2016 Duração: 39minThis week on The Active Lifestyle Marketer we talk with Steve Hemphill, the Director of Marketing and Sales at Sierra at Tahoe Resort. Steve shares his insight and experience competing in a region where his company is surrounded by giants in the ski and snowboard resort industry. We talk about the importance of differentiating your […]