The Freelancers' Show

Fairness in Pricing Do you have questions about fairness in pricing? This episode features a discussion of this topic between Jonathan Stark, Curtis McHale, Philip Morgan, and Reuven Lerner. Tune in to learn more! Do you think it’s fair for someone to charge you more for a product than they charge other people? Reuven’s answer is that it is fair, but annoying. He wants to feel as if he has gotten a good deal, which is based on price for him. It’s fair to charge different people different prices, but he wants it to be to his advantage. 
Jonathan’s take on this is that people are bad at absolute value. Is thing worth X? He argues that value should not be based on price, but instead on value. He does not believe that the word fair can be applied to pricing at all.
 Curtis suggests some people equate fairness and value. He buys locally and will pay more sometimes at local stores, because he sees value in that. This is called the “feel good feeling.”
 Philip describes that he has two decision-making skills wh

Building Better Training Exercises On today’s episode, Philip Morgan and Reuven Lerner discuss Building Better Training Exercises. Reuven Lerner provides insight on how he creates and makes training more effective through the use of exercises. How can you make your training more effective by giving good exercises and questions for people to learn from? Reuven thinks that it is ineffective to teach people simply through lectures. He says that people will not remember what was said long term because they will not internalize the material. Having people do things can combat this; in other words have them do exercises throughout training in order to help them retain information. How many and what types of exercises should they do? Exercises should be a good balance of easy and hard. They should be interesting and amusing, but also effective and stick with your audience. Reuven says that this is a hard balance to reach and takes time but is well worth the effort. In his experience, students learn and apprec

Getting Started in a New Niche Philip Morgan and Rueven Lerner lead this week's podcast. They discuss Getting Started in a New Niche. Listen to learn more! The problem, who does it affect, why should we worry about it? The problem: You can have a focus, validate that it is good, be excited about it, and still feel held back by not having proof that you are a low-risk choice because you have never done work in that area of focus. So the problem is how do you change your focus; how do you start something new if you have no proven track record? The who: Everybody at some point in their career; everybody who is trying to make a change in their business. How to tackle this from a marketing perspective There are three options that are proposed if a company wants to see your work. Compromise Alan Weiss says that if someone raises an objection when you are speaking with him or her in a sales conversation, it means they are interested. People only raise objections if they are interested in what you are saying;

Brent Weaver on Sales Process On todays episode Phillip and Jonathan chat with Brent Weaver, founder and CEO of UGurus.com. Hear a bit about how Brent started UGurus to help people build their digital agency companies and to offer online courses as well as a bit about his ups and downs running his own digital agency company. Tune in to check it out! How did UGuru get started? Brent talks about a company he ran before UGurus called Business Catalyst and how how he took that companies idea and expanded it to a wider audience of digital agency owners. This expanded version was the starting of UGurus. Brent had ran a digital agency for 12 years starting in high school. He talks about getting into making websites and made a website that had overhead in server costs and so he needed to find a way to cover those costs. He started telling people he could make websites, with his first being a $500 job that took him a couple days. This job inspired him to quit his day job. He created a company with a friend and to t

Curtis, Philip and Jonathan answer some questions they have from listeners. Among them are questions about competition, team management, and dealing with clients. Tune in to Listener Q & A! They just might have answered one of your concerns, too.

On today's episode, Curtis and Jonathan discuss Getting Started with Facebook Ads with Mojca Mars. Based at Sienna, Europe, Mojca is a Facebook Advertisement Expert, author, and speaker. She is focused on helping businesses generate more leads and increase their sales using Facebook advertising strategy. Tune in to learn more!

Today's episode features Choosing Content Marketing Topics. Content marketing is everywhere. It helps boost a startup's reputation, and encourages meaningful content in the community. But, what does it typically requires? How can someone go about choosing topics? Tune in! 

On today's episode, Curtis and Reuven discuss Increasing Monthly Revenue with Jason Resnick. Jason is a web developer, freelancer, and consultant. He specializes in establishing e-commerce businesses, aiming to help entrepreneurs and freelancers increase their sales by strategies and implementations. Tune in to learn more how to increase your monthly revenue 10 times in 6 months!

On today's episode, Philip, Jonathan, and Curtis discuss about Working with Designers without Wanting to Kill Them with James Stone. James is a Design Systems Engineer, and is top contributor to the open source ZURB Foundation. He also teaches at Penn State University. Tune in! “I've had experiences in the past where I've worked, where a designer would be so caught up with their idea in a design that they'll just root for it and push it through no matter what the cost. Sometimes that ends up being a lot more engineering time to accomplish more less the same thing.” -James Stone 

How do you get better? Philip, Jonathan, and Reuven have been consulting for some time already. At present, they think about how they can improve and receive feedback on their work. Tune in to episode 246 of the Freelancers' Show as they discuss about continuous improvement!

On today's episode of the Freelancers' Show, Philip and Reuven discuss Getting Started in Consulting with Bob Zeidman. Bob is the founder and president of Zeidman Consulting. He has been in the consulting industry for around 15 years, and specializes in intellectual property and software forensics. Tune in to this fascinating talk!

On today's episode of the Freelancers' Show, Curtis and Philip discuss Money Management for Freelancers with Luke Frye. Luke co-founded Timber Tax, which helps freelancers and consultants on tax compliance and planning. He is among the first accountants at Bench.co, and appreciates the lifestyle and opportunities of working independently. Freelancers, tune in for some classic insights on taxes. Know and understand what you need to fully enjoy your pay! 

On today's episode of the Freelancers' Show, Curtis, Philip, Jonathan, and Reuven discuss Rusty Screws. Tune in and discover what the episode is all about and how they connect Philip's experience to hiring freelancers.

On today's episode of the Freelancers' Show, Jonathan and Reuven discuss How to Fire Bad Clients with Erin Flynn. Erin is a web designer and developer. She is, however, more popular in helping fellow designers and developers to run their businesses better as well as to communicate well with clients. Listen and learn how to identify bad clients and how to deal with them properly!

On episode 238 of The Freelancers Show, Jonathan Stark and Reuven Lerner discuss how you can increase your online presence by Building Your Audience with the use of newsletters and lists. Listen to the podcast to learn how!

On today's episode of The Freelancers' Show, Philip Morgan, Curtis McHale, Jonathan Stark, and Reuven Lerner discuss Productized Service Buildup with Nathan Lee. Nathan is an expert software developer, who has been in the industry for more than 15 years. Tune in and learn about his unique offerings now as freelance developer!

Today's episode of the Freelancer's Show is hosted by Phillip Morgan and Reuven Lerner. Phillip and Reuven discuss Preparing Your Online Course. Phillip thinks that one of the best things he has done for his online business is adding low-priced products to the mix. It's important to not be 100% reliant upon services.

Jonathan Stark, Philip Morgan and Reuven Lerner welcome this week's special guest Curtis McHale. Curtis is a marketing expert that specializes in the technical market. Today, the Freelancers discuss what it takes to market your technical online business in Curtis McHale On...

On episode 236 of The Freelancers Show, Jonathan Stark, Philip Morgan, and Reuven Lerner discuss about how you can have Your First Digital Product. Tune in, and learn what it is and how it allows you to earn while you sleep.

On episode 235 of The Freelancers Show,  Jonathan Stark talks about The Difference Between Menu Pricing and Product Services. This episode is a follow-up to the previous one on productized services. Stay tuned and learn more about today's topic.