Advertising Specialty Institute

In this short and sweet episode, ASI's Melissa Newman is joined by Nadine De Jesus, inbound marketing specialist at Modern Driven Media, to talk about growth marketing strategies. Nadine shares the importance of considering every aspect of your sales and marketing funnel to maximize ROI and performance.

Supplier Jeffrey Nanus shares key insights on the issues that are causing inventory problems and rising prices, and why he believes the challenges are navigable.

There are a plethora of choices when it comes to social media networks, but what happens when none of them provide the experience or community you’re looking for? You create your own. Well, at least that’s what Dr. Maggie Jordan did. An avid gamer since childhood, Maggie was frustrated with the lack of inclusivity and support she saw for the women and community in gaming. In this fun episode of the Social Angle podcast, Melissa sits down with Dr. Maggie Jordan, founder of Lair, to talk about how a gap in the market and a passion for gaming inspired her to create her own social media platform.

How To Nuture Hope by ASI

The weather is getting warmer, so now’s the time to start thinking about summer promo orders. Today’s guest, Rachel Corey, promo fulfillment manager of STAHLS’ has all the info you need to secure orders with golf tournaments, charity runs, sports camps and more.

If you're interested in podcasting but don't know where to start, these tips are for you!

An industry veteran talks about her years in the industry and experience as a citizen diplomat in Philadelphia.

In this short episode of the Social Angle, Melissa Newman is joined by ASI Employment Manager, Shelby Kay, to discuss smart strategies for optimizing your LinkedIn profile. She shares her top tips for branding your profile, showcasing your best work samples and common mistakes.

Pop quiz: Do you know what sueded fabric is? While it sometimes might feel like there’s nothing new to see in the world of promo apparel fabrics, Next Level Apparel is proving that’s simply not the case. Today we’re joined by Jeremy Morillo, sales representative at Next Level Apparel. Stay tuned as we reveal what this unique fabric is, who’s interested in it, and how to sell it.

Smaller firms have been hit harder than the rest of the promo industry; ASI editors explore the issue and how distributors are coping.

Bill Petrie very likely has a screw loose. How else can you explain starting a business smack dab in the middle of a pandemic? But that’s exactly what he and co-owner Kelsey Cunningham did when they launched Brandivate just four months after lockdowns went into effect and #QuarantineLife became a thing. “We were dumb enough to think we knew what we were doing,” jokes Petrie. “Let’s start a company during a pandemic… because why not?” But don’t be fooled by Petrie’s naivete. The 21-year veteran of the promotional products industry knew exactly what he was doing, and he had an ambitious plan that included social media, industry influencers and promotional products! In this audacious episode of the Social Angle, Vinnie Driscoll and Melissa Newman pick Petrie’s brain about the campaign that put Brandivate on the map, how he and Kelsey conceived the plan and chose influencers, the products they used for promotion, and much more. And since Petrie’s a big Van Halen fan, they also discuss David Lee Roth vs. Sa

Lou Weisbach and Jo Gilley discuss their plans for making the Top 40 distributor an international branding agency powerhouse.

Incorporating social media listening and monitoring tactics in your strategy is the key to harnessing better insights about your customers, your brand, and products/services. Each platform provides data and information that you can use to prove ROI and support business decisions, but where should you start, what metrics should you monitor, and how can you take something as fluid as brand sentiment to measure sales? If you’ve asked yourself these questions before, this episode of The Social Angle podcast is for you!

Brian Duran of MediaTree Rewards discusses the supplier’s explosive growth during the pandemic.

In this episode of Promo Insiders, Mitch Silver, vice president of marketing and sales at Printable Promotions (asi/299458) in Chicago, talks with ASI Executive Editor Sara Lavenduski about what he and his team have learned over the past 12 months and his predictions for how COVID will change what customers expect of their promo partners.

A great customer can become one of your strongest advocates, but if you play your cards right so can your employees. In this fun and educational Social Angle podcast, Melissa Newman talks with Carmen Collins, Cisco’s social media and brand lead, about how you can empower your employees to be your most powerful advocates, systems to fuel your content strategy's success, and the crucial role social media plays in it all. Don't miss this episode!

Thinking about running a contest for your business, and maybe even hosting it on your social media platforms? Do yourself a favor and do your research. In this informative and eye-opening Social Angle podcast, Vinnie Driscoll and CJ Mittica discuss the dos and don’ts of running a contest, how you can protect yourself from legal ramifications, and who they think will win ASI Promo Insanity.

COVID-19 was declared a pandemic by the World Health Organization on March 11, 2020. The last year has upended the way we work, do business and socialize, but will any of those changes stick when this is all over? ASI Editors Theresa Hegel, Sara Lavenduski and Christopher Ruvo reflect on how the last year has changed their own lives and what they expect the future to bring.

In this episode of The Social Angle, Melissa Newman sits down with Nick Lateur, of HPG Brands, to give you a behind-the-scenes look at his process for creating fun and engaging video content on a dime. He’ll also share how increasing his social media marketing skills made him more marketable in his career, what advice he’d give to other swag professionals on conquering fear when it comes to filming, and remixing “D*** in a Box” by The Lonely Island for his first episode. Get ready for another great episode!

Demand for digital marketing services is rising and promotional products distributors are in a unique position to capitalize on it. How? By starting to offer such services to clients. In this podcast adapted from an ASI Education webinar and hosted by ASI Media Digital News Director Christopher Ruvo, Luke Freeman and Seth Rand, founders of digital marketing firm Wizard Digital, reveal how you can do just that. They’re in a prime position to offer such insights, as Freeman is the founder of multimillion-dollar promo distributorship Wizard Creations (asi/362568) and Rand is a digital marketing expert and successful entrepreneur whose achievements include helping more than 1,200 clients manage well north of $50 million in Google Advertising spend.