Advertising Specialty Institute

  • Autor: Vários
  • Narrador: Vários
  • Editora: Podcast
  • Duração: 225:07:54
  • Mais informações

Informações:

Sinopse

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.

Episódios

  • Promo Insiders: Savvy Strategies For Reviving Your Business or Brand

    08/12/2024 Duração: 18min

    Stephanie Stuckey, chair of Stuckey’s, a roadside oasis famous for its pecan log roll, provides tips and engaging tales that will you breathe fresh life into your business in this preview of her keynote at the ASI Show Orlando 2025.

  • Promo Insiders: 6 Markets To Target Now With Print

    19/11/2024 Duração: 18min

    Rusty Pepper of Taylor OnDemand shares tips for selling print to clients in six of promo’s top sectors.

  • Promo Insiders: How Supplier Wayo Is Using AI To Alleviate Overseas Supply Chain Complications

    14/11/2024 Duração: 19min

    Wayo co-founder and CEO Julia Xu joins ASI Media to discuss the tech at the heart of the supplier: AI. The company has built an AI model based on information about thousands of factories, with the goal of easing overseas product sourcing for the industry.

  • Promo Insiders: Distributors’ Strong Q3 Puts Industry Annual Sales Record In Reach

    07/11/2024 Duração: 18min

    ASI’s top research executive and news director discuss the numbers and narratives behind the merch market’s third quarter, how Q4 is shaping up and what lies ahead in 2025.

  • Promo Insiders: The Reality and Future of AI

    27/10/2024 Duração: 52min

    Multiplai CEO Isar Meitis and ASI Director of Software Engineering John Young discuss how AI can transform your business and the best practices to start using it right now. To hear more from Isar: AI Business Transformation Course: https://multiplai.ai/ai-course/ The Leveraging AI Podcast: https://multiplai.ai/podcast/ Connect with Isar on LinkedIn: https://www.linkedin.com/in/isarmeitis/

  • Promo Insiders: Five Big Takeaways From The ASI Power Summit

    24/10/2024 Duração: 42min

    AI, consolidation and the election dominated the discussion at this year’s event, which brings together the leaders of the promotional products industry.

  • Promo Insiders: Spooky Season Sales

    15/10/2024 Duração: 28min

    ASI Media’s editors talk fall selling opportunities and taste-test unique snacks.

  • Promo Insiders: Takeaways from ASI’s 2024 End-Buyer Research Series

    10/10/2024 Duração: 18min

    As the end-buyer research series wraps up, ASI Senior Executive Director of Research Nate Kucsma outlines a few key trends and takeaways from the study’s 26 market segments.

  • Promo Insiders: Strategies For Successful Staff Succession Planning

    03/10/2024 Duração: 12min

    Jeff Butler, CEO of TrinityFix, delivers actionable tips to help get this essential aspect of business continuity correct in what’s a preview of his upcoming talk at the ASI Power Summit.

  • Promo Insiders: Stealth Greenwashing - A Deeper Dive Into Misleading Sustainability Claims

    01/10/2024 Duração: 24min

    Lou Elliott-Cysewski of CoolPerx, a member of the Promo for the Planet Editorial Advisory Board, talks about greenwashing and how to avoid it – both in your own marketing and when dealing with other companies.

  • Promo Insiders: Gearing Up For The Fourth Quarter

    23/09/2024 Duração: 12min

    Millie Tadewaldt, founder of Brilliant (asi/146116) and a contributor to this year’s Counselor Gift Guide, offers her advice for selling in Q4 and the products that are proving popular this year.

  • ASI Power Summit Preview: Adapt Your Business to Thrive in Any Economy

    16/09/2024 Duração: 12min

    In a preview of her upcoming talk at the ASI Power Summit, renowned economist Dr. Mary Kelly discusses the state of the marketplace – and how promo products executives can steer their firms to success within it.

  • Promo Insiders: What A Blind World Trade Center Survivor Can Teach Business Leaders

    11/09/2024 Duração: 16min

    On September 11, 2001, Michael Hingson, who’s been blind since birth, escaped the World Trade Center by navigating 78 flights of stairs with his then guide dog Roselle. Now, he shares his story – and the many lessons he’s learned about teamwork, facing fear and trust – with audiences around the world. He’ll be a speaker at ASI’s Power Summit in October.

  • Promo Insiders: The Big Takeaways from ASI Research’s 2nd Annual European Promo Market Study

    05/09/2024 Duração: 21min

    The promotional products business is becoming more globally interconnected than ever. As such, don’t miss the key findings from this in-depth exclusive study on distributor performance in Europe.

  • Promo Insiders: Supply Chain Flash Points On The Eve Of The Holiday Gifting Season

    29/08/2024 Duração: 26min

    From strike threats to militant attacks, there is a lot in play. What does the disruption mean for the promo products industry in the final months of 2024? ASI Media editors Christopher Ruvo and Sara Lavenduski weigh in.

  • Gemline Execs Delve Into Product-Level Carbon Emissions Tracking Initiative

    23/08/2024 Duração: 27min

    Frank Carpenito, CEO and president of the Counselor Top 40 supplier, and Tim Behling, vice president of supply chain and sustainability, discuss the importance of getting a handle on Scope 3 emissions.

  • Promo Insiders: Points Of Convergence (and Divergence) Between The Print And Promo Industries

    14/08/2024 Duração: 12min

    Description: Andrew Titus, president of Counselor Top 40 distributor Fully Promoted (asi/384000) and his brother A.J. Titus, president of Signarama – both part of United Franchise Group – joined the Promo Insiders podcast to talk about the main similarities and differences between the print and promo industries, and how companies in the industry see the value in offering both.

  • Promo Insiders: Top Insights From Counselor’s 2024 State Of The Industry Report

    08/08/2024 Duração: 51min

    Description: Counselor Editor-in-Chief C.J. Mittica and ASI Sr. Executive Director of Research Nate Kucsma highlight the most interesting findings from our annual report and what it means for distributors and suppliers.

  • Promo Insiders: Exclusive Interview with Hit Promo’s CJ Schmidt, Counselor’s Person of the Year

    25/07/2024 Duração: 20min

    ASI Senior Vice President Michele Bell interviews Schmidt on his successes, big strategy swings, some notable misses and why he’s in it for the long haul.

  • ‘You Have To Be Transparent,’ Says Counselor’s 2024 Sustainability Advocate Of The Year

    25/07/2024 Duração: 16min

    Albert van der Veen, CEO of XD Connects, discusses the importance of backing up claims of lower-impact promotional products.

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