Advertising Specialty Institute
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 225:07:54
- Mais informações
Informações:
Sinopse
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.
Episódios
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Episode 20: Logan Altman
30/10/2019 Duração: 10minThe director of customer experience at Doing Good Works (asi/222095) shares how his company gives back to fostered youth.
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How To Use Facebook Groups to Generate Sales Leads
22/10/2019 Duração: 14minASI's Vinnie Driscoll and Patrick Kennedy are joined by Seth Needham, Sales Executive at KEY Apparel, to talk about his use of Facebook groups, the success he’s had on the platform, and why promotional product suppliers should be using Facebook groups for their business.
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Episode 19: Jonah Stillman
08/10/2019 Duração: 05minGen Z expert Jonah Stillman discusses the forces that have shaped his generation and the value Gen Z brings to the workplace.
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Interview with Britney Godsey, VP of Sales at Gold Bond
03/10/2019 Duração: 22minASI's Vinnie Driscoll and Patrick Kennedy are joined by Britney Godsey, VP of Sales at supplier Gold Bond, to discuss her company's use of Facebook Live, the impact it's had on the brand and why all companies should be using this valuable social media feature.
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HPG’s Chris Anderson On Creating A First-Class Workplace Culture
25/09/2019 Duração: 37minThe CEO of Top 40 supplier Hub Promotional Group (asi/61966) delivers can’t-miss insights about how to build and maintain a dynamic business culture in which employees thrive – and why doing so is essential to success.
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2019 Best Places To Work: Midnite Snax
24/09/2019 Duração: 04minIn this exclusive podcast, David Katz, executive vice president and partner at Bethpage, NY-based Midnite Snax (asi/71685), discusses fostering a family-like company culture, retaining top notch employees and knowing when to cut loose and celebrate your team’s hard work.
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Podcast With Chocolate Inn President David Miller
23/09/2019 Duração: 18minWith today’s announcement that Chocolate Inn/Lanco is now the sole distributor of My M&Ms in the promo market, ASI Editorial Director Michele Bell talks with Counselor Power 50 member David Miller about the company’s growth, how it retooled and revitalized Lanco and how – after its facility was nearly-destroyed by a direct hit from Hurricane Sandy -- the company’s leadership and its employees learned just how resilient they really are.
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Counselor's Best Places to Work Podcast: Harper + Scott's Michael Scott Cohen
23/09/2019 Duração: 15minThe co-owner of the #38 company on Counselor's 2019 Best Places to Work list, Michael Scott Cohen talks to ASI's Editorial Director Michele Bell about building a collaborative culture, finding and keeping staffers in a tight job market and the one thing he's trying to make happen for the women on his team.
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How Generation Z Uses Social Media
17/09/2019 Duração: 19minBelieve it or not, Gen Z — a group of people shaped by economic instability and digital innovation — is entering the market and will make up 40% of all US consumers by 2020. And what is influencing their purchasing habits? Social Media. In this insightful podcast, ASI's Patrick Kennedy interviews Gen Z'er and ASI intern Zach Cohn about how he uses social media, what he expects from brands, and how much a company’s social presence plays into his decision to buy their products and services.
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Why Perfect Work-Life Balance Is A Myth
29/08/2019 Duração: 23minDan Thurmon is a member of the Speakers Hall of Fame as well as an author and teacher for finding peak performance and achieving greater success and happiness. His unique, acrobatic presentation style has wowed Fortune 500 companies, associations, troops on the front lines and many more. In this podcast, Dan discusses why perfect work-life balance isn’t attainable and why you should connect the various parts of your life instead of trying to compartmentalize them. Dan will deliver the keynote address at The ASI Power Summit in Coronado, CA on October 28.
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Concert Lots and the Allure of Moment Merch!
27/08/2019 Duração: 35minIn the second episode of The Event Podcast, Jake Krolick and Vinnie Driscoll discuss some interesting promo products found and how they were used at three events: two concerts and a live podcast!
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Episode 18: Shelley McConnell
29/07/2019 Duração: 05minShelley McConnell, president of Printpal Promotions & Printing, shares the details of her recent nightmare order scenario and how she saved the sale.
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Counselor 2019 State of the Industry Data Analysis
15/07/2019 Duração: 38minCounselor’s Dave Vagnoni and Nate Kucsma, ASI’s executive director of research, break down the results of this year’s State of the Industry survey.
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Interview with Taylor Tadmor, Tekweld
15/07/2019 Duração: 13minIn this interview, Michele Bell talks to the charismatic, colorful president of Tekweld and the 2019 Supplier Entrepreneur of the Year about the guerilla marketing strategies he used to get started, industry trends he’s watching and how he grew his revenue 300% over the last five years.
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Interview with Marc Simon, HALO Branded Solutions
08/07/2019 Duração: 30minChris Ruvo talks with the 2019 Counselor Person of the Year about acquisition strategy, his business influences and the keys to smart negotiations.
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Interview with Bob Herzog, Corporate Imaging Concepts
08/07/2019 Duração: 18minDave Vagnoni interviews the CEO of CIC to get his take on the rise of distributor profit margins, the impact of tariffs on promo and the top markets to target for sales.
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Chris Anderson, HUB Promotional Group’s New CEO
21/06/2019 Duração: 14minThe newly-appointed CEO of Top 40 supplier HUB Promotional Group (asi/61966) ) discusses everything from the opportunities that come with strategic market disruption to the supplier’s plans to leverage technology, product innovation and a North America-wide facility footprint to grow faster and bigger than competitors.
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Disruptive Innovation and the Promotional Products Industry
13/06/2019 Duração: 20minLuke Williams is a professor at NYU Stern School of Business, inventor and expert in disruptive innovation. He has addressed audiences in 21 countries, and is the author of Disrupt: Think the Unthinkable to Spark Transformation in Your Business. In this podcast, he discusses disruptive innovation and how it applies to companies in the promotional products industry. Luke will deliver the keynote address at ASI Show Chicago on July 11.
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The Basics of Brand Storytelling
11/06/2019 Duração: 26minJeremy Cross, brand storyteller for itelligence North America, joins ASI's Vinnie Driscoll to discuss the basics of telling a good brand story. Plus, Cross and Driscoll debate which TV series finale was the worst, Game of Thrones, The Sopranos, Lost or Seinfeld.
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Slipmats, Stickers and Googly Eyes!
31/05/2019 Duração: 23minIn the pilot episode of The Event Podcast, Jake Krolick discusses with Vinnie Driscoll some of the interesting promo products he found and how they were used at four events: a bar mitzvah, a concert, a ski resort and an art gallery.