Advertising Specialty Institute

Claire Ashford, southwest regional sales manager for Top 40 supplier Tekweld (asi/90807), talks about her sales philosophy and what she loves about the promotional products industry.

Lorin Carlino Ogawa and Marissa Carlino, swag specialists at Creative Solutions (asi/170769), talk about the early days of the company their mother founded and their advice for fellow family-owned businesses.

In the latest Social Angle podcast, originally recorded from a Twitter Space, ASI's Vinnie Driscoll and Marketing Strategist Suzy Huber discuss how to use social media effectively for your business, including client acquisition.

ASI’s news director and senior research executive discuss the key stories and trends behind the industry’s first quarter sales, while offering insights into where things are going in the months ahead.

Longtime industry leader Jeff Lederer has returned to promo with the acquisition of Myron (asi/278980) and is intent on making the struggling Top 40 distributor a resurgent force. He discusses that here.

David Espindola, a technologist, futurist and author who just penned a book on artificial intelligence and humanity, answers that question and related important ones from both practical and profound perspectives.

We uncover the surprising findings and best strategies to take from ASI’s annual comprehensive report on the power of promo.

A distributor owned by Donate Life America is using 100% of the proceeds from each sale to support organ, eye and tissue donation.

Holly Brown and AJ Dickson of Top 40 supplier PCNA (asi/78897) talk about how the company’s Proud Path initiative has grown in the last year and what they have in store for the future.

Are you on top of the most recent apparel decoration trends? Today’s guest, Rachel Corey, Promotional Program Manager at STAHLS’ DFC is here to take the guesswork out of your next project and give you the confidence you need to tackle unique fabrics and challenging applications for all the latest trends. You’ll find out how to keep your business timely and on-trend, how to choose garments that will withstand time and wear and why this matters to your customers.

In this live Social Angle podcast, recorded on Wednesday, April 12, ASI Media’s Vinnie Driscoll chats with Adam Grant and Graham Walsh, co-founders of True North Incentive Group and co-stars of their social media game, about the role CEOs and other executives should play in a company’s social media marketing. What are the benefits and drawbacks? Is there such a thing as too much? Don't miss this discussion with Adam and Graham!

Executive Editors Theresa Hegel and Sara Lavenduski share their seasonal traditions, try new sweet treats and discuss ways distributors can take advantage of the thaw to sell more promo.

In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Ryan Moor, CEO of Allmade Apparel (asi/34341), about how he uses daily ice baths to push himself out of his comfort zone, the results he’s seen in almost five years, and how he’s been able to use social media to document his journey. If you’re looking for a little motivation, don’t miss this discussion!

TikTok expert Paola Granados, the social media lead at Ontario, CA-based distributor AnyPromo (asi/117065), weighs in on the popular, yet controversial, platform.

ASI editors Theresa Hegel and Christopher Ruvo discuss the ins and outs of these important sustainability-related topics, and offer strategies for undertaking eco initiatives and responsibly marketing them.

Amy Clyne of Top 40 distributor Kaeser & Blair shares her advice for the most common client challenges as listed by our readers.

So many heat transfers, so little time. Thankfully, heat transfers from STAHLS’ (asi/88984) are quick and easy to apply, plus they can be used with a wide range of substrates and surfaces. I’m Emma O’Sullivan, Senior Manager of Content Marketing at ASI, and today you’ll learn all about the many types of heat transfers out there in this discussion with Dave Conner, Content Director at STAHLS’ & STAHLS’ Transfer Express. We’ll explain when to use each transfer type, what makes each one so unique and why this is a versatile decoration method you should take advantage of.

The Promo Insiders crew discusses what bank failures, noncompete bans and independent contractor legislation will mean for the industry.

In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Jeff Davis, founder of Record Remix (asi/93934), about his interesting business (which makes housewares and gifts out of reclaimed vintage vinyl records), the struggles he endures promoting his business on social media, and much more. If you’re a promo pro who has to deal with roadblocks like non-disclosure agreements (NDAs) and proper targeting, don’t miss this discussion!

Ann Baiden from Innovatex Solutions in Ontario reflects on the important observance and her efforts to advance women’s causes.