Make Money Online

"Obviously there's a diminishing return if you hit specialization of 'There's one business in my region I can market to' -- how do you know when you've specialized enough" Know your target market, like Ecommerce Know niches within your target market, like Women's Fashion and Beauty or Every Day Carry Identify if there are 20-50 companies in your niche in your target market Identify if of those 20-50 there are 15-20 companies that are paying for consultants, have paid for consultants, or are looking for help solving a problem

Why follow-up What outcomes are you looking for What makes good follow-up What resources do we recommend How often should you follow up What should you say in your follow-up Who should you be following up with? What's your next step

Why run a webinar What outcomes should you look for What tool(s) should you use How do you prepare? How do you prepare your content/presentation What's the format to follow (20/30/10 -- 20 on presentation, 30 on questions, 10 on pitch) What do you do with the webinar video after the webinar Crowdcast Zapier Zoom Webinar Jam

You work with a client. They have a great team. You part ways. Their team members eventually part ways, too. Then they reach back out.

Why use a welcome packet What's included in a welcome packet When do you send a prospect a welcome packet How do you update your welcome packet When shouldn't you use a welcome packet How do you get started? What tools do you use to create a welcome packet?

What do we do when we lose deals?

Why is it important to close enrollment in courses, and what's the strategy and thinking around opening enrollment?

What do you need to do when you want to get more specific and double down on an industry?

Money-back guarantees are helpful in some situations, and really harmful in others. When should you offer a money-back guarantee, and what should the conditions be around it?

How do you know when to raise your prices? Quantitatively and qualitatively, what signs should you look for?

What defines success for the product? (Increasing rates, early rung of product ladder, general + focused w/in your positioning, etc.) What type of info product makes sense What's high impact / low risk How do you figure out what to make? How to promote it if you have a small (or no) list? What should you aim for after you've created your first educational product? (Speaking, podcasts, conferences, etc.)

In this episode, we dive into The Travel Rig that Nick bought for recording interviews and group panels at conferences or events. If you want to learn more about on-the-road podcasting hardware, listen to this one. (A 'nuts and bolts' episode)

Description: In this episode, we answer listener Max's question from Twitter: "Why aren't the two of you making more money?". We go inside our own businesses to examine what we're working on. We discuss when you can say "I have enough" as a business owner and stop focusing on growth.

In this episode, Nick and Kai discuss if you should offer a free strategy call as a consultant and where an intake call should fall in your client intake process.

In this episode, Nick and Kai discuss how to care for yourself when you're running a business.

In this episode, Nick and Kai discuss recurring revenue for freelancers and consultants: What are the different options for recurring revenue in your business? Taylor Swift is mentioned exactly once.

In this episode, Nick and Kai discuss how to manage your business when you have a whale client. What should you do? How do you future proof your business?

https://www.amazon.com/Breakthrough-Advertising-Eugene-M-Schwartz/dp/0887232981