B2b Writing Success Podcast

How do you get speaking gigs that will build your B2B copywriting business? Steve Slaunwhite reveals the three groups to approach about speaking opportunities and how to determine which ones are the best prospects.

In this week's podcast, Steve Slaunwhite reveals how speaking can grow your copywriting business and how he overcame his own fear of speaking before an audience.

There are steps you must take to be successful in any business. Steve Slaunwhite outlines the first steps to take as a new B2B copywriter so you become successful.

Steve Slaunwhite discusses five key takeaways from the recent 4 Weeks to B2B Pro Virtual Workshop with Casey Hibbard, Gordon Graham, Bob Bly, Casey Demchak, Melanie Rembrandt, and Ed Gandia.

Most B2B copywriters don't know this market even exists. Steve Slaunwhite shines a light on a hidden market that is fun and can give you the opportunity to work in a niche you love.

Steve Slaunwhite explains the three components of a brand and how to integrate all three into your copywriting. You'll be able to say “yes” with confidence when a prospect asks you help them develop and market their brand.

Testimonials are a very powerful and valuable tool to help you land clients. If you don't have them, you should get them right away. Steve Slaunwhite reviews five techniques for getting more … and better testimonials.

Is there another niche that you want to switch to? It's not as difficult as you might think. Steve Slaunwhite outlines the five steps to take so you can quickly build a client base in your new niche.

There are two approaches to working with clients, the transactional approach and the engaged approach. Steve Slaunwhite looks at the pros and cons of each of them and tells you which one is better. You might be surprised by his answer.

At the 4 Weeks to B2B Pro Virtual Workshop, top experts explain how to write the top seven most in-demand B2B content types. Steve Slaunwhite runs down the list and gives you a snapshot of each one.

If you do enough research, the writing is easy. Steve Slaunwhite gives you four of his best shortcuts to gather the research you need for long-form content projects. Plus, he shares a bonus source you'd probably never think to check.

Even new copywriters may face a situation where they need to stop working on a project. Steve Slaunwhite gives you some tips for exiting with your professional dignity intact and preserve the client relationship when possible.

Steve Slaunwhite explains how you can find marketing agencies that need freelance copywriters, get them to hire you, and become their go-to freelance copywriter. Plus, he reveals the best person to contact at creative firms.

The white paper is the king of content in the B2B world. Most companies use white papers (or similar collateral like ebooks and special reports) to gain thought-leadership, generate leads and grow sales.

Business-to-business marketing communications are becoming more visual. In fact, the “poster-style” infographic (so common on Pinterest.com) is one of the most popular forms of marketing content right now.

Steve Slaunwhite shares a very effective method for sharing his portfolio with potential clients — the Portfolio One Sheet. Find out how to create your own Portfolio One Sheet that will showcase your expertise.

Even if you never intend to write White Papers, you need to know about them because they are the “king” of B2B content and can impact all aspects of B2B marketing. Steve Slaunwhite highlights what you need to know as a B2B copywriter.

Steve Slaunwhite shares a very effective method for sharing his portfolio with potential clients — the Portfolio One Sheet. Find out how to create your own Portfolio One Sheet that will showcase your expertise.

Many copywriters fail to realize the importance of partnering with graphic designers and other design professionals. Steve Slaunwhite explains why it's key to your success and how you can connect with talented designers.

What are the opportunities for the B2B copywriter in the small business market? Steve Slaunwhite gives you tips on which small businesses hire freelance copywriters, how to find them, and how to structure your services to appeal to them.