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No BS, Just Solutions
Episódios
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How can I Optimise an E-commerce store? with Chase Clymer of Electric Eye
27/03/2023 Duração: 35minChase Climber, co-founder of Electric.I, joins the podcast to discuss optimizing ecommerce stores. He explains that many Amazon sellers struggle to optimize their own store, and even sellers who are only on direct-to-consumer sites face similar issues. Electric.I creates Shopify powered sales machines from their sites with a strategic design approach and intelligent development decisions. He also hosts the Honest Ecommerce podcast with honest advice to increase sales and grow businesses. The key message of this episode is that to grow profits, sellers must cut waste and increase profitable sales, and the Quick Assessment at Amazonprofitquiz.com can help identify the biggest profit killer. Timestamps 0:00:00 | Optimizing Your Ecommerce Store with Chase Climber of Electric. 0:02:28 | Heading: Optimizing Existing Store: Is It Possible to Be Good at Both Amazon and Shopify? 0:04:22 | Conversation on the Necessity of Specialized Heads for Ecommerce and Amazon Businesses 0:06:08 | Analysis of Direc
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E-commerce Loans – To Debt or Not to Debt Part I of II
24/03/2023 Duração: 23minBorrowing money to sustain or expand your business is one of the most controversial business decisions we all have to make. To Debt Or Not To Debt, That Is The Question & In this 2-part episode we’ll explore the issue, share personal insights and lessons, and encourage you to dig deeper with recommendations and resources. You’ll learn 7 Things Smart Business Owners Do When It Comes To Debt & Borrowing Tips on where to find effective funding in both the U.S. and U.K. The 2 factors banks use to evaluate your credit worthiness The #1 Skillset most top e-commerce sellers master and how it relates to debt The levels of risk appetite The riskiest financing moves you can make Recommendations for those considering using debt to grow Resources mentioned Reid Hoffman Lecture At Stanford: Entrepreneurship: A High-risk Investment Facing Competition through Innovation Live Life in Permanent Beta E-commerce and Business Books mentioned Growing A Business, Paul Hawken
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Should I Invest in A Store Off Amazon? with Chase Clymer of Electric Eye
20/03/2023 Duração: 30minChase Clymer, co-founder of Electric Eye and host of the Honest Ecommerce podcast, joined the Ten K Collective Podcast to discuss the transition from Amazon to Shopify. He recommends that if someone were to start an ecommerce brand today, they should use Amazon, even though they would need to learn a lot about the platform. He believes Amazon has a built-in audience and can help increase sales. He also recommends taking advantage of the Amazon Profit Quiz to help identify areas of waste and how to address them. Timestamps 0:00:00 | Exploring the Benefits of Selling on Amazon vs. Shopify 0:03:51 | Exploring the Benefits of Starting a Brand on Amazon vs. Building an Owned Audience 0:05:22 | Product Market Fit: Finding the Right Balance for Ecommerce Success 0:07:14 | Exploring the Transition from Amazon to Building Your Own Channel: A Discussion on Revenue and Product Strategy 0:08:36 | Understanding Commodity vs. Average Order Value in Ecommerce 0:11:22 | Exploring the Possibility of T
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Growing a Business to Sell | Part II
13/03/2023 Duração: 38minAs an entrepreneur, it's important to not only focus on building a profitable business but also to consider the potential for a future exit. In this blog post, we'll discuss some key factors that appeal to buyers and how you can increase your potential multiple for exit. We'll also take a look at the "Exit DNA" course by Mac Lackey, which offers valuable insights into the exit process. Time Stamps 00:00 | "Delegating Your Way to a Sellable Business: A Conversation with Yoni Kozinski" 03:30 | "The Benefits of Building a Business with a Clear Plan" 04:41 | "Maximizing Your Exit Potential: Strategies for Achieving a Successful Acquisition" 06:41 | "Strategies for Selling a Business: Understanding Aggregators and Prospective Buyers" 08:24 | Exploring Strategies to Maximize Exit Value for Businesses 14:00 | "Understanding the Challenges of Selling an Ecommerce Business" 14:54 | Discussion on Setting Financial Objectives for Business Success 16:45 | Exploring the Process of Prepa
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Growing a Business to Sell | Part I
06/03/2023 Duração: 36minGrowing a Business to Sell on an e-commerce business can be a challenging task, especially in the current market. Yoni Kozminski, Founding Partner of South Col, shares insights on the current state of the market, the aggregator business model, and South Col’s approach to investing in e-commerce businesses. Time Stamp 00:00 | "Welcome to the Ten K Collective Podcast: Accelerating Ecommerce Businesses to Exit with Yoni Kozminski" 02:34 | Michael Krakaris: Exploring Ecommerce, Digital Marketing, and Process Improvement Management Consulting 04:22 | Heading: South Coal: A Joint Venture to Invest in Ecommerce Businesses 05:59 | Exploring the Business Model of an Aggregator: A Discussion with South Coal 08:03 | The Benefits of Working with an Equity Investment Firm for Ecommerce Businesses 14:13 | Exploring the Challenges and Opportunities of Aggregator Business Models: A Discussion with Michael 15:08 | The Impact of Rapid Growth on Businesses: A Discussion 20:50 | Heading: Navigating the Venture Capital Environmen
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6 Criteria For Testing Products On Amazon
03/03/2023 Duração: 19minHow do you know whether a new product is a good idea on Amazon? In this week’s Tip Of The Week video we discuss five decision making criteria you can use to evaluate a product on Amazon.
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Topical Mapping for Google
27/02/2023 Duração: 42minIf you are running an e-commerce business, chances are you want to rank high on Google. But why is it so difficult to convert traffic into sales? And what can you do to increase your chances of success? One strategy that could help you is topical mapping. In this blog post, we'll take a closer look at what topical mapping is, how it can help you rank higher on Google, and how you can use it to convert more sales. Time Stamps 0:00:00 | Unlock Your Ecommerce SEO Potential: How to Rank Your Website and Make Money with Ashley Pearce from Future State Media 0:02:38 | Exploring SEO Strategies for Ecommerce Websites with Ashley Pearce" 0:04:21 | Exploring Google Knowledge Graph: Maximizing Opportunities and Diversifying Platforms 0:06:35 | Exploring Risk Mitigation and Concentration Risk Mitigation for Amazon: A Conversation on SEO Strategies for Increased Revenue" 0:09:57 | Exploring Opportunities for Expanding Product Lines Through SEO 0:13:15 | Exploring the Benefits of Niche Marketing for B
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Increased Ad Cost Part II
24/02/2023 Duração: 25minWhen you increase your average order value (AOV) – you make more money per transaction – and that helps boost your revenue and profit. In this 2-part episode we’re going to discuss 7 ways to increase your AOV. What you’ll learn Russell Brunson’s most effective product AOV test ever. The Apps that make AOV increase simple. Active vs Passive Upsell strategies How your product catalog can influence AOV How to test your way to higher AOVs E-commerce and Business Books & Resources mentioned 80/20 curve Perry Marshall
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How to Structure your P&L for e-Commerce for Clarity & Profit
22/02/2023 Duração: 16minAs an e-commerce business owner, you work hard to make sales and grow your business. However, it can be frustrating when you see that there's not much money left at the end of the month, quarter, or year. You may not know where your money goes or understand your business financially. This is where a profit and loss statement (P&L) comes in handy. In this blog post, we'll discuss how to structure your P&L for e-commerce to gain clarity and profit. We'll cover why this matters, the frustrations you may be experiencing, what we want, signs you've got this wrong, who this is for, and phase A: how to set up your P&L. Why This Matters A P&L is a financial statement that shows the revenue, costs, and expenses of a business over a period. It's an essential tool for tracking your business's financial performance and making informed decisions. A well-structured P&L provides clarity on your business's profitability and helps you identify areas for improvement. Frustrations You May Be Experiencing with Your P & L for e-
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Maximizing eCommerce SEO: The real Power of Blogging for Success
20/02/2023 Duração: 01h04minEcommerce SEO strategies, as an eCommerce business owner, you likely understand the importance of optimizing your website for search engines. After all, appearing at the top of Google's search results is the key to driving traffic to your website and boosting sales. However, many eCommerce businesses make the mistake of focusing solely on product pages and category pages and overlooking the value of a blog. In this post, we'll explore the real reason eCommerce business owners should be publishing articles on their blog, and how it can help maximize eCommerce SEO. Time Stamps 0:00:00 | Unlocking the Benefits of SEO for Ecommerce Businesses: Why Publishing Articles on Your Blog is Key 0:03:24 | Optimizing Ecommerce Websites for Organic Traffic: A Content-Led Approach 0:05:54 | Exploring Topical Mapping: A Comprehensive Overview 0:07:09 | Exploring Content Mapping Strategies for SEO Success 0:08:41 | Exploring the Benefits of Topical Mapping for SEO 0:10:09 | Exploring the Connection Between Topical Relevance a
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Increased Ad Cost Part I
17/02/2023 Duração: 27minWhen you increase your average order value (AOV) – you make more money per transaction – and that helps boost your revenue and profit. In this 2-part episode we’re going to discuss 7 ways to increase your AOV. What you’ll learn Russell Brunson’s most effective product AOV test ever. The Apps that make AOV increase simple. Active vs Passive Upsell strategies How your product catalog can influence AOV How to test your way to higher AOVs E-commerce and Business Books & Resources mentioned 80/20 curve Perry Marshall
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When Your Customer Wants to Return a Product - How to Protect Your E-Commerce Brand
15/02/2023 Duração: 19minReturns are a part and parcel of the e-commerce business. As a store owner, it's essential to have a fair and transparent return policy in place to protect your brand. Having a streamlined and efficient product return process can also go a long way in reducing the number of returns and preserving customer satisfaction. In this article, we'll explore the reasons behind product returns, the importance of having a clear return policy, and steps you can take to reduce returns and protect your brand. Understanding the Reasons Behind Returns The first step in reducing product returns is to understand why customers want to return their purchases. Some of the most common reasons for product returns include: The product is damaged or defective The product received is not what the customer ordered The product received is different from the product described on the website The customer changed their mind about the purchase The product did not fit as expected By analyzing customer feedback and tracking patte
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The 2 Secret Brand Analytics Search Report Hacks to Boost Amazon Sales
13/02/2023 Duração: 25minAs an Amazon seller, having access to Amazon Brand Analytics can greatly benefit your business. It provides valuable insights into your brand's performance, helping you make informed decisions to maximize your business's growth. Time Stamps [03:35] Understanding The Results [05:31] Why Should You Prioritize The Image [06:12] Conversation Rate Optimization [06:50] Getting Reviews [09:22] Managing Your Reviews [15:05] Search Query Performance Report [19:13] Summary Understanding Your Analytics Performance One of the main benefits of using Amazon Brand Analytics is having a comprehensive view of your brand's performance. This tool provides data on your brand's sales, impressions, conversion rate, and more. Having this information at your fingertips allows you to make informed decisions to drive growth. Monitoring Your Competition Another important aspect is the ability to monitor your competition. By tracking your competitors' performance, you can identify areas where you can improve your own products and
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How to Drive Profits AND Sales with Great Image Marketing Part II
10/02/2023 Duração: 28minIf you want to drive conversions on Amazon, then you’ll want to get really good at photography and image marketing. In this episode we dive into this topic and to help you increase your PROFITS as you work to increase your SALES. What you’ll learn The Person, Problem, Psychological Driver Framework. The 10 steps to create terrific visual impact Tips for working with a photographer The 4 types of images you need on every Amazon listing. Resources for product development https://karltayloreducation.com/karl-taylor-photography-new-website/
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How Can You Increase Amazon Conversion Rate to Boost Cash?
06/02/2023 Duração: 26minAre you looking for ways to increase your Amazon conversion rate and maximize your cash flow? It’s no secret that the success of any eCommerce business is dependent on boosting the Amazon conversion rate. Yet, it can feel like an uphill battle if you don’t know where to start—but guess what: You are NOT alone! Our expert guest, Mina Elias,has created this checklist full of tricks, tips and strategies designed specifically to help you take charge of your conversions, drive more sales, and make serious money with your Amazon business. By learning how to leverage advertising strategy within Amazon’s platform as well optimizing user experience (UX), you will have all the tools needed dump extra cash in your pocket right away. So stop wasting time—let's get started! Time Stamps [02:35] Why does Running Ads Matter? [04:39] Improving Your Click-Through Rate [06:43] The Importance of A Bestseller Badge [08:24] Price and Image Test : Doing A Coupon Test [10:15] Keeping In Mind The Price and The Main Image [14:00] P
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How to Drive Profits AND Sales with Great Image Marketing Part I
03/02/2023 Duração: 27minIf you want to drive conversions on Amazon, then you’ll want to get really good at photography and image marketing. In this episode we dive into this topic and to help you increase your PROFITS as you work to increase your SALES. What you’ll learn The Person, Problem, Psychological Driver Framework. The 10 steps to create terrific visual impact Tips for working with a photographer The 4 types of images you need on every Amazon listing. Resources for product development https://karltayloreducation.com/karl-taylor-photography-new-website/
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Community Building for Product Validation
30/01/2023 Duração: 29minVance Lee is the founder of Playground Theory, a company specializing in community building for product validation. In this episode, Vance will discuss the importance of building a strong community for product validation and how to effectively engage with potential customers to gather valuable feedback and insights. He will share his expertise and experiences in creating successful communities and how it can help companies validate and improve their products. Time Stamps 00:00 | Introduction 02:13 | Introduction to Product Validation 04:59 | Scaling Product Validation 07:41 | How do we even find people to even ask their opinion of 11:58 | How Do We Start That Conversation In a Way That's Helpful? 14:25 | The Five Question Survey 18:27 | Mistakes To Avoid 22:33 | More About Playground Theory Introduction to Product Validation for Amazon Sellers Vance Lee of Playground Theory is an expert in pre-orders and crowdfunding Discusses the importance of product validation for Amazon sellers The process o
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Buying and Selling Domains with Chris Green
27/01/2023 Duração: 30minToday we focus on the latest business opportunity Chris Green is teaching: buying and selling web Domains. Chris has being having fun and making profits from this since the late ‘90s. Internet Domains aren’t new. Domains have been bought and sold since the early ‘90s. They have existed as an asset class for 30 years now. But NFTs and other recent digital assets have recently brought domain buying and selling back into awareness. It’s re-emerged as a hot topic. There are multi-million dollar domains out there; but new domains can be bought for as little as $9. Finding underpriced domains is a fun game Chris has honed for years. It’s low risk and high reward. But it does require patience – and experience. What you’ll learn Why domain buying and selling is low-risk, potentially very high reward Why it’s come back into fashion What Jason plans to do with his 100+ domains! How Chris stumbled on the need for training in this area The similarities between Retail Arb and Domaining – and the differences
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Crush Your Amazon Profit Margin - Are You Sitting on a Gold Mine?
25/01/2023 Duração: 25minAmazon sellers often experience frustration with not knowing where their money is going and not having a way to analyze and identify the best products to sell. Using ecommerce profit analytics programs, such as Sellerboard or Eva, can help sellers identify profitable products, track their sales and profits, and manage their inventory and advertising. Reviewing the data regularly and double down on out of stock, high profit items is crucial to maximize profits. It's also important to calculate "AROI" (Annualized Return on investment) which is more accurate than just ROI. Additionally, it's recommended to reallocate capital from mediocre/loss making products to profitable items and explore options such as creating variations or bundles of successful products. Why This matters Amazon Seller Frustrations Working hard but not much money left at end of month/quarter/year Don’t know where your money goes Don’t know if you should reorder products, what to buy. How much What we Want from our Products [Reven
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Pre-order Launches Using Crowdfunding
23/01/2023 Duração: 21minVance Lee of Playground Theory talks about how to use pre-order launches to grow Amazon businesses. Vance got into the Amazon FBA business in 2015 and launched his first product. He explains how pre-order launches enable Amazon sellers to get great cash flow and scale faster. Vance talks about how pre-order launches are a great way to get money up front and avoid wasting valuable resources. He also shares his free Quick Assessment, which helps identify the biggest Amazon profit killer and provides solutions for it. Time Stamps 0:00:00 | Welcome to the Ten K Collective Podcast: Exploring Pre-Order Launches to Increase Cash Flow and Scale Faster with Vance Lee of Playground Theory 0:02:31 | Exploring Preorders and Crowdfunding: How I Launched My First Product and Achieved 950,000 in Sales 0:03:48 | The Benefits of Crowdfunding and Building an Audience for Product Launches 0:06:13 | Conversation on Crowdfunding for Experienced Sellers and Beginners 0:11:03 | "Avoiding Common Mistakes When Laun