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Episódios
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Make Confident business decisions: should you “Follow the numbers”?
04/11/2024 Duração: 07minShould entrepreneurs always "Follow the numbers"? Should you be led by the numbers in your business buying and selling decisions? Let's deal with that today. Having previously bought various properties, I'm now considering selling one A selling or buying decision around any asset, including property, or a business is a lot of the same sort of thing. So you're buying an asset or selling an asset, which has a capital value, and then it will, if it works well, generate cashflow, sometimes negative if you get it wrong. So should you be led by the numbers? I've been on a train with a Google sheet, working out the capital gains of selling a residential property versus keeping it. What's interesting is how one arrives at decisions in business the nice thing about business is numbers guide you. Should they lead you? Should they guide you? Should you ignore them? Let's take one extreme at a time and examine how it works. Thesis: Ignore numbers (go with your gut) Extreme number one is to ign
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AI Finances for Amazon & eCommerce Sellers
20/09/2024 Duração: 17minImagine you're a thriving Amazon seller. You log in to Seller Central, download your settlement report, and receive your net deposit. But here's the catch: the numbers don't quite paint a clear picture of your finances. Amazon reserves make understanding your true profit, profitability, and cash flow a challenge. Now, add multiple sales channels to the mix. The complexity grows exponentially, leaving you scrambling to reconcile data and make sense of your finances. This is where AI-powered accounting steps in, offering a lifeline for busy eCommerce brand owners. [00:00] - Importance Of Clean Data For Business Owners[00:44] - Introduction And Context Setting[01:07] - Challenges Of Single-Channel Amazon Selling[02:10] - Webgility's Data Integration Process[03:02] - Multi-Channel Data Consolidation[03:38] - AI Assistant's Role In Data Analysis[04:34] - Automating Data Transfer To Accounting Systems[05:16] - Computers' Efficiency In Numerical Calculations[05:59] - Common Issues In Data Integration[06:20] -
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Artificial Intelligence for Amazon & eCommerce Sellers
18/09/2024 Duração: 25minIn today's rapidly evolving digital landscape, artificial intelligence (AI) has emerged as a game-changer for businesses of all sizes. For eCommerce sellers, AI offers a powerful tool to streamline operations, enhance customer experiences, and gain a competitive edge. This guide will delve into how SMB eCommerce businesses can leverage AI to optimize their operations, improve decision-making, and achieve sustainable growth. [00:00] - AI Benefits For Business Owners And Consumers[01:01] - Introduction To The 10K Collective Podcast[01:45] - Parag Mamnani's Background And Founding Of Webgility[02:36] - Challenges Of Multi-Channel E-Commerce And Inventory Management[03:34] - Financial Systems As The Cleanest System Of Record[04:47] - Complexity Of Pricing And Inventory Tracking[06:00] - AI Adoption In E-Commerce Organizations[07:16] - Early Days Of AI Integration In E-Commerce Platforms[08:30] - Difference Between Generative AI And Regression-Based AI[09:45] - Barriers For SMBs In Adopting AI Technologies[11
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Launch Product on Amazon Using PPC Tactics
13/09/2024 Duração: 19minThe world of e-commerce thrives on innovation, and Amazon remains at the forefront. For brand owners, a successful product launch on this platform can be a game-changer. However, navigating the vast Amazon marketplace can be daunting, especially with limited resources. This guide equips you with the knowledge to strategically utilize PPC (pay-per-click) advertising to launch your product and propel your brand forward.[00:59] - Discussing Broader Expectations For PPC Strategies[01:26] - Subjectivity In Amazon PPC Strategies[01:56] - Example Of Keyword Strategy For Whiskey Products[03:14] - Separating Brands And Search Terms In Campaigns[04:01] - Gradual Introduction Of Different Ad Types[04:41] - Importance Of Consistency In PPC Strategy[05:18] - Balancing Patience And Action In PPC Management[06:39] - Importance Of Data And First Sales In PPC[07:28] - Periodic Review Of PPC Campaigns[08:06] - Adapting To Changes In The E-commerce Ecosystem[09:02] - Importance Of External Traffic For Amazon[09:48] - Balancing
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Amazon Advertising Strategy for Product Launches
11/09/2024 Duração: 19minThe world of e-commerce is booming, and Amazon remains a major player. For brand owners, a successful product launch on this platform can be a game-changer. But how do you stand out in a crowded marketplace, especially when resources are limited? [00:00] - Introduction To The Podcast[01:31] - Introduction Of Michael Kahn From Enso Brands[02:13] - Michael's Background And Location[02:44] - Defining Launching On PPC[03:12] - Essential Preparation Before Launching[04:52] - Importance Of Competitor Analysis[06:28] - Understanding The Competitive Landscape[07:01] - Types Of Amazon PPC Ads[08:31] - Amazon Ads Team Innovation[09:14] - Focus On Video Ads For Product Launch[11:33] - New Partnership Between Amazon And TikTok[11:50] - Financial Expectations For Ad Spending[13:47] - Balancing Ad Spend And Patience[14:51] - Example Of Ad Spend Strategy Over Time[16:42] - Three-Month Timeline For Ad Strategy[17:46] - Gradual Adjustment Of Ad Spend[18:59] - Warning Against Abrupt Changes In Ad Strategy Introducing Ens
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Amazon Tiktok integration (Amazon Newsday 10 Sep 2024)
10/09/2024 Duração: 03minMichael Veazey Welcome to Amazon Newsday. I'm your host, Michael Veazey. Today, a couple of stories that are not in the last couple of weeks, but they were so important, we didn't want you to miss them. Amazon Tiktok Integration Announced Amazon TikTok integration. On the 9th of August, Amazon and TikTok officially announced their partnership, enabling users to discover and purchase Amazon products directly within the TikTok app. The integration allows TikTok users to see Amazon product recommendations on their For You feed. Users can link their TikTok and Amazon accounts through a secure one time setup process. Once accounts are linked, Amazon customers can then complete checkout within TikTok without leaving the app, providing a faster and more frictionless experience. Users in the U S. who linked their accounts will see real time pricing, primary eligibility, delivery experts, and product details on select Amazon product ads in TikTok. "Project Handshake" This partnership is part of Am
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Skechers trainers – the power of serving one niche excellently
09/09/2024 Duração: 03minTrainers. Not a market that is obviously a winner for new products. If a client came to me with the idea of launching trainers, the names "Nike" and "Adidas" would come to mind as fierce competitors. And yet here is Skechers, making waves with a new trainer. But not just any trainer. And not just competing for the mass market. No, Skechers has created and expanded a wonderful niche market for itself selling trainers to people with a very specific need. One that Michael can speak to from personal experience!
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Building Remote Teams for E-commerce
06/09/2024 Duração: 26minKody Thompson, founder of WrkPod, isn't your average entrepreneur. He bootstrapped a web development company from a shoestring budget into a multi-million dollar powerhouse, generating over $5 million in profit. One of his biggest success factors? Building a high-performing team in the Philippines. This guide delves into Kody's journey, exploring how he leveraged Filipino talent to achieve explosive growth. We'll uncover his recruitment strategies, team management philosophies, and the key benefits of outsourcing for ecommerce businesses. Time Stamp [00:00] - Introduction To The Podcast And Host Michael Veazey[01:09] - Welcome To The 10K Collective Podcast[01:26] - Introduction Of Guest Cody Thompson From WorkPod[02:02] - Early Stages Of Building A Remote Team[03:29] - Mental Leap To Get Started With Outsourcing[03:48] - Using Freelance Platforms And Virtual Staff Finder[05:03] - Setting Up A Physical Office In Dumaguete Philippines[05:50] - Renting Space From Silliman University[07:17] - Creating An
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Build to Sell: Scale your Ecommerce Business to Exit
04/09/2024 Duração: 32minKody Thompson, founder of Wrkpod, understands the ecommerce journey. He bootstrapped a web development company from a $250 startup into a multi-million dollar powerhouse generating over $5 million in profit. Today, we'll dissect his "build to sell" approach, equipping you to scale your ecommerce brand for a successful exit. Time Stamp [00:00] - Introduction To The Podcast[00:20] - Michael Veazey Introduces The 10k Collective Mastermind[01:04] - Welcome To The 10k Collected Podcast[01:34] - Introduction Of Cody Thompson From WorkPod[02:24] - Why Cody Started A Graphic Design Business[03:41] - Transition From Solo Designer To Subscription Business[05:12] - Developing A Subscription Model For Websites[07:07] - Lessons From Niching Down And Customer Response[08:34] - Creating A Win-Win Business Model[09:46] - Path To Exiting The Business[11:26] - Decision To Sell The Web Development Company[13:48] - Finding A Buyer And Preparing For Sale[15:49] - Building A Business Ready To Sell[18:02] - Learning From Ment
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Unfulfillable FBA inventory to be removed after 23 days
03/09/2024 Duração: 04minAmazon Newsday 3 Sep 2024 Unfulfillable FBA inventory to be removed after 23 days Unfulfillable FBA inventory is to be removed after 23 days. Amazon is updating its FBA inventory-required removals policy. Amazon claims this is to create more room for seller products and to help sellers to save on storage fees. Starting on September the 16th 2024, if sellers have not enabled automated unfulfillable settings in the UK or the EU, Amazon will dispose of or donate unfulfillable inventory after 23 days' notice instead of the current 30 days. To avoid disposal, Amazon says sellers can create a manual removal order or configure automated settings to either liquidate the inventory to recover some value straight away or return inventory and have it sent to a seller return to address or a third-party freight forwarder. Once they create a disposal order after 23 days' notice, Amazon warns it cannot be cancelled. Change to the digital services tax charges from October. On October the 1st, 20
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Is your product difficult and dangerous? Mike’s loft ladder!
02/09/2024 Duração: 05minSometimes consumer products aren't just confusing or overly complex. Sometimes they can be downright difficult to use. They can even be dangerous. They might even be deadly. Such is Mike's loft ladder. Difficult, frustrating and downright dangerous, this is an example of consumer product design sins to avoid at all costs. If you design products - or have them designed for you, you MUST think about this. Even if you're "just" ultimately liable if someone hurts themselves, you've got to be so careful not to produce products that harm your users. Otherwise, it's just a matter of time before someone hurts themselves using your product. Or you're just hoping for good luck. And luck, as the Marines say, is not a strategy.
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Scale Your Amazon FBA Business Fast: A Checklist-Driven Approach
30/08/2024 Duração: 24minScaling an Amazon FBA business can be challenging, especially with limited capital. However, by following a strategic approach and leveraging the right tools and techniques, you can achieve significant growth. In this guide, we'll explore a proven checklist approach to scaling your Amazon FBA business using remote staff, without spending your life managing people. We are drawing from the insights of amazing scale expert, Steven Pope of My Amazon Guy, famous for hiring 100 staff in under 30 days. Time Stamp [00:00] - Stick To What You Know[00:14] - Introduction To 10k Collective Mastermind[01:00] - Introduction Of Steven Pope From My Amazon Guy[01:34] - Scaling A Sellable Amazon Business[01:53] - Importance Of Business Books On Scaling[02:21] - Avoiding Trend Following In Product Selection[03:09] - Importance Of Product Knowledge[04:46] - Product Expansion And Customer Avatar[05:44] - Importance Of Checklists And SOPs[07:24] - Outsourcing And Labor Cost Management[08:52] - The Checklist Manifesto And
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Reduce Amazon Ad Spend - How to manage Amazon PPC in 2024
28/08/2024 Duração: 36minAndy Jassy recently gleefully shared increased profits for Amazon shareholders. Sadly, those profits came directly from Amazon Ads - which in turn come directly from your profits as an Amazon Seller. With the ever-evolving Amazon marketplace, it’s essential to optimize your ad spend to maximize returns. Here Steven Pope, manager of top Amazon agency My Amazon Guy, gives us his straightforward strategies to actually reduce your Amazon ad spend without cratering sales. Time Stamp [00:00] - Stick To What You Know For Amazon PPC[00:23] - Introduction To 10k Collective Mastermind[01:07] - Introduction Of Steven Pope From My Amazon Guy[01:42] - Scaling Amazon Advertising Costs[02:27] - Internal And External Advertising Strategies[03:41] - When To Look At Alternative Advertising Options[05:56] - Prioritizing Tasks For Amazon Sellers[07:24] - Focusing On Traffic Generation[08:15] - Sponsored Product Ads And Budget Allocation[09:25] - Rules For Keyword Negation[10:45] - Avoiding Fixation On Outdated Marketing
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Amazing FBA Newsday – Amazon Drones Annoy Texas Residents
27/08/2024 Duração: 03minAmazon Newsday 27 August 2024 Amazon Newsday 27 August 2024 If it's Tuesday, it's Amazing FBA Newsday, the show for Amazon seller news. Here's your host, Michael Veazey! This is Michael Veazey and welcome to Amazon Newsday. Amazon Delivery Drone Noise Annoys Texas Residents Amazon delivery drone noise has been annoying some residents in Texas. Residents of College Station, Texas are troubled by noise pollution from Amazon's delivery zones, a concern as Amazon seeks to expand its Prime Air program. Amazon has asked the Federal Aviation Administration, the FAA, to increase drone flights from 200 a day to 469 per day, which has raised concerns amongst residents living near the drone facility. The buzzing noise from drones is a significant issue, potentially leading to stricter regulations or bans that could hinder Amazon's expansion plans. Amazon began drone deliveries in 2022 in College Station and in Lockford, California, and it aims to improve community relations by possibly relocating
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Is your product confusing consumers?
26/08/2024 Duração: 06minIs your product confusing consumers? Is your product confusing consumers? Hey folks today you find me in the glamorous location of our garage and I've got a simple but really important point to make about consumer product design, particularly if you've got a complicated product. So here is our trusty tumble dryer. I wish it were a washer dryer, but for various reasons, my wife wants to keep the old washing machine, so we end up schlepping stuff from one place to another. So by the way, hint number one, if you can create a machine that solves two problems in one go, and they logically belong very, very closely together, like washing clothes, what do you always do? You dry them. If such a thing doesn't exist in your market, or it's not very functional, that's a good hint. But that's not the main thing for today. The main thing for today is this look at this panel. We've got a bunch of different options, look how many options, 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14 different opt
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6 Must-Ask Questions Before Buying a Business
23/08/2024 Duração: 14minCongratulations, you've found a potential e-commerce brand acquisition opportunity! Before diving in, it's crucial to showcase your own value as a buyer. Whether you connected through a broker, a cold outreach, or a warm introduction, be prepared to demonstrate your capabilities in a concise and impactful way. Remember, flexibility is key. Time Stamp [00:50] - Introduction To Step Five Of Buying E-commerce Business[02:13] - Six Key Questions For Sellers[02:39] - First Question: Tell Me About Your Business[03:36] - Second Question: What Happens If You're Away For Three Months[04:32] - Third Question: How Do You Market Your Products[04:47] - Fourth Question: Who Are Your Competitors[05:43] - Fifth Question: Why Are You Selling The Business[07:10] - Sixth Question: How Would You Grow The Business[08:10] - Setting Up Next Steps After The Meeting[09:47] - Getting NDA Signed And Requesting Financial Data[10:28] - Recap Of Main Points From The Meeting[11:20] - Importance Of Practice And Role-playing[12:11]
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Master the Art of Buyer Meetings: Step-by-Step Rapport Building Guide
21/08/2024 Duração: 16minCongratulations! You've made it through the first four steps of successfully acquiring an e-commerce business to scale your brand. Here's a quick recap: Decide to Buy: Defined your goals and motivations for acquisition. Define Your Ideal Target Business: Identified the type of business that aligns with your vision. Find Your Ideal Businesses (Deal Flow): Utilized various strategies to discover potential acquisition targets. Filter Your Suspects to Prospects: Narrowed down your options to qualified candidates. Now comes a crucial step: the buyer meeting. This is your chance to connect with the seller, build rapport, evaluate the business, and set the stage for a successful acquisition. This guide will equip you with the tools and strategies to navigate this pivotal step. Time Stamp [00:44] - Introduction To 10 Step Process For Acquiring E-commerce Business[01:03] - Recap Of Previous Steps[01:59] - Four Aims Of Step Five[02:43] - Importance Of Building Rapport[03:42] - Evaluating The Busi
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Macbook Air Unboxing
20/08/2024 Duração: 03minHey folks, Michael from AmazingFBA. I just realized I was missing a golden e commerce opportunity here. It's kind of e commerce, I ordered something online, which is the latest the MacBook Air. So I've had a MacBook Pro And then a second MacBook Pro. And this time I'm going for a MacBook Air. I've kind of been forced into buying it because the old one slowed down. But nevertheless, buying a Mac is a serious, expensive hobby. guess I'm kind of excited as well. Nervous and excited because it's the nerve centre of all my business operations. Not that I'm running a million dollar empire, but I could be one day from this computer. And so Here's the unboxing video that I'd like to show you. So I've actually taken out the stuff already because it only just occurred to me. First thing to note is that Apple does a beautiful job of packaging. It's really thick, sturdy, lovely packaging. It's very clean. It's just got a very, very minimalist picture on, which goes with their brand. Apple's minimalist bran
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LOI Signed: What's Next? Your Guide to a Successful Ecommerce Exit
16/08/2024 Duração: 16minCongratulations! You've reached a significant milestone in the sale of your e-commerce business: the signing of the Letter of Intent (LOI). The LOI signifies both parties' initial agreement on the key terms of the acquisition. But before the deal is finalized, there's essential work to be done. This guide will equip you with the knowledge to navigate the crucial post-LOI phase and ensure a successful exit. Time Stamp [00:00] - Introduction To The Podcast[01:00] - Setting Up The Discussion Topic[01:56] - Due Diligence Processes In Acquisitions[02:13] - Quality Of Earnings Validation[02:36] - Product Diligence Explained[03:00] - Legal Diligence Aspects[03:40] - Competitive Landscape Analysis[04:03] - Customer Reviews Examination[05:04] - Approach To Integrating New Brands[06:08] - Key Integration Areas For Acquirers[06:54] - Philosophy Of Not Fixing What Isnt Broken[07:25] - Importance Of Founder Knowledge[08:27] - Looking For Gaps To Add Value[09:19] - Preserving The Value Of Acquired Businesses[10:08] -
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Selling Your E-commerce Business in 2024: Exit Realities & Essential Tips
14/08/2024 Duração: 31minThe e-commerce industry has experienced meteoric growth in recent years, creating unprecedented opportunities for entrepreneurs. However, the path to a successful exit is complex and fraught with challenges. This guide, informed by insights from Michael Sirpilla of Society Brands, will demystify the process of selling your e-commerce business in 2024. We'll delve into the intricacies of the acquisition landscape, the factors that influence valuation, and essential tips for maximizing your exit potential. Time Stamp [00:00] - Introduction To The Podcast[01:09] - Explanation Of Society Brands[02:09] - Definition Of Acquisition In This Context[03:39] - Benefits Of Acquisition For Brand Owners[05:34] - Evolution Of E-commerce Acquisition Landscape[07:42] - Focus On Category And Profitability[09:56] - The RACO Acronym Explained[11:27] - Importance Of Profit Over Revenue[13:36] - Organic Growth Vs M&A Growth[15:51] - Key Factors In Evaluating Acquisition Targets[17:56] - Desired Profit Margins And Revenue Gro