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Multi-channel marketing is all the rage. Most smart e-commerce entrepreneurs know that having one e commerce sales channel is an unacceptable concentration risk for their business. Launching a new  ecommerce sales channel seems like the obvious answer. And, just to be clear, we think it is! However, launching a new sales channel or launching a product on a new e commerce marketplace is not without its challenges. Seeing the logic in starting a new sales channel is one thing. But making it work in practice is another.  The main thing is to not fall into some classic traps. In today’s show, we discuss 5 classic traps (and one “bonus trap”) that e-commerce operators fall into when starting up a new e commerce sales channel. And of course, we discuss how to avoid those mistakes. What you’ll learn Why all sales channels are not born equal How amazon.com (US) is different from say amazon.it Some critical differences between Etsy and Shopify How the Math of profitability varies between platforms Some cl

This episode discusses strategies for increasing profits for e-commerce businesses, including monitoring conditions and cleaning up the profit and loss statement. It also emphasizes the importance of understanding cash flow and working with an accountant who understands ecommerce and the business. The article provides twelve ways to maximize profit and stay safe, using a metaphor of instrument flying to understand the system, and suggests involving oneself in the process of setting up an accounting system and chart of accounts. Get a Free Amazon Profit Audit Get a free audit from me, Michael Veazey, personally. As long as you have at least $10K/€10K/£10K in monthly revenue.  You can be a reseller or Private label/custom product brand owner   Just click the link below, scroll down, click on “Amazon audit” and book in a time! Timestamps [0:00:00 : Maximizing Profits in Ecommerce: A Step-by-Step Guide to Cleaning Up Your Profit and Loss [0:02:35] 2 Ways to Boost Your Profits by Cleaning Up Your Amazon

Welcome to our discussion on SMS Marketing for DTC eCommerce Stores. SMS Marketing has become a popular and effective way for businesses to reach and engage with their customers. As the eCommerce industry continues to grow, DTC eCommerce stores are looking for new ways to connect with their customers and drive sales. In this discussion, we will explore how SMS marketing can help DTC eCommerce stores increase engagement and sales, as well as provide tips and best practices for using SMS marketing in eCommerce. Budai Media focuses on customer retention for ecommerce companies, believing it to be key to success. The company was founded by a geology student who discovered the potential of sales email copywriting while working a job he hated. Budai Media has grown to a 30-person team with 150+ clients, generating over $50,000,000 in extra revenue. The company is now 100% remote, and dedicated to being the best ecommerce retention marketing agency. Time Stamps [02:06:32] SMS Marketing [03:24:23] ROI on SMS M

What are your relationship objectives? The first step to figuring out whether or not joining a high-priced eCommerce mastermind is right for you is to figure out your relationship objectives. First, it’s important to understand that mastermind relationships are a two-way street. You can’t just expect people in the group to take care of everything and give you all the support you need; they expect the same in return. If your goal is just to have other people help with marketing, strategy and other tasks related to running an online business—then this may not be right for you (at least at first). But if your objective is more about finding true peers who have similar goals and challenges as yourself—you might find it worthwhile after all! A lot of work goes into building good relationships with other entrepreneurs who are going through similar things as yourself—but it’s worth every minute spent on getting there! Join a mastermind and surround yourself with like-minded people. One of the main benefits of joi

In today's highly competitive e-commerce landscape, retaining customers is crucial for any business looking to boost its profit. With the rise of online shopping, consumers have more options than ever before, making it essential for e-commerce companies to keep their customers engaged and coming back for more. So, how can you retain your e-commerce customers and increase profit at the same time? In this blog post, we will explore5 Ways to Keep Your e-Commerce Customers Longer and Boost Profit that can help you achieve both goals, and give you the tools you need to create a loyal customer base that will drive the growth of your business. From improving your customer service to implementing personalized marketing campaigns, these tactics will help you stand out in the crowded e-commerce market and achieve long-term success. Budai Media focuses on customer retention for ecommerce companies, believing it to be key to success. The company was founded by a geology student who discovered the potential of sales e

It’s never been easier to buy or sell an e-commerce company. In this episode we’re going to dive into the topic of how – and why – to acquire e-commerce businesses. What you’ll learn 2 Strategic questions to ask yourself before buying an e-commerce company. 4 Ways a new e-commerce company can add value to your current business. Building a ‘house of brands’. Keeping brands versus rebranding e-commerce assets you purchase. Vertical integration concepts. Acquire To Hire Strategies in e-commerce. Valuing businesses that don’t make any profit. Deal making to acquire an e-commerce company. How to value an e-commerce company. Creating profit and value in a new e-commerce company you buy. 4 Ways to finance the purchase of an e-commerce company. How to evaluate the down-side risk of acquiring an e-commerce company Resources for product development Buy Then Build (Book) by Walker Deibel of Quiet Life Brokerage https://empireflippers.com https://flippa.com https://microacquire.com ht

When it comes to running an e-commerce business, it's easy to get overwhelmed with all the tasks that need to be done. One solution to help manage the workload is to hire virtual assistants (VA). A VA is a professional who provides support services remotely, typically online. They can take care of a variety of tasks, including customer service, managing social media accounts, data entry, and more. Time Stamps [03:00:12] Creating Job Descriptions [07:36:79] Onboarding Issues : Mistakes When Recruiting [13:31:56] VAs Leaving Under Distress [19:43:80] The Superman Syndrome [21:39:58] The VAA Philippines However, managing remote teams and Virtual Assistants can present its own set of challenges. Here are some mistakes to avoid when hiring and working with a VA: Not having clear job descriptions: Before hiring Virtual Assistants, it's important to have a clear understanding of what tasks and responsibilities you want them to handle. This includes creating documentation like job descriptions to ensure that

There are so many advertising platforms out there for ecommerce sellers these days. But not all platforms are created equal. Our intrepid quartet of ecommerce operators and thought leaders compare their favourite platforms and also the ones they love to hate! We cover Amazon ads, Google advertising (both Google text ads and Google shopping ads), Tiktok, Pinterest ads, Wallmart and Etsy advertising platforms. We also touch on some basic practices around ads: including making sure you don’t lose money on the deal! And how to link ad platforms into an ecosystem for outsized results. What you’ll learn Why goal clarity is critical before you start advertising Jason’s Amazon ads use…but it’s not what you think! Why Json loves to hate Facebook ads The under-used aspect of Google ads that can really increase your ROAS The importance of some critical numbers at the product level How understanding consumer behavior helps you engineer better performing ads Why and when you need to turn off your ads – eve

Managing remote employees, particularly virtual assistants (VAs), can be a challenge for e-commerce businesses. In this article, we will discuss the key strategies for effectively managing remote teams and using VAs to support your business. From establishing clear communication channels to setting clear expectations and goals, we will provide practical tips on how to make the most of your remote workforce. As the world becomes increasingly digital and interconnected, many businesses are turning to remote work as a way to cut costs, increase efficiency, and attract top talent. While remote work has many benefits, it also comes with its own set of challenges, particularly when it comes to managing remote employees. In this article, we will discuss some common mistakes that e-commerce businesses make when using virtual assistants (VAs) and how to avoid them. As the founder and assistant of virtual assistant academy, VAA Philippines, Gilad knows firsthand the challenges of managing remote employees, particular

Amazon SEO – or “Amazon keyword ranking” – is rightly more than important – it’s almost an obsession of any focussed ecommerce operator who sells on Amazon. Getting your product listing to rank on Amazon for powerful keywords is indeed incredibly important. Having talked in the last live (or last 2 podcast episodes) about the strategic drivers, today we discuss some practical action steps to get your products ranked for valuable keywords on Amazon? What you’ll learn How boost traffic to your Amazon listing without advertising How to conduct keyword research How to refine your keyword lists Best practices in keyword research How A+ content impacts search engine optimization on Amazon Is adjusting the main image a good hack for SEO / ranking? Resources for Amazon SEO Viral Launch Helium 10  Jungle Scout Google SEO Training: clickminded.com by Tommy Griffith, former Head of SEO, PayPal & AirBnB amazingfba Steve Pope of My Amazon Guy

Welcome to our discussion on influencer marketing mistakes that Amazon sellers often make! If you're an Amazon seller looking to leverage the power of influencers to promote your products, it's essential to avoid common pitfalls that can hinder your success. In this episode, we'll take a look at some of the most common mistakes that Amazon sellers make when it comes to influencer marketing, and provide tips for how to avoid them. Whether you're a seasoned seller or just getting started, these insights will help you get the most out of your influencer marketing efforts and drive more sales for your business. Background Tomer Hen is a business professional based in Los Angeles, California. He has a wealth of experience working with big companies, including Amazon, to help them gain users. In addition to his work with these larger companies, Tomer has also founded his own "biohacking" supplements brand. As he looks to build relationships with influencers, Tomer is launching his brand with a modest budget

Okay, so you’re an Amazon 3rd Party Seller and you’ve decided that using Amazon ads (formerly AMS) could boost your sales and your business. Now how to start? You could plunge into the 100s of technical podcasts, blog posts and youtube videos. But if you’re new to the whole ad platform, that’s going to be overwhelming. Instead, let us walk you through the basics and give some simple but battle-tested guiding principles for practical action to boost your sales. You’ll learn How long tail keywords can win you big markets…over time Why advertising matters – and what it CAN’T do for you… The 3 main ways that Amazon ads help your product rank organically Why this “second order” effect is your PRIMARY goal with Amazon ads The “red herring” metric to AVOID using – and what to use instead The most cost effective way to use Amazon Sponsored Brands The power of video ads and how they fit into the Amazon ad world Evaluating your personal style and how this impacts your ad strategy Jason’s “Magic Tric

Why You Should Start an Agency Blog Introduction: Starting an agency can be a great way to get your foot in the door of the e-commerce world. An agency offers economies of scale, which means you can start with just one client and quickly grow to two or three. It’s an easy business to start up since the client pays for it, and if you manage it correctly, you can easily scale your agency from five employees to fifty. Jeff ran his own agency for nearly 20 years and knows first hand the rewards and pitfalls of running a successful business. Here’s what he had to say about why even run an agency in this day and age. Time Stamps [02:40:55] Why Even Run An Agency? [03:42:30] What Do You Call An Agency? [06:19:28] What Are The Downsides of Agencies? [07:57:49] Employees Don’t Get Better Then More You Hire [09:38:92] Using Data For An Agency [12:32:79] How Would You Manage The Client Asking For Goals That Don't Serve Them? [16:01:86] Why Are So Many Amazon Sellers Not Happy with Agencies? [20:36:51] How Do We Measure

Okay, so you’re an Amazon 3rd Party Seller and you’ve decided that using Amazon ads (formerly AMS) could boost your sales and your business. Now how to start? You could plunge into the 100s of technical podcasts, blog posts and youtube videos. But if you’re new to the whole ad platform, that’s going to be overwhelming. Instead, let us walk you through the basics and give some simple but battle-tested guiding principles for practical action to boost your sales. You’ll learn What Amazon ads are – and the options What Amazon advertising can do to boost your sales The make-or-break relationship between the ads and product listing The hidden power of “intent” – what it is, why it matters How to find additional keywords – without overhelm How low price points impact the economics of advertising The simplest way to set up Amazon ads How to get Amazon to do the heavy lifting for you The simple hack to find the best keywords for your Amazon listing The one tool that covers pretty much all your ke

Data-driven decision-making is a process that helps you identify the key performance indicators (KPIs) that best describe your business. It also helps you identify the metrics that best reflect the impact of the changes you're making in your business. It's an analytical approach to decision-making that requires data. Instead of that, how do we get this to work in the real world? What do you measure? More importantly, how do you make sure that the metrics you choose are actually relevant to your business model? In this blog post, we'll explore some common KPI mistakes that many sellers make. We'll look at how data-driven approaches can help prevent these issues from happening. Time Stamps [00:43:43] What is Data - Driven Approach To Managing An E-Commerce Business? [01:45:70] Data Driven vs Data Informed is Better [02:51:15] Why Does Data-Driven Decision-Making Matter? [07:52:73] The S.M.A.L.L. Framework [12:40:56] KPIs You Need For Your Business [15:54:78] Are Revenue Targets A Good Plan? [19:10:33] Industry

Getting started as an e-commerce seller can feel intimidating in quite a few ways. One of the ways is the feeling that you have to spend a large budget just to get started. In today’s show our panel explores how you can use just $100 to get started in eCommerce. We explore physical product options, how to work with Kindle and physical books. We touch on marketing on and off Amazon. We also discuss how to approach influencers in an original way. We touch on how to approach a potential business mentor, and how you might put together your own peer group for peer-to-peer learning as well. What you’ll learn How to use Kindle books as cheap marketing tools How to approach an experienced potential e-commerce mentor Ways to influence multiple influencers for $100! The easiest way to get started in eCommerce for $100 Why checking product-market fit might be the best use of your budget! The hack for getting free marketing books to learn from When should you quit the day job and go full time with your ow

Ecommerce is a constantly changing landscape. Learning the basics of product design can help you keep up with the latest trends and techniques. Getting a custom design is one of the most exciting opportunities in ecommerce.  The biggest reason is making a differentiated product. Plus it’s more creative.  Timestamps for Podcast [02:24:59] Why Go Custom Product? [03:27:88] Isn't It Too Expensive? [06:10:26] Which is the Hardest Part of the Process? Isn't it Manufacturing? [06:38:98] Innovate within Your Space and Create Excitement [07:14:43] Getting Focus Group Feedback [13:32:04] From Product Design To Manufacturing [14:51:22] Industrial Designer or Product Design? [19:28:66] A Good Industrial Designer About our Guests- Jason Byer and Crowd Spring Are the  99 Designs of e-commerce with two tweaks. Firstly, they have a very highly selected set of designers.  Secondly, their designers  include  industrial designers (aka product designers). Get Your Free Custom Brand Report Here ! Get a $35 Off Your First P

In this 2-part episode we discuss adding charitable giving to  your e-commerce work and how it can help change the world, strengthen your brand, and build a better business. We also discuss challenges and cautionary tales too. You’ll learn Common legal structures for charitable work Create ideas for giving (beyond cash) to charities Michael & Jason’s shared 1st charity experience Cautionary Tales from McDonald’s Founder’s Estate to Tom’s Shoes Tips for finding a charity that you resonate with How to get started in a wise way Resources Mentioned www.sewpowerful.org www.mealsonwheelsamerica.org www.voluntaryworker.co.uk/volunteering-with-meals-wheels.html

Brand Identity Definition If you're selling your products on a website, it's important to give your brand an identity. The best way to do this is with a brand strategy. A brand strategy can help you understand what makes your product different and how to communicate that to customers. It also helps you decide when it's time for a rebranding project! What is a brand identity definition? A brand identity is everything your customers associate with your products and company. A brand strategy is a plan that helps you decide how to communicate your brand. This includes things like what your logo will look like, what colors you'll use and how you're going to talk about yourself. It's all about understanding who your customers are, what they need from your product, and how you can meet those needs better than anyone else! Timestamps for Podcast [00:35:02] Intro: Curated Marketplace For Custom Design [01:41:77] What is Brand Identity? [03:37:07] Crowdspring Offers A Wide Variety of Designer Types [06:49:41] Brand Pe

In this 2-part episode we discuss adding charitable giving to  your e-commerce work and how it can help change the world, strengthen your brand, and build a better business. We also discuss challenges and cautionary tales too. You’ll learn Common legal structures for charitable work Create ideas for giving (beyond cash) to charities Michael & Jason’s shared 1st charity experience Cautionary Tales from McDonald’s Founder’s Estate to Tom’s Shoes Tips for finding a charity that you resonate with How to get started in a wise way Resources Mentioned www.sewpowerful.org www.mealsonwheelsamerica.org www.voluntaryworker.co.uk/volunteering-with-meals-wheels.html