GROWTH & PROFIT ACADEMY

One of the biggest killers of momentum and achievement is perfection. If you’re waiting for perfection, you are holding yourself back and preventing many ideas from getting into the world. But if you can embrace this concept on launching version 1.0, you will start achieving so much more in this year and the next. Watch this short video to understand how YOU can start generating massive amount of momentum RIGHT NOW, by adopting this simple philosophy. And not only that, this concept saves massive amounts of time, energy and lots of money AND it can help you to start generating greater profits faster. I’ve been sharing this with my clients for years and yesterday in B&Q car park, I thought ‘What the hell am I doing? I need to share this idea with you too.’

Let me tell you how I sold the Tesco delivery driver on a cup of coffee. Now I didn’t literally SELL him a coffee, but I sold him on the IDEA of having a coffee. Because look, you’re always selling. Whether you’re selling a customer on a new service, or a member of staff on a new procedure or your kids on what time they’re going to bed. You are either selling, or you’re being sold to. So it stands to reason that becoming better at selling (or influencing) is an important skill to master. SO IT’S SATURDAY MORNING So it’s a Saturday morning and it’s raining and the Tesco van pulls up. Now I don’t know about you, but I’m always well impressed when my shopping rocks up and get genuinely excited. So as the old guy emerges from the van, I shouted “Would you like a coffee?” To which he replies “No thank you, I don’t have time. But thank you.” So without missing a beat, I waded straight in with “A hot, freshly ground, cup of the best coffee you’ve had all week.” And he said “Go on then, but just half a cup.” Now al

Everybody knows that people buy from people, but what do you do in your business to reinforce this idea? This week I experienced a fantastic Starbucks Barista who used this one technique to breakdown the corporate facade and talk to me as a person. The result was me buying a piece of cake to go with my coffee when I would have ordinarily said no.

We all hit snooze when our alarm goes off. Sometimes we hit it twice or three times or until, like me, your partner boots you out of bed. But does it matter? Does that small decision really impact our lives? Small actions we take or don’t take, when compounded, actually add up. Does it matter if you make that sales call today? Does it matter if you eat that cookie today? Does it matter if you motivate your staff today? The answer is yes. It’s down to those small victories or losses or a day by day basis which ultimately shape our live and the outcomes we reach…..or don’t.

People do business with people. Yet we forget this and believe that people do business with our company. They don’t. They always do business with you, because your business is just an extension of you. Think about your favorite film. What is it? And why do you love that film? Is it because of the story, the cinematography, the special effect? More likely, it’s because of the characters in it which you connected with on some level. Fans of Apple love their products, but fell in love with Steve Jobs. They believed what he believed which helped them to form a strong and deep connection with him and his company. TELL YOUR STORY You’ve got to tell your story. Explain where you’ve come from, where you are now and where you going. Explain what you believe and why you believe it. Tell people your flaws. Tell people your passions. Use the words that you would use. It won’t resonate with everyone, but it will resonate with the people who matter. HEAR MY STORY You may have already seen this on the homepage or up above,

What is the #1 marketing strategy? What is the ultimate marketing strategy which can grow your business geometrically and it needn’t cost you a penny? Which is the best marketing strategy that will outlive Google, SEO, Facebook, Social Media and nearly everything else you’re doing? Do you know? Would you like to? I have been working with a major high street shoe company recently and I revealed to them, the idea of the “ultimate marketing strategy”. And as simple and as obvious as it is, it blew them away and is set to transform their business.

Why do businesses fail? The answer is down to systems and checklists. In this incredible story, written by Atul Gawande in the Times, he describes how a 3 year old girl fell through ice on a pond in Austria. She was under the freezing water for 30 minutes. What happened next was amazing, and what the surgeon put’s the outcome down to is profound. And it’s in this outcome that you can draw a valuable lesson for your business, which may mean the difference between it dying or surviving and thriving. YOUR CHECKLIST CHALLENGE Create ONE checklist for ONE critical process in your business. Keep it SIMPLE and EASY for EVERYBODY to understand.

If you’re in business, then you are investing time and money into attracting customers. You then have an ethical obligation your to your clients and customers to sell to them. I went to a Car Showroom to buy a car with money in my pocket, and the salesman f*cked up to the point where we walked out and bought a car from down the road. This is a story of what happened and the Seven Key Sales Lessons you can learn for your business.

Knowing what to say is one thing, but the tone in which we say it is another thing entirely. It is said that what we say, the actual words, only communicates about 7% of what we mean. However, the tone in which we say it accounts for 38% of what we mean. Do you know what tone of voice your staff use? Do you know how much their tone of voice is costing your business? Do you believe you have any control over it?

What I want to talk about today is something that’s had a huge affect on my life, and has a big impact on my client’s lives, especially on their teams that they have in their businesses. It’s all about an above or below the line attitude. I’ll bet you’ve come across this before, but basically above the line, is all about ownership, acceptance, and responsibility; and below the line, is blame, excuses, and denial. It comes down to where is your response? Where does your attitude lay? Is it an above the line or below the line response? Now the most important one above the line for me is responsibility. By accepting responsibility for everything, it means that you are able to respond. This is a very powerful position. It means that we can do something about it. Whenever we’re blaming other people, making excuses, or denying that it’s happening, it keeps us out of power. It makes us a victim. It means that we can do nothing about it. And while it’s nice to think that you’ve an above the line kind of guy or kind o

Tony Robbins taught me that in business (and life) you will have experienced the phenomenon of BREAKING POINTS time and time again. You will certainly encounter them again in the future & you may even be experiencing them now. Knowing what they are, how to break through them and what’s on the other side, gives you a massive advantage. I first experienced BREAKING POINTS when I went to see Tony Robbins a few years ago. He worked with me to overcome the breaking points I was experiencing in my life and in my business, and when he showed me how to break through them, the results were instant and astounding.

It is so easy to become distracted when you’re in business for yourself. There are people who want to waste your time, tasks which seem important but aren’t and just the massive amounts of crap you’ve got to deal with every day. Staying focused on what’s important is a huge challenge, which is why I’ve developed the Battleplan of Battleplans to keep me, and you, on track. I become easily distracted. It’s just so easy. Who’s emailed me? Who’s that calling? Who’s that text from? Ooooh, who’s just connected with me on Linked In? Should I grab a coffee? Hi, not seen you for a while. Of course I can help. It is so easy for your day to become hijacked with the noise of the World & we lose site of the key tasks we must do each day. If we are to stand any chance of achieving our goals we must stay laser focused on the few, critical tasks that need completing each day. HOW I DEVELOPED THE DAILY BATTLEPLAN Over the years I have studied the World’s leading business experts on daily goal and task setting. The likes of Ji