Weekly Bs: Relationship-centered Chiropractic Marketing

Today is going to be a two-topic mashup. First, I’m going to talk about money. I want to help chiropractors have a healthy perspective on making money. Second, I’m going to talk about the annoying things that patients do as submitted by chiropractors on Instagram. Let’s get into it!

“I could go to any other chiropractor around and only be out, like, $30. We won’t be back.” As a chiropractor, what should you do when a patient disrespects you over money? Isn’t the patient always right? Should you lower your fees? In this episode, I talk about a real-life experience that a chiropractor had with a patient. The patient was upset about money. Should the chiropractor have done anything differently? Let’s get into it!

I recently posted a couple of questions on the Rocket Chiro Instagram page. I asked chiropractors what the worst advice was that they ever received as a young chiropractor and what is the best advice that they would give to young chiropractors.   In this episode, I talk about the good and bad advice that chiropractors gave me on Instagram. Let’s get into it!

Chiropractors often struggle with a poverty mindset. Someone asked me where I thought the chiropractic poverty mindset comes from, so I decided to talk about it. In this episode, I talk about chiropractors, their poverty mindset, and what they can do about it. Let’s get into it!

The other day I saw a chiropractor who was bragging on their website about never doing care plans. Care was only provided on an as-needed basis. It made me think, Is as-needed the opposite of a care plan? Is avoiding care plans altogether what’s best for chiropractors and their patients? In this episode, I talk about the extremes of chiropractic care plans. I also let chiropractors know what they should and shouldn’t do regarding them. Let’s get into it!

There’s not a single chiropractor who likes getting a negative review. I get that. But a negative Google review is NOT the end of the world. It’s even possible for a negative review to turn into a positive thing. In this episode, I talk about negative reviews for chiropractors and what some chiropractors do to make them worse. I also disc uss the best way to respond to negative reviews. Let’s get into it!

Last episode, I gave a strong wake-up call to chiropractors telling them that they either need to take their career more seriously or they should quit and do something else. A chiropractor reached out to me and asked me to give a practical example of what that looked like, so that’s what I’m going to do.   In this episode, I talk about what it looks like for a chiropractor to take their career seriously. I also encourage chiropractors to become professional chiropractors instead of amateurs. Let’s get into it!

Most of the chiropractors that I have met became a chiropractor because they wanted to help a lot of people and make a good living doing it. That seems like a very reasonable goal. But being a chiropractor is often much harder than anyone thought when they started chiropractic college.   In this episode, I talk about the most important things if you want to help a lot of people and make a good living as a chiropractor. I also warn against wasting time on less important things, and how it can ruin your career. Let’s get into it!

As a chiropractor, I learned that I could find inspiration for my business just about anywhere. In fact, over my time in practice, I found more useful tips and strategies outside of chiropractic than I did within the profession. In this episode, I share what chiropractors can learn from my recent trip to the DMV. No, it wasn’t fun. But I did notice some things that I know chiropractors can benefit from. Let’s get into it!

In this episode of the Rocket Chiropractic Podcast, I talk about the ups and downs that come in the life of a chiropractor. I talk about the importance of looking for the good and not letting the bad overwhelm you. Let’s get into it!

Being a chiropractor can be very stressful and overwhelming. Often chiropractors finish up school and they are only thinking about the patient care side of things. Then they start practicing and realize that there is WAY more to being a chiropractor than just taking care of patients. In this episode of the Rocket Chiropractic Podcast, I talk about two HUGE things that cause chiropractors to be stressed out and overwhelmed. Let’s get into it!

Patient retention is important regardless of whether you are a chiropractor who mostly sees acute care patients, or you are a chiropractor with a practice full of wellness patients. Unfortunately, many chiropractors try to improve retention without first establishing solid retention goals. In this episode of the Rocket Chiropractic Podcast, I talk about the importance of establishing goals if you want to have better patient retention. Let’s get into it!

Chiropractors often ask me about Google ads and local SEO marketing. Some chiropractors want to know the pros and cons so they can make a better decision. Other chiropractors just cut to the chase and ask which one is best. In this episode of the Rocket Chiropractic Podcast, I talk about how Google ads compare to Local SEO. I discuss which one is best in different circumstances. I also let you know which one I would recommend and when. Let’s get into it!

The new year is almost here and the chiropractic profession is full of dreamers. “Next year is going to be a breakthrough year!” Why are so many chiropractors obsessed with changing the world? Is that really what we should be doing? In this episode of the Rocket Chiropractic Podcast, I talk about priorities. I discuss the people and places where chiropractors are likely to make the biggest impact. I also talk about the importance of a practical purpose. Let’s get into it!

It’s beginning to look a lot like Christmas and several chiropractors have asked me about sending out Christmas cards to their patients. I have an alternative suggestion for you that I will share on this episode of the podcast. Also, I talked about blogging for chiropractors in a previous episode. I had several people reach out to me after that and it made me want to revisit the topic and clarify a few things. Let’s get into it!

The end of the year is coming quickly and chiropractors are starting to look back and reflect on the year. How did it go? Was this year better than last year or was this year a bit of a disappointment? What about next year? Is it going to be any better than this one? In this episode of the podcast, I talk about the simple secret to having a better year next year than this one. I talk about what the problem is NOT and how the future you is better than you are now. Let’s talk about it.

Stop me if you have heard this, “Content is KING.” I talk to chiropractors all the time who know (or think they know) that blogging is an essential part of growing a successful chiropractic practice. Why do they know this? Because someone at a seminar told them. It must be true, right? In this episode of the podcast, I talk about blogging. I discuss the different ways that blogging can help a chiropractor grow their practice. I talk about the assumptions that are usually NOT true, and I give you a pro-tip that will benefit you more than traditional blogging. Let’s talk about it.

Year-long chiropractic care plans are pretty common amongst a lot of chiropractors. Patients will come in with a particular problem (big and small) and they will leave with care recommendations that last for an entire year. Where did the practice of year-long care plans come from? Why would chiropractors think it’s a good thing? Why would chiropractors be opposed to it? Let’s talk about it.

This podcast episode is going to be a bit of a mashup. First, I talk about changes to Google My Business and a few things that chiropractors need to know in order to get more patients from Google. Next, I talk about patient retention. It’s so important that you stay connected to your patients even after they discontinue care. Last, I discuss the value of being direct. So often chiropractors will spend time networking and marketing but they don’t ever get anything from it. Maybe it’s time to be more direct. Let’s talk about it.

I’m going to start off by saying this, I think most chiropractors should make more money. It costs a lot of time and money to become a chiropractor and there are a LOT of them who are struggling to make ends meet. Why is that? In this episode, I talk about how much money chiropractors make in each state. I discuss how the average income for chiropractors and schooling costs compare to other professions. And I talk about the biggest factor when it comes to how much money a chiropractor makes. Let’s talk about it.