Weekly Bs: Relationship-centered Chiropractic Marketing

Search engine optimization (SEO) is incredibly valuable for chiropractors who want to attract more new patients. If that’s you, the reality is there are people in your area who are actively searching for their next chiropractor. The difference between your practice showing up on the second page of Google and showing up on the top of the first page can be the difference between thriving and barely surviving. But I don’t think that “SEO is important” is shocking news to most chiropractors. Unless you’ve been living under a rock, you know that people aren’t going to the Yellow Pages looking for a chiropractor. They are going to the internet. What they find or don’t find determines who their next chiropractor is going to be. Although most chiropractors understand that SEO can be very valuable for their practice, that’s about where their SEO knowledge stops. Sometimes I’m shocked at the basic lack of understanding chiropractors have regarding SEO. It’s not that I expect chiropractors to be SEO experts, but it’s im

I recently went on ChatGPT to ask about common objections to chiropractic. I ended up writing an article about the 9 different chiropractic objections that were presented. I wanted to write something from a chiropractor’s perspective to either confirm or deny each allegation. The 9 chiropractic objections were this: Lack of Scientific Evidence Overemphasis on Spinal Manipulation Risk of Injury Inconsistent Training & Standards Scope of Practice Promotion of Unproven Therapies Cost & Insurance Issues Alternative to Proven Medical Treatments Association with Anti-Medical Sentiment So in this week’s podcast, I decided to talk about these 9 chiropractic objections. I discuss which objections are fair and which ones aren’t. I also talk about why chiropractors tend to be insecure and why they shouldn’t be. Let’s talk about it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiroprac

I was talking with one of my clients the other day. He told me that he thought I was selling my NEXT Step (NS) membership a little short. He’s a regular listener to my podcast, so he frequently hears me say that NS is great for chiropractors who are getting started. While he agrees with that statement, he told me that my NS membership was extremely valuable to him even though he has been out of chiropractic college for over 15 years. He commented that just because a chiropractor has been able to keep their doors open for 10-15 years, that doesn’t mean they know what they are doing. I agree. A lot of chiropractors survive for years without ever thriving. They can’t seem to get their practice to the level they want. They can’t seem to put together consistent practice success. It’s frustrating. Over the years, when I speak to chiropractors like that, it’s obvious that they never mastered the basics of business/running a practice. For some reason, the average person assumes if they know how to do a job in the bus

The other day I was in a FB group and the topic of patient retention came up. I commented that many chiropractors don’t focus on patient retention as much as they should because it doesn’t produce immediate changes in their practice like outreach can. It got me thinking about the differences between retention and outreach, so I wanted to talk about it on the podcast. So in this podcast episode, I talk about the pros and cons of retention vs the pros and cons of outreach. I also discuss what chiropractors should do if they are getting started vs if they have a more established practice. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

New Chiropractors Need To Understand The Power Of Praise New chiropractors need to realize if they are going to be successful they are NOT going to do it alone. Success takes a group effort. Even if you run a micropractice by yourself, there will be others along the way that aid in your practice success. So in this final podcast episode of the series, I talk about the importance of saying thank you. I discuss the type of people who will help you while you are in practice, and the ways to acknowledge them. As a bonus, I also talk about the importance of understanding areas where you can be great. I talked about this more in episode 467: How To Be Great & What To Do When You Suck. Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment  Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: ht

New Chiropractors Need To Understand Pre-Suasion Pre-suasion is a concept that’s unfamiliar to most chiropractors. The concept is pretty simple. People don’t generally make decisions in 1 big step. The decisions that people make are usually a series of small steps in a series. Small decisions have fewer steps. Big decisions have many steps. But the concept is the same. If a chiropractor understands the power of pre-suasion, they can help create an environment that helps patients make better decisions. The more effective a chiropractor is as pre-suasion the easier patient decisions will be for them and patient complients (and retention) will increase. So in this podcast episode, I talk about the power of pre-suasion. I discuss why it’s important NOT to ask patients to make BIG decisions. I also talk about how environment and reputation impact pre-suasion. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chirop

New Chiropractors Need To Understand Consistency Consistency isn’t difficult to understand. It’s not an exciting topic. A seminar for chiropractors about consistency isn’t going to put a lot of butts in seats. However, consistency is a foundational element of a chiropractor’s success. In fact, you would be hard pressed to find anyone who’s is successful in any area of life who isn’t being consistent in that area. It’s VERY important. So in this podcast episode, I talk about the role of consistency in success. I discuss hoping to be an overnight success is not realistic, how big change happens quickly, and the importance of making time for the important things. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https:/

New Chiropractors Need To Understand Authority When I talk about authority as a chiropractor, I’m not talking about ruling your practice with an iron fist. I would describe a chiropractor with high authority as someone who is well known, admired, and trusted. When a chiropractor has high authority, it’s like a cheat code for their practice. It just makes everything easier. So in this podcast episode, I talk about the superpower of authority. I discuss where people get authority, how to borrow authority, and what to do when you have it. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo  

New Chiropractors Need To Understand Relationships “It’s not what you know, it’s who you know” is a statement that has been around for years. The reason people say it is because relationships have always created opportunities. It’s no different as a chiropractor. Chiropractors who are well know and connected in the community tend to have larger practices. Chiropractors who are good at establishing a trusting relationship with their patients tend to have great patient retention. Heck, even SEO (search engine optimization) is just building a relationship with Google. The chiropractors who rank the highest in your area, they have the best relationship with Google. So in this podcast episode, I talk about the importance of relationships and trust. I discuss how relationships vary, the types of relationships that are important, and why it’s important to be have patience when building relationships. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice as

New Chiropractors Need To Understand Outreach Often when new chiropractors get started they are starting with nothing. They don’t have a bunch of people waiting for them to open. They don’t have a bunch of connections in the community that are ready to refer. Most new chiropractors are starting from scratch. One of the most critical things for new chiropractors is to meet new people. In fact, if you are a chiropractor, there should be people in your area who didn’t know about you last month who know about you this month, and that should be the case EVERY SINGLE month. If it’s not, you aren’t going to make it. So in this podcast episode, I talk about the importance of outreach and meeting new people. I discuss the many outreach opportunities that exist for chiropractors now. I talk about long-term marketing, short-term marketing, online marketing, offline marketing, and much more. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: http

New Chiropractors Need To Understand People Management One of the most difficult things about being a chiropractor is people management. Chiropractic is a very high-touch business. Really, chiropractors are in the people business. As a result, there are people problems. Now some chiropractic coaches will lead you to believe that it’s normal for everyone to “stay, pay, and refer.” I can tell you from my own experience and from the experience of ALL of my clients, that expecting everyone to stay, pay, and refer just leads to disappointment. I’m not saying that NO ONE will stay, pay, and refer. I’m just saying it’s not the majority. It’s important for new chiropractors to have realistic expectations of their patients. It’s also important for new chiropractors to know that great patients are often the result of a good process. Great patients don’t just fall out of the sky. So in this podcast episode, I talk about how onboarding and follow-up are two of the most important aspects of managing your people. I discuss

New Chiropractors Need To Understand Business Basics The vast majority of chiropractors who are seeing a lot of people and making a good living in the process are chiropractors who own their own practice. Simply put, they are small-business owners. Now the good news is chiropractors don’t have to be business experts to be successful. However, chiropractors do need to have some basic small-business competence otherwise their practice will never operate successfully…or at least not for very long. So in this podcast, I talk about the importance of business basics. I discuss leadership, structure, and staff. I also talk about the importance of continuing to work on your business and why it’s important to be open to change. Let’s get started!   Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocket

New Chiropractors Need To Understand Who They Are Have you ever asked yourself the question, “Why would people choose me?” I’m going to assume you aren’t the only chiropractor in your area. That means all of your potential new patients have a choice. So why you? Another good question is, “Who am I trying to help?” I know that some young chiropractors think they can help anyone with a spine, but that’s a very impractical way to run a business. If you try to be everything to everyone you will end up being nothing to most people. Businesses that clearly know who they are, what problems they solve, and who they help the most are the most successful businesses. Chiropractic practices are no exception to that rule. So in this podcast episode, I talk about the importance of knowing who you are. I discuss why chiropractors need to clearly identify the people they help and the problems that they solve. Let’s get into it!   Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice

New Chiropractors Need To Understand Their Situation The starting point for all new chiropractors is acknowledging their situation. Being a successful chiropractor is very possible, but it’s not easy. If a new chiropractor approaches the process with blissful ignorance, they are most likely in BIG trouble. Many young chiropractors have told me they are scared to start their own practice. I always tell them that the reason they are scared is because starting a practice is scary. It is a big deal. If you think you aren’t supposed to be at least a little nervous…that’s unrealistic. So in this first podcast episode of the series, I talk about the reality of being a new chiropractor. I discuss the importance of being good with your hands, debt, and the lack of high-paying jobs. I also talk about success and the mistake of always trying to hit home runs. Let’s get into it. Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropracti

A lot of chiropractors take the time to identify their weaknesses and come up with strategies to improve. I think that’s a mistake. I don’t believe that people go from horrible to great. I believe people go from good to great. It makes more sense for chiropractors to identify their strengths and then come up with strategies to leverage those strengths to improve their practice.  Chiropractors don’t have to be great at everything. Being great at everything is an unrealistic expectation that will result in frustration for any chiropractor who tries to do it. I talk about that and more in this week’s podcast. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment  Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo  

Chiropractic is NOT just about backs and necks. I think most chiropractors would agree with that to some degree or another. Sometimes I forget that some of my listeners don’t know that I was a chiropractor for 9 years. I’m not just some guy who’s trying to help chiropractors to make a buck. I genuinely care about the chiropractic profession, which is why it’s always strange when someone accuses me of being anti-chiropractic. Yes, I do criticize the chiropractic profession. But that’s not because I hate it. It’s because I love chiropractic and I would like to see the profession grow. Chiropractic care is awesome, and more people need to be exposed to it. With that said, I thought it might be interesting to talk about a few things that I HATE about the chiropractic profession and why I wish they were different. Also, I talk about a few things that I LOVE about chiropractic and what makes the profession so great. So in this podcast, that’s exactly what I do. Let’s get into it! Business & marketing training f

Chiropractic is NOT just about backs and necks. I think most chiropractors would agree with that to some degree or another. In fact, many chiropractic patients would agree with that too. Over the years, countless chiropractic patients have reported improvements to their health that went far beyond their neck and back pain. More traditional chiropractors say that the improvements people experience going to the chiropractor are because of the chiropractic adjustment and its impact on the nervous system. Some chiropractors go as far as calling themselves “Nervous System Doctors.” That’s a mistake. In this week’s chiropractic podcast, I talk about why some chiropractors call themselves Nervous System Doctors. I discuss why I think that’s a terrible thing to do, and the problems that come from it. I also talk about the different approaches to chiropractic and I share some of the reasons why chiropractors should be proud to be chiropractors. Let’s get into it! Business & marketing training for chiropractors: ht

Whether you manage your own chiropractic website or they have someone else do it (like Rocket Chiro Websites), getting more backlinks into your website will help you rank higher on Google. If you rank higher on Google, you are more likely to get more new patients from the internet. Unfortunately, the problem that most chiropractors have with their websites is the lack of linkable content. There often isn’t a compelling reason for another website to link to theirs. In this week’s chiropractic podcast, I talk about 2 different types of content that will help chiropractors get more backlinks. One of the ways is so simple that every chiropractor should do it. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rock

In this week’s podcast, the conversation between Jerry and John revolves around the realistic challenges and expectations of being a chiropractor. They discuss the importance of balancing optimism with realism and the need for students to be aware of the struggles they may face in the real world. They also touch on the significance of focusing on the smaller circles of influence, such as family and community, rather than trying to change the world on a grand scale. The conversation emphasizes the complexity and hard work required to succeed in chiropractic practice, debunking the notion that success can be achieved easily. The conversation explores the importance of finding one’s own path in chiropractic practice and not getting caught up in following someone else’s model. It emphasizes the need to prioritize fulfillment over external markers of success and to focus on what truly matters in life. The discussion also touches on the significance of embracing the journey, navigating resistance, and making choice

Life is hard for everyone. I think we can all agree on that. But life isn’t equally hard for everyone, and that often upsets people. Life isn’t fair. In this week’s chiropractic podcast, I talk about fairness, obstacles in life, and victimhood. I discuss how your perspective can impact your outcome. And I talk about the two ways that people handle obstacles. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo