Weekly Bs: Relationship-centered Chiropractic Marketing

I was talking with one of my clients the other day. He told me that he thought I was selling my NEXT Step (NS) membership a little short. He’s a regular listener to my podcast, so he frequently hears me say that NS is great for chiropractors who are getting started. While he agrees with that statement, he told me that my NS membership was extremely valuable to him even though he has been out of chiropractic college for over 15 years. He commented that just because a chiropractor has been able to keep their doors open for 10-15 years, that doesn’t mean they know what they are doing. I agree. A lot of chiropractors survive for years without ever thriving. They can’t seem to get their practice to the level they want. They can’t seem to put together consistent practice success. It’s frustrating. Over the years, when I speak to chiropractors like that, it’s obvious that they never mastered the basics of business/running a practice. For some reason, the average person assumes if they know how to do a job in the bus