Weekly Bs: Relationship-centered Chiropractic Marketing

When I graduated from chiropractic college back in 2004, chiropractors were still asking themselves, “Do I really need a chiropractic website?” Thinking about that makes me feel like I’m 100 years old. For many years now, chiropractors have accepted the fact that they need a website for their practice. Now I know there are still a few holdout chiropractors who still don’t have a chiropractic website, but those chiropractors are the exception to the rule, not the norm. In fact, one of the first things that many new chiropractors do when they start their own practice is set up some sort of chiropractic website. Over the last 20 years, chiropractors have gone from, “Do I really need a chiropractic website?” to “I definitely need a chiropractic website.” Unfortunately, many chiropractors treat their website like a box they need to check. They know (or at least think) they need a chiropractic website, but they don’t necessarily understand why or how their website can help them. Chiropractors do the same sort of th