Weekly Bs: Relationship-centered Chiropractic Marketing

New Chiropractors Need To Understand Pre-Suasion Pre-suasion is a concept that’s unfamiliar to most chiropractors. The concept is pretty simple. People don’t generally make decisions in 1 big step. The decisions that people make are usually a series of small steps in a series. Small decisions have fewer steps. Big decisions have many steps. But the concept is the same. If a chiropractor understands the power of pre-suasion, they can help create an environment that helps patients make better decisions. The more effective a chiropractor is as pre-suasion the easier patient decisions will be for them and patient complients (and retention) will increase. So in this podcast episode, I talk about the power of pre-suasion. I discuss why it’s important NOT to ask patients to make BIG decisions. I also talk about how environment and reputation impact pre-suasion. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chirop