Weekly Bs: Relationship-centered Chiropractic Marketing

I’m going to make this short and sweet (and harsh). New chiropractors have NO IDEA what they are doing in terms of running a chiropractic practice. Chiropractic College did NOT prepare you. Your lack of knowledge and bad habits are going to cost you a LOT of money. And if you don’t start taking steps to change it, there’s a better than 50/50 chance you will fail as a chiropractor. If you don’t outright fail, you may be just successful enough that you don’t quite (which would be better), and stay stuck in a stressful, low-profit chiropractic practice. You’ll constantly be frustrated. You will probably get angry about the fact that you get better results with your patients than other chiropractors in your area, but they are successful and you aren’t. But here’s the thing, they aren’t more successful than you because they get better results with their patients. They are more successful than you because they know things about running a practice that you don’t know, and they have good habits that you don’t have. I