Book Marketing Mentors

  • Autor: Vários
  • Narrador: Vários
  • Editora: Podcast
  • Duração: 215:24:35
  • Mais informações

Informações:

Sinopse

Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.

Episódios

  • How to Best Unleash the Magic Power of Consistency in Your Marketing - BM388

    20/09/2023 Duração: 23min
  • How to Best Stand Out and Thrive in a Crowded Market - BM387

    13/09/2023 Duração: 28min

    If you wanna make your mark and thrive in a crowded market, tune in and learn priceless lessons from the legendary speaker and virtuoso guitarist, Mike Rayburn. His insights can seriously boost your book marketing journey to success.Here are three key takeaways from our conversation:1️⃣ Embrace Your Uniqueness:  As authors and entrepreneurs, it's crucial to bring your own perspective and presentation to the table. Don't regurgitate old ideas. Instead, embrace your creative strengths to set yourself apart and make your mark!2️⃣ Becoming a "Category of 1": Embrace your unique qualities and be open to exploring contrary or controversial ideas. This approach will hook your readers and leave a lasting impression. 3️⃣ Unlock Your Unique Book Marketing Potential: Discover the endless possibilities of reaching a wider audience, connecting with readers in profound ways, and carving your own path to success. Are you ready to unlock your unique book marketing potential? Join us in this empowering con

  • How to Reprogram Your Mindset for Author Abundance - BM386

    06/09/2023 Duração: 27min

    Tune in to explore the fascinating world of mindset reprogramming and unlock the secrets to attracting author abundance in your book marketing journey.  Join me for an engaging conversation with our special guest, Dr. Amanda Barrientez, the highly acclaimed author of the best-selling book "I am a Money Magnet: 30 Affirmantras to Manifest More." In this week's powerful episode, you'll uncover…1️⃣ The Affirmation Advantage: Learn how affirmations can shape your reality by shifting your energy and perspective, paving the way for positive outcomes.2️⃣ Crafting Powerful Affirmations: Dr. Amanda introduces "Affirmantras" – starter statements that eliminate resistance and align with your beliefs, propelling you toward success. 3️⃣ Repetition & Transformation: Discover the key to reprogramming your subconscious mind through consistent affirmation use, unlocking the path to book marketing success. 4️⃣ Turning Dreams into Reality: Explore the art of setting achievable goals that align

  • How to Best Unlock the Power of Speaking to Market Your Book - BM385

    30/08/2023 Duração: 28min

    Are you ready to unlock the power of speaking to take your book's success to new heights? Join us for a captivating discussion with renowned speaker and consultant, Debbie Peterson. In this week's episode, we dive deep into Debbie's incredible journey of transforming her speaking and coaching business.

  • How to Best Elevate Your Book From Ordinary to Extraordinary - BM384

    23/08/2023 Duração: 25min

    Do you want to know how to elevate your book from ordinary to extraordinary, grabbing readers' attention? Join us for an electrifying episode as we dive into editing brilliance, and unearth wisdom and strategies for captivating narratives with the Wandering Words Wizardess, Qatarina Wanders. Prepare to be amazed by three transformative takeaways:

  • How to Best Boost Book Sales with Powerful Email Marketing - BM382

    09/08/2023 Duração: 26min

    Get ready for some game-changing strategies that will help you grow your email list and skyrocket your success!Join us as we dive into the exciting world of email marketing with the expertise of international consultant, Matt Treacey. Discover the incredible power of captivating email marketing strategies that will keep your audience hooked. Here are 3 key takeaways from this week's interview,,1. Shift your thinking: Discover the power of the user journey beyond simple traffic generation! Engage email subscriptions with value-driven and non-intrusive tactics. The key to success lies in converting traffic into loyal and happy subscribers. 2. Tailor your communication: Sending the perfect message at the right time is crucial! Effectively segment your subscribers using the 5 stages of awareness. By understanding their journey (unaware, problem-aware, solution-aware, product-aware, most aware), provide personalized, relevant content that truly resonates.3. Timing and relevance matter: Personalization is more

  • How to Best Use Publicity Power to Elevate Your Book Success - BM383

    09/08/2023 Duração: 28min

    Are you ready to uncover the secret sauce for boosting your book's success? Join me as we delve into the world of publicity power with media expert, Jason Jones.From email scripts and media training videos to press kits and media lists, Jason reveals how these tools can boost your visibility, establish credibility, and connect effectively with your target audience.Prepare for mind-blowing tips on riding the wave of publicity to make your book a sensation! Learn attention-grabbing headlines and acing social media to make your book the talk of the town.Join me on this electrifying journey as we delve into creating buzz, captivating your audience, and celebrating your book's success together! Tune in, take notes to unlock the full potential of your book deserves!  Get your copy of Jason's Publicist Starter Kit for only $27***************************************************************************************This episode is proudly sponsored by MOCKUPSHOTS!This amazingly user-friendly platform help

  • How to Best Build Credibility With the Power of Compilations - BM381

    02/08/2023 Duração: 30min

    Have you ever considered being part of a compilation? In this week's captivating episode as we delve deep into the world of anthologies with special guest Andrew Dupy. As a seasoned expert in non-fiction books, Andrew reveals the key factors to consider when selecting an anthology to participate in. Learn how participating in an anthology can be a game-changer for authors. Explore the significance of trust-building with your audience and discover why being invited to contribute to an anthology is a true testament to your credibility. Get ready to be amazed as we delve deep into the world of anthologies and unlock their potential as powerful tools for authors. Find out how having a clear theme and format for your book can not only captivate readers but also open doors to speaking engagements and coaching opportunities. Discover the educational value of anthologies, the secret to hitting bestseller lists, and the art of selecting the perfect anthology to showcase your work. Join us for expert advice on boo

  • How to Best Build a Winning Book Marketing Strategy - BM380

    26/07/2023 Duração: 23min

    Want to build a winning book marketing strategy?Tune into this week’s exciting episode as we delve into the secrets to crafting a message that resonates and captures your target audience's attention. From social media tactics to email marketing secrets, experience a treasure trove of exciting tools and strategies to skyrocket your book marketing efforts. Uncover the untapped potential of strategic podcast guesting and learn how it can be a game-changing method to elevate your visibility and influence your message to new heights. Get insider tips to help open doors to lucrative speaking opportunities that extend beyond book sales to establish yourself as an authoritative expert in your field.  Learn strategies to find your niche and tailor your message to make a profound impact on your target audience. Tune in now for a captivating podcast episode chockfull of valuable insights and actionable advice to unlock a whole new level of greatness for yourself. Get ready to be inspired and amazed!****************

  • How to Best Plan, Write, and Promote a Book That Matters - BM379

    19/07/2023 Duração: 24min

    Want to plan, write and promote a book that matters?With eight awe-inspiring business books under his belt, Josh Bernoff reveals his top-secret strategies for success in this week's podcast interview. Prepare to be amazed as he emphasizes the paramount significance of collecting captivating stories and debunks the myth that writing is the only focus of the job. But that's not all - Josh introduces the groundbreaking PQRST book promotion method. This game-changing strategy involves calculated Positioning, stimulating Questioning, ingenious Tactics, fearless Reaching, awe-inspiring Shareable content, and perfect Timing. By implementing this method one month before and two months after releasing your book, you can revolutionize your reach and impact like never before. And that's not all - Josh also uncovers the untapped potential of building personal connections with influential reporters and bloggers for effective book marketing.  Tune in now!Build a Better Business Book: How to Plan, Write, and

  • How to Best Use Your Book to Gain Credibility in Higher Ed - BM378

    12/07/2023 Duração: 34min

    Do you want to know how to use your book to gain credibility in the higher ed market?Get ready to be inspired by the amazing Helen Osborne, an esteemed author, and champion for affordable textbooks. Join us for this exhilarating conversation as Helen takes us on her journey, which began back in 2005 when she took on the challenge of tackling the skyrocketing prices of textbooks and fighting for accessibility. Prepare to be amazed as Helen shares how her book became a game-changer, offering affordable alternatives for students struggling with the burden of expenses. We'll also delve into the world of search engines and distribution strategies, discovering how platforms like Amazon and RedShelf launched Helen's book into the eager hands of knowledge-hungry learners. But that's not all – get ready to hear tales of collaboration, building credibility, and overcoming obstacles in the publishing industry. Immerse yourself in the inspiring story of a true advocate for knowledge and accessibility. ****

  • How to Best Leverage Book Reviews to Boost Your Credibility - BM377

    05/07/2023 Duração: 25min

    Want to know how to leverage book reviews? In this week's podcast interview, Carol Amato, a seasoned author with 30 books and over 200 articles under her belt, dives into the power of testimonials for your book and how to create an impressive media kit. She shares her secrets on leveraging book reviews to boost credibility and skyrocket your book's success. Carol emphasizes the importance of building relationships with potential endorsers by engaging with them on social media, attending conferences, and meeting them face-to-face. She also advises authors to take a look at Amazon testimonials for inspiration, aiming for a polished, professional design that screams "New York publishing." This episode is chock-full of invaluable insights to help you take your book to the next level of credibility and success!*************************************************************************Dreaming of writing a book? Looking for a way to publish your book baby? Wondering how to leverage your book to cr

  • How to Best Judge Your Book By Its Cover - BM376

    28/06/2023 Duração: 28min

    Are you ready to learn why you should never judge a book by its cover (except when you actually should)? Today's podcast episode reveals the truth behind the age-old adage: judging a book by its cover. You'll learn why authors must fall head-over-heels in love with their book covers to boost sales and captivate readers.Join me in exploring the intricacies and nuances of book cover creation, from the perfect color and graphics to showcasing your book's value with testimonials. Discover how to create a visually appealing cover that grabs attention, serves as free advertising, and helps you stand out. So, grab a cuppa, and join me on this journey as I dive into the world of book cover design!Thanks to my incredible interviewer, Jane Maulucci!*************************************************************************Dreaming of writing a book? Looking for a way to publish your book baby? Wondering how to leverage your book to create revenue for your business? Check out the Biz Book Publishing Hub and

  • How to Best Build Your Author Brand to Gain Visibility - BM375

    21/06/2023 Duração: 24min

    Ever wanted to know how to build your author brand?This week, I sit down with Annie Scranton, Founder of PACE PR, to get some insider tips on how to maximize your book's visibility in today's crowded market.The key? Making time for book promotion. Building an email list and leveraging social media are essential steps in building your brand, but it's equally important to become known as an expert in your field. Annie shares how engaging with relevant media outlets can help establish you as a go-to source for industry insights.We also discuss traditional media appearances and how to use them wisely to reach your target audience. Plus, we dive into common mistakes authors make, from underinvesting in book promotion to missing out on speaking opportunities.So, if you're ready to take your author brand to the next level to gain the visibility you deserve, tune in to this powerful episode.Here's how to connect with Annie and learn more about the services PACE PR offers.LinkedInPre-Order &qu

  • How to Best Use Brand Storytelling to Connect With Your Audience - BM374

    14/06/2023 Duração: 31min

    Want to know how to use brand storytelling to engage your audience?Join me as I interview Paul Kreiter, the mastermind behind Kreiter Creatives, as we explore how nonfiction authors can use brand storytelling to connect with their audience.  Paul's expertise will help you overcome the challenges of identifying and articulating your unique brand story, including tips to conquer your impostor syndrome.  Take a deep dive into the "sandwich method" and learn about the critical elements of the storytelling structure. Plus, Paul bravely shares his personal journey fighting leukemia as a child.  Don't miss out on this insightful conversation and uncover ways to market your book like a pro!Here's how to connect with Paul for your 20-minute complimentary session.***************************************************************************************This episode is sponsored by QUICKWRITE the only AI tool designed by authors for authors.LAST CHANCE to fet your lifetime subscription NOW and save

  • How to Best Unleash Amazon Ads to Sell More Books - BM373

    07/06/2023 Duração: 35min

    Want some expert advice on how to unleash Amazon Ads?Join me this week for an exciting interview with Alex Strathdee, the brilliant mind behind advanced Amazonads.com. You'll be inspired as you discover how Alex's marketing expertise blossomed from his own failed writing attempts. One of the key takeaways from our conversation is the importance of giving as much attention to marketing your book as you do to writing it. Believe me, Alex knows all too well the critical role that marketing plays in the success of your book. We'll delve into why investing in marketing efforts from the outset, is essential for your book's ultimate success. Alex also shares invaluable advice on how to avoid printing too many copies of a book without testing the waters and investing in marketing efforts because there is a limit to how much marketing can be done for free. But that's not all - tune in as Alex and I delve into the world of advertising on Amazon. We'll uncover why it can be a costly, yet cr

  • How to Best Unlock the Power of a Perfect Virtual Book Tour - BM372

    31/05/2023 Duração: 29min

    Want to know how to unlock the power of a perfect virtual book tour?Get ready to discover the podcast strategy that has helped leading authors sell hundreds of books! In this episode, Susan interviews Tom Schwab, founder of Interview Valet, to discuss his foolproof virtual book tour method and the critical role of trust-building in reaching new readers. With Tom's expert advice, you'll learn how to pinpoint your niche market and tap into relevant events to promote your book seamlessly. Plus, find out the "give, give, give, give, ask" formula for securing podcast interviews If you're an author struggling to boost sales, don't miss this episode!Click here for Tom's "must-have" resources***************************************************************************************This episode is sponsored by QUICKWRITE the only AI tool designed by authors for authors.Get your lifetime subscription NOW and save $100 (offer ends June 15, 2023)***********************************

  • How to Best Succeed in Crowdfunding Your Book - BM371

    24/05/2023 Duração: 31min

    Do you want to know how to succeed in crowdfunding your book?Get insider tips on crowdfunding for authors from two industry experts - Victoria Bennett, founder of the Crowdfunding Hub, and Charmaine Hammond, an 11-time bestselling author, and award-winning film executive producer. In this powerful interview, Victoria and Charmaine dive into the benefits of crowdfunding for authors, such as building a community, conducting market research, and generating buzz through pre-selling your book. Learn the importance of niche marketing and effective planning, as well as how to choose the right crowdfunding platform and create engaging content for a successful campaign. If you're interested in funding for your next book project, this interview is chockfull of invaluable advice to make your book dreams a reality!Click here for more information on crowding opportunities *************************************************************************Dreaming of writing a book? Looking for a way to publish your book baby? W

  • How to Best Use Podcast Interviews to Boost Your Book Sales - BM370

    17/05/2023 Duração: 31min

    Are you eager to use podcast interviews to boost your book sales?Tune into this week's powerful interview with Jennifer Longmore, media personality, ten-time bestselling author, podcast host, and CEO of The Podcast Connector.Jennifer spills the beans on how to confidently pitch yourself for podcast interviews and add real value to the podcast community as a successful guest. Plus, you'll discover how to find the perfect podcasts to pitch on LinkedIn and other free resources. Not only that, but Jennifer also shows you how to sell your book in a way that's engaging instead of one-sided. Plus, she gives you valuable tips on protecting your intellectual property and boosting your profile through podcasting. If you're an aspiring author or thought leader, get ready to take your author game to the next level with Jennifer's pearls of wisdom.Grab your free copy of The Ultimate Pitching Toolkit*************************************************************************Dreaming of writing a book?

  • How to Best Change Your Mindset to Get Your Book Noticed - BM369

    10/05/2023 Duração: 25min

    Are you a first-time author feeling intimidated by the world of marketing? Don't worry, you're not alone. Yet if you want your book to find its way into the hands of enthusiastic readers and boost sales, then learning how to market it effectively is essential. And, If you want to get your book noticed, changing up your marketing mindset is key! Trust me on this one.Susan Friedmann, (aka the Author Marketing Mentor), dishes out some serious publishing wisdom as she explores the power of marketing in this week's podcast episode.She emphasizes the need to leverage book reviews, generate buzz, and use multiple marketing strategies to reach your target audience.  "Without marketing, readers are never going to know about your book, which in turn, will reflect on sales."Are you ready to make your book a success? Join Susan as she shares her expert tips on mastering the art of promoting your work. Get ready to feel confident and inspired as you learn how to captivate your audience and gain th

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