Social Media Marketing Happy Hour Podcast

This topic was one of the most impactful course, blog post and YouTube video. You need to be clear on your perfect potential client. You have to dig deep. How knowing your perfect potential client helps in advertising.   How knowing your perfect potential client helps in your funnel.     Getting this right will make sure you attract the right people and repel the wrong people. Where to Find Us Download Traci's 3 Pillar Checklist Follow Traci on Instagram Follow Dawn's New 6-Figure Sales Funnels Podcast Follow Dawn on Instagram

Content is important no matter what industry you’re in. You could be a pastor or a tarot card reader or an underwater basketweaving professional, you will still need content. Regardless of who you are and what you’re doing, creating content is what positions you as an expert in your space. The Importance of Being Congruent   How to Create a Congruent Content Strategy   Content Strategy Should Be As Many Pieces of Content As Necessary   Join us next week as we talk about finding your perfect client avatar. You want to listen in even if you know your avatar, but we dig so deep that you will learn something new.  Where to Find Us Download Traci's 3 Pillar Checklist   Follow Traci on Instagram   Follow Dawn’s New 6-Figure Sales Funnels Podcast   Follow Dawn on Instagram

Welcome back to our Reunion Show! We've been MIA from the podcast universe for the past 3 years and decided to do a special 10-episode reunion. What's Been Happening For the past few years, we've been in parallel businesses but with two different approaches. We always knew we had two different approaches.   What to Expect This Season We sat down and brainstormed what do we each do that intersects and how can we bring these 3 years of expertise to you over the next few weeks? We have two totally different perspectives. We will be doing 1 show a week for the next 10 weeks. Upcoming Episode Topics Content Strategy Perfect Potential Clients Killer Offer Navigating the Customer Journey List Building & Email Marketing Authentic Marketing to the Masses Getting Personal Scaling Up Wrapping it All Up If you're a new listener, welcome. If you're a longtime listener, we're sending so much big love to you! Where to Find Us Download Traci's 3 Pillar Checklist Follow Traci on Instagram Foll

Of all the different marketing strategies you can use for your business, email marketing is far and away the most profitable. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share some very common mistakes marketers make with email marketing so you can either stop doing them, or avoid this all together! Also, Happy Hour Marketing needs your help! Take 3 minutes and fill out our survey to help make sure the type of content we create for you going forward will help you get crazy awesome results in your business! http://HappyHourHangouts.com/survey516 ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

In part 2 of Creating a content marketing strategy for your business, Dawn & Traci walk you through more questions you'll want to be asking yourself as you create a content strategy. Whether you're a coach, consultant, speaker, authour, small business owner, marketing director or more, you won't want to miss this valuable continuation. Oh, and the ladies have a little extra fun this week that might make you LOL! Also, Happy Hour Marketing needs your help! Take 3 minutes and fill out our survey to help make sure the type of content we create for you going forward will help you get crazy awesome results in your business! http://HappyHourHangouts.com/survey516 ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

In part one of a two part series, Dawn & Traci walk you through some critical questions to ask yourself when coming up with a content marketing strategy. Creating valuable content is more important than ever and the girls at the Social Media Marketing Happy Hour are bringing you the goods on creating that strategy. Grab a pen and paper because you'll definitely want to take notes! Also, Happy Hour Marketing needs your help!  Take 3 minutes and fill out our survey to help make sure the type of content we create for you going forward will help you get crazy awesome results in your business!  http://HappyHourHangouts.com/survey516 ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

A 'kiss of death' in marketing is having content that leads to a dead end. In this episode of the Social Media Marketing Happy Hour, Dawn and Traci discuss the 3 places you can be intentional about leading your audience in your content marketing. The three places are:  consuming more content, joining your email list, and buying something. Discover how you can implement all or one of these steps into each piece of valuable content that you create. Episode resources: http://HappyHourHangouts.com/resources ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

Having a website is a necessity for any business, and you'd think all businesses have them, right? Well, maybe. Some have them, some have a version of a website that doesn't allow optimization for digital marketing, and some don't have them at all! In this episode of the Social Media Marketing Happy Hour, Dawn and Traci discuss why you want to have your own website, the specific things that having a website you can control can do for you marketing, and they also share some resources to help you get a website up and running. http://HappyHourHangouts.com/resources   ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

Using social for marketing your business can be wildly lucrative if done right. Too many businesses just launch into social without a solid strategy and that can cause frustration and limit results. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share the 4 components you must have in place in order to have a solid social strategy. Grab a pen & paper and be ready to take notes on this episode...you'll want to be sure you're hitting all 4 components in your business. ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

There are three components you must take into consideration when going for that sweet spot in your marketing. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss the 3 critical components to hit the sweet spot, owned marketing, earned marketing & paid marketing. If you want to start firing on all cylinders with your marketing this year, then you definitely don't want to miss this show! If you feel like you've been missing that sweet spot and need some help, apply for a free marketing diagnostic session with Dawn or Traci at http://HappyHourHangouts.com/coaching ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

Facebook continues to change their algorithm and if you have the right strategy, you can make Facebook work to your advantage. In 2016 to market effectively, you have to give more value than you ask for in return. Gone are the days of just posting promotional posts, asking for prospects to do something, you have to focus on what problems & transformations you can offer your audience. If you've been asking more than you've been giving, then apply for a free business diagnostic session with Dawn or Traci at http://HappyHourHangouts.com/coaching ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

In a follow up to last weeks episode on why a cookie cutter approach to your marketing doesn't work, Dawn and Traci continue the conversation and discuss the different ways to customize the approach to growing your email list. There are many effective ways to grow your email marketing list, and no one way is the right way. You as an entrepreneur have to customize your offer based upon your unique ability to solve people's problems. If you are stuck with your marketing efforts, apply for a complimentary business assessment with Dawn or Traci at http://HappyHourHangouts.com/coaching ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

It's human nature to want to take the easy road.If you're running a business, trying to do every aspect of it, and all the marketing, the idea of templatizing your business is super appealing.At Happy Hour, we're big fans of roapmaps and templates but there are times when a template will do more harm than good.In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share a few of their experiences gone wrong when not tailoring their marketing to suit their voice and their audience.If you haven't made this mistake yet in your business, than you'll want to learn from the ladies.If you have made it, then you're in good company!To apply for a free business assessment with Dawn or Traci, go to http://HappyHourHangouts.com/coaching.⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

There's so much going on in marketing these days and it's no different with the girls at Happy Hour!In this episode of the Social Media Marketing Happy Hour, Dawn and Traci talk Snapchat, marketing automation and traffic audits.Traci is finally on Snapchat and having a ball, you can follow her on Snapchat @tracireuter.Dawn is holding a powerful webinar to help you discover how marketing automation can help your business.You can register at http://HappyHourHangouts.com/auto.Even if you aren't sure how automation can help you, you will get a ton out of this event.Then the girls discuss how running Facebook traffic can be incredibly frustrating if you don't know what you are doing.Traci recently started doing Traffic Audits for businesses that are running FB ad and not getting the results they'd hope for.You can see if a traffic audit would be a good fit for you by going to http://HappyHourHangouts.com/coaching and be sure and mention the traffic audit in the comments.⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️Have you joined our Fa

In part two of creating an irresistible offer, Dawn & Traci continue the conversation and discuss what you need to know to make sure that when you're creating your irresistible offer, you don't miss the mark.If you're going to go through all the work to create something that you believe is irresistible, then you want to be sure you're not going to miss it!Episode resources:To apply for a free business diagnostic session of your offer, go to http://HappyHourHangouts.com/coaching⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

If you want to build an email list, sell info products, or generate leads in 2016 and on, then creating an irresistible offer must be on your list of to-do's! No longer will asking a website visitor to sign up for your newsletter work.In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss what is and what isn't an irresistible offer and what you need to know to make yours!Episode resources:To apply for a free business diagnostic session of your offer, go to http://HappyHourHangouts.com/coaching⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

Do you have a list building strategy for your business?If you're going to win the marketing game in 2016 you'll want to be sure that you include 3 different types of list building for marketing your business.In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss what they believe are three critical components of listbuilding: invisible audiences, social followings & email lists.Episode resources: If you feel stuck, or want another set of professional eyes on your process, apply for a free business diagnostic session at http://HappyHourHangouts.com/coaching.⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

If you're just starting to market a new business or trying to get an existing business moving in the right direction, knowing what is necessary to go to market can be overwhelming.In this episode of the Social Media Marketing Happy Hour, Dawn & Traci walk you through the minimum viable setup to start marketing your company.Episode resources:If you feel stuck, or want another set of professional eyes on your process, apply for a free business diagnostic session at http://HappyHourHangouts.com/coaching.  ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

In this episode of the Social Media Marketing Happy Hour, Dawn and Traci break down the simple, yet critical elements of creating an effective digital marketing strategy.You can't just post everywhere, run a few ads and then expect to be attracting business, new clients, leads and sales on autopilot.There are a few simple things you can to that will get you much closer to creating a marketing machine that can run in the background.Episode resources:  If you're wanting someone to look at your current process, apply for a complimentary business diagnostic session at http://HappyHourHangouts.com/coaching.If you're ready to become a part of the Happy Hour Inner Circle, visit http://HappyHourHangouts.com/innercircle⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

As a solopreneur, entrepreneur, small business owner and marketing nerd, we sometimes try and do it all.In this episode of the Social Media Marketing Happy Hour, Dawn & Traci talk about some resources they've been employing to get the job done more effectively, freeing up space to be more creative and more effective in their marketing.Just because you can do something, doesn't mean you should!Resources featured in this episode:Zoom meeting, Trello, and Scrivner.To get access to the Trello training referred to in the episode, visit http://HappyHourHangouts.com/boss.To find out more about the Happy Hour Inner Circle, go to http://HappyHourHangouts.com/innercircle⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!