Social Media Marketing Happy Hour Podcast

Starting with the onboarding process, you need to instill the confidence in your clients with excellent customer experiences so that they are evangelical about you. The 3-ways to generate revenue Relieve anxiety and stress by focusing on 2 & 3 Communicating with a client is an opportunity Take amazing care of your clients Automate your onboarding process The value of getting in front of your clients Never let the debt go too deep Make sure you come back next week, we're starting a series on Customer Experiences. Where to Find Us The Happy Hour Hangouts Resources Get on Traci's Masterclass Waitlist Dawn's 10 Secrets to Get More Clients with Email Marketing

Working virtually can be lonely. Feelings of being behind or missing out is a normal feeling.   Hal Elrod's Journal Tip Negative thoughts can happen. Emily Fletcher and Mike Michalowicz books   We live in a perpetual state of being inadequate. They aren't necessarily doing better than you. Don't be discouraged.   Where to Find Us Get on Traci's Masterclass Waitlist Dawn's 10 Secrets to Get More Clients with Email Marketing Follow Dawn on Instagram Check out Traci on YouTube Connect with Traci on LinkedIn        

It is important to look at what marketing does for your business as a whole instead of just the silo marketing. Everything you do is traffic and content     Ads keep all search traffic up     You have to think of the overall health     In the beginning, things might just be content machine, but they can change to traffic machines. Commit to being business owners that look at the business holistically instead of in a silo.   Where to Find Us Get on Traci's Masterclass Waitlist Dawn's 10 Secrets to Get More Clients with Email Marketing Follow Dawn on Instagram Check out Traci on YouTube Connect with Traci on LinkedIn        

  Having systems, procedures and automations for management and marketing are essential for your business to continue when life happens. Keep Your Ducks in a Row for when life happens Keep a marketing machine running in the background.  Have a strong team and hiring process. As business owners we get to architect our business. Document everything that you do.  Where to Find Us Dawn's Instagram Traci's LinkedIn

FB ads can be totally overwhelming. Today we dive into a beginner's guide to FB ads for all of our business owners just reaching into FB ads.     Get into a zen mindset.   Put marketing at the very top.   Don't compare and don't copy.    Run FB Ads as a visibility project   Always work backwards.    Get the FB Pixel on all of your sites.    When outsourcing   Where to Find Us The Happy Hour Hangouts Resources Get on Traci's Masterclass Waitlist Dawn's 10 Secrets to Get More Clients with Email Marketing        

Online marketing can be difficult as an introvert but it isn't impossible. You get to do what you want in your business and staying true to your energy source is important. You don't have to be an extrovert to put out video and marketing content. Introverts do not have to go to big events. Mix best practices with who you are. Repurpose content Well-Syndicated Content Screen-share videos & Audio Create evergreen content Keep moving forward every day in faith.    Where to Find Us The Happy Hour Hangouts Resources Get Traci's 3 Pillars to Successful Social Ads Dawn's 10 Secrets to Get More Clients with Email Marketing

Imagery and good creative assets are essential for marketing. You don't have to invest a ton of money into your imagery, but you do need to have a careful strategy. You can influence 65% of the population with good images because they are visual learners.   Digital marketers don't often talk about packaging. People will remember your face. Marketing platforms are visual nowadays.   Invest in good graphic designs.  Don't drop the ball on the visuals.  Have a brand board.   Retarget with different visuals.   Visuals include your videos.   Where to Find Us The Happy Hour Hangouts Resources Get on Traci's Masterclass Waitlist Dawn's 10 Secrets to Get More Clients with Email Marketing        

If you have ever been frustrated about offers falling short, you need to tune in to this episode where we dive into copywriting. Don’t only include the features.   Sales funnels need the benefit   Write a FAB Statement   Because of (feature), it will (advantage) which means to you (benefit).   Advantage vs. Benefit   Never run out of hook ideas   Do a feature dump & go through this process. Where to Find Us The Happy Hour Hangouts Resources Get on Traci’s Masterclass Waitlist Dawn’s 10 Secrets to Get More Clients with Email Marketing

What do you do if you're in an industry where you can't leverage Google, Facebook and Instagram with paid advertising? We dig into advertising for these controversial industries like CBD.   A hard stance on paid advertising.  Ad approval can be hard  Have an offering outside of the restricted content.  Do the actual selling in email marketing.   If you don't have other products, have your funnel around education Be willing to slow down to speed up, instead of fighting FB. Change your domain enough to pass a human review. Where to Find Us The Happy Hour Hangouts Resources Get on Traci's Masterclass Waitlist Dawn's 10 Secrets to Get More Clients with Email Marketing

It's challenging to know who to take business advice from, but with time and mistakes comes wisdom. Remember, everyone is human. Mistakes propel you. There is no easy way out.  Make it yours.  Join a Mastermind or get coached   Get information and then adapt to your own path. Where to Find Us The Happy Hour Hangouts Resources Get on Traci’s Masterclass Waitlist Dawn’s 10 Secrets to Get More Clients with Email Marketing    

If you don't have a sales funnel, you are hurting your profits. All businesses will grow and benefit from a sales funnel.   Sales Funnels Are a Common Sense Approach Congruency Is A Marketing Principle Businesses That Need Sales Funnels Share Your Expertise on a Deeper Level What Do You Do At No Pitch Events If You're Selling On Amazon If You Have an E-Commerce Funnel Where to Find Us The Happy Hour Hangouts Resources Get on Traci's Masterclass Waitlist Dawn's 10 Secrets to Get More Clients with Email Marketing

When you are so focused on doing things for your clients and not doing those things for your own business you reach burnout. Outsourcing is a key part of taking your business from startup to scale without losing your mind. We wanted to let you in on some strategies we learned when we were in startup mode with Happy Hour Hangouts. We started to outsource but not as early as we should have to avoid burnout. In the last 3 years, we've learned a lot of strategies to go from startup to scale without losing your mind.   Too Close to Your Biz  Businesses Are Like Icebergs It Is Not If You Could Do It But If You Should Do It Reinvest Often   Outsource Wisely to Go From Startup to Scale   Tech Stuff Can Take Up Too Much Brain Space You Want Exponential Growth Where to Find Us The Happy Hour Hangouts Resources Get on Traci's Masterclass Waitlist Dawn's 10 Secrets to Get More Clients with Email Marketing

Understanding the length of your sales cycle impacts every aspect of your marketing strategy, including organic social media and SEO.   Know The Length of Your Sales Cycle   Know When Your Investment Will Come Back   Have a Tripwire to Fund Your Ad Budget   Engagement Ads Can Shorten Your Sales Cycle   Nurture Emails or a Ridiculous Sales Cycle? Be Careful With Engagement Bait on FB Ads   Create Real Life Scarcity, not Fake Scarcity   We're Sticking Around Where to Find Us Download Traci's 3 Pillar Checklist Get on Traci's Masterclass Waitlist Dawn's Email Marketing Checklist Follow Dawn on Instagram

Don't put money into paid traffic until you have a solid business that is ready to scale up. You don't want to burn cash if you're not ready for scaling up. Auto Webinars Retargeting and Follow Up Slowly Increase Your Ad Spend   Scale Horizontally   Hiring Out   Write Out Your Processes Where to Find Us Take a screenshot of you listening to this episode and tag us on social media! Let us know how you're loving this season.  Apply to Work With Divine Social Follow Traci on Instagram  Dawn's Email Marketing Checklist  Follow Dawn on Instagram 

Getting personal in your business is crucial. It starts with authenticity but goes beyond in how you connect with your audience. Human to Human Marketing Speaking Personally versus Corporately Getting Personal in Ads Asking For Replies in Email Marketing Automation Does Not Mean Impersonal Personal Touch for High Ticket Offers Where to Find Us Download Traci's 3 Pillar Checklist Follow Traci on Instagram Follow Dawn’s New 6-Figure Sales Funnels Podcast Follow Dawn on Instagram

How do you stay authentic as you are marketing to the masses? Authenticity is a buzzword, but we need to have authenticity in marketing.  Not Everybody is Going to Love You Authenticity is Believable  Do it for the benefit of people, not just to benefit you. You are working against a BS Meeter & Short Attention Span Authenticity in Ad Copy Authenticity in Email Marketing The Importance of Social Media Using Bots in Authenticity Where to Find Us Download Traci's 3 Pillar Checklist Follow Traci on Instagram Dawn's Email Marketing Checklist Follow Dawn on Instagram    

These are our favorite techniques to build your list and maintain active email marketing. We'll also dive into using paid social to build your list. Vanity Metrics Do Not Equal Profitability   60/40 Split  Deliver Your Promises Ask People to Respond   What To Do When Your List Is Not Engaged  Automation vs Weekly Updates Add a P.S. and Use Cliff Hangers Lower the Friction   Know Your Numbers   Where to Find Us Download Traci's 3 Pillar Checklist Follow Traci on Instagram Download Dawn's Email Marketing Checklist Follow Dawn on Instagram

Navigating the customer journey is totally our jam! Not only do we lead you to the purchasing process, but we lead you through it. We talked about: Conversion Rates  Tightening The Process  Providing Relative Content Having a Minimum 45-Day Follow-Up   The 5 Levels of Awareness  Getting a CRM with Lead Scoring   Getting a Fresh Set of Eyes   Where to Find Us Download Traci's 3 Pillar Checklist Follow Traci on Instagram Follow Dawn's New 6-Figure Sales Funnels Podcast Follow Dawn on Instagram

This is the formula for getting people to want to give you their credit card. Until you get this right, you can have all the passion and love your people, but it won't work. Your offer is everything!   Identify what is in your killer offer   Give Massive Social Proof  Create an Extreme Value Have Big Bonuses  Have Urgency Have a Done-For-You Component Risk Reversal and Guarantees   Don't be afraid to have someone look at your offer. You can't read the label from inside the bottle.  Have an FAQ. Use these in ads to target people that have seen your offer but didn't take it. Where to Find Us Download Traci's 3 Pillar Checklist Follow Traci on Instagram Follow Dawn's New 6-Figure Sales Funnels Podcast Follow Dawn on Instagram