Managemental Podcast With Blasko And Mike Mowery

This week on ManageMental, Blasko and Mike talk about Word of Mouth Marketing. This is gonna be killer, so let’s get mental! Original Article: https://www.impactbnd.com/blog/word-of-mouth-marketing-strategies-infographic Author: Ramona Sukhrajhttps://www.impactbnd.com/blog/author/ramona-sukhraj 1. Encourage User-Generated Content (UGC)  UGC is content created and shared by consumers about brands or products. It’s honest, builds trust, and gives marketers extra collateral to work with. How Can You Get Users to Generate Content? Have a unique hashtag to identify content created by customers Incentivize creating and sharing pics, videos, and gifs on social media. Offer a free gift, discount, or feature. Create a sense of community. Showcase your user-generated content prominently on your website or main profile 2. Share Customer Testimonials/Reviews 79% of people trust testimonials and online reviews as much as personal recommendations. They help reassure the performance, quality, and/or value of your claims

Original Article: bandzoogle.com/blog/8-ways-to-promote-your-band Author: Patrick McGuire: patrickmichaelmcguire.strikingly.com Promoting a band is tricky business these days. Tools and tricks that worked wonders even five years ago don’t work nearly as well today. In case you haven’t noticed, the music industry has undergone a complete transformation in the span of just a couple of years. This means that to get the most out of promoting your band, you’ll have to approach things a little differently. Here are eight ideas to help you get started: For the full article, click the link above: 1. Add a physical element to your promotion 2. Tour, tour and then tour again 3. Focus your efforts on playlists EP 32 - How To Get Your Song On A Spotify Playlist  Ep 64 - 5 Tips To Boost Your Spotify Streams Legally 4. Keep an up-to-date website 5. Post your music on as many free platforms as possible 6. Research and pitch to radio stations Mixcloud 7. Create engaging video content 8. Get creative with your merch offerin

This week Blasko and Mike take some questions from one of our loyal listeners, Andrew, about what Labels and Managers are looking for. This is gonna be killer, so let’s get mental! ------------------- Hi Blasko, I'm really enjoying the podcast so far, and I have a question for you: As a manager, what's most important to you when deciding to work with an artist? I'm probably like most people who listen to your show in that I'm an artist trying to build my band. I understand that a record label needs to consider whether a band has a following when signing them, but what do managers look for? Conversely, if an artist has multiple offers from prospective managers, what should the artist consider? Do you have any advice for an independent band, preparing to release an album in 2018? My band is just about finished tracking its new album. It's been almost two years in the making and I want to make sure we have a plan when it comes to putting it out. Do you have any advice? Sincerely, Andrew ------------ Rockabilia

This week Blasko and Mike talk about part timing your music career, thanks to a question from a new listener. This is gonna be killer, so let’s get mental! ------------ Hi, I just found out about your show and have been binge-listening to it, really great stuff! I’m 20 and I’ve been trying to get a band off the ground since high school. This is finally the year that I’m going to make it happen because I’ve finally found some dedicated people and we’re hoping to have an EP out and start to play shows by the end of the year. However, I’m also a college student pursuing a promising career in Computer Science. Apart from something like making DAW plugins for a living or working remote, it’s unlikely that these two worlds will play nice with each other. I think more and more people are interested in the idea of a part-time music career, with revenue drying up in the industry and Misha of Periphery coming out and saying that it’s basically a break-even gig, etc. I think there can be advantages, even; when you’re ma

This week Blasko and Mike talk about cover songs. This is gonna be killer, so let’s get mental! Original Article: http://www.hypebot.com/hypebot/2018/07/5-reasons-to-record-release-you-own-cover-songs.html Author: Patrick McGuire from the Landr blog* Given the time and energy which it takes to record new music, along with the challenges facing the format of the conventional album, artists looking to make splash should consider the advantages of a well crafted cover. Here we explore why [for the full article, click the link above]: 1. Covers help your songwriting and music theory 2. Cover song licensing is simpler than you think 3. Covers have become a big part of modern music 4. Covers take less time 5. Covers are a new first impression for fans ------------ Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com ------------ Want more indu

Subscribe to A New Level here: https://www.jabberjawmedia.com/podcasts/a-new-level Hey there. This is Blasko. You may know me from my other podcast ManageMental where my co-host Mike Mowery and I discuss the hottest topics and strategies in the music business. Or you may know me as the bass player for Ozzy Osbourne… Or you may know me as the crazy cat guy on Instagram. Either way, you are here and I am happy to have your attention. What you may not know is that I started my career in the music biz when I was still a teenager in High School. My first band got a record deal and we released 3 albums before we broke up in 1988. I have gone on to play bass for some of the biggest and baddest names in Heavy Metal. Over the years I have amassed quite the network of friends and colleagues. Managers, record label executives, attorneys, A&R guys, booking agents, publicists, radio programmers and the list goes on. I thought it might be interesting to start a podcast where I interview all of these people. We all s

This week Blasko and Mike talk about their own management companies, inspired by some questions from one of our loyal listeners. This is gonna be killer, so let’s get mental! =============================== Adrenaline PR Retraction Hi Blasko, Big fan of the podcast, I've been following it for the past year and using it to adjust my approach to both managing my own band and others. My question is: What's a day in the life for both you and Mike like at work? I'd love a detailed response of how much time a day you are spending personally on different aspects of the multi-faceted job of band management. Alternatively, maybe a discussion about the organization and structure of both Mercenary's and Outerloop's teams would be interesting to help understand management companies at higher levels. Thanks again for all the time you both put into the podcast, it's been a game changer. Adam PS: I think the Facebook group for the podcast is a great idea. Having a place to talk to the other listeners and seeing who else out

This week Blasko and Mike talk reverse engineering! During the podcast, Mike talks about ‘And The Writer Is’ with John Feldmann, to check out that episode visit: https://apple.co/2yywpsf For more insight, revisit ManageMental Episode 60, “Just Get Started.” This is gonna be killer, so let’s get mental! ------------ Original Article: https://lateralaction.com/articles/how-to-achieve-your-goals-through-reverse-engineering/ Author: Mark Hayward is a co-founder of the nonprofit, Train for Humanity. You can follow him on Twitter @mark_hayward. * Guest post by Mark Hayward on LateralAction.com How to Achieve Your Goals Through Reverse Engineering Everyone has dreams and goals, but some folks lack a method and vision for success; while others are just plain afraid to pursue their potentially life changing ideas because they are terrified of failure. In technical terms, reverse engineering can be defined in the following manner: The process of discovering the principles of a system through analysis of its str

In the last episode of ManageMental, Blasko and Mike chatted about ways to succeed in the music biz. That was a really great episode so check it out of ya haven’t already! This week they continue the conversation with ways to succeed in the music industry. This is gonna be killer, so let’s get mental! ------------------------ Original Article: https://www.berklee.edu/careers/essentialsofsuccess.html Author: Peter Spellman served as director of the Career Development Center at Berklee College of Music. TITLE: Five Essentials of Music Career Success Music is too big a world for a one-size-fits-all model of music career success. Musicians' career paths are as unique as their individual fingerprints. Nevertheless, there are a few guidelines that I believe apply to anyone trying to make a living career out of their love of music. Here are five: Hone your talent and realize there is a place for you.  Connect with as many people as you can because relationships drive music careers more that anything else, even tale

This week Blasko and Mike discuss an article on The Huffington Post called The Music Industry Formula for Success Does Exist. For the full article, head to the link below. This is gonna be killer, so let’s get mental! Original Article: https://www.huffingtonpost.com/patrick-hess/the-music-industry-formul_b_5783810.html?guccounter=1 Author: Patrick Hess on Twitter: www.twitter.com/phox6801 The Music Industry Formula for Success Does Exist TIMING DEMAND TALENT IMAGE / BRAND EXPERIENCE WORK ETHIC FINANCES / RESOURCE MENTORS / ADVISORS FAN CONNECTION KNOWING YOUR STRENGTHS AND WEAKNESSES RECORD SALES & RADIO PLAY FLEXIBILITY ------------ Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off atwww.rockabilia.com ------------ Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com ------------ We want to hear from y

This week on ManageMental, Mike and Blasko talk revisit the do’s and don’ts of writing emails to industry pros. Check out Episode 41 for Part 1, This is gonna be killer, so let’s get mental! Email Example 1: Greetings, We are a new project but I think we have something fresh to offer. I will keep this simple and sweet and let you judge for yourself. Website: Facebook: Soundcloud: Label: We have one track that is good on mixing. The rest o the album is still in mixing and we will receive that very soon. I will be sending you a few private links via Soundcloud so that you can hear some of our rough unmixed tracks. Please do not judge them to harshly as they are not correct yet. XXX song is on our website and Soundcloud and is mixed and mastered. It features XXX of the highly regarded band XXX. Private Playlist of Rough tracks: Email Example 2: Hi Mercenary, I found you via Andy Black, and wanted to reach out and see if we may be considered to join your roster of artists.  We are XXX, from New York, and w

This week Blasko and Mike talk about building your musical community. We also would like to mention that one of our loyal listeners, Alan, suggested we start a Facebook Group. So we did just that. You can search for it in macbook under Manage Mental Group. Or just go here: https://bit.ly/2JabKhZ This is gonna be killer, so let’s get mental! Original Full Article: http://www.hypebot.com/hypebot/2018/05/how-to-make-the-power-of-community-your-key-to-music-industry-success.html Author: Angela Mastrogiacomo from the TuneCore Blog How To Make The Power Of Community The Key To Music Industry Success Let me know if you’ve heard this one before: “the music industry is a cut throat business.” I’m sure you’ve all heard that since your entry into the industry. Is it valid? Sure. It really can be an unforgiving, selfish place. But it doesn’t have to be. It shouldn’t be. Rule #1: Give Rule #2 Find (or start) an in-person meet up Rule #3 Join as many community based Facebook Groups as possible Rule #4 Help One Another

In this week’s episode of ManageMental, Blasko and Mike chat about streaming and the future of music. This is gonna be killer...so let’s get mental! Original Article: http://www.musicthinktank.com/blog/streaming-is-killed-the-cd-and-its-ok.html TITLE: Steaming killed the CD and It’s OK. Earlier this year, US-based supermarket chain Best Buy announced it will no longer carry music on physical CDs due to its dwindling sales. According to sources speaking to Billboard Magazine, the chain was making a mere $40 million a year from record sales, a sum that’s apparently too small to carry on. Best Buy plans to completely eliminate CDs from its stores by July 1st, the sources say, but it will continue to sell vinyl for at least two more years. Evolution and Convenience Technology is evolving at a fast pace - and the recording industry does the same, mostly to cater to its consumers’ needs. Gone are the days when you had to buy a CD and rip/encode the music from it so you can listen to it on your iPod or mobile pho

This week Blasko and Mike talk about how to properly launch your next music project...This is gonna be killer, so let’s get mental! Original Article: http://www.hypebot.com/hypebot/2018/05/ready-to-launch-your-next-music-project-do-these-4-things-first.html *Guest post on Hypebot by Dave Kusek 1. What is the big-picture purpose of your project? 2. What are your goals? 3. Make an action plan 4. When is the project actually finished? --------------------- Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off atwww.rockabilia.com ------------ We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com Find Blasko on Twitter and Instagram: @blasko1313 Find Mike Mowery on Twitter and Instagram: @mikeoloop ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com  Learn more about your ad choices.

This week Blasko and Mike talk about what it takes to get your band featured on music blogs. This is gonna be killer, so let’s get mental! Original Article: http://www.hypebot.com/hypebot/2018/03/5-reasons-small-blogs-can-launch-a-music-career.html Author: Angela Mastrogiacomo of the TuneCore Blog Top 100 Music Blogs and Websites To Follow in 2018 https://blog.feedspot.com/music_blogs/ 5 Reasons Small Blogs Can Launch A Music Career Everyone wants to get the major blog placements. The review on Pitchfork, the news post on Alternative Press, the feature on Stereogum. And while all of those are incredible placements to land, many artists seem to be missing a vital key in what can help build their career: small blogs. So next time you’re getting ready to start outreach for your new single or album, keep in mind these five reasons that small blogs should be at the top of your list. (NOTE: Where to find blogs? Check out the link above for the Top 100 Music Blogs of 2018!) 1. You’re more likely to get in touch w

So, my band just recently got offered a very great European tour. The catch is that it is a buy-on and also we have to pay for the agencies services on top of that price. And also find our own transportation. Many others I have talked to have said the cost is not worth even the resume bump. By the time all is said and done I’m sure this will cost around $15-20k. Which We would have to put on credit cards. Would you advise doing something this drastic for a bands resume or should we keep slugging it out on small DIY tours in the USA until we hopefully find tours that are bigger and not buy ons? Hey Guys, I love the show and have been listening since I discovered it 5 episodes in. I binged it in one night and managed to keep up. My question is how the hell do I get PR companies to answer me? My band has been around for 5 years, has several releases, done some light touring up and down the east coast, made 3 professional videos, pressed our own albums in vinyl, and basically established ourselves. This is incred

8 label submission tips for saving you time and frustration by Bobby Owsinski of Music 3.0 http://www.hypebot.com/hypebot/2018/04/8-label-submission-tips-for-saving-you-time-and-frustration.html There’s no such thing as a demo. Make each submission note label specific. Don’t submit blindly. Don’t attach an MP3 file. Attach a link to a specific song – two at most. Don’t pester the label person on social media, especially with direct messages. A referral is still the best entrance. Don’t take rejection personally. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off at www.rockabilia.com Bandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including:Tools to s

5 Tips To Boost Your Spotify Streams Legally by Manuel Overbeck on Hypebot http://www.hypebot.com/hypebot/2018/04/5-spotify-tips-for-fast-streaming-results-.html With Spotify now becoming one of the best ways to showcase new music, artists are eager for ways to get their music on the platform and quickly see results. Here we look at five different avenues for getting your music into the ears of potential fans via Spotify. Fanpush. Ask your fans, friends & family to add your song to their private playlists right at the beginning. Do a competition and motivate them to playlist your song. Even the smallest playlist counts. Pitching with your distributor. Ask your distributor to pitch your song to the "New Music Friday” Playlist. Also do some research and find out in which other (bigger) playlist your song would fit and tell the distributor as well. Share every playlist. Share every playlist your song got added to and tag the curator to show you appreciate and promote. It‘s a very important step to build up a st

Do You Have A Marketing Plan? by Ariel Hyatt of CyberPRhttp://www.hypebot.com/hypebot/2018/03/your-marketing-plan-is-your-future-do-you-have-one-cyber-pr.html Rising above the chatter is one of the most important and difficult problems faced by any music marketer or musician. But the task becomes far less daunting if you have a marketing plan. STEP #1: Set Your Goals (Short term / Long term) STEP #2: Identify Your Niche & Leaders in it! STEP #3: Create Your Signature Story STEP #4: Create Your Customer Archetype STEP #5: Attend To Your Social Media STEP #6: Create Consistent Compelling Content Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com Bandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogl

Can you make a living in a band?  Mike and Blasko openly discuss the inevitable challenge of what the likelihood is of making a living in a band. They relay their experiences regarding finances, as well as sacrifices throughout their careers. Will there ever be a metal band that sells as many records as Metallica did?! What do bands need to consider and do differently nowadays than they did 20 years ago? The future isn’t as bleak as you might think. Strap in and let’s get MENTAL! Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com Bandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including:Tools to