Marketing To Crush Your Competitors: Online Business - Marketing Strategies - Fabienne Raphaël

You are excited. You decided to launch an online course. You know that it's the right thing to do to bring you closer to the real definition of "freedom". To make that happen, there are a few steps that you have to complete. And I share them with you in this episode.   Click right now and enjoy.  

Did that ever happen to you? You are sitting in front of your computer and... Nothing. I mean, nothing happens. You are not inspired. You don't know what to write about. In other words, you are stuck. So you get frustrated. And it leads you nowhere. That is why, in this episode, I share with you a few ways to get un-stuck and go on with serving your audience with valuable and actionable content. To your success!

Let me ask you 2 questions. My first one: What is your value? And my second one: What are your values? Were you able to answer these quite quickly because you had already done the reflection or you had no words? Well, here is some help for you. This episode. Because see, Al Emerick is a "value geneticist". Yep.  He knows all there is to know about value.  And he explains it pretty well. In simple words. And by giving you concrete examples. Jim Rohn used to say: "We get paid for bringing value to the marketplace.  It takes time, ... but we get paid for the value, not the time." This episode is a "sit down and take good notes" episode. Believe me. And if you want to know more about Al, go at: https://www.valuemapping.com/   

Do you wish that sometimes you had something very specific to evaluate how your day went? Because as an entrepreneur, there are no days that are exactly the same. Seriously. One day, you are on top of the world... The other, you feel so unproductive! Or maybe it's been a couple of weeks that you never accomplish what you want during your days and you are wondering why. Or, you are dying to grow your business and it's been stagnant for a while... Well, on this episode, I share with you something that really helped me identify where I should put my energy in my business. Plus, it got me results! I did not want to keep that secret to myself. So wait no more and listen. But most importantly, take notes and implement. It will help you get the results you expected. Enjoy!  

Who does not want that. Go a bit quicker in everything. Time flies.  So much. As entrepreneurs, we always want stuff to be done for yesterday! We're impatient to make things happen. We're always looking for more. In this episode, Lyndsay Phillips teaches a few strategies to fast pace your business growth. And you'll really appreciate it. So tune in now and if you want to know more about Lyndsay, go at: http://www.smoothbusinessgrowth.com/ http://www.lyndsayphillips.com/  

Some people say that this should not be your priority. Other marketers just live by it. Others just don't know that it exists... We are talking about SEO. Meet Kris Reid, the coolest guy in SEO. We talk SEO, online reputation engineering, content plan, back links, internal links, and many other things! If you want to know more about Kris, just Google: "the coolest guy in SEO!"

The title is self-explanatory. But let me add this really quickly. You might think that you need a website, a logo, business cards or some kind of uniform to start your business? You are wrong. See, starting to earn an extra revenue might be simpler than you thought. In this episode, I convince you that you are not far from your extra income. Enjoy!

Do you care about what people say about you, all over the web? When you started your online business, have you thought about that? What's your plan to make your reputation shine online? Well, you've got to know that taking care of this will have a direct impact on your credibility, authority, trust and capacity to make sales. Meet Brian Barquilla. Brian is a small business marketing expert and today, he shares with you the key elements to build a great reputation online. It's his second time on the show, and I'm glad he came again! He shares with you great tips and strategies to guide you into a nice & clean online reputation. Ways to connect with Brian: If you want to know more about Brian and his work, you can go at www.buildmyreputation.net  

I know. The question that I am asking in the title of this episode might have made you think and reflect a little bit more than usual... Alignment. Soul alignment. Business. Link between soul alignment and business... From Leimomi's point of view, your business is an extension of you. So it means that your purpose and the way you serve your audience have to fit with who you truly are. Period. During this episode, Leimomi tells you how to find that soul alignment, but she also explains how you can tight it to your marketing. An episode that feels good, but again, filled with value. And if you want to know more about Leimomi, you can click here.

Today, I want to address a perfect way to stand out above the online clutter. Yep. Starting an online business and being able to shine and rise above your competitors might be a challenge... It is for the majority of people when they are starting out. Which is exactly why so many people give up along the way. They think that it is unfeasible. That they'll never get there. But why so many others succeed? Of course, there are plenty of strategies that you can implement to get there... But today, I'll tell you about "One Skill" that allowed me expand my reach, grow my business and develop key relationships. You want to know what it is? Listen to this interview!  

This episode is my 250th. Wow. Can't realize that I've come so far. And it's all because of you! I've been in business for a while. I built businesses that didn't work out. And others that fulfilled me. A lot. So today, I am sharing with you the 5 Biggest Lessons Learned in Business. It comes from my heart. To you. Enjoy!

  Every business owner wants to make more sales. If not, why would a business owner own a business? But understanding how to communicate in order to get to the sale is a challenge for some people. And for others, they own it, which leads to great success. Meet Marcus Sheridan. In this interview, he makes you discover the key elements to get more sales and it all starts with communication. You will learn: What the 2 communication principles that lead to success are How to embrace the power of the video The one obsession you must have that lead to success And so much more! Tune in and you won't regret. And if you want to know more about Marcus, go at www.thesaleslion.com  

Do you know what 80/20 stands for ? Let’s describe what it means in your yearly revenue as a business owner.   80% of your revenue is produced by 20% of your clients.   So if you concentrate on these 20%, and you make them repeat business with you, then, you are already in a good position ! And the best thing is that if you dig deeper into the concept… Among these 20%, 20% of these people will be responsible of 80% of the revenue that they bring to your business…   Hmmm.   And I am not done. What is even more exciting about the 80/20 is that it’s litterally everywhere. Even in places you never thought it would be !   Let me tell you.   The best person to talk about this is the author of the book « 80/20 Sales and Marketing » himself Perry Marshall. And I was delighted to have interviewed him for my podcast. Perry has this ability to explain, segment, and detail all the elements of the 80/20 to make them very understandable. We talk about a few crucial sales and marketing elements around the 80/20 rule the bi

Are you a leader?   From Lolly Daskal’s point of view, everybody is. As she says: “We are here to be our most valuable.”   Do you agree?   It seems that it is our own responsibility to dig in, discover and express our own leadership qualities.   This week’s interview is very deep.   It will make you feel good, comfortable at time and uncomfortable at others, because it might point out on something that you are struggling with inside of you.   But it definitely gives answers.   Lolly explains what gets between you and your greatness.   Every human being has 2 competing sides, and only one of them leads to greatness.   Sometimes, we pleasantly decide to choose the side that leads to greatness. And some other times, we sabotage ourselves and choose the other side…   One of my best parts of the interview with Lolly is when she talks about the link between leadership and listening.   Because I find that today, our world is filled with selfish and egocentric people, and that’s in life or in business…   As if we hav

Tell me. When was the last time that you received a personal letter ? When was the last time that you received something via mail, other than your bills, bank statements, assurances or your neighbour’s realtor’s flyer ? … That’s what I thought. You don’t remember. Because it’s been too long.   Just by reading these lines, you should know where I am going. Yes, you can use direct mail to market your business, but also to deepen your authority, credibility and trust towards your audience. And one powerful way to do this is to send printed Newsletters.   You read right. Printed. Newsletters.   And lucky you, this week’s interview is with the Newsletter Pro, Shaun Buck.   Shaun is a friend of mine.   We met about 6 years ago, and at that time, we were in the same mastermind. (oh and by the way, this is another proof that mastermind friends are long lasting friends !)   He’s built a multi-million-dollar business, crafting customized newsletters for his numerous clients, year after year. See, Shaun is also very str

Do you know how to approach people?   The first time that you see someone, do you usually know exactly what to say, how to make that person pay attention or remember you?   Do you know clearly what feeling you are trying to evoke with that person?   The better you are at that, the more people connect with you and stay in touch with you.   This week, I interview Zvi Band.   And we talk about relationships. About developing an effective referral system. About cold emailing. About follow-ups.   In fact, we talk about all these details that only take a few minutes per day, but that can transform your business and increase your “luck surface area”.   Tune in!   If you want to know more about Zvi: www.contactually.com  

Are you good at accomplishing your goals?   Do you nail them all the time, or you still struggle with them?   Happy dance!   This week’s interview will definitely help you!   My guest is Michael Lennington, co-author of The 12 Week Year.   Listening to that interview will totally help you implement and execute.   He and his co-author, Brian P. Moran figured out a way to help you overcome the yearly-analyzed thinking and invite you to make a thinking shift.   Michael advises to forget the annual goal entirely.   And only operate with the 12 week year, because this is where you have the most courage, focus and energy.   This will prompt you to take action!   And the best way to execute that is to: Work from a weekly plan Score the number of tactics you completed (we are looking for a 80% score) Have an accountability meeting with a person or 2 and evaluate your performance.  Plus, during this interview, you’ll learn: How to define your vision, so it brings you closer to accomplish your goals  How to craft th

As an entrepreneur, I am sure that you’ve done that mistake. I think that it’s part of the entrepreneur DNA.   You wanted to do everything instead of outsourcing. You felt that you could change the world (by yourself)…   You hustled. Maybe you still do.   Then, you absolutely need to listen to this interview with Lisa Cummings.   She shares that actually, in many situations, when you decide to just work harder… It gets you to a burnout.   And one way to get to where you want to be is to invest into your natural talent.   Hustling smartly into what you excel at. That’s the message here.   But you’ll also learn more on this episode:   How to avoid the achievement trap How to fight the impostor syndrome with the perfect equation A unique and simple way to become more productive and efficient in your business And so much more. Ways to connect with Lisa: http://leadthroughstrengths.com/ http://leadthroughstrengths.com/values/    

This week, I interview Yann Ilunga.   And we talk about music. And podcasting. And business opportunities, when speaking several languages.   Then, we go back to the essentials. We talk about how crucial it is to care about the audience. The people that cherish you, like you, trust you and talk about you.   A nice conversation, from Montreal to Finland. Enjoy!   If you want to know more about Yann: www.yannilunga.com/community  

You might struggle with this. I know I did, when I started my online business.   Finding your story. Your differentiating point. Your unique way to attract your dream clients. Even when you are teaching what others are teaching.   This week, I interview Joel Capperella. And we don’t discuss about the power of any story… We discuss about the power of YOUR story.   The one that you have to bring on the marketplace to bond with your audience.   In this episode, you’ll learn: How to find your own story How to find your big idea How to attract your dream client And so much more! Listen in and enjoy!   Ways to connect with Joel: www.joelcap.com/crush