Marketing To Crush Your Competitors: Online Business - Marketing Strategies - Fabienne Raphaël

“A fewer things that spark joy are far better than a lot of things that produce stress.” Greg McKeown Amazing. That’s the only word that comes to my mind after re-listening to this interview I had with the author of the book “Essentialism”, Greg McKeown. In a world where multitasking, being busy, and overworking are seen as heroic ways of living, Greg invites you to embrace the essentialist lifestyle. And it’s not easy. He says it himself; he still struggles with his own principles.   Who wouldn’t anyways? We are all humans. We are not perfect.   There is not much more I want to write today, because I think I mentioned the essential. Today, I want you to listen more than I want you to read. Enjoy this episode and share with me how it made you feel.   Ways to connect with Greg: http://gregmckeown.com/  

Selling. Does that word scare you? Are you the type of person who feels totally uncomfortable when selling?   Lucky you!   There are a few answers that you’ll get during that interview. This week, my guest is Aaron Janx. He says stuff as it is. As it should be. Not necessarily what you want to hear.   But what you have to do if you want to have great selling results.   In this interview, we talk about: Children.   Are they so good at selling? Sales approach. Aggressive, convincing, solution oriented? Introvert vs Extrovert selling. Which type has an advantage? And so much more!   And if you want to know more about Aaron, here is where you should go: www.aaronjanx.com https://janxtraining.com/salestraining https://www.facebook.com/groups/straightupentrepreneurs/   Enjoy & Comment! What is YOUR take on selling? 

Have you ever wished to interview the President of the United States, one on one?   Have you ever wanted to have a profitable online & speaking business?   Do you want your brand to explode & be recognized as an influencer among several social media platforms?   My guest has done all of the above! His name is Ramon Ray.   (Let me warn you about this interview though. We laugh a lot. So if you are the grumpy type, forget about it.)   Discover how this serial entrepreneur who wanted to become part of the secret services enjoys his living as a multiple businesses owner.   Our conversation turns around several subjects: How to connect with influencers the right way (my favorite topic!) How effectively build your brand How to attract the perfect client for your business And so much more!   You’ll enjoy each and every minute of it.   If you want to connect with Ramon, click here!

Wow. This is the only word that comes to my mind after re-listening to that interview I’ve done with Ariel Hyatt.   Why? Because she nailed it with the detailed content about Crowdsourcing.   And I had no clue about how it worked, why to take that route, what are the advantages of it and so on.   She gave me all the answers.   Prior to that interview, to be fully prepared, I read her book: Crowdstart: The Ultimate Guide to a Powerful and Profitable Crowdfunding Campaign.   She gives it all. The step-by-step. The why, what and how. In details.   If you’ve ever thought about that method to bring a project to life, this episode is a must-listen.   And even if you haven’t thought about it yet… she will convince you!   Here is what we discuss: Why should you take the crowdsourcing route How to build your Crowdsourcing crowd How Crowdsourcing and online marketing go along The key elements of a great crowdsourcing campaign And so much more!   If you want to know more about Ariel Hyatt and her book, click here: htt

Ever wanted to start a blog ? Well, this week you’ll be served. Because I interview Jeff Bullas. And he’s earned almost every social media influencer recognition award there is. Proof ? On Twitter only, he has 512K followers… Jeff sees blogging as a seduction game. For him, the content is the seduction. And the traffic represents attraction. You just need to earn it and own it ! Jeff gives a very generous interview with detailed action oriented steps to lead you to a successful blog.   We talk about How to develop viral content How to grow a substantial follower base How to use Twitter strategically And so much more ! And if you want to know more about Jeff, just go at www.jeffbullas.com   Enjoy !  

Open your inbox. How many emails are sitting there, waiting to be read? Probably a ton! Inbox zero is no easy task!   But among these emails, some are good and some are worse than others. Sue Rice says that probably the majority of your emails are sent by people who do their email marketing the wrong way! What? Seriously? Right now, I bet that you are thinking: “I totally hope that I am not a part of these people!” Well, good news. You can test. Now.   Today, I interview Sue Rice and she is an email marketing expert. A real Queen at it.   And you’ll get answers. And not tactics. But strategies.   Tune in and enjoy.   And if you want to get in touch with Sue, here is where you can go: http://slice.international/    

In a world filled with people multitalented & multitasking, with consumers getting bombarded with tons of advertising messages, how can one become more productive, disciplined and focused? Overwhelm, lack of time, and goals unachieved are often a part of the entrepreneurial journey... Today, I interview John Lee Dumas, who wanted to do something concrete to help the world with this "disease". He explains, in this short interview how his experience, research & implementation led him to create a tool to help people master their time and achieve their goals. We talk about a few things: How to Maintain Discipline How to Accomplish Things with Efficiency How to Fight Multitasking And so Much More! Enjoy this interview filled with things you can implement right now and that will bring you closer to the mastery of your productivity, discipline and focus. If you want to get a copy of "The Mastery Journal", click here: https://www.themasteryjournal.com/  

Today, meet a Marketing to Crush your Competitors Podcast Hall of Famer. Danny Iny. Why ? Because he’s been on my show twice ! Like Jay Baer, Michael Port, Dorie Clark & Vernon Ross. Danny is launching the 2nd edition of his book « Teach & Grow Rich ». If you ever thought or doubted that you could really make it online, this is an episode you must listen. The world has never been as eager to learn via the Internet as today. And if you have something to teach and you use the right method, YOU can also succeed with your online business ! See, Danny explains things pretty well. And if you decide to read his book, you’ll recognize that he is very methodical and that it is action-oriented. (And I know you love it when it’s action-oriented !) Danny makes you finally stop doubting to make it as a successful online business owner, even if you don't have the credentials! (that you thought for so long that were essential for your success). We go deep into several subjects, like education, like online marketing

How is your brand doing?   Do you find it complex to build?   Why do people know, like and trust you for?   I know, these are a lot of questions and they are not all easy to answer…   This week, I interview Selena Soo and we answer these questions for you. And so many others.   It’s funny, because sometimes, we think we know where we are going, why people choose to follow us or what they want to learn from us…   Until we ask them and discover that it is something else!   When you put your focus on the people you serve, you can’t go wrong.   Because your brand is what people say about you when you are not in the room.   Enjoy this interview again, filled with action-oriented strategies.   Ways to connect with Selena: www.selenasoo.com www.selenasoo.com/impactingmillions    

Did you know that "You are What you Tweet"? If not, Germany Kent explains it to you the right way, with many details. This is the perfect episode to kick off 2017. We talk positivity. We talk authenticity. We talk how who you are influences your marketing & the people attracted to your message. I won't say more! Listen in. Ways to connect with Germany: http://germanykent.com/  

This for me is one of the most exciting time of the year. The end of the year. Because this is a great time to reflect, project, acknowledge, plan, learn, visualize, compile. Speaking of which… I have a grateful box. Do you know what it is ? It’s a box filled with moments that my life partner, my son and I went through and that were happy, proud, special. In othwer words, they were worth to be written on a piece of paper. On December 31st, we’ll take time to read them all and recognize how much happiness was in our lives this year and how we are grateful for what we have, who we are and what we’ve accomplished. Talking about accomplishments…. I wanted to share with you the top 10 episodes of MTCYC podcast for the year 2016. The ones that touched you the most. The most listened to. The ones who meant the most to you. So let’s go.  Listen!

Do you think that you are using LinkedIn at its full potential to develop your business ?   Maybe you do ? Maybe you don’t…   Do you find the platform boring ?   Do you think that it is so complex that you don’t know where to start ?   Do you just feel that there are too many platforms and that you don’t have the time to learn about LinkedIn ?   Well, do the happy dance, because this week, I interview Sarah Santacroce, a LinkedIn Expert.   We talk about a few things that can help your LinkedIn marketing strategy up and going.   We express how you are leaving money on the table when you don’t use LinkedIn to get clients.   You will learn the step by step to an effective use of LinkedIn as a lead generator   And that are just a few things that are covered.   You will have another view of LinkedIn after you listen to this interview. You might even rush to your profile and make these changes.   This information is gold.   Ready ? Set ? Go !   Ways to connect with Sarah : www.simplicitysmallbiz.com    

This week, I interview Benjamin Dell, Founder & CEO of Minimum Ideas. This company is like an idea factory; it is focused on launching multiple products (how nice is that!) You will learn about the crucial steps to take if you have an idea (product, software) and you want to bring it to life. You will also learn how starting a new business in an already crowded space can be a good thing. You will be warned about the biggest mistakes to avoid if you decide to go that route. And, you will definitely enjoy a nice conversation, with 2 happy entrepreneurs, who just laugh a lot during this episode. Enjoy!   Ways to connect with Benjamin: www.missinglettr.com  

This week, I take some time to reflect on my own experience, but also on all the entrepreneurs who came on the show and confessed their mistakes!   I give you 5 mistakes to avoid when marketing your business.   It is quite a concise episode, but filled with value to help your business grow.   Enjoy!   If you want to know more about how to make your online business grow in the next 6 months, click here!

Have you ever felt frozen, uncomfortable, unsure when having to express yourself to a parent, a friend, a partner, an audience? Have you ever wondered how to own what you say, how to embrace sincerely who you truly are, how to master your message ? This week, I interview my good friend Vernon Ross, who just finished writing his book : « Mastering your Message ». And we talk about it. In this interview, you’ll learn that your message is so much more than just what you say. It is influenced by your mindset, your dreams, your mentors, your friends, your life experience, your fears… and so many other things. This interview is filled with strategies on how to master your message. Ways to connect with Vernon: Click here in order to know more about Vernon or pre-order his new book.  

« When you’ve got an idea, a spark or something that you want to do, you find means and ways to make it happen. » - Danny McMillan, about the essence of an entrepreneur Here is a quote from my guest this week, Danny McMillan. He is an entrepreneur and private label Amazon seller, but also an international speaker. We talk PPC advertising. And because Danny explains it so well, here is a direct transcript of our interview together : « So, anyone who's out there in the audience now will maybe go, "Okay, I need to drive traffic to my website to earn money." So, let's just say you've got a small construction business, like we built out, is that we take it right down to the fact that it's a landing page. You research your market, you create your customer avatar, but you only build that one landing page. You do your keyword research, and then what you do is you run tests, because you'll want to know if that market's going to work for you before you do any investments. Because, a lot of people run off and go and get

« What I've learned over the course of my years of just being involved in so many different things is that, granted you don't have to have single-minded focus, but lacking some focus really can kind of extend the process a little bit. »   - Anthony Lee Anthony experienced it, I did too and you might also have. Being an entrepreneur comes with the idea that we can make lots of things happen. That would be great if we thought about only one thing at a time… But in fact, we have the illusion that everything can happen and blossom at once!   Anthony and I start the conversation really diving in on why focusing on one thing is the key and how doing that can lead you to accomplish so many other things afterwards.   Anthony is also very generous in sharing one of the biggest mistakes that entrepreneurs do: thinking that they can do it all on their own. He gives you a couple of steps to take to make sure that you start your business the right way.   Anthony is an expert at selling lucrative private-label products on

It's a special episode. Just for you. I share my insights on a book that I am reading for the second time.   The book “Essentialism” by Greg McKeown.  Have you read it? If you haven’t, you should.   It is filled with value that you need for your everyday life. Strategies to help you feel more focused.   What to do to concentrate on only what’s necessary.   And get into that state of joy, peacefulness and feeling “grounded”.   Listen in. It’s totally worth it!  

My interview this week is with Suddan Shanmugasundaram.   And for the first time on my podcast, we get an interesting perspective from someone doing business in the USA and in India.   Suddan explains how USA influences India in the entrepreneurial field and how more and more Indian entrepreneurs want to earn a living, do their passion, build a startup, and be successful. And that’s amazing & promising.   But, he warns entrepreneurs building their startup to stay focused. That’s one of the hardest things to do! Focus on what problem you are solving and how it’s going to make a difference in someone’s life.   Unfortunately, a lot of entrepreneurs lose time and money building and crafting products or services that people are not ready to buy.   “We should know more about the clients than the clients know about themselves.”   Suddan is also very generous into describing and explaining great lessons for entrepreneurs that are bootstrapping their business: Build a minimum viable product and make it a product K

Starting an online business is not an easy task. And I am sure that you know it.   Even if you see some people claiming how their success came overnight. How it was a piece of cake.   It is so not true.   This week, I speak with Joyce Oladipo. And we have a sincere talk. About real things.   Among these things…   A lot of online business owners start their business copying other people because they lack self-confidence. Or because it’s the only thing they know.   And doing that can definitely lead to discouragement. Not attracting the right clients or not attracting clients at all…   Are you at that place right now? Not feeling in total alignment with who you “pretend” to be? If you do, you are not alone. A lot of people went through that same challenge and some others are experiencing it right now.   The solution would be to dig deeper into knowing who you really are. What defines you. What you want to express to the world. How you can serve others. And most importantly who you want to serve.   Joyce experie