Rick Segel Radio

We can still make customers loyal to us but we must gain that loyalty in a different way. What I am saying is “blind” loyalty is dead. We can no longer expect customers to be loyal to us just because we are the only show in town. Rick and Matt share 3 Strategies to help you develop a loyal Customer base. 1. Know The Market Better 2. Know the Customer Better 3. Know the Competition Better

What happens when the culture is not aligned? When can the culture hurt my business? Is it the employee or the culture? How can signs impact your culture? What did Zappos.com do to win this battle?

Discuss the do's and dont's in retail selling. These tips help you understand how to sell more no matter what system you are using.

What is it and Why you need it What are the 2 Types of Tethering? How often should you contact a Customer? What are some of the best methods to get Customer info? What is the most important rule in tethering?

G.R.E.A.T. Selling system created in the Retail Sales Bible. Walk through the Phases and discuss the best tips for retail selling.

Listen as Rick Segel & Matthew Hudson discuss the 5 Key Elements of Signage in Retail Stores. Using the I.S.E.E.E. formula, they will explain best practices for signage in your store.

Listen as Rick Segel & Matthew Hudson share their Top 10 Visual Merchandise Tips for your retail store.

This episode features a conversation with Joe Reybarreau, Professor at the University of Kentucky who specializes in retail interior and design. Learn tips on how you can improve the look of your store, provide lighting that makes your merchandise more appealing to customers and ways to save money and reduce energy in your store.

Listen as Matthew Hudson, president of Rick Segel & Associates, interviews Taylor Clark from Hubspot about the best practices and some of the most common mistakes retailers make when it comes to online marketing.