Build Your Salon With Phil Jackson

Hello my lovely salon aficionados! Join me in this enlightening episode where we dive into the secret formula to turn those fresh faces walking into your salon into loyal, returning customers. We delve into my tried and tested five-step strategy that has proven successful in my salon for years. We'll explore the importance of extended appointments and other components that work harmoniously to provide an unparalleled customer experience. Tune in and unravel the secrets to cultivating a thriving, profitable salon business!

Hello my fabulous salon owners! I'm back again with a podcast episode that's going to set your profits on fire! In this episode, we're diving headfirst into the secrets of maximising your profit margin. We'll chat about the golden 85-90% capacity rule and how it affects your bottom line. You'll discover not one, but two amazing ways to boost your profit margin: cranking up your income and trimming those pesky expenses. So, fasten your seatbelts and join me on this enlightening journey to not just bigger profits, but a more successful and vibrant salon! It's going to be a thrilling ride, I promise. Cheers!

Hello there, salon stars! It's time to polish up your business acumen and sprinkle some shine on your salon strategies. This episode is jam-packed with insightful advice, practical tips and savvy strategies focused on marketing. We'll explore the wonders of 'recommend a friend' promotions, delve into 'lost client' marketing and revitalise your salon with my exclusive 'recovery promotion' bundle. In this Q&A session where I'll be tackling some burning questions from our fabulous listeners. We'll then journey through the sometimes confusing world of social media for small businesses. We'll shed light on the magic of batching content, making the most of schedulers, and repurposing content in different formats. Unearth the power of consistent and engaging posts! As we venture further, I'll give you a sneak peek into my 'Get Paid Properly' programme, designed to help you understand your business costs and break-even points. Remember, you can always hop over to buildyoursalon.com or buildyoursalonpodcast.com fo

If your salon retail is currently more of a headache than a cash cow, you're in the right place. By the time we're through, you'll be armed to the teeth with innovative strategies - we'll chat about everything from pricing retail into your services, to creating enticing product bundles and how to showcase your professional retail products via new client packages. We'll be diving headfirst into the world of retail culture within your salon - I'm talking zero tolerance for mediocrity and squeezing every ounce of support from your suppliers. Grab a cuppa, find a notepad, and let's set your retail sales on fire, together.

Well hello there, fellow salon moguls! Phil Jackson here, ready to serve you another hearty helping of salon wisdom in our latest podcast episode. This time around, we're venturing into the fast-paced, ever-changing world of social media. Yes, you heard it right, the place where trends come and go quicker than you can say "wax off"! In this episode, I'm on a mission to help you rethink your salon's approach to social media marketing. I know, I know, social media can feel like a beast you constantly need to feed. But here's the thing, it doesn't have to be that way! By the end of this episode, I promise you'll have a fresh perspective on how to make social media work for your salon. Together, we'll dive deep into the realities of social media in salon marketing, examining why throwing all your time and energy at these platforms often yields little return. We'll also underline the importance of having clear targets and goals for your marketing. I'll also share a blueprint to help you build a marketing strategy

Hello there, fellow salon aficionados! In this episode, we're on a mission to demystify the concept of salon targets. I promise you, by the time you've listened to the end, you'll not only know where these targets come from, but also how to tailor them for your very own salon. But, hold on, we're not just talking business numbers here. This is about crafting achievable goals that sync perfectly with your personal dreams and ambitions. You see, your salon targets aren't isolated business aims. No, no, they're a mirror reflecting your life as a whole. But wait, there's more! We also peek into the future, discussing the importance of matching your business aspirations with your personal life. And because we value your input, we warmly invite you to suggest topics for upcoming episodes and fire away with your queries for our Q&A segment. If you're a bit shy, don't worry, we've got a channel for anonymous questions too. So, stay tuned for our next episode and brace yourself for a transformation, not just in yo

Hello there, my fellow salon gurus! In this absolutely thrilling episode, I've taken it upon myself to be your guiding light on the journey of performance management in your salon. You'll learn all about a straightforward, three-part structure that will help you handle your team's performance like a seasoned pro. We'll also cover the four key performance measures every salon should have its finger on: service uptake, client retention, client loyalty, and retail. In this whirlwind episode, we'll also dive headfirst into the importance of constructive feedback. Ever wondered what topics to bring up in your salon? Well, wonder no more as I've got some solid suggestions for you. This episode isn't just about giving you a roadmap though, oh no! It's about helping you get the absolute most out of your business. I'll give you my perspective on how to get in touch with us for more tailored help or advice. To wrap up, we'll give you a little teaser about our upcoming monthly Q&A episode where I'll be addressing yo

Hey there, beauty industry comrades! It's your salon queen, Phil Jackson, here. I'm inviting you to a one-of-a-kind chat about your hair and beauty business. This time, we're tossing the script out the window and answering your burning questions. What's up with your salon? Let's talk about it. And as a bonus, you'll get a behind-the-scenes look at my workspace and my rapidly multiplying spider plants. In this episode, we tackle a question that's been keeping salon owners awake at night: how to increase your clientele. If you're hoping for a magic trick, I hate to break it to you, but there isn't one. What we do have is a systematic approach to figuring out whether you need to keep your current clients coming back or attract new ones. And let's not forget the importance of how often clients visit your salon. Trust me, this episode is packed with practical tips that could revolutionise your business. Don't miss out! This Q&A podcast has been a breeze for me and an absolute joy. It's a break from my usual to

Hey there, my fellow salon warriors! This week, we're diving deep into the sea of salon business finances and believe me, it's a thrilling adventure! We're talking about the tough, almost nail-biting, month of August and how we can maneuver our way to pay our team more without compromising profitability. Sounds like a mission impossible, right? But don't fret, I promise you it's doable. But hold on, it's not all about the moolah! We're also exploring how to motivate our team beyond just the pay-check. We're delving into those potentially awkward money conversations with your team and how to handle them with grace. Oh, and did I mention, we're challenging some old norms and shaking up the salon business model? Intrigued? You should be! If you've ever been puzzled about salon finances or if the word 'profit' seems like a distant dream, this episode is your survival guide! Plug in your earphones, grab your favourite drink, and let's embark on this revolutionary journey together. I promise you, by the end of it,

Join me on a frank and honest exploration of the salon industry, as we delve into the nitty-gritty details of what's holding us back. From pandering to clients' every whim to the dark underbelly of verbal abuse, we're going to shine a spotlight on it all. You see, we've identified five bad habits that need to go, and I mean pronto! Not just for our sake, but for the future of our beloved profession. Oh, but we're not stopping there! We're going to confront these issues head-on, from the struggles of recruitment to the controversial debate of tipping. Trust me, you don't want to miss this engaging discussion. We're all about challenging norms and redefining the future of the salon industry. So come on, let's get our hands dirty and transform our industry, one habit at a time!

Looking to attract and retain the RIGHT customers? You gotta be in integrity! And I don't mean telling the truth - I mean acting in a way EVERY day that attracts the right clientele. 00:17 How is July for you? 01:07 The seasons in your salon business 03:02 The intimidation of a first visit for your new clients 04:15 Handling cancellations and no-shows 06:08 Acting in integrity 07:07 Raising your standard to match your aspirations 09:06 Integrity in your branding and marketing 09:56 Pricing and perceptions 11:12 Integrity on social media 11:30 Personal integrity and the best version of you Find the weekly Build Your Salon podcast here: https://buildyoursalon.com/podcast Best place to follow me is Instagram here: https://instagram.com/philjacksoncoach

Hey there, get ready to turbocharge your salon business with this episode! I'm Phil Jackson and I'll be sharing some important business insights I've picked up, all inspired by a wild experience at a local yarn shop. I'll be talking about the importance of customer rapport and transparent pricing, plus, I'll delve into the very heart of your business - your purpose. I'll guide you on how to create a clear vision, purpose, values, and beliefs to help you navigate your daily tasks and decisions. So don't miss out, join me to build a salon business that's a cut above the rest! And remember to subscribe and leave a review, your feedback makes us better!

Hey there! In this podcast episode, I share my secret to staying sane and organized as an entrepreneur by using tried and true habits and routines. I talk about my daily and weekly planning sessions that keep my life organized, my so-called "golden hour" each morning for increased productivity, and my journey towards healthier eating habits. But wait, there's more! I also reveal efficient business habits like planning meals for the week and using social media schedulers to reduce distractions. Plus, I emphasize the importance of reflection and encourage you to share your thoughts and experiences with others. So, if you're looking for tips on developing habits that lead to a more balanced and fulfilling entrepreneurial life, this episode is for you! Give it a listen, and don't forget to share it with fellow entrepreneurs who might benefit from these insights.

Hey there! In this podcast episode, we dive into the world of exceptional salon experiences and uncover the secrets to client retention and success. We discuss the importance of standing out in a crowded marketplace, providing unforgettable experiences for clients, and how pricing high can help you deliver exceptional service. Plus, we explore the art of effective communication, personalised consultations, and training team members in active listening skills. Don't miss this opportunity to level up your salon's client experience and keep your customers coming back for more! Tune in now, and let's transform your salon together!

Hey there, my salon friends! In this game-changing episode, I'm diving into the world of financial management for salons. It's time to say goodbye to money stress and hello to long-term success with expert advice on investing in external financial support, understanding your business's financials, and identifying your key performance indicators. Trust me, you don't want to miss this one! We'll also explore financial planning and goal setting, touching on negotiating with suppliers, managing your marketing budget, and the crucial role of inventory management and stock control. I'll guide you through setting achievable financial goals and establishing a long-term plan for your business's future. So, join me in this invaluable episode to ensure your salon's financial stability and success! Let's master the art of smart financial planning together!

Hey there! In this podcast episode, I share some valuable insights and tips on how to prioritise self-care and wellness for salon owners and beauty professionals like myself. I discuss the importance of setting intentions for the year, engaging in leisure activities, and cultivating good sleep habits. I also guide you through designing a self-care routine tailored to your unique needs and making it a priority in your busy schedule. Don't miss this opportunity to elevate your mental health and nourish your beauty business at the same time!

Hey there, my salon lovelies! In this podcast episode, we'll be discussing the importance of embracing a growth mindset to overcome self-doubt and impostor syndrome, and how to build resilience and maintain a positive mindset. We'll dive into stress management techniques, the power of affirmations, visualisations, self-care, and setting goals to keep us motivated and focused. I'll also share my experience of finding a safe haven and acceptance in the salon industry, and why this Pride season feels different than ever before. I hope you'll join me in lifting each other up and making our industry even more fabulous, one salon at a time! Don't forget to leave a review and share this episode with someone who could benefit from it. Can't wait to chat with you again in the next episode!

In this episode, I dive into the world of diversifying income streams for salon owners, discussing the importance of moving away from the traditional one-to-one service model and embracing one-to-many services. I explore opportunities such as retail, online courses, digital products, in-person events, and affiliate marketing, which can increase revenue, profitability, customer loyalty, and brand impact for salon businesses. I also share some examples of successful salon owners implementing these strategies and how you can future-proof your business against challenges like COVID-19. Don't miss this opportunity to learn about creating scalable income streams and establishing yourself as an industry expert!

In this podcast episode, I explore the importance of unplugging from technology for our mental health, productivity, and relationships. I share my experiences and how unplugging has helped me reduce stress, improve sleep quality, and boost creativity. I also discuss practical strategies for setting boundaries and finding alternatives to technology, such as reading and spending time outdoors. By being more mindful with technology usage, I've noticed an improvement in my overall well-being and a deeper connection with others. Join me as I discuss the journey of unplugging and how it can positively impact our lives.

In this episode, I explore the importance of email marketing for salon owners as a powerful tool for building customer loyalty and deepening relationships. I compare social media to a noisy disco, while email marketing provides a quieter space for building connections with customers. We discuss the cost-effectiveness of email marketing and its ability to reach existing customers, increase sales by targeting specific groups, and avoid generic newsletters for better results. We also delve into different approaches to email marketing, from hard-hitting promotions to gentle sales sequences and informative "palette cleansers" that keep customers engaged and position you as an industry expert. Tracking results is crucial, as it allows you to refine and improve your email strategy over time. Building an email list, designing your emails, and complying with privacy laws are all essential steps in developing a successful email marketing campaign. As we wrap up today's episode, I invite you to reach out with your thoug