Higher Ed Live

Neuromarketing is the application of neuroscience to marketing. In this episode of Marketing Live, neuromarketing expert Roger Dooley will explain how to apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Roger brings a unique perspective on higher education, having co-founded College Confidential. He will provide practical insights on the importance of appealing to the non-conscious mind and illustrate how enrollment marketers should do that in person, on the web, and in other media.

Many student affairs professionals were guided into the profession through their undergraduate involvement or mentors suggesting the field. Recently, student affairs courses for undergraduate students have become more prevalent. What are the various structures for these courses? What are the benefits and challenges for students and instructors? What are the outcomes? On this episode of Student Affairs Live, guest host Keith Edwards speaks with Eric Archer, Amy Dinise-Halter, Susan Iverson, Brenda McKenzie, Darren Pierre, Erich Pitcher about courses on student affairs for undergraduate students. Panelists will discuss their experiences, different structures for these courses, student outcomes, and research on these courses. This free episode will air live on Wednesday, July 25 at 1 p.m. ET. To watch the archived video, just return to this page at any point after the episode airs. If you have questions for our panelists, in advance of the episode please email keith@higheredlive.com or tweet @KeithEPhD with your

Summer is the time when we look towards the upcoming higher ed year. In the world of enrollment management, this includes on-boarding new staff and retraining veterans on processes and procedures. On this episode of Admissions Live, we discuss the things you need to do to prepare as we help encourage, educate, and promote the enrollment management leaders of tomorrow.

Optimize your social strategy by understanding who your audience is and what makes them tick. This episode will focus on creating engaging content, top social media tools/resources, analytics, spending your marketing dollars in the digital space, leveraging campus partnerships, working with students, incorporating your mascot and taking a closer look at Snapchat vs. Instagram Stories. Learn how to tell your university’s story digitally from one of the nation’s leading social and digital media teams out of Colorado State University. CSU Social has earned a Webby Award and are Shorty Award finalists CSU’s Facebook and Instagram accounts have been named the most engaging university social accounts by Rival IQ and HubSpot, respectively.

DNA is at the root of everything — in people as well as companies — when it comes to competitive advantage. In this episode of Marketing Live, Andy Cunningham, author of Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition, will discuss the positioning framework that she has developed over decades of working with technology companies in Silicon Valley. During this time, Andy has been at the forefront of tech and innovation, and she’ll share how lessons from these experiences can apply to higher education.

Today’s prospect market requires higher education institutions to change their mindsets on how they approach student recruitment and retention. This necessary paradigm shift is leading efforts to “redesign the student experience,” which involves using new ways of thinking to create a consistent, cohesive, and compelling journey for students throughout the entire student lifecycle—from their first touchpoint as a prospect through graduation. In this Higher Ed Live podcast episode, TargetX CEO Sasha Peterson will outline the organizational shifts and best practices institutions should consider in creating a seamless student experience across campus.

Personalizing your admissions decision notifications can be a step forward in cutting through the noise of today’s application process, but utilizing such a solution comes with a massive need for foresight, planning, and collaboration. Today’s episode dives into a behind-the-scenes look at developing such videos to discuss: Developing a collaborative partnership with stakeholders Challenges and surprises throughout developing such a campaign Impact and analytics resulting from this acceptance notification change On this episode of Admissions Live, we sit down with Andrew Cevasco. Andrew is associate director of events and marketing at Loyola University Maryland. We’ll discuss the journey an institution navigates when committing to utilizing personalized acceptance videos.

Transformative learning disrupts a learner’s worldview. It involves the development of knowledge, skills, and emotions. What experiential pedagogies best facilitate this kind of transformative student learning? What pedagogies can best work to support learning around social justice and how can student affairs educators apply these directly in our interactions with students and indirectly in the design and implementation of our initiatives? On this episode of Student Affairs Live, guest host Keith Edwards speaks with Jane Fried, Ruth Harper, and Vijay Kanagala about pedagogy for transformative student learning. These scholars will discuss learning, pedagogy, and applications for student affairs educators.

How do you protect your institution, inform your leadership and keep a cool head when social media rumors are flying? Social media is instant, global and uncensored and has been a game changer in the public relations and marketing communications landscape. Join this webinar to learn more about how social listening tools, data collection, and rapid responses can help you stay ahead of the rumor mill. We’ll talk through best practices for engaging your followers and moving the conversation off of social and into meaningful resolutions.  We’ll also engage in an open discussion about free speech and our followers’ often misplaced expectations that universities should be censoring community members for having views they disagree with. Let’s plan to learn from each other!

Day of Giving efforts are evolving and can have an impact on your Advancement operation beyond just one day of the year. In this episode, you’ll hear how Gonzaga and Saint Joseph’s University brought new energy into their Day of Giving with tools from iModules, and how these tools will impact their year-round giving strategies. From leaderboards to gamification to peer-to-peer fundraising, you’ll learn some of the latest trends in online giving and the impact it can have on your institution’s fundraising goals.

With the decline in organic reach on social media, colleges and universities are relying more heavily on influencers. In this episode of Marketing Live, learn how Drake University has leveraged influencers for a social media-first approach to successful marketing. We’ll cover strategy, execution, results, and more.

What type posts generated the most engagement? What do members identify as positive and negative aspects of belonging to digital communities? What does "community" look like in an online space?  On this episode of Higher Ed Live, Tony Doody interviews Paul William Eaton (Assistant Professor of Educational Leadership at Sam Houston State University), Josie Ahlquist (Research associate at Florida State University Center for Leadership and Learning Research Center), Adam Gismondi (Institute for Democracy & Higher Education at Tufts University's Tisch College of Civic Life) , and Laura Pasquini (Lecturer with the Department of Learning Technologies in the College of Information at the University of North Texas in Denton, TX) about their latest research on Student Affairs Professionals Digital Communities.

Growth within the enrollment management field is not always linear, and in particular, female admissions professionals may face tough questions and challenges as we progress within this field. How do you strike a work/life balance that still provides opportunity to advance? How do you find and develop relationships with professional mentors? What's the best approach to dealing with sexist decisions or policies? How do you juggle the rigors of the industry and its unique cycle while raising a family? Navigating these important questions is a difficult but important part of managing one's enrollment career. On this episode of Admissions Live, we sit down with an esteemed panel to discuss the experiences and challenges of female professionals in the enrollment management industry.

Higher education now recognizes the importance of an integrated branding and marketing strategy. This episode of Marketing Live will explore centralized and decentralized mar-com operations. We'll discuss the pros and cons. It doesn't matter how an institution is configured. Working across the organization is essential. Tune in to hear innovative strategies for collaboration and cooperation.

Should I tweet this? Is it appropriate to respond to that Instagram comment? Admissions leaders have been grappling with the internal cost-benefit analysis tied to these questions for years. Dr. Josie Ahlquist’s recent article, titled “Tweet the Veep: 30 Vice Presidents to Follow on Twitter,” has again moved this conversation to the top of Twitter feeds all over the country by highlighting Vice Presidents in Enrollment Management and Student Affairs that have embraced the platform. On this episode of Admissions Live, we sit down with Dr. Josie Ahlquist, Digital Leadership Author, Coach, and Speaker, Jennielle Strother, Associate Vice President of Enrollment Services at Concordia University in Texas, and Dr. Kara Kolomitz, Vice President of Student Affairs and Enrollment at Regis College in Massachusetts, to discuss the benefits and challenges of having senior admissions leadership engage with prospective students, peers, and colleagues on social media.

How can we provide evidence that student learning occurs outside of the classroom? What is the best way to document students' co-curricular engagement? In what ways might students benefit from such a record? How can the culture of the institution influence the design and implementation of a new co-curricular record-keeping database? On the next episode of Student Affairs Live, host Heather Shea will facilitate a conversation with several individuals from Michigan State University about their efforts to launch a Comprehensive Co-Curricular Record. Tune in live to this free webcast by visiting watch.higheredlive.com at the time of the episode (1 p.m. ET on Wednesday, May 2) or return to this site at any time to access the video archive.

In today’s economy, how do you convince students (and parents) that studying what they love is worthwhile? Can rebranding build community and inspire confidence within your institution or unit? In this episode of Marketing Live, communications and marketing leadership from Notre Dame’s liberal arts college will discuss how they leveraged outcomes data to launch a branding campaign that is reorienting the career culture on campus, and they will answer your questions on communicating the value proposition of a liberal arts education.

What are the hot trends and issues in Student Centers today? How do you best blend technology, aesthetics, amenities, and a sense of institutional pride into community spaces that cater to the needs of modern-day students? How can intentional student center design lead to better learning and engagement on campus? What are the biggest challenges facing student center professionals today? On this episode of Higher Ed Live, Tony Doody interviews Debra Hammond, Corbin Smyth, Laurie Woodward, and architect Brian Schermer about “Trends In Student Centers” with questions related to sustainability, security, signage, accommodations for students with disabilities, and more.

With May 1 quickly approaching, thousands of students are making one of the most important decisions of their lives; where to attend college. Since 2014, Michelle Obama's Reach Higher initiative has celebrated College Signing Day in an effort to encourage students to strive for higher education. Now in its fifth year, the initiative has grown tremendously and popular hashtags like #BetterMakeRoom and #ReachHigher are filling up timelines on social media. On this episode of Admissions Live, we sit down with Eric Waldo, Executive Director of Reach Higher, to talk about this year's College Signing Day celebration, the impact the Reach Higher movement has had on America and future goals for Civic Nation.

April is notorious for being one of the most challenging months in admissions. It seems to be a time when there's rarely a chance to take a breath, never mind a day off. There are yield events, counselor programs and vacation visitors on campus. We're jumping into spring travel. The cycle starts for the next wave of prospective students in junior and sophomore years. It can make your head spin. Despite all this, an enrollment team must be ready for anything and operating at its best. On this episode of Admissions Live, we sit down with Brandon Kennedy. Brandon is associate director of admissions at Castleton University. We'll discuss tips for balancing professional commitments and maintaining health and well-being.