Taps And Tees

There are thousands of marketing agencies who’d gladly cash a check from you. The problem: Most of them don’t know what they’re doing.  They’ll plan a strategy for you, charge thousands in ad spend to your credit card—and disappear when none of it gets results.  But if you find one of the good agencies, they’ll bring you new customers and make your business a beloved brand. In this episode, Joey Gilkey from Tribe Prospecting stops by.  Joey has worked with more marketing agencies than most business owners ever will. And he’ll tell you how to separate good agencies from the bad ones.  Ready to find the right marketing agency instead of wasting your budget on amateurs? Listen now! Show highlights include:  Most agency owners are one type of person—and why that can doom cooperations from the start. (4:04) What really makes an effective sales process (it’s NOT a slide deck). (8:15) This “hidden in plain sight” thing will tell you more about an agency than the CEO ever could. (11:38) If you read this on an agency

Hundreds of people want to tell you how to market. They all sell tactics, hacks and tools that worked for them.  But what works for them might not work for you. You’ll only know what works by testing and watching your numbers. Justin Christianson does that for a living. He knows what works in marketing—and what burns your hard-earned cash.  In this episode, Justin stops by to tell you what burns your cash in marketing, which agencies to run from and why he stopped drinking while he was sponsored by Budweiser. Want to learn what really works in marketing? Listen now!  Show highlights include:  An Arizona researcher wrote this “bible of better conversions” in the 80s—have you read it? (9:35)  This “accounting mindset” will burn your marketing dollars—here’s how to think the opposite.  (12:09) Why being a workaholic is good. (18:39) Amateur marketers will lie to you for $10k per month—don’t become their client!. (18:54) Why overnight conversion improvements are worthless, even if they bring in cash. (25:37) How

Many business owners hit the panic button. They stopped all their paid ads when the crisis hit. It seems logical enough in tough times. Don’t do anything that won’t get results. But shutting down your marketing is the most dangerous thing you can do. In this episode, Jason Smith from Spot Light Social stops by. You’ll find out how paid ads are changing and why now is a giant opportunity for paid ads—if you know how to do it right.  Ready to be one of the winners of this crisis? Listen now! Show highlights include:  The free Facebook tool that lets businesses see “Black Friday numbers” during the pandemic. (11:55) Why you shouldn’t look at your ads every day (and how often to check on them). (15:07) Why great results on your paid ads are a warning sign. (16:39) 2 reasons your ads will fail after the crisis. (18:02) If an agency can’t tell you this, run the other way. (20:45) One question that unmasks amateur Facebook marketers out for your money. (21:39) If you enjoyed today’s show, make sure you head on ove

In these crazy times, the world is changing around you. Businesses are closed, the economy is down—but you still have to build your brand and bring in new customers. You can’t “sit this one out”. If you don’t adapt your marketing, someone else will. But you don’t have to be one of the losers of this crisis.  In this episode, Gene Volpe stops by to show you how you can make this crisis a time of extreme growth.  Ready to do marketing that works while your competitors keep their head down? Listen now! Show highlights include: Why today’s “best practices” on social media are worthless tomorrow. (7:11) The marketing misconception that sends customers to your competitors. (8:58) How lowering your expenses now can kill your business after the crisis. (9:45) Screen time is up 80%. Here’s why that’s your biggest opportunity. (10:46) How an Armenian restaurant “wins” this crisis with nothing but a FaceTime account. (14:20) Find out more about Gene Volpe here: http://genevolpe.com/ If you enjoyed today’s show, make s

When it comes to the business world, the word hustle means to work hard relentlessly to achieve your goals. “If you’re not hustling, you’re losing” is the message we hear from a lot of people. But today, we’re talking about the word hustle from a marketing agency standpoint. How much hustle is your marketing agency bringing to the table - and are they prepared to hustle to solve your marketing problems - no matter what?  The Show Highlights: Sneaky marketing tricks the majority of Entrepreneurs fall for when growing their business (3:00) The secret to winning in business and standing out in competitive niches (5:00) A HUGE warning sign of a bad digital marketing agency (7:30) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing marketing tips and strategies that show you how to blow up your brand online.

The honeymoon phase. It refers to the early part of a relationship where there’s a blissful prelude - and this meaning has since expanded. It now can be referred to the early stages of business. But what happens after this honeymoon phase is over? What should you do when initial sales begin to grind to a halt? That’s the topic of today’s episode and why a marketing agency cannot save your business. The Show Highlights: The role of honesty in today’s digital marketing landscape (3:25) Why you need to stop trying to ‘catch lightning in a bottle’ when it comes to business (9:00) What the most successful business owners and marketers focus on to practically guarantee their success (15:20) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing marketing tips and strategies that show you how to blow up your brand online.

The relationship between a client and a marketing agency is a tender thing. It can be great, doomed from the start, or even degrade over time.  On today’s episode, we’re talking about knowing when you should give up and quit and when you should push on. Put another way - understanding where the line is between stubbornly pursuing a goal that isn’t working and the persistence needed to actually make your golf or craft beer business move forward. The Show Highlights: Early warning signs of a client/business relationship that’s turning sour (1:10) What to do as an agency when you don’t get a response from your client (6:00) How to have a ‘clean’ business relationship (8:40) The monthly non-negotiable task that’ll help you build a bulletproof relationship with your clients (9:45) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing marketing tips and strategies that show you how to blow up your brand online.

As a business owner, listening, understanding, and meeting expectations is a notoriously tricky task. It can be hard to find the balance between going the extra mile and being taken advantage of - but fortunately, there are a few things you can do to set - and manage - crystal clear client expectations from the start. Whether you’re a big marketing agency or even a small team, in today’s episode, we talk about some of the golden rules that go into setting clear client expectations in relation to digital marketing. The Show Highlights: How to evaluate your competition - and how to find out what they’re doing! (2:50) What it takes to survive your first year as a small business owner (4:30) Essential tips for managing client & business expectations you can’t afford to miss (6:00) The dirty truth about growing your business organically (7:45) Paid Ads Vs. Organic Marketing: Which is best for your business? (11:20) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download

Being honest and showing integrity are two of the most important qualities when it comes to growing a successful and reputable Craft Beer or Golf Brand. With the rise of technology comes the even greater responsibility of being transparent. Businesses who fail to be transparent with their community and clients will find themselves on the slippery slope to business disaster. Today’s episode is all about why you should be leading your business with integrity and honesty. The Show Highlights: - The positive effects on your business when you lead with integrity (1:10) - A simple strategy that will almost always guarantee you the sale (2:00) - Avoid THESE types of people at all costs (3:00) - Why honesty IS the best policy in business (4:35) - How to confidently and consistently lead your clients to success (6:00) - Showing your customer what they’ll ‘actually’ get for their investment (7:30) - Can we stop with the lazy and misleading social media agencies? (11:30) Being integral and honest in your business is a

One of the most influential ways to establish your business’s’ expert authority is through attaining awards. There’s a huge variety you can apply for on both a national and international scale. But how effective are multiple awards when it comes to growing your business? Does it increase your credibility the more awards you receive? Does it attract more ideal clients? Or does it pool you in a red sea of ‘me-too’ businesses? In today’s episode, Marty talks specifically how he has used and leveraged awards (as well as their effect) in his Social Media Marketing Agency; Bad Rhino. Here Are The Show Highlights: - The types of awards your business should be applying for, and ones you can confidently hang your hat on (1:50) - Key things to look for when hiring a social media agency (6:30) - Wearing out your social media community: What you need to avoid (8:00) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing marketing tips and st

When you think of marketing in today’s day, email, social media and SEO commonly spring to mind. All these new-age internet marketing strategies cloud many people’s memory - there was in fact a time before this new digital marketing era. Sure, the television, radio and print advertising days are long gone, however, there are still a select few marketing philosophies that have stood the test of time and are still just as relevant today as they were 100 years ago. Today, Marty shares some of these timeless ‘traditional’ strategies you can use - almost immediately - in your business, to start seeing rapid results. Here Are The Show Highlights: - Why internet marketing is like sitting around a piping hot BBQ (1:50) - Going against the grain to stand out in your market (4:50) - How to create huge amounts of customer loyalty almost instantly (8:00) Tune in to today’s show and begin reviving these ‘traditional’ but highly successful marketing philosophies into your business! If you enjoyed today’s show, make sure y

Today, social media is one of the most influential tools in your business’s marketing arsenal. Do it correctly, and you’ll create a strong connection with your prospects and customers. But most marketers and business owners often make the big mistake of diving head first into social media without a strategy. To get the most out of social media and create the best customer experience possible, you have to have a clear strategy that not only builds strong relationships but also delivers engaging material. That’s exactly what you’re going to discover in today’s show. Here Are The Show Highlights: - How to create engaging and powerful strategies on each social media platform (1:30) - The most common reason you’re not being heard on social media and a quick fix to solve it (2:50) - How to ‘ethically’ leverage your competitors to scale your own brand (4:30) - The secret to crafting top quality customer experiences to create great results (6:00) - Why content is NOT king - and what actually is (7:20) - How to

In recent years, social media has exploded and driven many businesses to put a huge focus on their social media marketing. Today, more of people's time is spent on social media than ever before, and because the barrier to entry is set so low, it’s relatively easy for businesses to begin using social media to grow their brand. But just because ‘it’s free’ doesn’t mean everybody is taking full advantage and maximizing their efforts on social media. In today’s Taps and Tees Show, Marty shares 5 critical things to consider when it comes to hiring a social media agency to help grow your craft beer or golf brand. Here Are The Show Highlights: - Why 99% of business owners screw up their social media marketing by trying to do it all themselves (3:00) - The glaringly obvious reason you should consider hiring a social media agency to help grow your business (4:40) - How to make sure your social media content actually gets seen, consumed AND taken action upon (7:30) - The No.1 trait all successful businesses have on so

Time is your most valuable asset. No matter what you do, you can’t buy it back. Unlike money and other resources, you can’t SPEND time then go and earn more of it. It’s not there to buy, rent or borrow. It’s there to be used wisely and to enjoy the benefits. So what should you do when someone asks to ‘pick your brains’ and how should you ask someone if you could ‘pick their brains’ without being annoying or disrespectful? Tune in to today’ show and learn how Marty safeguards his time and deals with these ‘time-sucking vampires.’ Show Highlights: - Why everyone needs to learn to respect people’s time (5:10) - How to build, strong, lasting business relationships with meaningful gifts (7:30) - Marty’s immutable rule for picking someone’s brain (10:00) - One phrase that will immediately kill your credibility and could destroy your reputation and a really simple fix (11:50) - The perfect way to respond when someone asks to ‘pick your brains’ AND how to ask to pick someone’s brain WITHOUT being annoying or dis

As technology progresses in today’s modern day, it’s of a widespread belief that businesses must take advantage of this technology to stay ‘successful’ and easily accessible to customers. Modernizing goes much deeper than simply upgrading your computer or downloading the latest update. It’s all about understanding the current state of ‘social media’ and where your audience's attention is. But sometimes, modernizing may not be the best way for your business, as you’re going to discover in today’s Taps and Tees Show. Here Are The Show Highlights: - What does the term modernizing mean and how can it drastically affect your business both positively and negatively (0:30) - The real truth about going back to basics and why it could be the best way to grow your brand (7:30) - How word-of-mouth advertising can harm your business (8:10) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing marketing tips and strategies that show you how

As technology progresses in today’s modern day, it’s of popular belief that businesses must take advantage of this technology in order to stay ‘successful’ and easily accessible to customers. Modernizing goes much deeper than simply upgrading your computer or downloading the latest update. It’s all about understanding the current state of ‘social media’ and where your audience's attention is. And sometimes, modernizing may not be the best way for your business, as you’re going to discover in today’s Taps and Tees Show. Here Are The Show Highlights: - What does the term modernizing mean and how can it affect your business (0:30) - The real truth about going back to basics and why it might be the best way (7:30) - Why word-of-mouth advertising can be a bad idea for your business (8:10) And if you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing marketing tips and strategies that show you how to blow up your brand online.

When talking about community within the context of social media, it can have lots of different meanings depending on who you ask which creates confusion for the majority of craft beer and golf brands/businesses. For you to get real results from your social media marketing, it’s essential you focus a portion of your time building AND nurturing a community of people who love your brand. Today, you’re going to learn how you can leverage social media by pulling people together to create a close community of loyal, raving fans. Show Highlights: - What does the word ‘community’ actually mean when it comes to social media and how you can leverage it in your marketing (0:45) - Two of the GREATEST markets that are second-to-none at bringing a community together (1:30) - The one thing you most definitely shouldn’t talk about with your social media community (10:50) - Using current events and trends to build a loyal community of people who love your brand and what you stand for (11:40) If you enjoyed today’s show, make

Facebook plays a critical role in the success of most businesses today. It’s a fantastic way to connect with your customers and share information about your business - almost instantaneously. But recently, Facebook’s organic reach has been steadily declining, dying a slow, painful death which has made it harder than ever to reach people organically. It’s becoming very much a ‘pay to play’ social media platform - which is understandable. At the end of the day, Facebook is a business. But don’t let that deter you. In today’s Taps and Tees show, you’re going to discover some handy tips and hacks to revive your organic reach back from the dead. Show Highlights: - What does ‘organic growth’ actually mean? (1:20) - The two different traffic sources your business should be focussing on (1:40) - The reason behind Facebook’s rapidly declining organic reach and what you need to be focussing on instead (4:40) - 2 vital components to boosting your organic social media reach (5:50) - Four simple steps to getting your cont

The heart and soul of any brand is deep-rooted in human connection. You’re dealing with people, solving their problems and providing a great customer experience. A great story gives your brand a living, breathing pulse. Telling your brand’s story is a powerful strategy for building relationships and bringing people closer to your brand. So how do you do it? How do you tell your brand’s unique story in a world of noise? Today show will show you exactly how to tell your story the no bs way. Show Highlights: - Telling your story to magnetically attract pools of raving fans directly to the heart of your brand (0:40) - The one thing you absolutely must NOT do when telling your brand’s story (3:50) - Marty’s simple method for figuring out what your story actually is (5:45) - The foundational cornerstones to any successful social media plan (8:30) - Why success requires more than just a great product (12:30) - A straightforward formula for massive brand success (13:40) A story is the lifeblood of your brand.

Welcome to The Taps And Tees Show: The podcast dedicated to showing people passionate about golf and craft beer, the no BS way of marketing their brand in a noisy online world to get real results. In this pilot episode, your host Marty Mcdonald talks about his marketing agency; Bad Rhino Inc, his love for all things beer and golf, as well as an insight for future shows to come. Here Are The Highlights: - How to leverage paid online marketing to get the most for your brand (4:40) - The most common reason why even the best beer and golf brands fall apart and how to make sure you don’t make the same mistake (7:00) - A simple but hugely overlooked benefit of hiring an agency to help you with your brand marketing (7:35) - How to put your social media marketing on STEROIDS (8:00) Crack open a beer, tune in and enjoy today’s show! If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing marketing tips and strategies that show you how to b