Podcast Neil Wilkins

  • Autor: Vários
  • Narrador: Vários
  • Editora: Podcast
  • Duração: 296:31:53
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Sinopse

Alchemist, Marketer, Author, Speaker

Episódios

  • Planning for YOU, with Kyle Gillette

    03/12/2023 Duração: 42min

    Kyle Gillette joins Neil again on the Neil Wilkins Podcast to discuss planning for YOU.As we come into what might be termed planning season, it's a time that we focus on our business for next year, but as Kyle and Neil discuss, the most important element in your plans should actually be you. To connect with Kyle, visit https://blueshirtcoaching.com/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins For more content like this, visit http://neilwilkins.online

  • Revision Techniques

    01/12/2023 Duração: 52min

    Tips for Effective Revision Embrace Technology and Innovation: Utilise digital tools, apps, and AI to enhance your revision process. They offer personalised, interactive, and engaging ways to learn. Understand Your Learning Style: Tailor your revision techniques to suit your individual learning style, whether it's visual, auditory, reading/writing, or kinesthetic. Balance is Key: While focusing on revision, don’t forget the importance of a balanced approach that includes proper nutrition, rest, and time for relaxation and hobbies. This balance is crucial for maintaining motivation and mental well-being. Listen to these and a host of models, tools and research in effective revision techniques in this episode of the Cambridge Marketing College webinar series http://marketingcollege.com/events

  • Anti-Greenwash Charter, with Charlie Martin

    28/11/2023 Duração: 46min

    Anti-Greenwash Charter founder and CEO, Charlie Martin, joins Neil Wilkins to discuss that now is the time for marketers, business owners and entrepreneurs to adopt a green claims policy and sign up to a sustainability charter to help inform and guide suitable and appropriate marketing and communications. For more details, visit The Anti-Greenwash Charter website http://antigreenwashcharter.com For more sustainability content like this, visit The Mindful Collective website http://mindfulcollective.net For more content and discussion with Neil Wilkins Online http://neilwilkins.online

  • International Marketing Campaigns

    25/11/2023 Duração: 51min

    In this episode of the Neil Wilkins Podcast, Neil talks to a Cambridge Marketing College audience about the nuances of running international marketing campaigns and the considerations beyond marketing to a more familiar, local audience. Key Takeaways to Focus on: - Understand Local Regulations: Prioritise learning about regional marketing regulations, such as GDPR in Europe or the CCPA in California, to ensure compliance in every target market. - Cultural Sensitivity and Localisation: Remember the importance of adapting marketing messages to local cultures and languages for better audience engagement and brand resonance. - Leverage AI and Data Analytics: Utilise AI tools and data analytics to gain deeper insights into customer behaviour, tailor marketing strategies, and optimise campaign performance in different markets. - Effective Cross-Cultural Communication: Develop strategies for effective communication and coordination within international marketing teams, using tools that support collaboration across

  • Brand Names, with Alexandra Watkins

    22/11/2023 Duração: 41min

    Chief Executive Boss Lady at Eat My Words, Alexandra Watkins, joins Neil on the Neil Wilkins Podcast to talk about Brand Names and how important they are for businesses, products and services. Alexandra shares a host of tools and techniques to help marketers and business owners audit their existing brand names as well as create new and engaging ones that help to cut through the noise that is our every day lives. Eat My Words: www.eatmywords.com Hello, My Name Is Awesome Book: https://eatmywords.com/brand-names-book Free SMILE & SCRATCH Name Evaluation Test: https://eatmywords.com/free-name-evaluation-test/ Free Brand Names Mini Masterclass: https://eatmywords.com/learn-about-brand-names-class How To Create Super Sticky Brand Names Online Course: https://eatmywords.com/brand-names-course LinkedIn: www.linkedin.com/in/alexandrawatkins/ Before & After Name Makeovershttps://vimeo.com/508625645?share=copy More content like this http://neilwilkins.online

  • The Art of Community, with Charles Vogl

    21/11/2023 Duração: 42min

    International best selling author Charles Vogl joins Neil Wilkins on the podcast to discuss The Art of Community, Charles' book that changed the way we view connection, interpersonal relationships and the necessity for humans of being part of a community. Neil and Charles dig deep into this subject and explore purpose, values and practical things we can all do to add value to those around us and encourage everyone to contribute to a sense of community for enhanced wellbeing for all. Visit Charles Vogl http://charlesvogl.com Visit Neil Wilkins http://neilwilkins.online

  • Team Dynamics

    14/11/2023 Duração: 40min

    In this Cambridge Marketing College webinar for marketing apprentices, Neil Wilkins shares his thoughts and practical tips for establishing effective team dynamics, whether you are a team leader or team member. Embrace and Leverage Diversity: Recognise the strength that lies in diverse perspectives and backgrounds. Cultivate an inclusive environment where every team member feels valued and heard. This diversity fosters creativity and innovation, essential for a dynamic marketing team. Balance Skills and Encourage Continuous Learning: Assess and balance the mix of creative, analytical, strategic, and operational skills within your team. Encourage continuous skill development and cross-training to keep the team adaptable and resilient in the face of changing market demands. Prioritise Effective Communication and Conflict Resolution: Foster open and honest communication channels within the team and with management. Equip your team with conflict resolution skills and adopt a collaborative approach to prob

  • Philosophy of AI Content with Nico Lagan

    14/11/2023 Duração: 59min

    Nico Lagan and Neil Wilkins discuss the philosophy of AI content and pose the question, what does it mean for humans. AI content creation is a new way to think about content marketing, but Nico and Neil caution against thinking it's the ultimate answer and believe that a combination of AI and human input is essential to preserve quality, authenticity and integrity. For more content like this, subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins Connect with Nico Lagan https://plproduction.co/tacblueprint/

  • Ethical Behaviour and Integrity in Business

    10/11/2023 Duração: 44min

    In this webinar by Neil Wilkins at Cambridge Marketing College, we unpack the intricacies of ethics in business and understand how to integrate integrity into the fabric of our organisational culture. Overview of the Session: Defining Ethical Behaviour and Integrity The Importance of Ethics in Business Building an Ethical Organisation: Strategies and Leadership Case Studies: Ethics in Action Tools and Resources for Ethical Practice For more webinars like this visit http://marketingcollege.com/events

  • Building an Influencer Brand, with AJ Kumar

    09/11/2023 Duração: 50min

    Aj Kumar, the “Digital Maestro,” is the founder of The Limitless Company, a studio system for influencers. AJ and his team are on a mission to help entrepreneurs in the Creator Economy build for-profit human-healing brands. Aj has helped corporate brands like Salesforce, Mint, Intuit, and industry-leading personal brands including Neil Patel, Nikki Haskell, Nontoxicdad, and Kimberly Snyder. In this episode of the Neil Wilkins Podcast, AJ and Neil discuss the opportunities and challenges of creating and developing a personal brand with the intent of becoming an influencer. Connect with AJ Kumar at https://ajkumar.com/about/ Subscribe to the Neil Wilkins Podcast on Spotify and Apple Podcasts at https://podcasters.spotify.com/pod/show/neilwilkins More content like this at http://neilwilkins.online

  • Topical Maps and Creating SEO Authority, with Phillip Stemann

    08/11/2023 Duração: 35min

    SEO Specialist Phillip Stemann talks topical maps and creating SEO authority with Neil Wilkins on this episode of the Neil Wilkins Podcast. Philip and Neil discuss the impact of AI on SEO as well as a variety of tools that allow you to monitor and take control of your search engine optimisation activities. To connect with Phillip click to: https://twitter.com/phillipstemann https://www.youtube.com/@PhillipStemann http://phillipstemann.com For more content like this, visit http://neilwilkins.online

  • Web3 and ShopX, with Eric McHugh

    06/11/2023 Duração: 47min

    Eric McHugh is the Founder and CGO of ShopX and discusses Web3 with Neil Wilkins on this episode of the Neil Wilkins Podcast. As the conversation evolves it's clear that what many of us need is Web2.5 rather than a leap of faith into Web3 and this is where ShopX comes into play. In this fascinating conversation Eric guides us on a tutorial of how we can begin to rethink our marketing to build lifelong value between our brand and our customers in the evolving content ownership space. Visit ShopX http://shopx.co for more details and for more content like this, visit Neil Wilkins Online http://neilwilkins.online

  • How to make your CEO stand out on Linkedin, with Julie Livingston

    31/10/2023 Duração: 44min

    Neil Wilkins talks to Julie Livingston about how to make your CEO stand out on Linkedin. Many of us are responsible for building the profiles of others, be they clients or colleagues. In this powerful and action-oriented conversation, Julie and Neil discuss many topics from the latest Linkedin trends to building thought leadership through content pillars that support the value you bring to the world. Julie Livingston is a New York City-based public relations and LinkedIn marketing expert. She specialises in raising the visibility of senior leaders by developing their thought leadership and media placement, as a means of strengthening competitive advantage, increasing stakeholder engagement and retaining talent. A three time board member of NY Women in Communications, she holds an MS in Communications Management from Syracuse University’s Newhouse School of Public Communications. What are your tips for helping CEOs stand out on LinkedIn? How can I humanise my LinkedIn? How can companies build trust among key s

  • Trauma-informed Marketing with Kat Kennan

    31/10/2023 Duração: 41min

    Neil Wilkins talks to Kat Kennan, Founder and CEO of Radical Customer Experience about a new concept, trauma-informed marketing. Kat’s personal experiences have made her a passionate advocate for trauma survivors, leading her to establish the PTS/C-PTS advocacy organisation, Stand Up to Trauma. Through this organization, she enables others to heal and thrive beyond their traumatic experiences. Kat’s unwavering commitment to creating a more inclusive and empathic world have earned her recognition and respect within the marketing and trauma-informed community. She is leading the charge in revolutionising the way businesses interact with their customers, leaving a profound impact on the industry and society as a whole. Have you ever been frustrated with the lack of insights you get with your Net Promoter Score? Check out Kat's proprietary Brand Sensitivity Score and Cancel Culture Check-Up to get meaningful and actionable data from your customers and content https://www.radicalcustomerexperience.com/ You can

  • Leveraging Metaverse as a Digital Channel

    27/10/2023 Duração: 33min

    Cambridge Marketing College hosts 1-day virtual training days, each month, titled AI & Metaverse Marketing, and in this webinar, Neil Wilkins describes for us the concept of hybrid marketing in leveraging metaverse as a digital channel. If you are curious about the next version of digital and social networking, visit http://marketingcollege.com/events for more information about the day courses and how to book on.

  • Digital Data Security for Marketers

    24/10/2023 Duração: 44min

    This episode of the Neil Wilkins Podcast is for UK-based marketers and is this month's apprentices' webinar from Neil for learners at http://marketingcoillege.com "Digital Data Security refers to the comprehensive set of policies, procedures, and technological measures implemented to safeguard digital information from unauthorised access, disclosure, alteration, or destruction. This ensures the confidentiality, integrity, and availability of data as it is stored, transmitted, or processed."

  • The Future of Content with Mark Herschberg

    19/10/2023 Duração: 49min

    Linear content is dead and the future is balancing non-linear, evergreen content with day to day communications, according to Mark Herschberg, content specialist, author and instructor at MIT’s famed Career Success Accelerator. Neil Wilkins and Mark discuss the future of content and how to future-proof yourself today as we move into a world of audio, AI and metaverse content, where relevance, timeliness and personalisation is essential. For more content like this, visit Neil Wilkins Online http://neilwilkins.online Mark Herschberg's Website Links Brain Bump app (Brain Bump app)     https://play.google.com/store/apps/details?id=com.brainbump&hl=en_US&gl=US (Android)    https://apps.apple.com/us/app/brain-bump/id1616654954 (Apple) https://brainbumpapp.com/#video (Brain Bump 90 second video) https://www.cognoscomedia.com/articleshttps://www.thecareertoolkitbook.com Mark Herschberg's Social Media Linkshttps://www.linkedin.com/in/hershey/ https://twitter.com/CareerToolkitBk https://www.facebook.c

  • Creativity, Art and AI with Michaell Magrutsche

    16/10/2023 Duração: 59min

    Neil Wilkins interviews Michaell Magrutsche about creativity, art and AI and how, despite systemic pressures and restrictions and the advent of AI, we can all celebrate and immerse ourselves in the power and healing potential of art and creativity. Michaell Magrutsche http://michaellm.com Neil Wilkins http://neilwilkins.online

  • CPD Tips for Marketers

    13/10/2023 Duração: 52min

    Delivering Value Through CPD: Continuous growth leads to continuous value. Align CPD with organisational goals. Share your learnings with the team. A webinar featuring top tips for CPD by Neil Wilkins, part of the Cambridge Marketing College fortnightly personal and professional development series http://marketingcollege.com/events

  • Will Generative AI Kill UX?

    13/10/2023 Duração: 40min

    The biggest question that marketers are asking right now is will Generative AI kill UX, or customer experience? As AI creates our content, automates our processes and starts making marketing decisions on our behalf, are we getting further away from the customer and ruining the relationship? Unifire.ai Founder, Max Gutsche, thinks not.In this fascinating conversation on the Neil Wilkins Podcast, we hear about how Generative AI is opening up incredible opportunities for listening to customers, creating on-brand content at scale and for potentially deepening customer intimacy, at the same time as saving resources in our businesses. Try out http://unifier.ai for yourself and connect with Max Gutsche at https://www.linkedin.com/in/maximiliangu/ For more episodes like this, subscribe to the Neil Wilkins Podcast at https://podcasters.spotify.com/pod/show/neilwilkins For more content like this, visit Neil Wilkins Online at http://neilwilkins.online

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