Local Seo Tactics And Digital Marketing Strategies

Bob, Sue and Jesse get together to discuss the matter of Schema. What is schema? How does it impact your SEO? And how do we as an SEO firm help our clients improve their schema and their online rankings? This episode will help you better understand Schema, how it works behind the scenes to help your website, and how you can take advantage of it. Got a question for the team? Head to our questions page at localseotactics.com/questions to let us know! What you’ll learn How Schema is an easy to overlook feature that can give you a big boost. What pages to consider when applying Schema. Why Schema can give you the edge over your competitors’ websites. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-schema-and-why-is-it-so-important/

Ever wondered if there was a big difference between a customized WordPress site over easier web design sites like Squarespace, Wix or Duda? In this episode, Jesse and Sue deliver answers to help you better understand the difference in terms of SEO abilities between WordPress and others.  Got a question for the team? Head to our questions page! We love helping out listeners out, and if you leave us a voicemail we use on the show, we will send you a free Intrycks t-shirt!  And don't forget to take advantage of our FREE SEO audit tool to help you find room for improvement on your website! What you’ll learn How WordPress can be better customized for SEO purposes. Why it's important to recognize the difference in SEO capability between different platforms. What you can do to improve your SEO. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/does-swithing-to-wordpress-from-wix-squarespace-or-duda-affect-your-seo/

We're wrapping up an amazing year of growth by bringing you the top 5 episodes that our viewers and listeners engaged with! Each clip has solid tips and perspectives to help you out with your SEO game. Whether you're a long-time fan of the show or new to it and looking for a place to start, this episode will provide great insights and a taste of what Local SEO Tactics has to offer! Thank you for checking us out this last year, and we hope you'll join us in being excited for what's to come in 2022! What you’ll learn Tips and tricks for increasing engagement on your website. Great, low-cost SEO tips for your business. Important elements of SEO for your consideration! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/local-seo-tactics-top-5-episodes-of-2021/

Considering a change to the website domain name of your business? Maybe you're looking to update your domain to better reflect the current state of your business and services, or maybe your business name has changed overall. Whatever the reason for the change, there can be concerns about losing your SEO gains, but in this episode, Bob, Jesse, and Sue discuss how to make a change effectively to minimize the damage and get right back on track for your SEO. Curious about your SEO or that of a competitor? Our free SEO audit tool can help you page-by-page to gain insights to improve your SEO! Visit us at localseotactics.com/free-seo-audit to get ahead on your SEO! Got a question for the team? localseotactics.com/questions is your place to submit a question to our SEO experts! We're here to help. Thanks for listening! What you’ll learn How to use Google Search Console to submit your changed domain/new website. Why it's important to setup redirects in certain circumstances Where to look for backlinks to update t

Jesse and Sue discuss a listener question regarding how to rank your Google My Business profile for more than your immediate business area. Wonder if you can extend your reach across town, or perhaps outrank a competitor in a neighboring suburb? Jesse and Sue discuss what approaches you can take for your business to expand your reach and dominate in your local searches. Got a question for the team? Our questions page is always available! Visit us at localseotactics.com/questions and throw your question our way! Thanks for checking us out, and enjoy the show! What you’ll learn What approaches to take to rank in neighboring suburbs. Why it may be a difficult proposition, but not impossible! What benefits there may be to ranking in other suburbs. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/can-you-rank-your-gmb-in-other-suburbs/

If you’re considering a website re-do, then this is the episode for you! Bob, Jesse and Sue come together to discuss what to take into account when undergoing a website redesign, including how to be mindful of your decisions to make sure you’re getting a good ROI out of your redesign.   Got a question for our team? We can help! Visit us at localseotactics.com/questions to learn more!   Thanks for watching.   What you’ll learn What reasons are common for updating your website. Why it's important to consider your website from a visitor perspective. How to plan your website change with purpose. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/things-to-consider-before-you-redesign-your-website/

In this episode, Jesse and Sue discuss the topic of going with a local SEO firm versus a remote agency. Are you wondering whether or not it is beneficial to go with a local SEO agency for your local SEO needs? Jesse and Sue measure the pros and cons of working with a local agency versus working with an agency with greater reach. If you’re looking into hiring an SEO firm, this episode will be a great listen to help you make your choice!   Got a question for the team? Let us know! We’d love to hear from you. Visit us at localseotactics.com/questions and drop your burning question on us.   Thank you for checking us out, and enjoy the show! What you’ll learn What factors to consider when choosing an SEO agency. How tools like Brightlocal make getting to know your local layout easy even for remote agencies. Why a remote brand may have significant advantages over a more local company. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/is-it

Bob, Jesse and Sue answer a listener question regarding the purpose of the homepage for your business’s website. Should you worry about the ranking of your homepage? Should you address all of your services on your homepage? Bob, Jesse and Sue give you these answers and more to help you hone the focus of your web presence to improve not only your SEO but the user experience of your web visitors. Got a question for the team? Let us know! We’d love to hear from you. Fill out the form at localseotactics.com/questions and let us provide answers for your burning questions.   Thanks for stopping by, and enjoy the show!   What you’ll learn What purpose your homepage ideally serves. Why your homepage may not be the ideal page to worry about ranking for SEO. How to focus your homepage for the best results. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-the-function-of-a-homepage-branding-cta-seo/

Returning guest Terry Samuels comes on today’s show to talk Schema with Jesse! In this ep, Jesse and Terry go over listener questions regarding the implementation of Schema, how to use Schema for site links, and more!   If you have a Schema question for a future episode, let us know! Visit us at localseotactics.com/schema to drop Terry a question. Whether you’re looking for basic knowledge or a more nuanced deep dive, we’re here to help!    Thank you for checking us out, and enjoy the show.   What you’ll learn What makes Schema so important. How often your Schema should be updated. Why doing site links through schema could pose difficulties. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/answering-your-questions-about-schema-with-terry-samuels/  

Jesse and Sue answer a listener question about how to approach SEO differently if you are a niche business. How do you identify your target audience and target your SEO goals towards attracting them? This episode will give you great info on how to identify niche-specific keywords to help your business stand out in your field and attract new business.   Got a question for the team? Let us know! Visit us at localseotactics.com/questions and shoot your question our way!   Thanks for checking us out, and enjoy the show!   What you’ll learn Why it’s important to think about the keywords associated with your niche business. How to establish yourself as an authority to improve your Google ranking. What steps to take to apply your knowledge about your niche to your SEO goals. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-does-getting-niche-in-your-business-impact-your-seo-and-your-website-itself/

In this episode, Jesse and Sue explain the value of backlinks and citations for local SEO strategy, and how to find relatively simple and effective ways to build those backlinks for your website. This episode will help you to learn the importance of identifying where to build relevant backlinks to your website, and how those meaningful links will improve your SEO!   Got a question for the team? Visit us at localseotactics.com/questions to let us know! We love listener questions and can’t wait to hear from you.   Thanks for checking us out, and enjoy the show!   What you’ll learn What is a citation. Why is it important to build citations. How to find great spots to build citations for your business online. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-important-are-citations-for-local-seo-and-your-business/  

If you have multiple business locations, should you have multiple websites? Or is it better to have location pages? In this episode of Local SEO Tactics, Bob, Jesse, and Sue discuss the advantages of using landing pages as opposed to different websites to improve your SEO. By utilizing landing pages for your website, you improve the “gravity” of your brand, helping your business grow!   Do you have questions for our team? Visit us at localseotactics.com/questions to let us know! If you leave us a voicemail question that we use on the show, we’ll send you a free Intrycks t-shirt!   Thanks for checking us out, and enjoy this episode. What you’ll learn It’s important to build landing pages rather than different websites for your business. Landing pages built into your overall website improve your SEO. Linking GMBs to landing pages rather than your website can also help your SEO. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/using-locati

Jesse gives a refresher on your basic website SEO checklist to make sure that you’re hitting all the right areas! From reassessing your domain name to keyword research and more, this episode will help you to create meaningful goals for your SEO to improve your online ranking and more.  If you find our episodes provide great insights for your business, leave us a review on the platform of your choice, and don’t forget to like and subscribe to keep up on future updates! Thanks for checking us out. What You’ll Learn The value of weaving keywords into your domain name. Why landing pages may be more important than your general home page. How blog pages can be great SEO content that can be leveraged multiple times. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/local-seo-checklist-to-make-sure-your-website-is-optimized-in-the-right-areas/

In this episode, Bob, Jesse and Sue discuss the value of creating driving directions for clients looking to get to your business. By creating a map and embedding it into your website, you not only service your clients, but also feed the Google machine to improve your SEO! This is one small change that can provide a big benefit for your business and your clients, so check this episode out today to learn all about how to utilize it! Got questions for our SEO team? Let us know! We’re here to help. Visit us at localseotactics.com/questions to learn more!  Thanks for checking us out. What You’ll Learn Why it’s helpful to embed a map from Google on your webpage. How to use Google to create driving directions and get easy copy and paste links. What sort of signals this can send to Google to improve your SEO. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/using-driving-directions-to-improve-seo-and-conversion-rates/

If you’ve ever wondered if you could apply SEO to a Facebook page to rank it online, this episode is for you! Bob, Jesse and Sue discuss why you would want to rank your Facebook page and the advantages of starting small with free listings for your business before investing in a web page to rank. They discuss the reasons behind ranking a Facebook page, and when you may want to avoid it. Questions for the team? Let us know at localseotactics.com/questions! Call in and leave us audio or send us an e-mail, either way, we look forward to hearing from you. Thanks for checking us out, and enjoy the show. Why “Crawl, Walk, Run” is a good approach to growing online. How it’s possible to rank a Facebook listing or other online source. What to keep in mind when applying SEO to a Facebook page. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/can-you-perform-seo-on-a-facebook-page-so-that-it-ranks-in-google-search/

In this episode, Bob and Jesse interview digital marketing specialist Keith Evans of UpHero, who brings more than 20 years of marketing experience to the show to help you understand Google CTR and improve your organic click-through rate! This episode will help you better understand the psychology behind marketing and how to build an effective brand to stand out from the crowd! If you’re seeing low click-through rates, this episode will be a great tool for understanding how to improve! Also, don’t forget to take advantage of Keith’s special offer for our listeners! It provides a tremendous value. Got a question for the team, or for a future episode with Keith? Let us know! We’re here to help. Thanks for checking us out, and enjoy the show. What You’ll Learn What makes consumers click on certain links over others. Why looking at your competitors can help you inspire your own branding and copy. How to create copy that generates clicks. View the show notes, resource links, episode transcript, and watch the vide

Jesse, Bob, and Sue discuss how to make adjustments as the COVID pandemic continues. With kids going back to school and winter approaching in the U.S., chances of spikes in cases continue, and your business will have to plan for it. What approaches can you take to prepare for these contingencies, and how can you make your clients feel informed in the process? We help you understand your options when it comes to using your online platforms to deliver information to clients. Got a question for the team? Let us know! We love hearing from listeners and look forward to answering your questions. Thanks for checking us out, and enjoy the show! What You’ll Learn What to consider in terms of adapting to the current landscape. Why keeping your information up to date online is important. How to prepare for potential shifts in business as winter approaches. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/business-covid-concerns-update-your-online-b

In this episode, Bob, Jesse and Sue discuss the value of using local numbers versus 800 numbers for ranking your website and GMB! Does a local number make you seem “too” local, making an 800 number more beneficial, or does your local number help your website’s rank so much that it makes it worth it? In this great deep-dive, the team debates the merits of choosing a local number and the value it has towards your SEO.  Got a question for the team? Visit us at our questions page and let us know! Whether you toss us an email or leave us a voice mail, we love to hear from our listeners and we enjoy opportunities to answer questions.  Thanks for listening, and enjoy the show! What You’ll Learn Why a local number may build trust from potential clients right from the start. How a local number affects your SEO rankings. What to consider when choosing between an 800 number and a local number. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should

You know it’s important to rank highly on Google, but do you know the difference between ranking on both the SERP (search engine results page) and in the map pack? In this solo episode, Jesse explains the value of ranking in both areas of Google’s results, and how important ranking in the map pack is for certain types of services. If you’re unsure of how to improve the SEO of your website, give our free SEO audit a try! This tool will help you identify ways you could be ranking better, and give you insights into improving your online presence. Thanks for checking us out, and enjoy the show! Why ranking in both the map pack and SERP is important for driving business. How some types of businesses take greater advantage of map pack ranking than others. Why showing up more frequently is important for your business! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/the-benefits-of-showing-up-in-both-the-map-pack-and-natural-organic-search/

In this episode, the team answers a listener's question about using your Frequently Asked Questions section not just for providing great information for clients, but great SEO for your website! By finding the right questions for your FAQ, you can provide both great content for clients and great keywords for Google to help your rank and improve your visibility. This episode will give you a lot of good insights about how to get the most out of your FAQ. Questions for the team? Visit us at localseotactics.com/questions! We love to help folks out and look forward to hearing from you.  Thank you for checking us out and enjoy the show! How to identify the right questions for your FAQ. What a bit of easy keyword research can do to help you improve your FAQ. Why knowing the right questions to answer can be really helpful for clients and your business. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/adding-faqs-to-your-web-pages-is-an-easy-way-t