Local Seo Tactics And Digital Marketing Strategies

Making Reviews Part of the Company Culture Join Jesse and Sue in this episode as they sit down with Theresa Mattioli of Giant Enterprises, to discuss her journey with getting online reviews. They get into how crucial reviews are for a geography-based business like Giant Enterprise, starting from a passive approach to implementing a contest that motivated service technicians to actively seek reviews. Giant Enterprise exemplifies how prioritizing customer engagement and feedback has boosted their Google reviews from a handful to over 400, significantly enhancing their online visibility and reinforcing their company values.  What You’ll Learn Discover why reviews are crucial for geography-based businesses like Giant Enterprise. How implementing incentives like contests can motivate employees to actively seek customer reviews. Understand why integrating reviews into company culture is essential for sustained success.   Follow along to learn how integrating a robust review strategy

Utilizing SEO Strategies to Reach Your Business Goals In this Local SEO Tactics episode, Jesse Dolan and Sue Ginsburg unpack the essentials of having an SEO strategy for 2024. Get practical tips on setting clear SEO goals, like pinpointing keywords and analyzing competitors. Learn how to weave SEO into your planning and keep a steady content calendar. With monthly check-ins and data-driven tweaks, Jesse and Sue offer a roadmap to elevate your SEO game this year.  Key Takeaways Be intentional with your SEO and incorporate it into your planning process. Start with a clear understanding of the keywords and phrases you want to rank for. Create a content calendar to continually create, optimize, and update content on your website. Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/setting-up-your-2024-seo-goals/ FREE SEO AUDIT: h

Address Visibility of Your Google Business Profile in Your SEO Strategy Jesse is joined by Sue and TJ to provide insights and advice for business owners who are hesitant to show their address on their GBP. From making the storefront presentable to renting a cheap office space, they emphasize how a visible address can improve rankings, especially if competitors are storefront businesses. Learn the importance of citations and when Google will show the address on citations even if it is hidden on the GBP. Key Takeaways: Showing the address on a Google Business Profile (GBP) can improve rankings, especially if competitors are storefront businesses. If the address is already out there, it's worth considering showing it on the GBP to align with the convention of the industry. If showing the address is not feasible, consider making the storefront presentable or renting a cheap office space to use as the public facing address. https://www.localseotactics.com/will-hiding-my-address-on-gbp-while-showing-on-citations

Exclusive Strategies For Maximizing Your SEO Content's Effectiveness In this SEO Happy Hour episode, Jesse is joined by SEO expert and agency owner Terry Samuels who answers questions from Co-Host TJ and the Intrycks SEO team. Follow along as they cover the latest in on-page SEO strategies from the latest Google update to harnessing the power of using AI tools like ChatGPT. Stay ahead of the search engine trends and listen now! What You’ll Learn Why you should personalize your AI-generated content for better engagement in 2024 How to craft compelling titles, descriptions, and headers that resonate with both users and search engines. What strategies are there for optimizing internal linking and prioritizing contextual links over traditional navigation to enhance SEO Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/why-on-p

Maximizing GBP Visibility with Strategic Business Hours If you're wondering how your business hours affect your Google Business Profile (GBP) visibility, look no further. In this episode of Local SEO Tactics, Jesse talks recent trends and shares actionable strategies to optimize your GBP effectively. Discover how adjusting business hours strategically can make an impact on visibility and searchability for your business. What You’ll Learn How adjusting business hours can affect visibility and searchability on Google. Why accurate business hours are crucial for Google's algorithm in ranking businesses. What considerations businesses should take into account when deciding to manipulate their hours for ranking purposes. Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/do-business-hours-impact-ranking-for-google-business-prof

Essential Keyword Strategies for Niche Market SEO Success Looking to know how to choose the best keywords for your business?  In this podcast episode, Jesse is joined by Bob and Sue as they answer listener questions about selecting keywords for websites facing low search volume. Through an engaging conversation, they unpack the art and science behind keyword research, stressing the importance of choosing terms that resonate with the business's offerings. Their insights touch on practical strategies like analyzing competitors and leveraging geographic modifiers to stand out in search results. This episode offers valuable guidance for businesses navigating the nuances of SEO keyword selection in a dynamic digital landscape. What You’ll Learn How to uncover optimal keywords for your website, even in niche markets with low volume Why choosing certain keywords that align with your business offerings can increase conversion rates Which strategies to implement for comprehensive keyword research, competitor analysis

Maximizing Engagement and Trust through Google Business Profile Q&A Are you engaging with your Google Business Profile (GBP) on a regular basis? If not, you should be! Join Jesse, Bob, and Sue Ginsburg as they discuss the significance of actively engaging with your GBP, the questions and answers section specifically, for local SEO. By addressing audience queries directly, businesses not only enhance their online visibility showing google that you are reliable, but also build trust with potential customers, ultimately boosting SEO efforts. What You’ll Learn Why actively engaging with GBP Q&A helps build trust with potential customers and signals to Google that the business is responsive and reliable How businesses can optimize their GBP by providing accurate and detailed answers to common questions What utilizing the GBP Q&A feature entails, allowing businesses to directly address customer concerns and enhancing overall user experience Thanks for listening! Show your support of the show by sharin

Unveiling the Truth: Googling Your Business and Its Impact on SEO Rankings Explore the intriguing question of whether Googling your own business affects SEO rankings. Join host Jesse Dolan, along with guests Bob Brennan and Sue Ginsburg, as they dissect the nuances, debunk myths, and provide valuable insights for business owners navigating the world of local SEO. What You’ll Learn Understand the truth behind Googling your own business and its potential impact on SEO rankings. Explore the factors that influence personalized search results and learn how they differ from broader SEO considerations. Discover actionable insights on monitoring SEO performance using tools and gain clarity on when and how often to check your rankings. Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/does-googling-my-own-business-affect-my-webs

Mastering Google Business Profiles: Unraveling the Impact of Location Proximity on SEO Success Explore the delicate balance between Google Business Profiles and location proximity. Learn the do's and don'ts of managing multiple business locations, uncovering the secrets to attracting leads online, and making informed decisions about relocating or adding a new location. Join Jesse and Bob as they share insights that will not only boost your SEO game but also transform your business's online presence. What You’ll Learn What the risks and benefits are of having multiple business locations in close proximity.  The do's and don'ts for managing proximity effectively. How location proximity influences search results and SEO success. Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/can-your-gbp-locations-be-too-close-to-each-o

Key Episode Takeaways for the New Year As we ring in the New Year, join us on a journey through the top Local SEO Tactics episodes of 2023. From conversations about leveraging AI tools like ChatGPT to optimizing Google Business Profiles, Jesse takes you through each episode's key moments. Make sure you don' miss out on last year's key episodes as we get ready for another year of the best tips and tricks for getting found online! Featured Episodes: Is It Okay To Use ChatGPT and AI For SEO On Your Website? - 190 Tips For Ranking Your Google Business Profile with Victor Perez – 207 Get Efficient With Your Content To Maximize Your SEO Benefits – 182 Is Having Clusters Of Reviews A Red Flag For Google? – 187 Website Content Pruning For Improved SEO – 205 A huge thank you to our listeners for your unwavering support as we continue to navigate the ever-evolving world of SEO. Your supportt means the world to us! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask S

How a Consistent Brand Guideline Transforms Your Digital Presence Join Jesse, Sue, and special guest Taylor in a dynamic discussion on the multifaceted world of branding. From the symbiotic relationship between branding and SEO to the significance of branded search, we explore the art of building a consistent brand identity that resonates with your audience. Gain actionable insights from seasoned experts in the industry and discover how you can drive conversion through a holistic approach to branding. What You’ll Learn Why a robust brand presence can make an impact on search engine rankings and can drive organic traffic effectively What business can do to leverage branded search for enhancing visibility, credibility, and building trust among your audience How to maintain a uniform brand presence across digital platforms by creating a comprehensive style guide Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SE

Boosting Business Success by Optimizing Year-End Investments As the year draws to a close, businesses have a unique opportunity to strategically invest in marketing initiatives that not only reduce taxes but also set the stage for a successful year ahead. In this episode of Local SEO Tactics, hosts Jesse Dolan, Sue Ginsberg, and Bob Brennan explore the benefits of year-end spending, focusing on tax-deductible marketing expenses and providing valuable insights into areas worth considering. What You’ll Learn Why businesses should leverage year-end investments to reduce taxes by strategically allocating profits into tax-deductible marketing expenses What types of investments you can spend on from revamping your website, and updating your logo, to technical SEO improvements for online visibility  How prepaying for marketing services, optimizing Google Business Profiles, and prioritizing customer reviews can yield quick and impactful results for the coming year Thanks for listening! Show your support of the

How to Uncover and Optimize Your GMB Website for SEO Success In this episode of Local SEO Tactics, host Jesse Dolan guides you through the intricacies of unlocking and utilizing your Google Business Profile (GBP) website. Despite Google's recent de-emphasis, your GMB website still holds SEO value, and Jesse unveils the steps to access, manage, and optimize it for enhanced online visibility. Tune in and watch as Jesse takes you through the steps to uncover your hidden GMB website. Don't miss out on another opportunity to elevate your online presence and boost your business! What You’ll Learn Why using your Google Business Profile website can significantly contribute to enhancing your online visibility and overall SEO strategy How to navigate through the Google Business Profile dashboard, view the source code, and extract the essential data to unlock your website When to leverage your GMB website to boost your online presence, including publishing updates, adding links, and connecting the dots with your GBP

Whiskey-Fueled Insights for SEO Excellence and Online Impact Join us in Part 2 of our conversation with Michael Rayburn, as we get into online dominance with a glass of whiskey by our side. Jesse and Michael talk about ranking factors for GBPs, user signals, and the transformative impact of directories on SEO rankings. Alongside discussions on A player hires, staying ahead with marketing trends, and fostering good karma in the industry, this episode provides a roadmap for SEO success. Tune in now as we toast to actionable insights that promise to redefine your approach to SEO success! What You'll Learn What impacts GBP rankings and how utilizing directories can significantly enhance online visibility Why it matters that Google indexes citation links is due to their pivotal role in backlinks How the significance of clear website intent aligns with your GBP is important for growth Episode Transcript and Resources: https://www.localseotactics.com/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Whiskey, SEO, and More: A Spirited Conversation with Michael Rayburn In part 1 of this episode of Local SEO Tactics, Jesse is joined by Michael Rayburn of SEO DC, for a lively discussion about various topics, including whiskey tastings, the importance of automated link building, Google profile links and user signals, and press releases. Get ready to clink glasses with some seasoned SEOs as they share the latest and greatest in the industry news! Tune in and join the fun. What You’ll Learn Why using automated link building techniques like GSA can enhance impact, ultimately maximizing SEO results How sharing profiles and generating user-generated signals can contribute to improved search engine visibility and overall online presence What cost-effective strategies can help SEO professionals and business owners succeed in an ever-evolving digital landscape Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on

Tips for Dealing with a Suspended Google Business Profile In this episode of Local SEO Tactics, the hosts discuss the common issue of Google Business Profiles (GBPs) being suspended and offer insights into how to address this frustrating situation. They emphasize the importance of understanding the reasons behind suspensions and how to navigate the reinstatement process effectively. Don't let your suspended GBP hold your business back—tune in to learn the best strategies for resolving this issue and get back on the digital map. What You’ll Learn Why a Google Business Profile (GBP) may get suspended, and the impact it may have on online visabilty What Google's guidelines entail for GBPs, including avoiding prohibited content, reflecting the business accurately, and complying with policies How to address a suspended GBP by submitting a reinstatement form, making necessary changes, and verification to prove legitimacy Thanks for listening! Show your support of the show by sharing and reviewing us wherever

Enhancing SEO and User Experience with Interactive Maps and Driving Directions In this episode, we delve into the game-changing potential of interactive maps and driving directions for boosting SEO and improving user experience. Taylor Horn, our brand marketing manager, explains why traditional static embedded maps fall short and how an interactive map can offer a superior user experience while providing SEO benefits, including backlinks and a robust Google Business profile. Taylor also shares practical insights on embedding Google Maps on a WordPress website, adding open directions buttons, and maintaining a healthy bounce rate. What You’ll Learn Why static embedded maps are outdated and how interactive maps can elevate user experience and SEO What are the SEO benefits, including backlinks and a strengthened Google Business profile, associated with interactive maps and driving directions How to embed Google Maps directions on a WordPress website for a seamless user experience Thanks for listening! Show y

Rethinking Your Strategy For Google Business Profile (GBP) SEO Jesse is joined by Victor Perez in this episode of Local SEO Tactics, where he brings valuable insights for boosting your Google Business Profile's visibility and ranking, ensuring your business stands out in local search results. They emphasize the shift from optimizing your GBP alone to a comprehensive strategy that encompasses your website, backlinks, social presence, and more. Discover the most up-to-date tactics for securing top GBP rankings and staying ahead in local SEO. If you're a local business owner or SEO enthusiast, you won't want to miss this exclusive episode! What You’ll Learn What is Google indexation and its role in determining the quality and relevance of online content. How SEO content changed over the years as a response to Google's stricter rules and the focus on content quality. When to prioritize high-quality content and why relying on low-quality practices can be counterproductive. Thanks for listening! Show your suppor

Dental Practice Transformation With The Help Of SEO In this episode of Local SEO Tactics, join hosts Jesse, Sue, and Bob as they sit down with Charlie Sung, an Australian Dentist and business owner who shares his inspiring journey from being a dentist in an existing practice to becoming the owner. Discover how Charlie's strategic investment in SEO played a pivotal role in the business's transformation into a thriving success story. What You’ll Learn Why Charlie went from a dentist to owning a dental practice and how this shift impacted his business How he harnessed SEO strategies to boost his dental practice's online visibility and customer base What strategies and insights from his experiences can help other entrepreneurs and SEO enthusiasts Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/business-owner-interview-

Refining Your Existing Website for Maximum SEO Performance In this episode Jesse is joined by special guest TJ as he talks about pruning down the content on your website. Learn the intricacies of effectively trimming your website content to enhance its SEO performance. Discover valuable insights on leveraging tools like Google's page indexing report and addressing undexed content the right way. Whether you're a website owner, marketer, or SEO enthusiast, this episode will equip you with actionable knowledge to declutter your site and boost its search visibility. What You’ll Learn How to utilize Google's Page Indexing Report to pinpoint redundant, low-performing, or outdated content on your website Where to look on your website for areas for improvement and techniques on content pruning Why you should trim your content regularly for improved user experience and search rankings  Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions