Local Seo Tactics And Digital Marketing Strategies

On today's episode, Jesse, Bob and Sue discuss making your website work for you by improving your web presence! Through treating your web pages as a member of your sales team, presenting goods and services, rather than an online brochure which simply explains your company, you can generate business almost 24/7!  If you have a question for us, don't hesitate to reach out! You could win an Intrycks t-shirt if we use your question on the show! Listen today! And thank you for checking us out. What you’ll learn What are the advantages of having a strong web presence? How to treat your website as a sales tool rather than an online brochure. Why you should care about your web presence, even if you more traditionally generate business through word of mouth or other means. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/treat-your-website-like-its-part-of-your-sales-team/

Google has released an update to their search engine algorithm! But what does a Google Algorithm Update mean for your business? Don't panic, Bob and Jesse are here to help you understand how to learn what's different after the update, and how to use a variety of tools to address changes in your SEO and search engine rankings!   Also, we're looking for listener feedback on our upcoming SEO courses. Visit us at localseotactics.com/courses to take an extremely brief survey regarding what sort of courses you would be interested in, and also take advantage of the opportunity to sign up to be a beta student for our courses! Take part in shaping these learning tools, and take advantage of learning more for yourself to help your business thrive.   Check out this episode today! Thanks for listening.   What you’ll learn The importance of taking notice when an algorithm update happens! Using PageOptimizer Pro to get an idea of how the landscape looks after an algorithm update. How long after an algorithm update do you

In this episode, our resident Client Success Specialist, Sue Ginsburg, brings us a great listener question from across the pond regarding defining your service area listing order in Google My Business. Jesse and Bob dive into best practices for defining your GMB service area listing, how your listings represent your business, and more. If you have questions for us, contact us today! If we use your question on the show, you may be eligible to receive a free t-shirt!   What you’ll learn GMB uses standard geographic measurements (county, state, city) to allow you to define your service area. How you list your service areas does not necessarily affect your SEO. Be truly representational of your service area. Don’t expand your zone beyond where you serve! Pick bigger cities to define your boundary to help your SEO. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/service-area-gmb-listings-does-it-matter-which-order-you-list-your-service

In this episode, Bob and Jesse are encouraged by a recent client interaction to share the incredibly useful free Google My Business alerts that you may not be taking advantage of! These Google My Business notifications offer email notifications and alerts which can inform you of numerous potential client interactions that can be transformed into actionable metrics for your company! Also, we want to invite you to participate as a student in the beta version of our online courses! You benefit with free access to our courses and the ability to help shape and improve these courses for future users.  Check this episode out today for great tips and more! What you’ll learn How to turn your alerts on for your Google My Business page. What sort of information you can access in your GMB alerts. The advantages of using Google's personalized insights. The value of experimenting with these free reports to find data that's right for you! View the show notes, resource links, episode transcript, and watch the video version

In this episode, Bob and Jesse are once again joined by Sue Ginsburg to explore the value of tracking metrics for your business. The trio discuss the importance of creating baseline metrics for your marketing and SEO goals to create a tangible direction for your tracking, and the need to define success by your business needs in the moment to avoid being deceived by vanity metrics. By using metrics properly, you can be sure you're getting a reasonable ROI and that you're allocating time and money correctly! We are also looking for your questions! Use the contact form to send us a message or leave us a voice mail with a question you think could help your business to have answered. If we use your voice mail question on the show, you are eligible for a free Intrycks shirt! A snazzy incentive.  What you'll learn: How to identify which metrics are right for your business. The crucial difference between vanity metrics and useful metrics. The importance of setting a metrics baseline View the show notes, resource li

In this episode, Bob and Jesse discuss insecure content and how it affects your ranking in Google search and beyond. Website security is one of the few ranking factors that Google is transparent about, and something you may not often think about. That's why we are taking the time to walk you through the process of identifying insecurities in your page, and how to address them! We are also asking our viewers and listeners to let us know if they have any Schema questions for expert Terry Samuels. Mr. Samuels appeared on a recent episode to discuss Schema, and will be returning in the near future to address listener questions and help you better understand schema and how to use it! So be sure to submit your questions to make the most of this opportunity. Download and listen today to learn more! What you’ll learn Website security is a ranking factor for your website. Identifying insecure elements of your page is a breeze if you know how to look. We can help you find those elements and fix them with a few simpl

This week, Bob and Jesse are joined by sales expert Sue Ginsburg to explore the importance of using metrics and data to track SEO performance and your business goals! The team explores the need to define success in a way which can be tracked, whether those goals are in marketing, sales, or SEO performance, and the usefulness of using data to determine what is working and what isn't in pursuit of those goals and your SEO progress.   We would also like to remind our audience that we are opening the floor for questions! We would love to hear your burning questions in audio form, so check us out at localseotactics.com for more information on how to contact us. If we use your question in an episode, we send you a free Intrycks t-shirt! Not a bad deal.   What you’ll learn The Importance of setting goals which can be tracked with meaningful measurements of progress. How utilizing data and metrics can reveal surprising avenues for your business to explore and take advantage of. The advantages of evidenced-base

In part two of our two-part interview with schema expert Terry Samuels, Jesse, Bob, and Terry continue to discuss the importance of utilizing schema markup to develop a high-ranking webpage. They examine the importance of using website schema to help Google algorithms understand who you are and what your business is all about, and how schema is an extremely efficient way of creating structured data because updates to it rarely break anything. We also remind our listeners to chime in on helping us develop our SEO courses! Check our website for more information. Listen today to give yourself a leg up on your competition! What you'll learn: The importance of doing research of your own business in developing effective schema. How schema helps Google understand how to categorize your business and where to rank you. How to identify your services to create page-specific schema that is efficient and useful. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseot

In part one of this incredibly informative interview with Terry Samuels, Bob and Jesse examine the advantages of using schema markup in optimizing your website for SEO! This interview explores what schema is, how website schema works in Google's analytics, and how utilizing schema can help you build authority in you or your client's website! In addition to this, we are also still looking for listener feedback regarding the courses that we will be offering in the future. Listen today and leave us feedback so we can provide our listeners with the most relevant experience possible!   What you’ll learn What schema is. How utilizing schema can help you to build and maintain a clean website that will rank highly on search engines. How schema can help you to avoid website clutter and keyword stuffing. The importance of maintaining a tight, clean schema.   View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-website-schema-markup-for-seo-and

On this episode, Bob and Jesse discuss the importance of checking your website on mobile devices. They explain the best way to check your website on mobile and what a mobile friendly website generally looks like. The pair also take the time to introduce the new producer on the show, and to encourage listeners to vote for our upcoming online courses. Listen today for great insight and a unique opportunity to interact with us! What you’ll learn The importance of a mobile-friendly version of your business website. Mobile optimization is more important to certain fields that may be accessed more often by phone than computer. What to look for in creating a clean, accessible mobile website. How you can participate in testing our new online SEO courses. ...and more! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/checking-your-website-on-mobile-devices-for-optimal-performance-and-conversions/    

On today's show, Bob and Jesse talk about an often overlooked feature of your Google My Business page, your own custom website! The pair talk about the ease of use, the importance of this website as another piece of content for Google to examine, and how powerful this extremely low-effort addition to your GMB can be!  What you’ll learn The importance of your GMB to being found online. How the click of a button on your GMB can make a powerful addition to your online presence. How even if you already have a website, your GMB website can make a difference.   View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/your-google-my-business-website-the-free-google-website-you-may-not-be-using/

  So you've made a beautiful website, and you're getting traffic, but it seems folks don't stay long. That's your bounce rate, and the lack of retaining your customer's attention is hurting your business! Today we discuss how to look at Google Analytics to find your weak performing landing pages and address those issues to transform web traffic into sales conversions. Listen now for helpful advice on improving your business and its online presence.   What you’ll learn You'll learn what bounce rate is, and how it affects your business. How to use Google Analytics to see your website performance and address problem areas The importance of open lines of communication and a strong call to action in converting clicks to customers. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/find-and-fix-high-bounce-rate-landing-pages-using-google-analytics/

It's our 2020 wrap up show! 2020 was a rough landscape with many changes to adapt to, but we're all finding the way for our businesses together! Give this episode a listen for a quick "best of" of our tips and tricks over the last year!   What you'll learn:  Google My Business has been quite picky lately, so we give advice on pacing yourself so your listing isn't taken down. While hope is on the horizon for COVID, many business changes under COVID are likely here to stay. Local SEO Tactics offers a number of resources your business can take advantage of to grow and improve your google ranking! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/local-seo-tactics-2020-year-in-review/

Today we take a question from long-time-listener, first-time-caller Allison about setting up your Google My Business account as a service area business, and how that will affect your google ranking! We discuss what a service area business is, what sort of businesses would want to use this feature (and which ones definitely should not!) and how you can rank in spite of not listing your address publicly! What you’ll learn How to set up your service area business in Google My Business. The best practice for defining your service area. The importance of reviews in increasing your click-through rate and thus your ranking. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/setting-up-and-ranking-a-service-area-business-for-google-my-business/

Kyle Roof of PageOptimizer Pro joins us for an interview, talking about improving your SEO with PageOptimizer Pro, and many other things!  Kyle is an amazing SEO industry expert, and shares many valuable nuggets of information that will help you understand Google, and how to apply that understanding to develop and execute your SEO properly.  We talk about how Google actually works, versus how you may think Google works, and how you can use that knowledge to your benefit.  This episode is packed with great information, give it a listen!   What You’ll Learn Kyle cracked the Google algorithm and was able to rank a website using lorem ipsum placeholder text Google is an algorithm and does not read web pages in the same way a human reads them Pay attention to what Google "likes" by checking out your top ranking competitors and see what they are doing Google is looking for certain signals and features on a web page, to understand what the page is about PageOptimizer Pro is a tool that can help you analyze the top

Tools!  Everyone loves tools!  They help us do our job better, faster, and smarter.  In this episode we're going to introduce you to one of our favorite tools, called PageOptimizer Pro (POP).  This powerful tool helps you assess what your top competitors are doing and why they are ranking high in Google.  It gives you recommendations on how you can tweak your site with some of the same strategies, and hopefully increase your rankings!   What You’ll Learn There is no secret recipe to ranking high in Google You must discover what the top ranking competition is doing to rank Using tools like POP can provide actionable information to help your SEO Do not ignore the usability and user interface of your site, or your rankings will be impacted View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/improve-your-website-ranking-and-seo-with-page-optimizer-pro/  

In this episode we answer a question submitted by Clint Sanchez of Blaksheep Creative.  Clint wanted to know our process for doing keyword research, our workflow, and how we used the information to create website content.  We outline a simple but rigorous keyword research method that anyone can do, and how to turn that information into targeted content for your website!   What You’ll Learn Where to begin when doing keyword research Take a look at competitor pages to see what they are targeting Utilize the information on the Google search results page to find related keywords Don't forget about Bing Discover which keywords are most popular Create keyword targeted website content View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-do-keyword-research-for-seo-content-writing/

What are local citations?  A citation is essentially a listing of your business, and it's key information, on another website.  Think of Yelp, Mapquest, and similar websites.  Your business is listed, usually with your name, address, phone number, website link, and basic business information.  Citations are a powerful way to broaden your reach and build authority for your business.  In this episode we'll talk about what they are, how to build more of them, 3rd party local citation services you can use, and best practices for maintaining them moving forward.   What You’ll Learn Citations are listings of your business on another website Google My Business is the most powerful citation for your business More citations can broaden your business authority and reach It is important to keep your business information consistent across all citation listings Search for competitors and see what citations they are using There are local citation services to help you find, clean, and build citations if you need help Keep

In this episode we're going to talk about some good practices to optimize your "thank you" page, or pages, for your website.  What we're talking about is the page that a prospect or customer will land on, after the fill out a contact form on your website.  You can optimize and leverage this page on your site to help engage further with customers, promote your brand, and direct them to new areas you want to promote.  Plus, getting this setup will also help you with measuring "goals" within Google Analytics - which we will cover in an upcoming episode, so stay tuned for that!   What You’ll Learn What a thank you page is, and why it's an important feature of your website How to promote products and services to a captive audience How to leverage your thank you page to improve your sales and upselling process Setting up multiple thank you pages and why this is a good idea How thank you pages help for tracking goals in Google Analytics View the show notes, resource links, episode transcript, and watch the video

Back after the coronavirus summer, we're here with a new episode of Local SEO Tactics.  This week we answer a call in question from Cole, about the effectiveness of getting backlinks from blog posts.  This is a tactic that worked years ago, but is not really effective anymore.  We'll talk about why, and also cover some good best practices for getting real backlinks, that work, for your website!   What You’ll Learn Sometimes you can link back to your website from a blog post or website article This was an effective SEO tactic years ago Most links are now tagged as nofollow, so they do not provide any backlink benefit You can still drive traffic by linking to your site from a blog The best tactic is to get good local, niche relevant, or high authority backlinks View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/will-linking-back-to-my-website-from-blog-posts-provide-any-seo-benefit-to-my-site/