Reynolds Bickerstaff's Podcast

Have you heard the story of Admiral Jim Stockdale? It's found in Jim Collins book, "Good to Great." The Stockdale Paradox: Retain faith that you will prevail in the end, regardless of the difficulties. And at the same time, Confront the most brutal facts of your current reality, whatever they might be. We discuss how to Lead with Questions, not Answers and Engage in dialogue and debate, not coercion.

This presentation is based on the Harvard Business Review Article: Are You Solving the Right Problems. The point of reframing is not to find the the real problem, but to see if there is a better one to solve.

This is the store of Cirque du Soleil. An international best seller, "Blue Ocean Strategy" by W. Chan Kim & Renee Mauborgne, teaches us how to create Uncontested market space and make the competition irrelevant. The slides used in this presentation are curtesy from Harvard Business Review. How do you create and capture new demand in the Real Estate Business? Blue Oceans focus on Value & Cost. Red Oceans focus on Value or Cost.

The shared soul of your brand, the spark of which is present in every experience a customer has with your product or service. The DNA of your brand. A customer must say "I get it," "I want it," and "I can't find it anywhere els."

Branding is more than a logo or graphic. It's the message the customer perceives about the product, which may be something altogether different than the message the marketer intended to send. This podcast is based on the principles and strategies found in Steve Yastrow's book, "Brand Harmony."

What is the one thing you have control of in every situation? Our ATTITUDE.

Jim Rohn was a world renowned expert on Business Philosophy. In this meeting we discuss many of his principles for developing Your Own Personal Philosophy.