Real Trends: Real Trending

In today's RealTrending, RE/MAX CEO & President Nick Bailey and United Real Estate Holdings CEO Dan Duffy offer a peek into their decisions to buy, build or partner for their brokerage technology platform. For Bailey, making the decision to let go of in-house tech to go outside made sense for the firm. Duffy, on the other hand, says that their firm is better for building a tech platform. Regardless, both do partner on some components.Listen in as the two have a friendly point, counterpoint discussion on why they feel their strategic decisions help them run a more profitable brokerage. There are always multiple ways to go about running a brokerage firm, what's best for one might not be in the DNA of another.  Related to this episode: Connect with Nick on LinkedIn RE/MAX Connect with Dan on LinkedIn United Real Estate HousingWire’s YouTube Channel Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry e

In today's RealTrending, we speak with Laurie Finkelstein Reader, team leader of the Laurie Finkelstein Reader Team at Keller Williams in Florida. Her mega team has ranked No. 40 by transaction sides and No. 45 by sales volume in the Mega Team category of the 2023 RealTrends + Tom Ferry The Thousand agent and team rankings.Laurie shares her lessons learned as her team evolved into a teamerage and her success strategies for lead generation. She also talks capture rates for her in-house title partnership and her plans to launch mortgage and expand her team into other markets.  Related to this episode: Connect with Laurie on LinkedIn The Laurie Finkelstein Reader Team HousingWire’s YouTube Channel Enjoy the episode!HousingWire Annual is where the community from across the housing ecosystem comes together to share strategies, drive business, discover new technologies, discuss best practices, and meet industry leaders. Our agenda is power packed with content to propel your company to the next level and connect

In today’s RealTrending podcast, we talk to Frances Katzen, an agent and team leader of The Katzen Team with Douglas Elliman in New York City. A former prima ballerina, Frances had to learn how to move from a natural-born salesperson to a leader when she started building her team. Perfectionism was expected in ballet and ingrained in her from an early age find out how she balances that mindset and found success when she started letting go. Related to this episode: Connect with Frances on LinkedIn The Frances Katzen Team HousingWire’s YouTube Channel Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

Today's RealTrending features Matt Brown, CEO of Keller Williams Elite Realty in Owensboro, Kentucky. Brown was named a 2023 RealTrends GameChanger due to his firm's 334% growth over the past five years by transaction side percentage.  Brown shares that the majority of that growth was organic touting his firm as "learning-based and technology-enabled." He talks about the value proposition and systems necessary to train and recruit agents at scale.Related to this episode: Connect with Matt on LinkedIn Keller Williams ELITE Realty HousingWire’s YouTube Channel Enjoy the episode! Gathering of Eagles will bring together the nation's top residential real estate CEOs, Presidents, and C-Level leadership teams to grow, network, and set the pace for what's next in our industry. 2023's Gathering of Eagles is at Omni Barton Creek Resort in the rolling hill country of Austin, Texas from June 18-21. Click here to learn more and register your spot! The RealTrending podcast features the brightest minds in real estate. E

In today's RealTrending, Jason Mitchell, CEO of Jason Mitchell Group in Scottsdale, Arizona shares the success secrets behind his non-traditional real estate brokerage model. Mitchell's company is built around servicing organizations through partnerships with lenders such as Zillow, Rocket Homes, Quicken Loans and Bank of America. Knowing that these companies are expecting top-notch service from his agents, Mitchell developed a unique model and training program to do just that.Related to this episode: Connect with Jason on LinkedIn Jason Mitchell Group HousingWire’s YouTube Channel Enjoy the episode! Gathering of Eagles will bring together the nation's top residential real estate CEOs, Presidents, and C-Level leadership teams to grow, network, and set the pace for what's next in our industry. 2023's Gathering of Eagles is at Omni Barton Creek Resort in the rolling hill country of Austin, Texas from June 18-21. Click here to learn more and register your spot! The RealTrending podcast features the brightest

In today's episode of RealTrending we speak to 2023 RealTrends GameChanger Bess Freedman, CEO of Brown Harris Stevens in New York. The brokerage grew by 163% by transaction side percentage over the past five years, 2017-2022. Part of that growth is due to an acquisition of Halstead in 2002 and Christie's International's New York office in 2022. However, her talent attraction strategy also plays a role in that growth.Freedman discusses how she attracts talent in the hyper-competitive New York City real estate market, the importance of an accessible culture in the office and how she finds inspiration and motivation.Related to this episode: Connect with Bess on LinkedIn Brown Harris Stevens HousingWire’s YouTube Channel Enjoy the episode! Gathering of Eagles will bring together the nation's top residential real estate CEOs, Presidents, and C-Level leadership teams to grow, network, and set the pace for what's next in our industry. 2023's Gathering of Eagles is at Omni Barton Creek Resort in the rolling hill

In today's RealTrending, Paul Benson, CEO, Engel & Völkers Gestalt Group, talks about recent consumer shifts that are causing real estate brokers and agents to look at business differently. From artificial intelligence to home as an investment, Benson offers a unique perspective on the issues most impacting real estate today. Benson and his company were named a 2023 RealTrends GameChanger, launching June 1, with 93% growth by transaction side percentage between 2017 to 2022.Related to this episode: Connect with Paul on LinkedIn Engel and Völkers: About Paul Engel and Völkers - Paul Benson HousingWire’s YouTube Channel Enjoy the episode! Gathering of Eagles will bring together the nation's top residential real estate CEOs, Presidents, and C-Level leadership teams to grow, network, and set the pace for what's next in our industry. 2023's Gathering of Eagles is at Omni Barton Creek Resort in the rolling hill country of Austin, Texas from June 18-21. Click here to learn more and register your spot! The RealT

Today's RealTrending features Liz Gehringer, president and CEO of Anywhere Franchise Brands. Liz talks about new trends in consumer behavior, how real estate leaders can innovate to create efficiencies in the transaction and how she's working to build collaboration between all of the Anywhere brands for maximum returns.Related to this episode: Connect with Liz on LinkedIn Anywhere HousingWire’s YouTube Channel Enjoy the episode! Gathering of Eagles will bring together the nation's top residential real estate CEOs, Presidents, and C-Level leadership teams to grow, network, and set the pace for what's next in our industry. 2023's Gathering of Eagles is at Omni Barton Creek Resort in the rolling hill country of Austin, Texas from June 18-21. Click here to learn more and register your spot! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this e

Today's RealTrending podcast features Will Holmes, head of partnerships for Opendoor. Holmes talks about consumer pain points in the transaction, the opportunity to innovate in the industry and build broker partnerships and the future of the iBuying model and how it's evolving.Related to this episode: Connect with Will on LinkedIn Opendoor HousingWire’s YouTube Channel Enjoy the episode!RealTrends Agent and Team Rankings are now open! Submit here before April 14th to be featured in the industry's trusted rankings program.   Gathering of Eagles will bring together the nation's top residential real estate CEOs, Presidents, and C-Level leadership teams to grow, network, and set the pace for what's next in our industry. 2023's Gathering of Eagles is at Omni Barton Creek Resort in the rolling hill country of Austin, Texas from June 18-21. Click here to learn more and register your spot! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders

Today's RealTrending features Steve Capezza, president of Side Real Estate. Steve joined Side in January  2023 after a career with Zillow, most recently with Zillow's Premier Agent program. Tasked with national growth for Side, Capezza talks the power of a teamerage, what brokers should understand about the model, lessons learned from Zillow and the power of community and the initiatives Side is building around that concept.Related to this episode: Connect with Steve on LinkedIn Side Real Estate HousingWire’s YouTube Channel Enjoy the episode!RealTrends Agent and Team Rankings are now open! Submit here before April 14th to be featured in the industry's trusted rankings program.   Gathering of Eagles will bring together the nation's top residential real estate CEOs, Presidents, and C-Level leadership teams to grow, network, and set the pace for what's next in our industry. 2023's Gathering of Eagles is at Omni Barton Creek Resort in the rolling hill country of Austin, Texas from June 18-21. Click here to l

In this episode of RealTrending, Tom Bretz, founding principal and CEO of CENTURY 21 Circle and CEO of Elmdale Partners, talks about how he skillfully managed acquisitions of different compensation models and cultures into his traditional model, what he sees as the smartest real estate brokerage investment in today's market and the trends he's seeing that are driving the industry. Related to this episode: Tom Bretz Elmdale Partners Century 21 Circle HousingWire’s YouTube Channel Enjoy the episode!RealTrends Agent and Team Rankings are now open! Submit here before April 14th to be featured in the industry's trusted rankings program.   Gathering of Eagles will bring together the nation's top residential real estate CEOs, Presidents, and C-Level leadership teams to grow, network, and set the pace for what's next in our industry. 2023's Gathering of Eagles is at Omni Barton Creek Resort in the rolling hill country of Austin, Texas from June 18-21. Click here to learn more and register your spot! The RealTren

Today's RealTrending features Mauricio Umansky, CEO of The  Agency, and author of his new book, “The Dealmaker.”  Umansky discusses his company’s strategic growth plan, how he’s overcome adversity to build his company and offers his view of current industry trends. Related to this episode: Connect with Mauricio on LinkedIn The Agency HousingWire’s YouTube Channel Enjoy the episode!RealTrends Agent and Team Rankings are now open! Submit here before April 14th to be featured in the industry's trusted rankings program.   Gathering of Eagles will bring together the nation's top residential real estate CEOs, Presidents, and C-Level leadership teams to grow, network, and set the pace for what's next in our industry. 2023's Gathering of Eagles is at Omni Barton Creek Resort in the rolling hill country of Austin, Texas from June 18-21. Click here to learn more and register your spot! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and

In today's episode of RealTrending, Logan Mohtashami, lead analyst for HousingWire talks all things economy. He offers his insights on the potential fall of the U.S. dollar and the potential impact on housing. He also discusses HousingWire's weekly Housing Market Tracker, interest rates, the Fed's questionable actions and what he sees coming in the next three months. His economic update as it relates to housing is second to none and Logan's been featured on CNBC and NPR.Related to this episode: Connect with Logan on LinkedIn HousingWire’s YouTube Channel Enjoy the episode!RealTrends Agent and Team Rankings are now open! Submit here before April 14th to be featured in the industry's trusted rankings program.   Gathering of Eagles will bring together the nation's top residential real estate CEOs, Presidents, and C-Level leadership teams to grow, network, and set the pace for what's next in our industry. 2023's Gathering of Eagles is at Omni Barton Creek Resort in the rolling hill country of Austin, Texas fro

Today's RealTrending features Russ Cofano, CEO of Collabra Technology, a digital marketing technology and analytics firm. Russ has more than 30 years of senior leadership experience in nearly all facets of the real estate industry, including brokerage, technology, MLS, associations and affiliated businesses.We speak to Russ about trends in real estate marketing, the pros and cons of artificial intelligence like ChatGPT and specifics about how agents can succeed in today's uncertain market.Related to this episode: Connect with Russ on LinkedIn Collabra Technology HousingWire’s YouTube Channel Enjoy the episode!RealTrends Agent and Team Rankings are now open! Submit here before April 14th to be featured in the industry's trusted rankings program.   Gathering of Eagles will bring together the nation's top residential real estate CEOs, Presidents, and C-Level leadership teams to grow, network, and set the pace for what's next in our industry. 2023's Gathering of Eagles is at Omni Barton Creek Resort in the ro

Today's RealTrending features Austin Allison, founder of Pacaso, a co-ownership model that allows people to own a second home at 1/8 of the cost. Austin shares his insights on prop-tech innovation surrounding financing, talks about what's next for Pacaso and shares where he sees the opportunity in today's market.Related to this episode: Connect with Austin on LinkedIn Pacaso HousingWire’s YouTube Channel Enjoy the episode!RealTrends Agent and Team Rankings are now open! Submit here before April 14th to be featured in the industry's trusted rankings program.   Gathering of Eagles will bring together the nation's top residential real estate CEOs, Presidents, and C-Level leadership teams to grow, network, and set the pace for what's next in our industry. 2023's Gathering of Eagles is at Omni Barton Creek Resort in the rolling hill country of Austin, Texas from June 18-21. Click here to learn more and register your spot! The RealTrending podcast features the brightest minds in real estate. Every week, brokera

Today’s RealTrending features J. Lennox Scott, president of John L. Scott Real Estate in Washington. Scott is the third generation of leaders of the company, and his daughter is in line to become the fourth generation. Scott talks about how each generation innovated and built on the success of the company. He offers his lessons learned in succession planning, the role of artificial intelligence in real estate and where he sees the most opportunity in today’s market.The company is No. 17 by sales volume and No. 27 by transaction sides in the 2023 RealTrends 500 brokerage rankings and a member of the Billionaire’s Club. Related to this episode: Connect with Lennox on LinkedIn John L. Scott Real Estate HousingWire’s YouTube Channel Enjoy the episode!RealTrends Agent and Team Rankings are now open! Submit here before April 14th to be featured in the industry's trusted rankings program.   Gathering of Eagles will bring together the nation's top residential real estate CEOs, Presidents, and C-Level leadership t

On today's RealTrending, Compass CEO and Founder Robert Reffkin talks next stops for his brokerage. The firm was recently listed No. 1 in sales volume for the second year in a row on the 2023 RealTrends 500 brokerage rankings.While it's been a difficult year, Robert is busy reinforcing the culture of the firm through in-person visits and a back-to-the-office mentality. We talk to Robert about his business strategy moving forward, what's in store for his firm's technology platform and where he would consider opening franchise offices. Related to this episode: Compass Connect with Robert on LinkedIn HousingWire’s YouTube Channel Enjoy the episode!RealTrends Agent and Team Rankings are now open! Submit here before April 14th to be featured in the industry's trusted rankings program.   Gathering of Eagles will bring together the nation's top residential real estate CEOs, Presidents, and C-Level leadership teams to grow, network, and set the pace for what's next in our industry. 2023's Gathering of Eagles is a

Today's RealTrending features Jose Medina, team leader of Jose Medina & Associates of Keller Williams Legacy Group Realty. Medina was named a 2021 RealTrends GameChanger due to the firm's 435% growth in transaction side percentage between 2016 and 2020.Now, in addition to running two brokerages, Medina leads a successful teamerage, powered by Impact. Impact is a solution for brokerage so they can have a teamerage division inside of their normal brokerage operations.Medina shares his lessons learned running a teamerage, explains exactly what his business model looks like, and shares his lead generation secrets.Related to this episode: Jose Medina & Associates Connect with Jose on LinkedIn HousingWire’s YouTube Channel Enjoy the episode!RealTrends Agent and Team Rankings are now open! Submit here before April 14th to be featured in the industry's trusted rankings program.   Gathering of Eagles will bring together the nation's top residential real estate CEOs, Presidents, and C-Level leadership teams to grow

Today's RealTrending podcast features Dan Elsea, president of Real Estate One, a RealTrends 500 brokerage. Elsea's company is in its fourth generation of family leaders. Elsea and his broker Stuart have led through many different housing markets and seen new competitors come into the business. The key to success, says Dan, is to be flexible in your business model and services that you offer. Dan discusses how his company and business model have evolved over the years, how they are open to experimenting with agent compensation and consumer services and the flexibility he thinks is required to remain competitive in today's real estate world. Related to this episode: Connect with Dan on LinkedIn Real Estate One HousingWire’s YouTube Channel Enjoy the episode!RealTrends Agent and Team Rankings are now open! Submit here before April 14th to be featured in the industry's trusted rankings program.   Gathering of Eagles will bring together the nation's top residential real estate CEOs, Presidents, and C-Level lea

Today's RealTrending features Tamir Poleg, CEO of The Real Brokerage. Poleg founded the brokerage in 2014 and went public in 2020. The firm is now up to 9,000 real estate agents and growing rapidly. According to Poleg, in January 2023, they added 1,000 agents. But, with rapid growth comes challenges scaling company culture and systems to meet the needs to agents. Poleg discusses his lessons learned, how he had to rebuild his technology platform in eight months and where he sees the most opportunity for brokers to gain market share in today's climate.Related to this episode: The Real Brokerage Connect with Tamir on LinkedIn Enjoy the episode!RealTrends Brokerage Rankings submissions are now open! Submit before March 3rd to have your firm featured in the industry's trusted rankings program.  https://www.realtrends.com/real-trends-500/ Gathering of Eagles will bring together the nation's top residential real estate CEOs, Presidents, and C-Level leadership teams to grow, network, and set the pace for what's ne