Inside Independent Publishing (with Ibpa)

The city of Portland, Oregon, is one of the centers of Pacific Northwest publishing. Laura Stanfill of Forest Avenue Press discusses her own journey and describes how the special bond among Portland publishers, readers, and booksellers leads to the small victories that can get us through these tough times.Topics Coveredthe story of Forest Avenue PressNAB (Pacific Northwest Booksellers Association)engaging with local booksellers for advice, events, advance orders and buzzfocusing on regional authorsthe role of Powell’s bookstore as a sales powerhouse and community gathering spacethe Espresso Book Machine (no longer but a great tool for local events and galleys!)the challenge of launching books when no bookstores are open or ordering booksgetting by with online orders and curbside deliveryare books an “essential” business?publishers connecting with readers the story of The Royal Abduls and its online launch (the virus hit just when the book was headed for an important pre-release launch!)will NY publishers win

The COVID-19 pandemic has changed American life overnight. How are booksellers faring, what kinds of issues do they face, and what measures are they taking to survive? John Mutter of industry newsletter Shelf Awareness makes some initial observations.Topics CoveredThe plight of booksellers and their employeesIs relief in sight?Do stores already doing online selling have an advantage?The logistical challenge: you can sell, but can you ship?Resources at hand: the ABA, BINCHow can authors and booksellers support each other?Virtual author tours and events and other strategies for staying afloatIs bookselling an “essential” business?Ingram’s major role in sales and fulfillmentLinkshttps://www.shelf-awareness.com/Shelf Awareness newsletterhttps://www.bincfoundation.org/Book Industry Charitable Foundationhttps://www.bookweb.org/American Booksellers Associationhttps://www.ingramcontent.com/retailers/direct-to-homeIngram Direct to Home shipping servicehttps://www.aer.io/Sell your books online with Ingram fulfillmentht

Getting the look and content of your book right is priority 1. But looming changes at Amazon may be beyond your control. What to do? This is part 2 of our interview with Ian Lamont of i30 Media.Topics Covered3 keys to success: a great cover, powerful keywords and metadata, solid contentUsing social media to drive traffic to AmazonHow Amazon is changing: increasing costs of advertising and, surprise, Amazon may no longer consider books very important to its business modelAny other competitors on the horizon? (um, not really)But, you can use other platforms to sell books: Shopify, Ingram Spark, Aerio among othersLinksLean Mediahttp://leanmedia.org/Lean Media YouTube Channelhttps://www.youtube.com/channel/UCsYGJf9h3mJHS9KP6H5ldYQ/videosAmazon Deep Divehttp://deepdive.leanmedia.org/IBPA Publishing University: Using Metadata and Amazon to Expand Your Business, Thursday, April 2, 8:30 am - 12:30 pm (Redondo Beach, CA )https://sched.co/YAAXIngram Sparkhttps://www.ingramspark.com/Aeriohttps://www.aer.io/Shopifyhttps

Amazon advertising can be a great way to boost discoverability, but you have to know what it costs and how to manage Amazon issues that arise from time to time. This is part 1 of our interview with Ian Lamont of i30 Media.Topics CoveredAmazon AdvertisingCustomer supportKeeping an eye on costsDiscoverabilityAmazon as a test laboratoryKDP, Audible, and other programsIs Amazon Advantage being phased out?Seller CentralProblems with Amazon customer serviceLinksLean Mediahttp://leanmedia.org/Lean Media YouTube Channelhttps://www.youtube.com/channel/UCsYGJf9h3mJHS9KP6H5ldYQ/videosAmazon Deep Divehttp://deepdive.leanmedia.org/IBPA Publishing University: Using Metadata and Amazon to Expand Your Business: Thursday, April 2, 8:30 am - 12:30 pm (Redondo Beach, CA)https://sched.co/YAAXParticipantsIan Lamont is the founder of i30 Media Corporation and the creator of the Lean Media framework. He started his publishing business in 2012 with a single how-to guide on Amazon KDP. The company has since expanded to a complete li

CEO Angela Bole of IBPA summarizes some of the key issues facing book publishers and authors in the coming year—hint: there are challenges, but lots of opportunities (and lots of great books!)important issues, some old, some newAB5 (the gig economy law)windowing ebooks to libraries (the Macimillan controversy)the CASE Act, on the way to passage?tariffs: not here yet, but not off the table eithera continuing challenge: diversity in the publishing workspace and contentBarnes and Noble: a new owner, but will it make the company more responsive to its community and local publishers?the challenge of reaching independent booksellers without a distributorachieving profitability by publishing more!LinksIBPA Comments on proposed tariffs on printed bookshttps://www.ibpa-online.org/news/456983/Updated-IBPA-Comments-on-Section-301-Investigation--Proposed-Tariff-on-Printed-Books.htmIBPA’s own source of news and updates on the Audible lawsuithttps://www.ibpa-online.org/news/467194/Updated-News-Related-to-Audible-Captions-P

Topics covered include:Marketing into the US from overseas: conforming with schedules and promotionUsing Ingram Spark to serve world marketsBrexit: what happens next? Customs and VATUK rules and regulations, loosening libel lawsComplying with EU privacy standardsLinkshttps://camphorpress.comhttps://twitter.com/camphorpressParticipantsMichael Cannings is one of the three founders of Camphor Press, an independent publisher focusing on East Asia. Now back in his native England after eleven years living in Taiwan, Michael has a background in marketing and design which has proven invaluable in getting Camphor Press off the ground, though he still describes himself as a publishing amateur. Outside work he will invariably be reading; sometimes alone but nowadays more often with his two children. Michael is keenly interested in Taiwanese history, and also follows the not-so-mighty Torquay United football club.Peter Goodman (host) is publisher of Stone Bridge Press in Berkeley, California. He began his publishing care

LinksWikipedia on California Assembly Bill 5https://en.wikipedia.org/wiki/California\_Assembly\_Bill\_5\_(2019)Text of California Assembly Bill 5 (see tabs for history, amendments, voting, analysis)https://leginfo.legislature.ca.gov/faces/billNavClient.xhtml?bill\_id=201920200AB5Publishers Weekly news article on AB5https://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/81992-publishers-brace-for-california-labor-law-changes.htmlDecember 17 news article on California freelancers filing suit against AB5https://sanfrancisco.cbslocal.com/2019/12/17/ab5-california-freelance-journalists-lawsuit/ParticipantsJonathan Kirsch is a publishing and intellectual property attorney based in Los Angeles, an expert witness in publishing industry disputes, an Adjunct Professor on the Faculty of New York University’s Professional Publishing Institute, and a lecturer and consultant on publishing matters. He has long served as general counsel to IBPA, which presented him with its Benjamin Franklin Award

Topics covered include:What is the Frankfurt Book Fair? 302,000 visitors!Does it make sense for a small indie press or author publisher to attend?How the fair has changed over the yearsWhat IBPA offers at FBF: display, introducing books to buyers, a wealth of contacts and experienceWhat publishers can do to get the most out of FBFTravel tips: start planning early!How does FBF compare to London Book Fair and other international book fairs?The indie book scene in EuropeLinks2019 Frankfurt Book Fair Reporthttps://www.ibpa-online.org/news/478456/IBPA-Report-from-the-2019-Frankfurt-Book-Fair.htmSign up for Frankfurt 2020https://www.ibpa-online.org/store/ListProducts.aspx?catid=568496Frankfurt Book Fair main sitehttps://www.buchmesse.de/enHistory of the Frankfurt Book Fairhttps://en.wikipedia.org/wiki/Frankfurt\_Book\_FairYear 2020 List of Book Fairs Around the Worldhttp://2seasagency.com/international-book-fair-calendar/ParticipantsTerry Nathan has held many positions at IBPA and is now the chief operations office

Topics include:The big picture of IP for authors and publishers: the hub of a wheel with many spokesPublished authors are already part of an ecosystem and can create their own editions, audiobooks, and translationsYour first step: make sure the primary edition is launched successfully!The need for clear contracts to make sure you have all the rights you think you doHow the foreign rights market is changingHow audio books are becoming an entertainment medium, divorced from the original print bookFinding a good rights partner you can trustRoyalty Reminder: a new IP management toolLinksArticle: "Intellectual Property: The Big Picture for Authors"https://www.janefriedman.com/intellectual-property-authors/Royalty Reminderhttps://www.royaltyreminder.com/The Ethan Ellenberg Literary Agencyhttps://ethanellenberg.com/ParticipantsEthan Ellenberg opened his literary agency in late 1984 after holding jobs at both Bantam and Berkley/Jove. At Berkley/Jove he was manager of the Contracts Department. At Bantam he was Associa

Topics include:What is the CASE Act and why is it important?How does it work?A voluntary process where each side needs to opt in or outHow big is piracy? A problem of international scope that demands a multiprong strategyThe of the US Government in enforcementShould ISPs and host platforms be responsible for the sometimes libelous or infringing content on their websites?What is the possible impact of CASE on Fair Use?Is their protection against frivolous lawsuits?LinksIBPA statement on passage of the CASE Act (with graphic)https://www.ibpa-online.org/news/news.asp?id=475423The CASE Act explainedhttps://en.wikipedia.org/wiki/CASE\_ActSenate draft of the CASE Acthttps://www.congress.gov/bill/116th-congress/senate-bill/1273/textThe Authors Guildhttps://www.authorsguild.org/RECOMMENDED READINGS FROM THE AUTHORS GUILDhttps://www.authorsguild.org/industry-advocacy/the-case-act-your-questions-answered/https://www.authorsguild.org/industry-advocacy/victory-in-the-house-for-the-case-act/https://www.authorsguild.org/in

Topics include:should you use Wordpress? (hint: probably not, unless you’re good at fixing things)why every author needs a websitewhat is the purpose of your website?the importance of having a professional look to design and organizationhow much content? a lot is fine . . . but it needs to be well organized!provide a short bio and a long bio, a short book description and a long book description; let visitors to your site check out your content on the home page and then drill down using menus to discover morehow to use the website to drive sales: having great content is key to making people want to buy, so that is the first stepmost authors will choose to direct sales to online retailers, since handling your own sales can be complicated and time-consuming; plus, having a sales presence on Amazon can improve your rating and get reviews for your bookthe website should be about you, the author, to allow for it to expand if you publish more books in the futureavoid doing too much fancy stuff and using trendy effec

Audible has announced its intention to “subtitle” its audiobooks, but publishers are calling it a rights violation. What’s going on? CEO Angela Bole explains what steps IBPA is taking to protect its membership.Angela Bole and host Peter Goodman discuss the latest turn in the injunction against Audible initiated by some of the country’s largest publishers.Why should publishers be concerned?What’s happening in the court case?How did this all get started?What’s been the IBPA response?LinksPublishing Perspectives detailed article on the lawsuit, the IBPA letter, and the publishers requesting exclusion from the Captions program.https://publishingperspectives.com/2019/09/ibpa-backs-us-publishers-association-in-objections-to-audible-captions/IBPA’s own source of news and updates on the Audible lawsuit.https://www.ibpa-online.org/news/467194/Updated-IBPA-Seeks-Information-from-Members-Interested-in-Exclusion-from-Audible-Captions.htmParticipantsAngela Bole is chief executive officer of the Independent Book Publishers

How can indie publishers make it today? Is there room on bookstore shelves for their books? Industry veteran and big-picture thinker Melissa Serdinsky speculates on survival, community, and industry trends. Topics include: publishers vs. retailers industry consolidation the role of digital print in smart publishing can bookstores change with the future, or will they be left behind? narrowing the gap between indie booksellers and indie publishers how can indie publishers survive today? the surprising generation gap: how we think kids think of books is not how kids think of books at all! how to get books into the hands of our kids “locavore” publishing: a concept in cooperation creating communities through partnership Links Thin Air Collective https://thinaircollective.net/ Host Peter Goodman’s article in The (IBPA) Independent on “The Bookstore of the Future” http://articles.ibpa-online.org/article/indie-books-for-indie-bookshops/ Participants Melissa Serdinsky is an experienced, hands-on, forward thinking e

Topics include: The role of a managing editor. The mission of Foreword Reviews. How the decision to review a book is made: quality, pub date, topic, availability (and even cover design). The importance of reviews to publishers. Things that publishers do wrong that makes it hard for them to get their book reviewed. (Hint: check your pub date!) Trends in indie publishing. Paid (Clarion) vs. unpaid reviews: what’s the difference? Other Foreword activities: rights fairs and trade shows, including ALA, Bologna, China. Foreword themes this year: LGBTQ, Cooking, Crafting, University Press, Diversity, Climate Change. ##Links Foreword Reviews https://www.forewordreviews.com/ A Publishers Weekly article on the pros and cons of paid reviews https://www.publishersweekly.com/pw/by-topic/authors/pw-select/article/64718-the-indie-author-s-guide-to-paid-reviews.html Participants Michelle Anne Schingler is the managing editor at Foreword Reviews. Her responsibilities include previewing thousands of books each quarter for th

Giving talks about your book at associations, clubs, schools, and luncheons is a great way to connect with readers, develop sales, and establish your credibility as an expert in your field. Industry veteran Cheryl Callighan goes over the basics. Topics include: Why are speaking engagements good for authors? (1) They establish your credibility and act as a calling card. (2) They help spread your mission. (3) They can generate additional income. Finding speaking gigs and associations using Google and other online resources. When to start setting things up: 6 months to 1 year in advance! The speaker’s contract. Content: usually based on the book. The importance of reviews and testimonials to build your reputation as a speaker. Join Toastmasters to polish your speaking skills. Managing back of the room sales: don’t forget sales tax! Hint: get an assistant! Stay focused and know your audience Links The Author’s Assistants https://www.theauthorsassistants.com/ https://www.facebook.com/pg/TheAuthorsAssistants Find

Topics include What is IngramSpark and how can it help author-publishers publish their books and reach worldwide markets? Quality of POD vs offset: just as good? Use of POD for market testing, correcting, and enhancing content through multiple printruns POD enables books to be printed for overseas markets for instant delivery and no shipping! The pricing challenge: POD unit costs are higher, but these are offset by reduced inventory and lower fulfillment costs, as well as use of “short” discounts Emergence of POD coincides with the author-publisher revolution There is still benefit to authors if they can sign a deal with a publisher willing to invest in them POD puts power in the hands of authors, but authors still need to work to create professional books in terms of editing and design and marketing Do booksellers order POD books? Yes, but author publishers need to offer competitive terms and discounts – and make their books returnable The IngramSpark podcast, Go Publish Yourself Links IngramSpark https://

Topics include: A brief history of Patagonia Books How does Patagonia decide what books to publish: developed in-house or via submissions? The mission is important, but the book has to stand up as a book, offering quality and value to its readers How books can work effectively to extend the message and fulfill the mission A new mission statement: “We are in business to save the home planet” For mission publishing, success is not measured in sales alone or in recouping time spent in creating the book; success may instead come from generating awareness that produces donations and engagement in other areas IBPA affiliates: what do they do and whom are they for? Affiliates are not writing groups but help turn writers into publishers; they are “incubators” where members can gain confidence and learn industry standards More and more indie booksellers are working with local authors and publishers; what are some ways indie retailers and publishers can work together? Links Patagonia Books https://www.facebook.com/pa

New developments in privacy law in Europe, and fair use, piracy, and widespread infringement by high-tech players remain big challenges for publishers. Publishing attorney Jonathan Kirsch analyzes a changing landscape. Topics include: How the European Union’s GDPR privacy laws are tightening up data collection and possibly placing even US-based publishers in legal jeopardy Understanding Fair Use: there are no formulas, only criteria Piracy: even legitimate corporations are trying to use your copyrighted material without permission. Can they? In some cases, legally, they can! But there is always recourse to the DMCA takedown notice, which is surprisingly effective (most of the time) A Hot News Flash: when can you legally file a claim of copyright violation with the court? (hint: you’re not going to like the answer) And an exclusive Kirsch prediction: Euro-style privacy laws are coming to the USA as even Americans demand the “right to be forgotten” Jonathan Kirsch’s website with links to his books and servic

Topics include: What is a distributor? What is the current distribution landscape and how has it evolved? The increasing importance of print on demand (POD) The Amazon effect: changing the rules; more sales but less service to the publisher Can a small publisher get into IPG? Does it need to? Is there demand? Is the book discoverable? Does it look right? Is it “shelfworthy”? Books are evaluated on market, not on how good your pitch is. Passing the first evaluation hurdle: quality, cover, testimonials, promotion plans, having a platform and following The biggest changes coming in the future: How people consume books, digital readership, bifurcation of the market (traditional vs new digestion models) How retail booksellers are serving an older demographic while newer delivery models are serving a younger generation of readers: you need to take both into account. The publishing “season”: on the way out or here to stay? Do drop-in titles ever make sense? Check out the IPG website at https://ipgbook.com/ For m

A book sales rep becomes an author and learns first-hand how to get bookstores and associations interested in his book -- and which social media platform was the most effective may surprise you. Topics include: How to get booksellers interested in your book How far in advance to begin promotion Smart use of social media, especially Instagram and LinkedIn How to sell and not sound like a salesperson Using social media to create sales opportunities If you have a publisher, do you coordinate with them or work on your own? Pitching to indie booksellers Following up on LinkedIn using groups and DMs PARTICIPANTS Andy Weiner is a longtime publishing professional. He has worked for Penguin USA, Random House, Chronicle Books, rightscenter.com, and for Abrams Books. He is also the co-publisher of* Close Enough for the Angels* by Paul Madonna, and is the author of the children’s book Down By the River, a book that Jensen Fly Fishing says: “blends family cohesion (mom and grandpa both take time telling stories and help