Simon Scholes

Social Media Rule 1 - The Social Media Podcast by Simon Scholes

On #loveyourpetday it begs the question why does content like cat videos perform so well on social media. The reason for this, the human element connected to it. People relate to it because they have cats and dogs etc. It’s that true human connection created via that content and it makes people want to share it. So how does that relate to you and your business? Make your social media content human. What’s the problem your fixing for someone, then put that and your content and value into a human format. BE HUMAN Simon Scholes Radio and tv presenter

Today is tug of war day, and this feels like a perfect metaphore with social media. We all feel like we're being pulled from one channel to the next trying to get results.....well, that's what you do unless you've actually sat down and understood how your social media needs to be working. Without understanding who your ideal client is, then you won't really know which channels should be your main focus when it comes to creating and posting your content. Don't feel like you're in a tug of war battle, sit down and understand your business avatar now, so you can create content for that specific person. Email: simons@perceptionstudios.co.uk SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/howto9xyoursocialmedia ★ Facebook - https://www.facebook.com/perceptionstudiosuk ► Facebook Group - https://www.facebook.com/groups/howto9xyoursocialmedia ★ Website - http://www.perceptionstudios.co.uk ★ LinkedI

Today is #drinkwineday Now I know, they're not all to our tastes, but, you need to try them to be sure of that. This is just like social media. It’s like saying facebook isn’t where your audience is without having a facebook account or having ever used the system, yup it's ridiculous. You have to try something before you can say you don’t like it, and sometimes you just have to put up with it and let it happen, especially when as a business you can't afford to play favourites. I hate selling but I know I'd have no business if I didn't sell. Simon Scholes Radio and tv presenter

As today is random acts of kindness day I want to ask you what you do for your audience that's out of the norm? I don't mean giving them discounts or anything like that, i want to know when you last reached out to the people in your community to just check in on them and see how they're doing? Email: simons@perceptionstudios.co.uk SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/howto9xyoursocialmedia ★ Facebook - https://www.facebook.com/perceptionstudiosuk ► Facebook Group - https://www.facebook.com/groups/howto9xyoursocialmedia ★ Website - http://www.perceptionstudios.co.uk ★ LinkedIn - https://www.linkedin.com/in/simonpscholes/ ► My book - https://amzn.to/39E6Kfl The Kit I'm Using: ► Andoer 550k Ring Light - https://amzn.to/3cIizTg ★ Neewer USB Microphone - https://amzn.to/3ePcmXA ► Senheiser Memory Mic - https://amzn.to/2xjp9Az ★ Gyvazla 3.5mm Lavalier Lapel Phone & Android - https

Video content is incredibly powerful for any brand and business, so this month to celebrate Cherry Month I want you to pop your video cherry. Sit down and either film or go live for your first video content in 2021. This is why I want to help you structure your live video. So here are three simple steps 1. Introduce yourself 2. Tell Your Story 3. What's your CTA You can download the full infograph on the link below. Video Cheat sheet - https://mailchi.mp/38751d214e5f/facebook-live-cheat-sheet Email: simons@perceptionstudios.co.uk SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/howto9xyoursocialmedia ★ Facebook - https://www.facebook.com/perceptionstudiosuk ► Facebook Group - https://www.facebook.com/groups/howto9xyoursocialmedia ★ Website - http://www.perceptionstudios.co.uk ★ LinkedIn - https://www.linkedin.com/in/simonpscholes/ ► My book - https://amzn.to/39E6Kfl The Kit I'm Usin

Have You Popped Your Cherry - The Social Media Podcast by Simon Scholes

On #worldradioday it's well worth someone who spent so many years working in the industry chatting about the power of audio. Yes video is my foray so to speak, and it actually does perform better than audio, however, audio is so frictionless as content for your audience, especially as a podcast. Also, audio can still be converted into multiple piece of powerful content for your brand and business too if you're using the right tools.

Happy new year to all my Chinese listeners of the podcast. This is a perfect opportunity for me to discuss the potential of your brand using foreign language content. The thing is, as a brand or business working globally with your content, how often do you look into the analytics and understand what countries your content is working the best in? Maybe it's time to spend more time looking at this type of thing so you can be sure you're speaking to your community in a language they understand and want to listen to you in. Email: simons@perceptionstudios.co.uk SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/howto9xyoursocialmedia ★ Facebook - https://www.facebook.com/perceptionstudiosuk ► Facebook Group - https://www.facebook.com/groups/howto9xyoursocialmedia ★ Website - http://www.perceptionstudios.co.uk ★ LinkedIn - https://www.linkedin.com/in/simonpscholes/ ► My book - https://amzn.to/3

Just recently it’s become more and more obvious that many many channels are still using follow unfollow as a marketing strategy, in the hope that those channels they follow will follow them back and then when they unfollow they’ll stay as a follower. Stop assuming that following someone will automatically mean they’ll follow you back. If your content sucks, or is of no value to your audience, why would they follow you back? I’m seeing this a lot on my own channel, and seeing a huge number of people with numbers like 200 followers and 6000 followed accounts. You have got to STOP CHASING VANITY METRICS Concentrate on creating an account that people care about the value you’re giving, concentrate on creating a channel that the audience interacts with your content. The sooner you stop worrying about having 10,000 followers and worry about the 100 you have liking your content in the first place. What is it they like about your content and speak to more people like them. If you’d like to chat more about yo

To celebrate #freelancewritersappreciationweek I'm talking about blog content with you again today. As we spoke about on Monday, the blog is the doorway to content creation, so obviously we want as many people as possible to see our value written content. So, on Monday I gave you my top 7 SEO blog growth tips, so today I'm going to give you some simple actionable tips today to help take your blog to the next level when you're writing it. 1. it takes time to create your blog. 2. Plan your content each month to make it easy. 3. Create Create Create, practise writing every single day, and get those blogs out for people to consume, giving them loads of value in your content. 4. Engage with other bloggers * Engage with other bloggers on social networks – Especially sharing other people’s content if it’s useful to your audience and also responding to them in comments or status updates. * Leave helpful comments on other blogs – This is best done on personal blogs where the owner responds to comments. This is a

In honour of Freelance Writers appreciation Week, it's time to talk about blogging again. Blogging as far as I'm concerned is the doorway to more content for your brand and business. With a blog you get your message straight in writing, something we're all capable of doing. So, let's chat through some of my top blogging tips to help make sure your content is seen by more people. 1. Focus on 1 or 2 long tail keywords that match the intent of your ideal audience for that blog 2. Don’t forget to use these keywords within your blog, more than once would be great 3. Make sure your blog is mobile friendly. More and more people are using their phones to digest content, so make sure they can read it on it. 4. Optimise your meta description for the blog. It’s usually about 300 characters, so try to use them all 5. Put in photos and make sure they have the right attributes in the metadata section for the photo 6. Link internally to other content on your website 7. Link externally too, maybe to where you’ve got certa

So, today is send a card to a friend day, so I want to again speak to you about the power of thinking outside of social media for your brands marketing content, especially as we do live in the age of social media, so imagine how powerful something different can be, not only in your communities hands, but also how it might look on social media too. Email: simons@perceptionstudios.co.uk SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/howto9xyoursocialmedia ★ Facebook - https://www.facebook.com/perceptionstudiosuk ► Facebook Group - https://www.facebook.com/groups/howto9xyoursocialmedia ★ Website - http://www.perceptionstudios.co.uk ★ LinkedIn - https://www.linkedin.com/in/simonpscholes/ ► My book - https://amzn.to/39E6Kfl The Kit I'm Using: ► Andoer 550k Ring Light - https://amzn.to/3cIizTg ★ Neewer USB Microphone - https://amzn.to/3ePcmXA ► Senheiser Memory Mic - https://amzn.to/2xjp9A

We all know that Ice Cream for breakfast isn't really the best dieting advice ever, but, as it's ice cream for breakfast day we can do it now at least. This is a bit like social media, and this will sound odd coming from a social media coach, but, it's not always the best place for a business to be putting all their efforts when it comes to marketing. Don't get me wrong......EVERY business should have a social media presence, but, should every business use social media as their main marketing channel....well, probably not.

Superbowl 55 is this weekend, and one of things people watch the event for is to see the adverts. However, there's always been a story to the best performing advets. Last year it was Mr Peanut.....a week before superbowl 54 he was killed off by Vayner Media who where controlling the creative, but then during the superbowl the new baby peanut was introduced. Now Mr Peanut isn't as much of a character here in the UK so this ad kind of passed us by, but, in America the storyline gripped people, just like Nescafe did in the 80's in the UK, with a will they won't they storyline. I also want to help you keep telling stories with your content rather than just doing it this week for #nationalstorytellingweek so here’s what’s happening in the calendar for you to tie yourself content back into and begin thinking about the stories you can tell. Email: simons@perceptionstudios.co.uk SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram -

Storyboarding Your Video content can seem quite daunting, especially if you've no idea what one is, so let's have a chat about how to create a simple one for your content to help tell your story. Email: simons@perceptionstudios.co.uk SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/howto9xyoursocialmedia ★ Facebook - https://www.facebook.com/perceptionstudiosuk ► Facebook Group - https://www.facebook.com/groups/howto9xyoursocialmedia ★ Website - http://www.perceptionstudios.co.uk ★ LinkedIn - https://www.linkedin.com/in/simonpscholes/ ► My book - https://amzn.to/39E6Kfl The Kit I'm Using: ► Andoer 550k Ring Light - https://amzn.to/3cIizTg ★ Neewer USB Microphone - https://amzn.to/3ePcmXA ► Senheiser Memory Mic - https://amzn.to/2xjp9Az ★ Gyvazla 3.5mm Lavalier Lapel Phone & Android - https://amzn.to/2zHG8gL ► Softbox Lighting - https://amzn.to/3dnyfvU Software I use: ★ Streamyard: h

I was told the other day by a salesperson that storytelling is fine for some things but they can't use stories in sales......I could not disagree more. Stories are integral to many aspects in business, not just your daily organic social media content, but, also if you can tie in a great story to your sales presentation it gives the audience something far more tangible to connect the dots between that and the stats and data you're also passing on about your products. Email: simons@perceptionstudios.co.uk SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/howto9xyoursocialmedia ★ Facebook - https://www.facebook.com/perceptionstudiosuk ► Facebook Group - https://www.facebook.com/groups/howto9xyoursocialmedia ★ Website - http://www.perceptionstudios.co.uk ★ LinkedIn - https://www.linkedin.com/in/simonpscholes/ ► My book - https://amzn.to/39E6Kfl The Kit I'm Using: ► Andoer 550k Ring Light -

As it's #nationalstorytellingweek I thought it was incredibly important to talk about the story you put into your content on social media....especially your video content. I'm not suggesting you need a professional to help (although that would be hugely beneficial), but, you do need to tell a story with all your content, what is that photo you're posting trying to say etc. etc. So this week of all weeks you need to start thinking about your brands story and the story behind your content too. Email: simons@perceptionstudios.co.uk SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/howto9xyoursocialmedia ★ Facebook - https://www.facebook.com/perceptionstudiosuk ► Facebook Group - https://www.facebook.com/groups/howto9xyoursocialmedia ★ Website - http://www.perceptionstudios.co.uk ★ LinkedIn - https://www.linkedin.com/in/simonpscholes/ ► My book - https://amzn.to/39E6Kfl The Kit I'm Using: ► A

When it comes to creating content for your brand, so many people forget the most important thing for creating video content. This week is a perfect opportunity to talk about it, as it's #storytellingweek So what is the story you're trying to tell with your visual content....simply picking up a camera and taking a quick photo of a product isn't enough at times, especially if you're putting money behind the content. So let's talking a bit about storytelling.

Have you planned your content creation for February yet? I cannot reiterate the importance of doing this. Doing some February planning will give you far more direction of your content that simply winging it and ending up with a totally scattergun approach to what you're saying to your audience. So, how about I give you some ideas of what's happening in February to make it easier. Website to check out http://www.daysoftheyear.com http://nationaltoday.com http://www.awarenessdays.com Email: simons@perceptionstudios.co.uk SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/howto9xyoursocialmedia ★ Facebook - https://www.facebook.com/perceptionstudiosuk ► Facebook Group - https://www.facebook.com/groups/howto9xyoursocialmedia ★ Website - http://www.perceptionstudios.co.uk ★ LinkedIn - https://www.linkedin.com/in/simonpscholes/ ► My book - https://amzn.to/39E6Kfl The Kit I'm Using: ► Andoer