Annette Ferguson In Audio

Money is not the route to all evil, money is not the cause of all problems. What money does is allows us to make a greater impact in the world, it allows us to do more good in the world - and I want people to flip the money conversation that they may have taken over from their childhood where they are told all these things about money by influences about what money is. Money enables us to do more things, to do good in the world and money amplifies our characters. Join in the movement at: https://www.facebook.com/groups/BusinessWealthEngineCommunity/

Which direction are you looking in your business and which direction is your finance team looking? Are you looking backwards or forwards?! Because most finances in business are backwards looking the period, quarter, month etc. But it's important to look forward with our finances too… You need to be looking at forecasts and projections going forward to help and support you life the life that you are wanting to live. Make sure that you're not looking in the rear view mirror and make sure you're looking at those projections to help move your business forward. Join in the movement at: https://www.facebook.com/groups/BusinessWealthEngineCommunity/

You need to work out the lifetime value of your customers. What each customer is worth to you. This is a really important number because when you look at your advertising spend you can work out how much you can spend in order to get a new client because you know what each new client is worth to you. You work this out by looking how much they pay you. Each transaction, or monthly or yearly however that works for you and then how long they stay with you on average and then you can calculate what the lifetime value is… You might have more than one CLV if your services are totally different and that's ok. The important part is knowing what each of these are before acquiring new customers. Join in the movement at: https://www.facebook.com/groups/BusinessWealthEngineCommunity/

Your top tip for today is around your Marketing spend because this an area where I see many businesses struggle/not having a handle on their marketing or if they’re getting that return from their marketing spend or not. And there are different types of Marketing spend brand awareness for example which isn't going to deliver you with a direct return but then if we look at a marketing campaign or a launch/funnel then you need to make sure that that is delivering a return. So if you are running a campaign to get people into a funnel then you need to make sure of your CPA. How much does it cost for you to acquire that customer and how much is each customer worth to you. If you don't know what it should be then that should be your starting point before your turn on any paid advertising. Join in the movement at: https://www.facebook.com/groups/BusinessWealthEngineCommunity/

Hey Money Makers, When you say that you don't have time to do something that's not actually the case. It's just not a high enough priority. It's not high enough on your list for you to find a way to do it. And that can be an interesting way to rethink when you're rushing around saying you don't have time, I don't have time, I don't have time and that can be overwhelming. So switch it, recognise that this isn't a priority right now but you will add it to your list and will get around to it. This prevents feeling overwhelmed and stops you from getting overloaded by tasks/what others are asking from you. Join in the movement at: https://www.facebook.com/groups/BusinessWealthEngineCommunity/

My quick tip for today is for those that feel a big meh about making a sale and don't like making a sale. Making a sale is offering your product or service to someone who has already expressed an interest in your service offering. To someone who is saying ‘I need your help’ and you're saying ‘great I have the solution’. That's what a sale is...providing solutions to people who need help. If you're like me, then you want to help as many people as you possibly can in this world achieve whatever it is you achieve for them. So please flip it on its head on how you feel about sales because sales is helping people. Helping people who have asked for your help and expertise. Join in the movement at: https://www.facebook.com/groups/BusinessWealthEngineCommunity/

Good morning Money Makers and welcome to today's top tip! This tip is around consuming content, other people's content - and what I have started to do and I've found it's made a massive difference (and just so you know I prefer consuming content audibly; listening to Audiobooks and podcasts etc.). So when I'm listening to content for the very first time I only listen it. And then I go back and listen for a second time and the second time I listen I'm taking notes and am writing down things that I would like to action from that content. The first listen I'm getting an overview and understanding of that content. The second listen through is actually when I'm writing stuff down that I would like to implement. I think that people often consume content but they don't actually take away those actionable steps, those things that you can learn from the content that enable you to move your business forward - which is why you are probably listening to the content in the first place! So, I am listening/consu

Today, I want you to have a think about all the projects you have running within your business and all those ideas you have in mind about how you’re going to drive your business forward. Write them all out, brainstorm them on post it notes, get them all on paper and now I’d like you to half that pile! Now half that pile again, and again, is this really necessary, is this going to get me and my business to where I need to be? Keep halving that pile until you end up with only 1 idea left because that is the key driver in your business and this is going to get you to where you need to be. Focus is key! Join in the movement at: https://www.facebook.com/groups/BusinessWealthEngineCommunity/

I want you to understand clearly and truly what success means to you! I often see business owners heading in a direction that’s not congruent with what they actually want from their business and their life. Make sure that you are heading in the right direction! Sit down and answer the following questions: What does success look like to me? What does the vision for my business look like? Write that down and then take a deep look at your business; is the business I am driving, the vision im working towards look like my ultimate idea of success and the vision I have for me and my life? Join in the movement at: https://www.facebook.com/groups/BusinessWealthEngineCommunity/

Do you track your time, do you track how long you’re spending on what I call ‘Leadership Activities’ the strategy of the business the vision the planning side of things? How long you’re spending on management tasks and managing your team? And how long you are spending on doing? It can be really eye opening to track your week and see as the CEO of your business where you’re spending your time. Are you spending the most time you can in that leadership position or are you getting dragged into the management and the doing/operating positions? This would allow you to strategically make changes within your business to ensure you’re spending as much time as you possible can focusing your efforts on the vision and strategy of your business. Join in the movement at: https://www.facebook.com/groups/BusinessWealthEngineCommunity/

Do you set goals within your business, do you drive towards those goals, and do you measure your goals? People set goals within businesses but they forget to either put the projects in place to achieve that goal and/or they forget to measure it. So it just becomes a ‘fluffy goal’ and we don’t want that within our business. So let’s have a rethink about how you set goals, how you hold yourself accountable for those goals, and how you drive your business forward using those goals. If you fail to plan properly you plan to fail. Join in the movement at: https://www.facebook.com/groups/BusinessWealthEngineCommunity/

Make sure you don’t get distracted by those shiny objects because as entrepreneurs we all have a hundred of ideas each week. I have a notebook in Evernote - An ‘Idea Park’. Anytime I have an idea, I dump it in there and then during my planning sessions, I can revisit if that idea is good to pursue, if it’s in alignment with my wider vision, or if it’s not worth the efforts and needs deleting. Try an ‘Idea Park’ and let me know how it goes! :) Join in the movement at: https://www.facebook.com/groups/BusinessWealthEngineCommunity/

I want you to have a look at the time you are spending on your customers or clients each week. What if you could half that time but still deliver exactly the same results, how can you structure your business so that can happen, what does that look like in terms of increasing your efficiency and profit? Can you still deliver the same service in half the amount of time? Join in the movement at: https://www.facebook.com/groups/BusinessWealthEngineCommunity/

Most people avoid the basics and do not show up within their business to offer their products and services to the world to impact and influence more people! If you’re shy, a little bit scared it’s ok! Just keep showing up, just keep going even if it feels like you’re speaking to no-one because that one person that could be watching might make all the difference. Join in the movement at: https://www.facebook.com/groups/BusinessWealthEngineCommunity/

Today’s Top Tips: I want to speak to you today about having those all important dashboards in your business. Those one page dashboards where you can get an idea of what is happening in your business and really get a picture of how your business is operating at a glance. I have a few: I have daily polls a summary of key numbers I need to know in my business! I also have a more indepth finance, marketing, sales and social media dashboards I review weekly to see how my business is doing. Do you have something similar in your business so you can see how your business is operating at a glance? If not, why not? Join in the movement at: https://www.facebook.com/groups/BusinessWealthEngineCommunity/

Today’s Top Tip: We cannot focus on more than one thing at the same time, our brain switches between the tasks. Regardless of gender we cannot multitask! So what i urge you to do this week is focus on one task at a time. Turning off and shutting out all distractions until those tasks are complete. It’s time to turn off those notifications and give this a go!

Every person that you meet, every person that you speak to, every person that you engage with online I want you to ask yourself ‘How can I deliver this person value without expecting anything in return?’. Now I’m not telling you to start working and offering your products and services for free but how can you deliver value to each person you communicate with? Join in the movement at: https://www.facebook.com/groups/BusinessWealthEngineCommunity/

Today I want you to think about our thoughts and how we think in general; because our thoughts become our feelings and our feelings impact our actions! Our thoughts, feelings, and actions are all linked meaning if we have positive thoughts we’d have positive feelings which leads to positive actions...which in turn is good for our health, wellbeing and the success of our businesses. Take a moment to reflect on that, what light do you put things in, are your thoughts serving you and your business in a positive or negative way? Join in the movement at: https://www.facebook.com/groups/BusinessWealthEngineCommunity/

What questions could you be asking your clients or your prospects that no one else in your industry bothers asking? One question I always ask people is ‘If I had a magic wand what would your business look like after I have waved it?’ and the natural response is always ‘Wow, an accountant has never asked me that before.’ So, what questions could you asking to help you help your client or prospect more? Join in the movement at: https://www.facebook.com/groups/BusinessWealthEngineCommunity/

There is no one size fits all in business. We see all these things like ‘Learn how I got from £0 - £1 M in three weeks and you can too!’ There is no one size fits all! We are all different and we are all taking different experiences to the plate when we show up in our businesses. So yes, we can get inspiration and ideas from other people but you cannot take just take a blueprint from someone else and replicate it exactly and feel like that is being authentic to us… You’ll be setting your business up to basically achieve exactly the same as what someone else has achieved but that is not you: You are a different person. You have a different life. You have a different family. You have different business needs. A straight copy blueprint will not work in the way you want it too! Join in the movement at: https://www.facebook.com/groups/BusinessWealthEngineCommunity/