Alliance Aces

Complex alliance partnerships can seem insurmountable sometimes. Hundreds of products, thousands of customers, and dozens of team members from two companies coming together to provide customer solutions. How does an alliance professional juggle and succeed with such a large forest of issues? Roland Wartenberg joined us on our podcast to discuss success in alliance partnerships. Roland’s resume includes his current position as Sr. Director of Strategic Alliances at NetApp, dealing with global strategic alliances in enterprise solutions, Big Data, and IOT. Previously, Roland worked for Citrix as the Director of Strategic Alliances for a number of years, and he also spent over a dozen years at SAP in various capacities in both the US and in Germany. Roland shared five challenges Alliance Pros face in their field. You don’t want to miss how he overcomes them.

Wouldn’t it be amazing if a true alliance leader just handed you their manual for success? Thankfully, someone did. Madhav Ranganathan, Director of GSI at Hitachi Vantara is a strategic alliance professional, who did just that. With 20 years of experience from managing alliances and business development for Intel, VMware, OpTier, and others,  Madhav delivered groundbreaking advice on our podcast for alliance professionals. He shared his best practices for alliance professionals, including how to align your day, how to disrupt your role, and execution strategies for driving revenue.

Customers and clients want solutions. They want solutions they can obtain quickly and deploy quickly. They need solutions that add agility and increase their competitiveness in their respective markets. A single company simply cannot deliver a product that meets all these criteria. That’s why partnerships, strategic alliances, are driving the future, and that’s why Subs joined us on our latest podcast episode. Subhashish Acharya, or Subs (pronounced “soobs”), knows about alliances. He works with PTC as the Director of Global IoT and AR Strategic Alliances, building global partnership ecosystems between PTC and Hewlett Packard Enterprises. He’s learned a few things along the way. Subs joined us to tell us his brilliant alliance philosophy.

Partnerships can drive 30 percent of enterprise revenue. Yet, so many partnerships fail, leaving trillions of dollars left untapped. While CEOs and other executives believe in the value of alliances, they often the lack the confidence partnering will provide a true ROI. So, partnering executives find themselves relegated to the cheap seats, away from the C-Suite table, and trillions of dollars are left tapped. Allan Adler, managing partner at Digital Bridge Partners, joined us today to help solve this problem, and, hopefully, get back some of those trillions of dollars missing. Allan brings 25 years of experience in development and execution of go-to-market, and partnership strategies from a variety of leading enterprise and technology companies.

In global partner marketing, success is predicated on reliance on the field marketers at the local level. Ask Steve Asche. He knows. As VP for Digital and Partner Marketing at SAP, Steve worked with over 160 campaigns across the world last year alone. His team drove pipeline results for both his company, and a main enterprise partner, Intel. How does Steve coordinate such a large number of campaigns across the world? Listen in as our latest guest gave us his top tools on driving successful partner-marketing relationships from the large scale, down to the local level.

Alliance Aces is a podcast about how to win. Specifically, it’s about how to win at building partnerships and ecosystems. In our new show, you’ll hear from professionals in the industry who are doing just that—building successful strategic alliances that are driving revenue and taking customer solutions to the market. Maybe you’re a professional breaking ground on a joint solution with your company and an enterprise partner. Perhaps you’re building a joint marketing campaign around a co-created product. Maybe you are developing an ecosystem in which strategic alliances can thrive. Or, perhaps you’re an enterprise leader diving into the potential of partnerships. You’re in the right place. Welcome to the Alliance Aces Podcast.