Generation Jones Too Young To Be Old

Bob Knorpp, 52, is a management and business consultant, who assists established brands and emerging startups in solving operational and marketing challenges. With a 20-year career in consulting behind him, he has worked with clients as diverse as Campbell's, Visa, FX, Novartis, and Activision, among others.  Bob is host of the The BeanCast Marketing Podcast - a long running podcast featuring an expert panel each week (www.thebeancast.com).  Bob also contributes to Ad Age Magazine, is a featured commentator on FOX Business, and is now pursing his passion as a remarkable playwright.      

Go from being overwhelmed to overflowing! How can you keep your energy, happiness, creativity, and relationships fresh and thriving in the midst of never-ending family demands, career pressures, and the stress of everyday life? In SACRED REST, Dr. Saundra Dalton-Smith, a board-certified internal medicine doctor, reveals why rest can no longer remain optional.  Dr. Dalton-Smith shares seven types of rest she has found lacking in the lives of those she encounters in her clinical practice and research-physical, mental, spiritual, emotional, sensory, social, creative-and why a deficiency in any one of these types of rest can have unfavorable effects on your health, happiness, relationships, creativity, and productivity.  www.IChooseMyBestLife.com     

Carina Roth, 31 yrs. is the Co-Founder of WisR, a Tech meets HR and Social Impact startup based in Vienna, Austria.   GrowWisr.com specializes in bringing "Senior" retired talent together with companies seeking to fill positions with Seniors working past retirement. Austria and Germany look very different than what we are experiencing here in the USA, but that is what makes this conversation so interesting. I have yet to find a platform that is anything like WisR has created, although there are a few in the US, none offer the excellent user experience that WisR does. We are all aware that in the U.S. people are being forced into retirement.  They are aging-out of their jobs or career choices, and must find a way to supplement their income or reinvent themselves as entrepreneurs, which is difficult to do at any age.   The largest difficulty that people over 50 are experiencing - whether it is age discrimination or their resume's being tossed into a trash can by a BOT  - is the length of time they are unemploy

Arthur Vibert's a career as a Creative Director took him around the world.  An award-winning creative in advertising, commercial direction and video production in London, Chicago, New York and San Francisco has lead him to being an outspoken contributor on LinkedIn.  That's where I found him...and I loved what he had to say.   Here is a little bit more about Arthur - He is a creativity coach, mentor and he teaches people from all walks of life how to deal with the challenges of being invisible over 50. He says, "Seeing people realize their goals and achieve wonderful things has always been one of my favorite parts of what I do." Arthur brings creative knowledge and experience as well as a wealth of life experience to his coaching practice and helps his clients work through blocks to realize their goals and dreams.   It's great to hear what Arthur, a very outspoken person, has to say about aging out of advertising - how to be creative in your writing and style - and how to use LinkedIn to gain awareness for

Ashton Applewhite is the author of This Chair Rocks, a Manifesto Against Ageism" - I spoke with her on Facebook Live on July 12th and have taken highlights from that conversation to share with you here.   Here is an outline of some of the talking points in this episode.   What does it mean:  “The bull looks different?"   How to reframe your thinking on what it's like to be an "Older" person in your 80's and 90's. Why being overly concerned about your age and seeking the fountain of youth is a form of self-loathing. The defining lines between ageism and sexism in our society today and why it matters. Why it's important to understand and find solutions for ageism on all levels, for the young and the older generations, as we are all living longer lives and society must change also. How our fears about aging are unnecessary and unhealthy. What the most important factors are as we get older that you may not expect. I highly recommend her book which is available in audio and paperback wherever you purchase your rea

Blair Taylor has been the "go to" talent agent in Hollywood for TV commercials, infomercial hosts and spokespeople. What happens when the way we consume changes from late night TV and early morning infomercials for the host and pitchmen to 24/7 digital consumption and a very different dynamic. Blair is the owner of  Taylor Talent Services and his advice in this episode is truly priceless.  Excerpts from a Facebook Live show on April 9th, I've extracted some of the key take-aways from our conversation in this quick listen. What to expect: Did you know that Influencers can be paid up to $450,000 a post? What is the value that your audience that you bring to a brand? Why there are no short cuts to getting rich as an Influencer? Why does an Influencer have to have an opinion.    Why being a micro influencer can be better than a mega-influencer and what a deal with a brand looks like. What's age got to do with it!         

Rich Karlgaard is an American journalist, bestselling author, award-winning entrepreneur, and speaker. He was named publisher of Forbes magazine in 1998[1] and has written three books, Life 2.0: How People Across America Are Transforming Their Lives by Finding the Where of Their Happiness (2004), which made The Wall Street Journal business bestseller list, The Soft Edge: Where Great Companies Find Lasting Success (2014), and Late Bloomers: The Power of Patience in a World Obsessed with Early Achievement (2019). If you are over 50 and seeking to understand self-doubt and how to use it to your benefit, this book is for you as Rich explains in these power excerpts from our conversation.  There are two perspectives on reinvention and a very thoughtful definition of wisdom based on neuroscience.  If you've ever wondered if you could have achieved more in your life if you had only achieved earlier..then put your mind at rest...this book will definitely change your mind.  Karlgaard's books, articles, and speeches of

Unedited, unfitted, and just a Wendi Rant Here! As a Speaker at the International Home and Houseware Show in Chicago on March 2nd, 2019 I was asked to speak on the 5 rules to creating the best website for your product.   Well, I don't believe there are 5 rules.  And what's more I don't believe that anyone one can sell on a product centric website.  Why?  Well that's what I rant about. The 5 unexpected rules that made so many people very happy!  

BOB ROSENBLATT - CEO EVINE LIVE Wow! Evine is 28-years-old and is making a difference in the live TV shopping space with experiential marketing tactics to set themselves apart from the mega-giant QVC and HSN competitors.  Learn how on today's show. Although our audio feed was compromised, it didn't affect the power of our discussion on ageism and the changes happening today. Bob's take on why Millennials don’t trust us is a new point of view from others I've spoken with.  Plus, we get to hear how Jane Fonda at 81 is the super-star celebrity behind Evine's new Health and Wellness line targeted to women over 55.  And how discovering a "new" life purpose means getting comfortable with our own mortality. I’ve known Bob for nearly 20 years, which seems crazy, but it's true.  You see, for many years I brought new and innovative products to HSN, QVC, and Evine as the manufacturer/brand rep but also the on-air talent.  It's a difficult business but one that I loved because I got to know people like Bob who truly unde

Juliette Watt is 67 years old and has lived a full and exciting life.  Currently Juliette coaches those going through Compassion Fatigue and into a life of reinvention, especially those over 50.   Juliette was born in London,England and moved to New York to pursue a career that lead her to becoming a Playboy Bunny and landing a gig as a writer for the hit Days of Our Lives soap opera.  It was in her 40's when she decided to ditch it all and follow her heart to become an ATP pilot and then a Certified Master Flight Instructor.  When Hurricane Katrina hit Juliette was part of the humanitarian effort to rescue over 6,000 animals.   A natural speaker, Juliette was asked to speak to professionals in the field of caring for others at the Fargo TEDX on Compassion Fatigue.  Without knowing what that was, and after doing tons of research, Juliette realized that she had many of the symptoms.  This inspired her to speak on the topic to the medical community at the upcoming TEDX talk of over 3,000 medical professionals a

If you want to get to know me just a little bit better, or if you don't know me at all, then check-out this quick 6 minute rant on why I changed the name of the podcast from Generation Jones, Too Young To Be Old to The Wendi Cooper Show.   Generation Jones - is officially The Wendi Cooper Show!   I do love to go off script, if there is one, and to be myself. I have so much wisdom to share with the world, and I have a growing platform to share other's wisdom and stories, so I decided not to muddy the message with a crazy name that no one really got - although I did think it was unusual and cool...when I started, but not so much now. It was now or never to change the name to what it should have been early on.  Hey we all live and learn.   Plus it's a great way to highlight past episodes and help you make a selection.   Episodes 1, 2, 3, 4 are often left behind as new shows pile on top.  So make sure to check-out Saul Colt, Heaven an Earth Classic Rock Band, Three Daughters Music (both of the latter have origin

Robynn Lin is an actress, producer and an Instagram Influencer at 53 years old.   Her infectious and fun personality, and her passion to be of service to others is what attracts people to on Instagram as @Robynnlin.Ageless   The crazy fact that instagram is blowing with a huge following for men and women who are determined to be ageless.  Robynn is a member of the new pro-aging "movement" sweeping across the world.   Growing up in the world of fashion and nutrition, Robyn learned early on how to create, inspire, navigate, promote, follow direction AND give direction.    Robynn says,  "Changing careers, in my forties, can be a bit daunting but I've never looked back!  Whether I'm acting, producing or encouraging others to live agelessly, it's that past experience that enables me to put my most creative, yet authentic, self out there.   Robynn is a ProAger and truly is living her life agelessly!   @robynnlin.ageless www.robynnlin.com  

  Bobbi Parker-Hall (60) has been in fitness for over 25 years.  She is a Fitness coach, and more recently became a Yoga instructor.  Her epiphany about life, and aging came at the age of 56 she entered, and won the Over 50 Masters Bikini Competition.   Bobbi is a remarkable woman.  Now 60 years old she has launched Modern Bodies Fitness, an online transformative series that empowers women to embrace their age and believe in themselves and their dreams! Bobbi reminds us, "We are never too old to go after what we really want out of life. Sometimes we just don’t get started until later!" For many women, (and men) moving into the 2nd half of life is a time filled with coping - filled with transitions from divorce to empty nest syndrome and menopause (andropause for men). It can feel like they’re losing control. But, by seeing how they have the power over their own body they gain the confidence to take back their personal power in life. This episode is filled with personal truths about aging, and acceptance from

Are you thinking about how to reinvent yourself over 50 in today's ageism society.  Have you tossed around the idea of creating a podcast to share your wisdom and build a personal brand?  If so, then listening to this episode will be the key to your success. Rob and I speak candidly about the plus and minuses of podcasting, which is the fastest growing medium today, and how "voice" can be the launch pad to success, as well as tips on how to launch a podcast.   We have very similar backgrounds in live radio and podcasting as well as marketing, so this episode is really jammed pack with great value.   Rob Greenlee, 58 is the VP of Podcaster Relations at Voxnest’s Spreaker.   Rob is a well-known evangelist of the podcasting industry and a 2017 inductee in the Academy of Podcasters Hall of Fame.  In his role at Voxnest, Rob is responsible for managing relationships with more than 25,000 podcast producers who entrust the company’s Spreaker platform for their podcast creation, distribution, management, measurement

  BRIDGET LONG is 55 years old and living her dream.  But it wasn't always that way for Bridget.  After losing it all at 46, including her children who were abducted by their father and taken to the Middle East, she made it her life's purpose to be financially independent and have her family back together again.  In only 8 years Bridget has accomplished her goal and now mentors others to do the same.  Her story is truly remarkable.  "Success is a subjective matter, and to me, those first years were all about working primarily on my inner journey in order to keep going, stay strong whilst under some "interesting" levels of challenge." says Bridget.  BRIDGET is the Founder and Owner of BRIDGET LONG COMPANIES LTD.,  Youth Preservation Technology, Global Networks, Business Strategy located in Poole, England. She joined us via Skype.         

Wendi Rants Unplugged and Unedited is 15 minutes of pure Wendi.  It's a refreshing unedited show that highlights Wendi's engaging personality as she shares what she is learning from her own podcast that she never expected and why ageism is real, but so is pro-aging and getting to the soul of the matter.   Completely unedited, unscripted and unrehearsed, it's fast paced, engaging, and recorded wild from her new home-studio she set up so she could meet her listener's demands for more great conversations with cool people over 50. 

Brionne Davis is an actor, teacher, and mentor who currently can be seen playing the recurring role of "Garret Coyne" in the Hulu series CASTLE ROCK for executive producers JJ Abrams and Stephen King.   Brionne recently starred in the Oscar-nominated feature EMBRACE OF THE SERPENT, which won the Director’s Fortnight at Cannes  Brionne gives an incredible performance in this beautiful and deeply moving film about a 19th century scientist in search of a sacred healing plant in the Amazon, led by a shaman who is the last survivor of his people.  I have interviewed Brionne in the past, but this interview was very different.  So powerful and full of truth about what it takes to be an actor; be fulfilled in life; and bring self-awarness into your life in order to find purpose - not only as an actor but in all aspects of life.  An engaging and honest interview that will leave you with an angst to be of service to others. Brionne is a 42 year old wise elder who I consider to be a remarkable person who has shaped our

63 year old Bazzel Baz is known by fans of NBC’s the BlackList for his role as the Commander Reddington’s Mercenary Army known as "BAZ".  Baz, in real life is a former CIA Intelligence Special Operations Officer and Intelligence Paramilitary Case Officer (aka spy), a Citadel graduate, recipient of the Intelligence Commendation Medal, a former counter-terrorism officer in the U.S. Marine Corps and is referred to as the Patron Saint for Missing Kids as Founder of the Association of the Recover of Children, better known as ARC. Proud of his heritage his grandfather was from Lebanon who migrated to America where he met Baz's grandmother, a native American Indian.  A very loving and faith-based family, Baz was influenced by their teachings, as well as those of his mother and father, and attributes his passion to serve humanity as a gift from his long  lineage and supportive family. Baz has had a fascinating life as a real life spy, actor, screenplay writer, author of 6 books, life coach, speaker, and humanitarian.

Darla Haun is an actor, TV host, humanitarian and Jones'r.  She  is a gorgeous woman that catches your eye as she passes by.  We've all seen Darla as the beautiful TV co-host in infomercials with Tony Little, George Foreman, Jerry Rice, Mr. T., as well as Oxi-clean's Anthony Sullivan as well as Jay Leno's TV wife for many years on the Tonight Show with Jay Leno.    Today, at 54 yrs. old and with a Masters in Spiritual Psychology, Darla speaks opening about her recent transition to accepting the changes and challenges that come with the next chapter of her life.   At 50 yrs. old Darla began to experience unsettling anxiety, and for the past 4 years has gone through the depths of  "darkness."  Speaking from her heart, Darla peels away the onion and opens-up about her recent journey into the light and brings clarity to something we all will experience.