Journey To $100 Million

We do an awful lot of advertising and marketing for our own agency here at Array Digital. When you market for yourself, there's a concept of you can either "build brand equity" or you can "sell." Today on Journey to $100 Million, listen in as Erik shares with you which direction you should head in. There are some companies that are 100% building brand equity, some that are 100% selling. What many don't realize, is that the key is to have a blend between the two. Recently, we have been constantly giving value by writing articles, producing a podcast, putting on meetups - but ask for nothing in return. What we discovered was everything that we have been doing, has been 100% building brand equity. We decided to inject some sales into our advertisement messaging in order to grow our business from all this value we continue to provide. Give today's episode a listen to find out why it's important to always have an "ask" at some point. — Erik Olson is an award-winning digital marketer & entrepreneur. The Foun

After signing a new client, it is not only important to identify what that client's expectations are, but to exceed them. Today on Journey to $100 Million, listen in as Kevin shares the sixth step in his 11 step process on how you can foster growth in your organization through investing in customer experience. There are many different strategies to exceeding expectations with a client. You can do things like treating deliverables with urgency, surprise clients with extras, send hand written letters, and overall just go the extra mile. Listen in on today's episode to better understand how you can exceed your clients' expectations! — Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23,

Onboarding is the one step where you absolutely cannot mess up. If mistakes are made, this new relationship you have just formed can get off to a rocky start. Today on Journey to $100 Million, listen in to Kevin as he shares the fifth step in his 11 step process on how you can foster growth in your organization through investing in customer experience. When onboarding a new client, it is crucial to have an onboarding process in place for each department or team member involved. You must ensure you have really locked in this process, and are constantly are trying to tweak and improve it. There are many different steps you can take to ensure you have a solid onboarding process like scheduling a kickoff meeting, making sure billing is understood, and much more. Listen in on today's episode to find out what other steps you can take to ensure you are properly onboarding new clients. — Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host

Have you ever had a really bad breakup in business? Have you ever burned a bridge? Today on The Journey to $100 Million Podcast, listen in on an experience Erik had with his previous employer that he still thinks about to this day. Erik was in a situation where he disagreed with how the last company he worked for was operating. Because of this, Erik and a co-worker made a decision that ended up burning the bridge with his previous employer. At the time, Erik felt that he was justified in doing this because of his disagreements with how the company was handling certain situations. Today, Erik regrets doing this, and is confident if he were to go back to the same situation, he would handle it differently. The key here is to understand that no matter the reason you may want to leave a company, you should always try to leave on as good of terms as possible. Don’t burn that bridge, you’ll feel better and everyone will do better because of it. — Erik Olson is an award-winning digital marketer & entrepreneur

Once you have signed a client, the real work begins! Today on Journey to $100 Million, listen in as Kevin shares the fourth step in his 11 step process on how you can foster growth in your organization through investing in customer experience. You’ve worked your butt off: you’ve defined the ideal client, had the first interaction, and have decided to sign this client because they are a good fit. But, signing this client is just the beginning. Now it is time to start converting this client into a lifelong customer that will give you positive referrals and 5 star reviews! Not only that, but you must ensure you have a contract process, hold debrief meetings, set up accounting and billing, and much more. Listen in on today’s episode to learn more on what you must do after signing a client! — Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Mar

After a custom software development conference Erik spoke at a good while back, he heard an attendee talking negatively about him afterwards. This was due to the fact that Erik used to not utilize formal contracts for prospects back in the day, and instead just sent proposals to be signed. Today on Journey to $100 Million, listen in as Erik was able to grow and learn from this negativity, and make it a positive experience. Instead of getting angry or annoyed at what he overheard, Erik decided to go up to this individual in order to see what he could learn. Erik asked about the benefits of using contracts and what this individual recommended. Because of this, Erik was able to understand how contracts could be beneficial when signing new clients, and developed his own contracts for prospects. Fast forward to today, and we never work without a contract here at Array Digital. This just goes to show that even in painful situations when you may feel humiliated, there are times and opportunities where you can lear

It is easy to get caught up in your sales process and excited in the moment after meeting with a prospect. That prospect may love your offerings and push for the deal, but that doesn’t always mean they are going to be a good fit. Today on Journey to $100 Million, Kevin shares the third step in his 11 step process on how you can foster growth in your organization through investing in customer experience. It is essential to step back and reflect on these first interaction meetings after they take place. You should always look at the prospect’s business and get your entire teams’ opinion on the possible deal. You want to ensure a prospect is a good fit before singing them, and you want to be able to exceed the expectations of a prospect. If you are not able to exceed a client’s expectations, then they are not going to be happy or want to continue with your product or services - which results in a loss of revenue. There are a couple of questions you can ask yourself when determining if a prospect is a good fit

While Erik was in China at his Entrepreneurs' Organization (EO) conference, he learned a very important concept from the keynote speaker. Erik learned that over time, a lot of companies will continually innovate. This innovation allows for other companies to come in and swoop up business because they can satisfy those consumer needs at a lower cost (since they are not wasting as much money and time on innovation.) That got Erik thinking about Array Digital. Today on Journey to $100 Million, listen in as Erik explains why we decided to get rid of a specific service here at Array Digital. There was one innovative service we offered that took us a tremendous amount of time, had a relatively high cost associated with it, and was not immensely important to our clients. We realized we did not want to innovate past what our clients wanted. Our goal should be to always focus on what our customers want, what we do best, and execute it tremendously. Want to know what service we realized we no longer needed? Listen in

Creating a promoter out of a client starts before a prospect even becomes a client. Today on Journey to $100 Million, listen in as Kevin shares with you the second step in his 11 step process on how you can foster growth in your organization by investing in customer experience. Your first interaction with a prospect sets the groundwork for how this client may think of you or your organization if they end up signing. It is always important to communicate how you are different, be transparent & honest, and lay out expectations out front. Make sure your first interactions are thought through in a thorough manner, and you have a process that you are trying to continually improve! — Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur.

While managing a young company, the last thing you need is to be wasting money. Today on Journey to $100 Million, listen in as Erik gives you tips on how you can thoroughly assess your bank statements. Every time a bank statement comes in, Erik makes sure to look at each transaction in great detail. This allows Erik to understand our spending, where our money is going, why it is going there, and allows us to see if any transactions are fraudulent or no longer needed. Listen in on today’s episode to understand how you can save your company money! — Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Jour

If you do not know who your ideal client is, how is it possible to convert those clients into promoters? Not only that, but how would you be able to give those clients the best experience possible? Today on Journey to $100 Million, listen in as Kevin shares with you the first step in his 11 step process on how you can foster growth in your organization by investing in customer experience. There are three main questions you should ask yourself when identifying your ideal client. Listen into today’s episode to find out what those questions are! — Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey

Recently we had been sending out newsletter emails, but we did not know where exactly these individuals came from, and how they were on our distribution list. We knew a lot of these people were friends and family, and wanted to clean that up because it costs money for each person in the system. Today on Journey to $100 Million, listen in as Erik shares with you our decision to build a concrete email distribution list, as well as adding text messaging to our process. We realized we were not being proactive in reaching out to people that have expressed interest in our services, and knew that needed to change. Erik decided it was time to build up a newsletter distribution list, start giving people valuable info, highlight our services, and build this list up over time! — Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous mo

Are you converting your customers into promoters? On today's episode of Journey to $100 Million, listen in as Kevin explains the importance of tracking your customers' journey with you, your staff, and your products/services. When doing this, it is important to remember that your customers' experience is the key to it all. When you are able to turn new customers into happy customers, that will turn into your organization receiving good reviews, as well gaining new business! Over the next couple of episodes, be sure to tune into Kevin as he will be sharing with you his 11 step process of how you can turn your customers into promoters, as well as give insight on how you can retain your clients longer! — Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital markete

Erik and Kevin recently took a day trip to Richmond, VA to get lunch with a brand new client. While in Richmond, they decided to meet with not only that client, but a prospective client, as well as a social media influencer. Today on Journey to $100 Million, listen in as Erik shares the importance of cramming in as much as you possibly can when you are in a new city, region, anywhere! When you go out of town, you are only there for a short period of time, so if you are able to meet with multiple individuals to make better use of your time - do it! — Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Jo

Today on Journey to $100 Million, listen in as Kevin shares the third step in our process when interacting with new clients: kickoff meetings. This is a very important step, because we are able to introduce our entire team to new clients. Kickoff meetings give us the opportunity to talk about the process we hope to implement, communicate the timeline of our campaigns, what we may need from them, and much more! During these kickoff meetings, we really get to understand the client, and more importantly, they get to understand us and what to expect. This is where we communicate our strategy to help grow their business. This is the first hands on meeting we get to have with new clients - it allows us to strengthen this brand new relationship, and set expectations. Want to learn more about kickoff meetings other than just this episode? Listen into Part 1 on Journey to $100 Million! — Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host o

While Erik and Kevin were standing in line for the bathroom on a plane ride to Orlando, an unexpected situation hit them by surprise. A random woman asked them about their Array Digital t-shirts, and from there an opportunity had risen. This woman happened to be a sales representative from Orlando in the billboard industry - and a great resource to potentially have. On today’s episode of Journey to $100 Million, listen in as Erik describes this situation he found himself in, and how he conquered it! As you may know, we are continually expanding to Orlando, and are trying to find individuals to help us grow our connections in the region. This woman ended up being a great connection, all stemming from a random conversation! Want to hear more about this story? Tune into today’s episode! — Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marke

Who is your ideal customer? Odds are, most people do not know the answer to this question. It even took us a long time to figure this out for us here at Array Digital. Today on Journey to $100 Million, listen in as Kevin shows you the importance of identifying your ideal customer. To do this, it is essential to understand different buyer personas for your typical customer - while also creating different buyer personas for the multiple industries that you serve. Look at the customers you have, do the research, and start creating customer persona documents to find your ideal customer! — Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. K

In the past, Erik explains how he used to not understand how he should handle negative feedback. In some cases, this negative feedback was bottled up - which doesn't allow your team to learn. Today on the Journey to $100 Million Podcast, listen in as Erik explains the importance of not only sharing positive feedback with your team members, but negative feedback as well. Harboring negative feedback can even harm the growth of your organization. Understanding negative feedback can help you improve as an individual, and as an organization as a whole. Share the good, share the bad, and be completely transparent! No one should ever be left in the dark. — Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when

On today's episode of Journey to $100 Million, listen in as Kevin shares the importance of KPIs (key performance indicators) within our organization. About a year ago, KPIs were relatively foreign to us, and we had none in place. Since then, we have really dialed in with our KPIs for individuals, departments, services, and the company as a whole. KPIs have become very useful for us, but it took time to develop them correctly. These key performance indicators now allow us to see our progress, and what we need to work on! Listen in on today's episode to learn how we use utilize our KPIs! — Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digita

On today's episode of Journey to $100 Million, listen in as Erik talks about his recent trip to China! Erik is on the board for the EO (Entrepreneurs' Organization) Southeast Virginia region. Every year, the global EO organization gets together in a different area for the global leadership conference - and this year it happened to be in China! Erik explains how amazing this experience was, and shows how beneficial it is to be a board member for a professional organization! That being said, there are other aspects you must take into account when making these commitments. Listen in on today's episode to find out more! — Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Foun