Aesthetic Marketing Podcast

Do you fumble over your words when creating your videos for your marketing? Maybe you forget what you inteded to say or feel the need to restart after your second sentence? If you're like most of my clients, you might be tempted to conclude that you're just not good on video.  But this is the farthest from the truth. In fact, this is a completely normal phenomen that we all go through, but there's a simple exercise that can break this habbit for good.  On today's episode you'll learn why it's so darn hard to show up on video and how this simple exercise will dramatically accellerate the length of time it takes for you to create your video content.  Download My Free Video Guide: 21 Ideas on How to Leverage Video in Marketing Your Aesthetic Business Book a Power Strategy SessionReady to take your business to the next level? See how this simple 3-step marketing system can help you consistently Attract, Convert, & Retain new, qualified leads from your marketing efforts. Click here to learn more.

How are you different than your competition? It's a question every service-based businesss needs to answer in their marketing, so that it's crystal clear why you're the best option for your prospects.  But how exactly do you artciulate this in your marketing? On today's epside, I'm going to introduce you to two tools that I use to help my clients do exactly this - Content Pillars and Content Fileters. Watch Free Video Training: 5 Social Media Videos Your Business Needs to Rapidly Build Trust & Convert Your Followers. Book a Power Strategy SessionReady to take your business to the next level? See how this simple 3-step marketing system can help you consistently Attract, Convert, & Retain new, qualified leads from your marketing efforts. Click here to learn more.

Hosting, SSL, C.M.S.....what does it all mean? These are some of the most common terms you'll hear when you're building or redesigning your website.  On today's episode, I'm going to break down and simplify 7 essential website terms you need to know so you can feel confident and knowledgeable for when it's to design (or re-design) your website. 

Finding a website desinger can be tricky. Expecially if you feel like you're not "tech-savy". Which is why on today's epsidoe we're going to dive into some of the things to look out for when hiring a new designer. By the end of today's episode you'll have the knowledge & confidence to properly vet a website designer or agency.   Watch Free Video Training: 5 Social Media Videos Your Business Needs to Rapidly Build Trust & Convert Your Followers. Book a Power Strategy SessionReady to take your business to the next level? See how this simple 3-step marketing system can help you consistently Attract, Convert, & Retain new, qualified leads from your marketing efforts. Click here to learn more.

Your website is one of the most important assets in your marketing. It’s the first impression new patients/clients will have with your business. And it can be very intimidating. Let’s face it, if you’re not getting enough leads and conversions with your site you may be tempted to question if it’s time for a redesign. So on today’s episode, we’re going to dive deep into some of the signs to look for that indicate it’s time for that redesign!   Watch Free Video Training: 5 Social Media Videos Your Business Needs to Rapidly Build Trust & Convert Your Followers. Book a Power Strategy SessionReady to take your business to the next level? See how this simple 3-step marketing system can help you consistently Attract, Convert, & Retain new, qualified leads from your marketing efforts. Click here to learn more.

There’s a plethora of tactics that you’ll find online on how to grow your following on Instagram such as how to choose the right hashtags, the ideal number of hashtags, the right, frequency, & length of your post, etc. etc. Tactics matter, but it’s your strategy that’ll reflect the pace of your growth. On today’s episode, you’re going to learn: Why you’re struggling to grow your Instagram following organically. Why the followers you have aren’t converting into paying clients/patients, and A proven strategy to organically grow your Instagram following.

You might know them as hosts of the very entertaining podcast, The Email Marketing Show, or as the founders of the survey platform that makes you sales, ResponseSuite – my guests this week are fast becoming recognised as two of the most dynamic speakers in the world and for reshaping the way we think about email marketing… Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy a psychological mind reader (or mentalist as they call it in the US), who have spent almost 18 years each relying on their skills of getting into other people's heads to carve out successful careers in show-business. Now as founders of EmailMarketingHeroes.com, Rob and Kennedy's mission is to save the world from that grubby old-fashioned email marketing we've all grown to loathe, and give others the tools to become the Email Marketing Heroes in their small businesses. Wherever you happen to be in your relationship with email marketing, Rob and Kennedy are here to help you make more sales and grow your business by sendin

Oftentimes the top of marketing your business centers around the tactics, tricks, and tips but when you can create a marketing system you're able to consistently attract new, qualified leads into your business.  On today's episode, I'll dive into: What is a "marketing system" in your business? The role of your content in your marketing system. How to move your followers along the path from discvering who you are to contacting you. Watch Free Video Training: 5 Social Media Videos Your Business Needs to Rapidly Build Trust & Convert Your Followers. Book a Power Strategy SessionReady to take your business to the next level? See how this simple 3-step marketing system can help you consistently Attract, Convert, & Retain new, qualified leads from your marketing efforts. Click here to learn more.

Putting yourself out there on video is challenging enough, but when you’re in an introvert it can feel impossible. I know this firsthand as I am an introvert. But let me tell you a little secret, showing up as an extrovert is just as challenging. You see it doesn’t matter if you’re the social butterfly at the party or the one that takes a minute in new social settings to get comfortable that determines your confidence on video. The truth is nobody is comfortable on camera. But I’ve got great news for you! Video is a skill and skills can be learned! On today’s episode I’m going to explain to you what’s really behind this discomfort and how you can use it to fuel your energy and turn video in your Superpower! Watch Free Video Training: 5 Social Media Videos Your Business Needs to Rapidly Build Trust & Convert Your Followers. Book a Power Strategy SessionReady to take your business to the next level? See how this simple 3-step marketing system can help you consistently Attract, Convert, & Retain new, qua

On today's episode, I sat down with Austin Armstrong to talk about a simple yet highly effective TikTok strategy using SEO Keyword research. Austin Armstrong is a lifelong digital marketer, public speaker, and CEO of Socialty Pro, a digital marketing agency specializing in TikTok marketing for businesses and Search Engine Optimization. Austin has posted over 1500 videos on TikTok tripling his own business and thousands more across his clients' accounts. Austin loves helping individuals and companies grow their online presence in order to generate brand awareness, thought leadership, customers, and product sales by getting creative and thinking outside of the box. Austin's Social Channels:Instagram TikTok LinkedIn Book a Power Strategy Session Ready to take your business to the next level? See how this simple 3-step marketing system can help you consistently Attract, Convert, & Retain new, qualified leads from your marketing efforts. Click here to learn more!

Ever since Facebook changed their official name to “Meta”, there has been a sprint across marketing departments of nearly every major corporation to prepare for the arrival of the Metaverse and Web 3.0. Similarly to when social media departments became a mainstream staple at every organization, companies are now asking themselves what they need in order to have a “Metaverse Department”. But what is the Metaverse and Web 3.0? And why is there such a frenzy behind it? On today’s episode we’re going to explore this and I’m going to give you some examples of what the Metaverse presently looks like in our everyday lives.   Book a Power Strategy Session Ready to take your business to the next level? See how this simple 3-step marketing system can help you consistently Attract, Convert, & Retain new, qualified leads from your marketing efforts. Click here to learn more!   RESOURCES MENTIONED IN TODAY'S EPISODE:Vogue Brittain Belenciaga Metaverse Fashion Show

On today's episode, we're going to dive into a framework that I've developed over the past 17 years to help both my one-on-one clients and Power Strategy Clients to take their business to the next level called, "Attract, Convert, and Retain".  In order for your marketing efforts to work, we have to have systems in place that attract new prospects, convert those prospects into paying clinets (or patients), and retain them.

Today we wrap up our 3 part series on how to take your business to the next level in 2022. Specifically, I'm going to teach you how to develop your marketing strategy.  If you think about all of the mediums to grow your business today there's a plethora of options. Facebook, Instagram, YouTube, Google Ads....all of them work, but they don't work for everyone. Why is that?  It's only when you're able to use these marketing platforms in conjuntion a solid strategy that you're able to move the needle forward in your business. 

Does the word "selling" make you cringe a little inside? For some of us, the word selling can trigger thoughts of a used car salesman or someone who's intention is to simply take your money. But, selling is an integral part of your business. Clearly we all need revenue and if you're in business the intent is to make a profit and grow.  So on today's episode I'm going to help you shift your thoughts on how you think of selling and also give you some simple tips on how you can sell more effectively in your business without it feeling sleazy. 

If more money and freedom is on your 2022 bucket list, you're going to love my chat on today's episode with Amber McCue. Amber and I discussed a few different topics ranging from: Setting up systems and processes Becoming more productive Wearing that CEO hat in your business, and Setting those big visionary goals that are going to propel your business to the next level. This episode will leave you feeling inspired and energized in your business. So if you're feeling in a rut right now, listen up because this conversation will fuel you right back up!

How do you double your revenue in 2022? How do you take what you've already created in your business to the next level of growth? On part 1 of today's mini-series, we're going to explore 3 truths about growing your business through your marketing efforts that's the foundation to your success in the new year. 

Davyd Kucherskyy is an online marketer that specializes in SEA (Search Engine Advertising) and helps businesses grow their revenue through Google Ads, SEO, and web development, & analytics. On today’s episode Davyd shares his experience on how business owners can use Google Ads to drive leads and visibility to their website and ultimately grow their business. Get in contact with Davyd: Email: d.kucherskyy@gmx.de Instagram: @Davyd.Kucherskyy

Are you ready to propel your business to the next level in 2022?!? To increase your revenue, to grow your following on social, & to be known as one of the best in your field? On today’s episode, I have some reflections on this topic along with a surprise announcement on how I’m planning to help you achieve your marketing goals in 2022.

Have you ever tried to create a video on Instagram or Facebook, but you kept starting over again because you couldn’t get past your second sentence? This has happened to me more times than I can count and it’s one of the obstacles that prevents many of my clients from consistently showing up on video. On today’s episode of the podcast, I’m sharing a technique that I teach every single client of mine that’s going to help you confidently show up on video without using a script.

Instagram has been rolling out updates on what feels like the daily these days. Not only has it become a challenge to keep up to date with the rollout of these updates (for myself included), but these changes have direct implications to our social media efforts for our business. On today's episode I'm going to break down 5 new updates that's having a direct impact on your Instagram strategy. We're going to talk about: A recent announcement about the future direction of the platform. New stickers in Stories that's changing the landscape of Instagram. New best practices for using hashtags.