Aesthetic Marketing Podcast

How much time do you spend creating Instagram Reels each week? Hours? Or perhaps it’s so overwhelming and time consuming that you’ve given up creating Reels altogether. To top it off, the most frustrating part with Reels is the shelf life. Once it’s published it just gets pushed down further and further into your feed until it's no longer seen. But what if there was a better way? A process that allowed you to repurpose your video content on your website, email newsletters, and more. On today’s episode I’m going to share with you a new strategy I’ve been using with clients that’s allowed us to become: More efficient with our video marketing efforts Repurpose our content on a variety of other marketing channels, and Has eliminated the stress and overwhelm of constantly creating new video content.  

Imagine for a moment all of your peers around a one mile radius (15 miles if you're in a more rural area) that offer the exact same services as you. Why would your client/patient choose you versus them? This is the question they're asking themsevles and the answer to that question needs to be addressed in your marketing. And one of the ways I teach this to my clients is by developing what I refer to as your, "Signature Promise". Being able to verbally and visually articulate: Who you are How you can help, and How you are different than your peers On today's episode you're going to learn: Why I refer to this concept as your "Signature Promise". Why it's always based on the future result you're providing, and Some examples of what it looks like in practice from actual clients.

Hey Stranger! I know, it's been a hot minute. No, nothing went wrong. In fact, the opposite occured and we had some of the fastest growth we've experienced in years. And unfortnately the podcast had to take a little bit of a back seat.  However, now that the dust has settled I've had some time to reflect and I'm super excited to hit that restart button with you and share with you new stories, strategies, content, and lessons I've learned along the way. Let's dive in! 

Have you ever thought to yourself that posting on Instagram, creating video content, going live, etc., etc., etc. is a waste of time? That word-of-mouth is a better strategy than online marketing to grow your business? Side note, word-of-mouth is great but you’re leaving your success in someone else’s hands. On today’s episode, I’m going to help you connect the dots between your online marketing efforts and your bottom line (your revenue). I’m going to show you exactly how they’re connected and what you need to be doing to make your marketing work for you.

As a lifelong student of marketing and advertising, I'm always studying and learning from the best in the field. Recently, I've been enjoying "Confessions of an Advertising Man" by David Ogilvy and I was struck by a particular section he called his "Last Will and Testiment". It's an eleven point list of some of the most valuable lessons he's learned in his career. As I was reading it, I couldn't help but notice just how much of his knowledge and insights still apply in today's modern marketing and advertising.  On today's episode, I'm sharing his eleven point list and my take on what it means for us today in marketing. 

There's so noise on the internet related to getting better results with your social media marketing efforts. Use more hashtags, use less hashtags, go live once a week, post everyday, post less often, only create Instagram Reels, and on and on. Which leads us to ask the question, "what really works with social media?".  On today's episode I'm going to share with you 3 essenial lessons I've learned over the past 15 years of working with clients and their social media marketing efforts.

One of the biggest mistakes I see with clients is not having a clearly defined niche. Or, on the flip side, having too many niches resulting in their marketing efforts being spread too thin. On today’s episode, we’re going to tackle this “niche drama” (a term one of my coaches coined) to discuss: What is “Niche Drama”? Why we need to select a clear niche. How to select a winning niche.

If you’ve ever tried to create video content for your social media, you may have been disappointed at how you look or sound on camera. In fact, most of us tend look dull and boring on video when we’re first starting out. As a result, you may have come to the conclusion that you’re just not good on video. But I want to offer that this is the farthest from the truth. You see, most of us talk on camera as if we’re speaking in daily life. And THAT is the problem. Because you’re not talking to friends and family, you’re talking into a lens. On today’s episode I’m going to share with you a little-known secret that’s going to help you increase your engagement, convert more of your followers, and ultimately look more confident on camera.

Have you ever thought to yourself, ‘I have no idea what to post today’? Or perhaps you are posting content but it’s kind of all over the place. Or maybe you’ve been posting content for a while now and have just run out of ideas. Your content marketing strategy is arguably one of the most important ingredients in your marketing. Your content is what will differentiate you, position you as an expert in your industry, and will help to attract your ideal clients/patients. On today’s episode, I’m going to share with you 5 corners of the internet that I personally visit to find inspiration for both my content and my client’s content.

TikTok is the fastest growing social media app today with over 1 billion active daily users (according to Forbes). That stat alone makes any digital marketer pause and take note, but does this mean that you should add TikTok into your social media strategy? Is it an effective platform to convert your followers into clients/patients? As with most things in marketing, I don’t think there’s a clear-cut answer. On today’s episode, I’m going to share with you my TikTok strategy that’s has helped me to maintain a presence without spending hours creating content. I’m also going to share some questions to consider that’ll help you make a decision whether to add TikTok into your social strategy.

Horizontal videos for your Instagram Reels?!?!? Yes, you heard me correct! Although Instgram Reels, by nature, is a vertical channel I actually film a majority of my video content horizontally because it allows me to repurpose video content more easily. On today's episode I'm going to: Explain my rational behind filming your Reels Horizontally Explain what 4K video is and why you should consider filming your videos in this format. Offer some tips and insights on filming in 4K

How are you different from your peers/competitors? It’s one of the most challenging questions to answer in your marketing, and one of the most important. When your competition is offering the exact same services, you have to differentiate yourself and communicate that differentiation in your marketing. On today’s episode, I’m going to: 1 – Explain what is value (as it relates to your marketing) 2 – Share some examples of how 3 – Share some simple exercises you can try to help you articulate your value in your marketing.

New, weekly episodes are returning! On this mini-bonus episode I’m going to share with you what’s transpired over the past few weeks and some exciting new announcements.

Last week I had a highly successful LIVE Masterclass where I taught an exclusive group of dentists how to become more confident on camera using some of my most successful tools and techniques I teach my clients. Best of all, the entire ticket price for the Masterclass went directly to sponsor childrens' education in India.  So on today's episode I thought I'd give you a little debreif of how the class went (including a mildly stressful tech glitch I experienced) and share some of the questions and answers I received from the group.

Word-of-mouth referrals is probably the most effective marketing channel to build your business but relying on it can get you into trouble. And when I say “relying” I’m talking about businesses whose primary source of leads is generated through word-of-mouth. Afterall, what happens if those referrals all of a sudden dry up? When you rely on word-of-mouth, you’re relying on someone else for your success. On today’s episode, I’m going to share with you a better marketing strategy that will help diversify your lead generation sources so you no longer are reliant on other people for your success.

Marketing is NOT Advertising. It’s not posting on social, sending out emails, or creating videos. It’s all of that and MORE! And, in my opinion, it’s one of the most important ingredients of your business. Professor Google has hundreds of different answers as to what marketing is. Some of them are accurate, others are not, and some answers are just plain confusing. On today’s episode, I’m going to break it down and really simplify what marketing is, why you need it, and the direct connection between your marketing efforts and your business growth.

We all procrastinate to some level, but what happens when your procrastination becomes so intense that it stops you from moving forward in your marketing goals? Perhaps you're not posting consistently on social media. Maybe you've been wanting to redesign your website but having taken any steps. Or maybe you've been thinking about adding video into your marketing but you keep putting it off. By the way, if any of the above sounds familiar then welcome to the club my friend! As a 'recovering perfectionist' mystelf I am very familiar with all of the above exmplaes. On today's episode I'm going to share some of insights on how to move past perfectionsim and procrastination so you can start making progress in your marketing goals.

What if I told you that you could double your business by adding video into your marketing? AND you could confidently show up on camera (even if you’re just a beginner). Would you listen to this podcast episode to the end? Today, I have a very special treat for you! I’m going to give you an exclusive sneak peak of the very first video of the “Polish Up Your On Camera Confidence Masterclass”. In Video 1, you’re going to learn why it’s so darn difficult to show up on video. I’m also going to teach you a very simple exercise on how to stop fumbling over your words on camera and ultimately boost your confidence on video! Stay tuned on how to get access to this new FREE masterclass series!

What does it mean to take your business to the next level? And how exactly do you do it?  It's a concept I've pondered over for quite some time. And after helping so many clients do exactly this, I realized taking your business to the next level really centers around 2 specific questions. On today’s episode we’re going to explore those two questions and some examples as well.

Everything you do in your online marketing efforts today is controlled by an algorithm. Your Stories, Reels, webite, videos, & more are all controlled by an algorithm. The visibility of your business is not in your control. Unless, however, your prospects are actively looking for you.  On today's episoce we're going to explore a marketing strategy called, "Value First Marketing". Showing the value that you offer through your marketing efforts to incentives your audience to remember your marketing, return for more, and eventually become paying clients/patients.    Download My Free Video Guide: 21 Ideas on How to Leverage Video in Marketing Your Business Book a Power Strategy SessionReady to take your business to the next level? See how this simple 3-step marketing system can help you consistently Attract, Convert, & Retain new, qualified leads from your marketing efforts. Click here to learn more.