Aesthetic Marketing Podcast

Imagine for a moment all of your peers around a one mile radius (15 miles if you're in a more rural area) that offer the exact same services as you. Why would your client/patient choose you versus them? This is the question they're asking themsevles and the answer to that question needs to be addressed in your marketing. And one of the ways I teach this to my clients is by developing what I refer to as your, "Signature Promise". Being able to verbally and visually articulate: Who you are How you can help, and How you are different than your peers On today's episode you're going to learn: Why I refer to this concept as your "Signature Promise". Why it's always based on the future result you're providing, and Some examples of what it looks like in practice from actual clients.