Aesthetic Marketing Podcast

Creating fresh, new content and developing an effective strategy to advance your marketing goals isn’t something most of use spend too much time on. Especially when you have 50 million other tasks that can be attributed to new revenue.  But brainstorming is actually one of the most powerful exercises and skills you can utilize in your business to create better content that’s going to keep your followers engaged and advance your marketing goals to grow your revenue. The problem, most of us do it wrong. On today's episode I'm going to share with you a 4-step Framework that's going to spark more creative ideas to grow your business. This 4-Step Brainstorming Framework includes: Identifying the Problem Generating Ideas Selecting Your Ideas Implementation/Action

Communicating how you're different in your marketing is hard. Like, really hard. But this is a topic that's incredibly important to talk about because the easier it is for your followers and prospects to understand exactly how you can help them, the better. So on today's episode I'm going to share some of the questions I ask my clients to help get their synapsis sparking on how they're different from their competition. 

Knowing the type of content your audience wants to consume from you - whether that's in your videos, social content, or website - can be challenging. The primary reason for this is because we're very close to our business. And sometimes that closeness can result in a loss of objectivity.  So on today's episode, I'm going to teach you a 4 step process on how you can create the binge-worthy content that your audience desires! 

Today we're diving into the top 5 marketing myths I hear from my clients which is holding you back from your business growth. I think once you hear why these are myths and false beliefs it's going to give you some real clarity and help you take your business to that next level.   Myth 1: Marketing is advertising Myth 2: You have to be confident on camera before committing to creating video. Myth 3: Marketing works for them, but not for me. Myth 4: You need tons of followers on social media in order to turn them into customers.  Myth 5: Creating consistent content takes too much time.

Video has become one of the most important channels in our marketing mix. Everywhere you look your peers and competitors are using video to grow their business, but when it comes time to hit that record button...where do you start? What do you say? What do you talk about? What do followers want to hear?  On today's episode, I'm giving you 6 different types of videos that you can incorporate into your online marketing mix that I personally use in my business and in my clients'.   RESOURCES MENTIONED ON TODAY'S EPISODE: Episode 89: Differentiate your Business with a Clear Origin Story

Attracting new followers to your business is important but equally as important is being able to turn them into customers. On today's podcast episode, I'm sharing with you a formula I use with my clients to help them develop content and marketing channels that Attract, Retain, & Convert their followers into customers. 

Sometimes creating content in your business can feel like you're on this hamster wheel. Especially if you're creating content and you're not seeing the business growth as a result of your content. On today's episode I'm diving into how to create strategic content in your marketing. that fosters trust and grows your business.

Close to 80% of people watch videos online with the sound turned off, which is why adding captions is so important. But if you're not technical, adding captions can feel overwhelming. Luckily today there are so many tools available that make adding captions super easy.  On today's episode I'm going to go over some of the tools and techniques you can use to add captions to you Instagram Stories, IGTVs, livestreams, Youtube videos and more!

Have you ever had an experience where you had an image in your mind of what something costs and the experience of that brand only to discover the exact opposite?   Maybe it was at a hotel or restaurant you visited in the past or an experience with a service provider you hired.   I refer to this as a “Perception Gap”; when there’s a perceived gap between what you envision from a brand vs. what’s delivered.   In my experience, I’ve found these gaps tend to originate from the words we’re using in our marketing. That could include the words on your website, in your social media captions, or even in the videos you’re creating.   On today’s episode of the podcast I’m going to explain what Perception Gaps are and how you can avoid creating them in your marketing. You’ll hear an example of how I accidentally created a Perception Gap when I was first starting my business. And you’ll learn a simple exercise on how you can verbalize what sets you apart from your competition in your marketing.

It’s not often that a new social media app comes along with the potential to disrupt the current social giants. I think most social media experts thought TikTok was the next big player. But one lesson I learned in 2020 is that when the landscape radically shifts, the businesses who are able to pivot and see the new opportunities can thrive. Enter Clubhouse. A new audio-only live-streaming app that allows anyone to host a virtual room. On today’s episode you’ll learn: What Clubhouse is, The benefits of joining the platform as an early adapter, And 6 ninja tips to set you up for success so you can build your following and grow your business.   MENTIONED ON TODAY'S EPISODE: Episode 62: Layering Your Visual Content on Social Media with Heather Terveen

The purpose of your call-to-action isn’t to get someone contact you. The purpose is to get them to take the next step with you. That might be for them to contact you, but it also might be for them to follow you, like a piece of content, subscribe to your channel or newsletter. On today’s episode of the Online Marketing & Media Podcast, I’m going to dive deeper into what your CTA really is all about, how to pair it with the stage of awareness that your prospects are on, & a quick exercise that’s going to help you generate bank of CTAs within minutes.

Visual Storytelling is one of the hottest topics right now in online marketing. Simply because it works.   Using visual elements such as video and still imagery to communicate your brand and sell your services through Story is so powerful because Story is how we learn.   Story allows us to communicate complex topics in a way that’s clear and memorable, which is why I’m excited to introduce my guest today on the podcast – John DeMato.   Not only has John been my photographer for my photoshoot but he’s also worked with many of my clients in addition to the authors, speakers, & influencers across a diverse spectrum of industries.   On today’s interview John shares with you how he tells his client’s Stories through photography, what clients should look for when choosing a photographer, & much more!

'Mirror, mirror on the wall what does 2021 bring for us all?'

We’re going deep. A deep dive review into 1 of the best kept secrets on the Internet…Facebook Creator Studio. I’m going to share with you some of my favorite features including the ability to: Upload your FB & IG content in advance Add music to any of your FB & IG content (completely for free), and Upload your IGTV videos directly from your computer.   Linkes & Social Profiles: Free Training Video: www.MilanMarketingAndMedia.com/FreeTraining (7 Hacks to Becoming More Confident on Video) Instagram: @MilanMarketingAndMedia Facebook: @MilanMarketingAndMedia Learn More At: www.MilanMarketingAndMedia.com

About This Episode: “So, what do you do”? It’s one of the first questions we’re typically asked when we meet someone new, and yet it’s not easy to express that answer in our marketing. For some of us the answer tends to be on default - I'm a nurse injector, I'm a doctor, I'm a lawyer I’m an engineer, etc. But when we say that in our marketing, it’s not enough. Because it doesn’t tell people how you’re different than your competition & why they should do business with you. So on this week’s episode of the Online Marketing & Media Podcast, I’m going to introduce a concept that’s going to set yourself apart from your completion so it is crystal clear in your marketing what it is that you do. It’s called your “Origin Story”. On today's episode, I’m going to explain: ✔️ What an Origin Story is. ✔️ Why it’s one of the most valuable assets in your marketing toolbox, ✔️ And give you an example of my Origin Story so you can hear what an Origin Story sounds like. Links & Social Profiles: Free Training

Your cell phone has the power to create professional looking videos for your business. When I was first starting creating videos as part of my marketing packages for clients I wasn’t using a fancy camera, microphone or lighting. Nope, none of that. The only tool I had in my kit was my cell phone. In fact, some of those videos generated thousands of dollars of revenue for my clients. The camera is just 1 part of your video. More importantly is: Knowing how to structure your video content. Knowing the content your audience wants to hear. Knowing how to keep your audience’s attention. Knowing how to sell your services with video, and The confidence to hit that record button. On today’s episode of the Online Marketing & Media Podcast, I’m going to teach you 4 different levels of creating professional looking videos. Starting with an investment as little as $19.99. 

How many Internet marketing gurus have you heard say that if you have a business you need to be on social media? You need to create feed posts, make Stories, Reels, and all the other hoop-lah. But what happens when you spend all this time and energy creating content and all you hear are crickets!?! What’s the point if none of your followers are turning into leads? Many business owners inevitably conclude that all this content creation is just a waste of time and figure they’ll rely on word-of-mouth marketing to grow their business. Pump the breaks my friend because that' s a HUGE mistake. On today’s episode of the Online Marketing & Media Podcast, I’m going to explain: Why relying on word-of-mouth marketing to grow your business is a mistake. How crafting consistent content is the new form of advertising. The secret to creating content that converts your followers into leads. And I promise, that last statement isn’t click-bait. I have a tangible strategy that I’ve personally used to create content that

Becoming the face of your business is essential for 2021. And yet, it’s so challenging to consistently show up in your marketing when you have a zillion other tasks. Serving our clients, posting on social media, meetings, cooking, cleaning, caring for our kids or fur babies...Whew, I’m exhausted just thinking about all of that. And yet, we know that people do business with other people, not with logos. So how do we show up consistently when it feels like there aren’t enough hours in the day?! On today’s episode of the Online Marketing & Media Podcast I’m going to share with you some tips & strategies that’ll help you become the face of your brand without feeling overwhelmed & pulled in different directions.

"Let's make some videos". What's the first feeling you have when you read that?  Fear, anxiety, stress? I've been making videos for years and I still get a little anxious when I hit that record button. Here's the thing. If you're anxious about creating video, I guarantee your competition feels the same way. So if you're able to move past that discomfort, you can have a significant competitive advantage! On today's episode, we're going to explore how adding video into your marketing mix can become your super power in your business! 

On today’s episode of the Online Marketing & Media Podcast I sat down with my friend Nathalia Porras to talk about social media marketing strategies for healthcare providers. I first met Nathalia through a mutual Instagram friend and was introduced to her YouTube program – Digital Dental Marketing Made Easy – where she teaches dentists the ins-and-outs of online marketing so that dental practices could bypass the social media marketing overwhelm and rather start leveraging it.  During our chat we covered topics such as: Adding Facebook Ads to compliment your organic content. The importance of video and mobile-friendly Instagram content as the cornerstone of your social strategy, and Some marketing tactics that’ll make it easier for you to convert your prospects into leads.