Aesthetic Marketing Podcast

Today is Part 2 of my chat with Heather Terveen where she interviewed me for her podcast. I wanted to share this with you because although we’re both in the same industry we have different backgrounds & approaches which makes us both similar but unique.   We covered a range of topics including:     My story of how I got into aesthetic marketing. How to plan your content strategy based on where your prospects are currently at in their buying journey. And we discussed how to differentiate your business from your peers and competition.

Video is important in your marketing, but sometimes the ‘right’ photo can convert your followers much more than video.⁣ ⁣ On today’s episode of the Online Marketing & Media Podcast, I sat down with @heatherterveen, a business coach who specializes in helping aesthetic providers in their social media and she’s the founder of The Skin Socialite. ⁣ ⁣ We spoke on a range of topics including:⁣ The importance of having a layered approach to your visual marketing on social. ⁣ How to incorporate social into your business for those of you who feel like it’s too time consuming to consistently publish. The importance of your captions on social. ⁣ And, the right way to use stock images on social.⁣ ⁣ Heather has developed a unique concept where she uses a curated approach to stock images for her clients. I don’t want to go too deep into it, I’d rather you hear it from her directly, but I know you’re going to love her concept. ⁣

Okay so this might feel a little uncomfortable for you, because today’s episode of the Online Marketing & Media Podcast centers around putting yourself out there more. On the flip side, however, this is the answer to differentiating yourself from your peers. And friends, when you can verbally and visually articulate how you’re differentiate then your peers…that’s when your growth really starts to pick-up. I’m talking about positioning yourself as a personal brand. This is the online marketing strategy I personally use for my own business and all of my clients. And the reason I believe in this so much is because it works. So on today’s episode, you’re going to learn: What a personal brand is. Why so many of us fear becoming a personal brand, Why becoming a personal brand is the solution to growing your business. I also have some examples of multi-national companies that have used this same strategy. Household names you’ll recognize who have seen tremendous growth opportunities. If you want to learn how t

What do you do when you run out of ideas on what type of content you should be creating? I think this is something that a lot of us are experiencing right now for 2 reasons: When you’re under stress, it’s hard to think creatively. When you’re forced to place your business on pause and stay at home, you don’t have new content. But here’s the problem, if you’re not actively continuing with your online marketing efforts – updating social, creating your weekly content like video, livestreams, blog posts, or podcasts – it will be the kiss of death for your business. We have to stay relevant during this time, so when we are no long on pause and can safely re-open, our business is still thriving.    So on today’s episode I’m going to give you 4 Ways to Get Unstuck When You Run Out of Ideas for Your Content.

“What should I buy to have some awesome recording like the ones you make? I’ve been told that having a good, clear voice should be the number 1 priority.” That’s the question I’m answering today on the Online Marketing & Media Podcast which came to me from 1 of my Instagram followers all the way from Australia. I know a lot of you are thinking about creating social media videos, but aren’t quite sure where to start or what you need to invest in. What type of camera do I need? Should I purchase a microphone? What about lighting?    Now, more than ever before, you have the time to learn a new skill and bring your online marketing up a notch. So let’s do this! By the end of today’s episode, you’ll know exactly what you need in order to get started and have the confidence to make your very first social media video.

Hashtags, livestreams, & Stories are great, but if you don’t have the foundational ingredients in place, you won’t be able to acquire new leads form social media. Those ingredients include: Documenting Your Strategy Creating Video (don’t panic I have some strategies to make this easy), and, Taking Consistent Action On today’s episode of the Online Marketing & Media Podcast, I’m going to walk you through 3 Fundamental Ingredients that’s going to help you move your followers from being a cold audience that barely knows you exist into a hot prospect that’s ready to contact you!

Your prospects are spending less time on your Instagram feed and more time on your Stories. The question is, where are you showing up more? I’ve managed many, many Instagram profiles and every single one (without exception) had the most eyeballs on their Stories. So, if you want to get the most bang out of your marketing efforts on Instagram, Stories is where you need to focus your attention. But posting Stories is a very different practice then posting on your feed. So on today’s episode of the Online Marketing & Media Podcast , I’m sharing with you 5 Tips to Make Better Instagram Stories & Grow Your Followers.

One of the things I think that’s holding a lot of you back from creating ongoing video is that you may be a little camera shy. Video can feel very comfortable at first.   However, it’s also one of the most important parts of your social media strategy. Video builds trust with your followers so faster than if you were to just use text and images.   So on today’s episode I’m giving you 4 different types of videos you can easily create, even if you’re camera shy.

Posting on fewer social media accounts is actually better for your business. I know that might sound counterintuitive for some of you. But I’ve worked with a lot of clients who publish on 5 or more accounts and I what I’ve discovered is that inevitably one of those social media platforms always does better than the rest. And there’s a reason for that, which I talk about on today’s episode of the Online Marketing and Media Podcast. You’ll also learn: Why publishing on fewer social platforms is a better approach. The advantages in selecting a primary social channel. And finally, how you can optimize your social efforts on that primary platform.

I’ve heard a lot of concern from clients over the past few days about their concerns over losing business due to the coronavirus. As a result, every one of my clients and I have made together to send out social posts and email newsletters about the proactive measures my clients are taking to alleviate their clients, patients, and customer’s concerns. So, as you can imagine I’ve been spending a LOT of time messaging – getting the right tone and information together - to minimize the potential loss of business. And so today I wanted to share with you my marketing communications strategy to help you manage any concerns your clients, patients, or customers are bringing to your attention, so you can minimize any potential loss in business. I’m going to share with you: How to know when it’s an appropriate time to say something. Some of the communication mistakes I’ve seen and corrected. And, I’ve drafted a template letter (see below), which you’re free to edit and post on your social channels, send out as a newsle

A lot of businesses out there are not using social media correctly. And as a result, they don’t acquire leads through their social efforts and they presume that it just doesn’t work for them. That, social media is just a necessity because everyone else is on social media. That's a false belief. If you’re not acquiring leads from social media, you don’t have a social media problem, you have a communication problem. So on today’s episode I’m going to change your perspective about your social media efforts and then I’m going to give you 4 actionable tips on how you can implement this new way of thinking.      

What if I told you there was a handbook that taught you how to use Instagram Story Marketing? Unfortunately, there isn’t. Instagram gives you all of these fun tools and features for your Stories, but then it’s up to you on how to use them. So what ends up happening? Inevitably, most entrepreneurs use Stories without intention, don’t see the results, and so they give up and conclude, “Well that worked for them, but it doesn’t work for my business”. On today’s episode of the Online Marketing and Media Podcast, I’m going to share some of the strategies I’ve personally used with Instagram Story Marketing and some examples from other types of businesses that I’ve seen work as well.

One of the biggest problems I see with clients’ websites is that the information about their services doesn’t reflect what their visitors are searching.   A tell-tale sign of this is if you have a high bounce rate - the percentage of visitors who visit your website and leave after seeing 1 page.   What ends up happening is that visitor will then go to your competitor’s website, find the information they were seeking there and then begin to trust your competitor vs. you.   So today on the Online Marketing & Media Podcast, I’m going to give you a simple, 3-step exercise you can try, so that you have the right information on your website and convert more of your visitors into leads.

Online Marketing today, looks nothing like it did a year ago. Instagram Stories and IGTV are now a must, live-streaming is more popular than ever, but the biggest change that’s emerged is the line between ‘marketing’ and ‘media’ has blurred. In fact, they’ve blended together and the businesses that are succeeding are the most are leading with a multi-media approach. When I say "multi-media", I'm talking about blogging, pre-recorded video, live-streaming and podcasting. Those are really the only 4 multi-media channels available today. So on today's episode of the ‘Online Marketing & Media Podcast”, I'm going to review some of the Pros and Cons of each medium so you can decide which one is right for you.

Today is the last episode of the Aesthetic Marketing Podcast. Yes you heard me correctly,  BUT don’t panic, I’ll still be here next week and following and the following. I’m just changing the name of the show from the Aesthetic Marketing Podcast to….drum roll….'The Online Marketing and Media Podcast' But today's episode is not just about that. It's really about a piece of your online marketing that’s missing, but if adopted as part of your strategy can change everything! And this was the driving force behind me making this pivot.

Are you ready to create more freedom in your life and earn more money in your business without the hustle? Well, that's exactly what today's episode is all about! I sat down with Amber McCue, who lives all the way in Addis Ababa, Ethiopia and we discussed so many different topics such as: Setting up systems and processes Becoming more productive Wearing that CEO hat in your business, and Setting those big visionary goals that are going to propel your business so you’re making money and living a life of abundance.      This episode is going to leave you feeling inspired and energized in your business. So if you’re feeling in a rut right now, listen up because this interview is going to fuel you right back up.

One of the most challenging parts of your online marketing for your business is your website. There’s so much technical jargon and options available today. Should you build your own site using a platform like Wix or Squarespace? Should you hire someone to build it in Wordpress? What’s the difference between the two? And which option is right for you at your specific stage in my business. All of these questions circling in your mind can feel overwhelming, especially if technology intimidates you. On today’s episode, you’re going to: Know what type of website platform you should be using at your specific stage of business growth. Know the Pros and Cons of each website platform. And, I’m going to teach you how to think of the 3 different website builder options using my “airplane analogy”. By the end, you’re going to feel confidence and empowered that you’re making the right decision with your website. Whether you’re thinking about a re-design or building one for the first time.  

One of the most challenging parts of social media is finding the right type of content that your audience wants to consume. And if we want to acquire new leads directly from our social efforts, it stands to reason that we need to be publishing content your audience desires. On today's episode, I'm going to share with you 7 resources you can use to inspire you to create content that your audience loves!

It took me years to finally crack the code, but I’ve done! I actually acquire news leads directly from Instagram and so do my clients. And I have less than 400 followers! If you’re in the mindset that the number of followers is what is going to drive leads through Instagram, consider what I just said. It’s the quality of your followers that will determine if you acquire leads through Instagram. And that’s dependent on the Content you’re putting out. One of the major reasons so many businesses struggle to acquire new leads through Instagram is because they’re not putting out content that’s meeting their audience where they are in their journey. That journey can be simplified into 3 phases called, the “Know, Like, and Trust Factor”. Your audience needs to know who you are first, like what you have to say and trust that you’re the right fit for their needs. So, on today’s episode of the Aesthetic Marketing Podcast, I’m going to walk you through exactly what type of content you need on your Instagram profile to c

Today’s episode is part of a 3-part series where I’m going to go into 3 distinct online marketing strategies that you can apply to ignite your marketing results for 2020. The last 2 episodes we talked about taking Consistent Action (Episode 42) and then Episode 44 was all about having a media-first approach to your content marketing. Today, is all about Marketing your business with your Benefits (not your features). I'm going to: Explain the difference between Features and Benefits Give you some examples, so you can clearly see the difference. I'll explain the cost of not leading with benefits. And finally, I have a test you can do right now to make sure that you’re leading with your benefits.